38th studio photo studio promotion program in 2019

Event theme: Love to send beauty

Activity business: personal photo, family portrait

Activity mode: Set the "Love Heart" photo set and create a "True Love Interactive Card". Expand this business with the sale of “True Love Interactive Card”

Activity method:

Advertising policy

Hanging banner in front of the store

Banner language:

a Beijing celebrity international wedding photography chain with 200 national affiliates to congratulate the "March 8" International Women's Day

b love to send red, have a good gift

c “True Love Card” 50% off sale, romantic percentage of lovers

d welcoming the "March" men to offer love "truth card" gift for women's heart

Do not hang before February 20th.

flyer,

1 copper paper fine print, demanding exquisite

2 Simple flyer text version

Place of issue: the subordinate and subordinate

Number of issuance: 1% of the population in the area under its jurisdiction

broadcast:

Contact the radio and broadcast as much as possible during prime time. See the article for the content of the broadcast.

TV:

According to the actual situation, match the in-store image playback and the advertising narration.

newspaper:

Select local influential newspapers. Black and white, color printing or two-color overprinting can be seen before the March 1st advertising event, which is implemented by the participating companies at their discretion. The banners and flyers must be implemented. Radio, TV and newspapers can be selected according to the strength of each store and the local conditions. .

Recommendation: As part of this year's advertising program, we hope that the leaders of all participating enterprises will establish a modern enterprise concept and increase the intensity of operations, but this event will be a household name in the advertising stage. The strategic task of completing the advertising of this event is to expand the visibility of the company and establish the image of the company in society.

Second, the internal activities of the company

Set up a "love to send a red face", a photo system

The price is based on the local consumption strength: set between 200 and 400 yuan

Reference set: 16 inch enlargement

12 inch crystal bright crystal

10 inch beautiful photo album

Selected 12 photo negatives for free

provide:

Fashion photo styling 3 times, a set of dresses, a set of photo clothing

Print "True Love Interactive Card"

It is planned to be released before the 38th Festival, and customers will be photographed by card.

"True love card" sale method:

Customers enter the store to buy

Send a business person to contact the retail store to collect commissions for sale.

The dispatched business personnel contacted the trade unions and women's organizations of the local authorities to distribute them in the form of alternative welfare.

Recommendations: The focus is on banks, schools, hospitals, and other units with general incomes at the upper-middle level. Most of these units have high welfare benefits. Each year, there are fixed-term welfare funds for the “March 8” festival. Regular physical distribution is tired. This form is easy to succeed)

Selling points: The business ability and subjective initiative of sending business personnel are strong.

Internal staff management

Hold all employees to participate in the mobilization meeting

Purpose: Correct service attitude, improve service quality, encourage morale, serious discipline

Organize shopping guides to generate points, learn and research targeted reception methods based on the profit of this event. Such as: reception language, talk about ideas.

Form a text communication learning master to improve the overall quality of employees.

Profit generation in activities

This activity takes the price of 400 yuan as an example. The price of the product is 400 yuan, 50% off, 200 yuan is sold. If the agency commission is 5% and 10 yuan, and the material cost and fixed cost are small, the activity itself can only be improved. Corporate popularity, expand visibility, and enhance corporate image from the side; but as a first-class photo studio, as long as customers enter the door, they should have the ability to maximize profits.

Profit point:

a. Change the shooting plan after the customer enters the store.

After the customer enters the store, the shopping guide lady should not simply guide the shooting. First of all, the overall strength of the store will be introduced, focusing on the strengthening of the store's strength and the relatively superior service conditions due to the joining of the company headquarters, such as: clothing, photographer. The technical strength of the costumer, and then the opportunity to introduce high-priced sets of content to promote the growth of their desire to consume, forming a price increase.

Example: Unmarried women make up the difference to shoot higher sets

Married women promote their high-profile wedding dresses

b. During the filming process, the masquerade and photographers are motivated to communicate with the customers as much as possible. With praise, comparison and other means to enhance their shooting desire, and promote their increase in clothing styling, forming a secondary consumption.

c, late consumption: leave room for price setting

a, 16-inch single film, the shopping guide is encouraged to laminate, frame, and make crystal at the right time.

b, shooting the rest of the film to facilitate their purchase

c, recommend the company's new products, and guide them to increase the price, such as Xiaoying to replace the big album. For example, a digital photo studio can facilitate its conversion to digital and so on.

d, the family price increase to 24 inches or more

In short, as long as the internal staff enthusiasm is fully mobilized, the following benefits can be obtained:

Serious employee discipline does not require serious punishment for the reputation of the company.

Overcoming the lack of emotions, can not be ignored because customers do not make extra consumption. If they are found, they must be severely punished.

Careful preparation of rigorous training, not only to do the above-mentioned employee training system, but also to do well is the key to the success of this event.

Improve the quality of shooting makeup as a stage to reflect the strength of the company.

This activity plan should be considered as a trade secret for safekeeping.

All employees of the company's headquarters hope that the franchisees will be successful in this event.

On March 8 Women's Day, "Love and Dedication", TV and radio advertisements read white

Reference draft:

Ladies and gentlemen, Women's Day is coming, and at this time, should you be a wife who works day and night at home, and what do you want to do with your girlfriend? Now, 'Beijing Celebrity International Wedding Photography Chain Agency' is launching the “Love Sending Beauty” and “True Love Interactive Card” activities in more than 200 stores nationwide. For the festive female friends, we have specially customized a set of "love and beauty", and the beautiful photo art photography set, fashion, beautiful, will be able to show her most beautiful moment. The gentlemen buy the card that gave it to you. Express your love and offer your love. Good man fashion, good man wisdom, good man knows how to win her heart. Take a beautiful "real feeling interactive card" placed on her hand, you may get a lot of,,,,, dial a phone,,,,, or in-store inquiry, and more The surprise is waiting for you.