Supermarket "Fresh Festival" event promotion program

Fresh food is the most attractive category in the supermarket, which drives the passenger flow and customer price, and through various promotions to achieve low prices, fresh purposes, and then establish the low price and high quality of the mall and enjoy the low consumption image. Fresh food management is an indispensable business category of modern supermarkets. So how to use this new festival to truly establish the low price and high quality of supermarkets and enjoy the low consumption image, drive passenger flow and increase customer price. Layer and related personnel of the Fresh Department:
First, the fresh combination proposal:
According to the characteristics of consumers and localization needs, different seasons have different combinations of fresh and fresh. Generally speaking, the varieties are most complete before and after the Spring Festival and the Spring Festival, and the combination of varieties is emphasized in the sales season. There are a lot of seasonal products, especially the dishes that correspond to the seasons. It is recommended to recommend special recipes suitable for patients to prevent colds, recommend convenient, time-saving and time-saving recipes for people who are often out, recommend a variety of hot pots, and recommend some seasonal food ingredients that are easy to preserve.
Characteristics of life: Let the family feel the warmth of the family. The recipe should be based on stews and red hot pot. In November, people's outdoor activities decreased, and the time spent at home increased. They began to prepare for the activities at the end of the year, and made plans for income and expenditure such as sending new year films and formulating procurement plans.
1, the main commodity seafood: crab? ? Grass carp, carp, and octopus.
Vegetables: Chinese cabbage, mushrooms, wild vegetables, pumpkin, loofah, potatoes, lettuce, winter melon, green bamboo shoots, etc.
Fruits: apples, pears, bananas, citrus, persimmons, chestnuts, cantaloupe, etc.
2, the commodity configuration of fruits and vegetables: mainly based on hot pot stew, including mushrooms and wild season vegetables. The vegetable counter uses mushrooms as the main raw material of the hot pot to attract customers, so that people can fully feel the taste of autumn; the focus is on the display of straw mushrooms and mushrooms, and the mushrooms are not bad. Lettuce, ginger, green bamboo shoots, Chinese cabbage, peppers, etc. are placed on the fruit and vegetable counters; the persimmons representing the autumn can be launched as fruit products, and the packaging forms are to be determined. Fish are used to attract customers with a variety of fish hot pot crab hot pot, while displaying 8 Kind to 10 kinds of crab hot pot and fish hot pot ingredients. Crab hot pot can recommend coherent crabs, both raw and cooked, with 1 package, diced packaging, and can also be made into crab meat packaging. The fish hot pot can be made from high-fat fish such as grass carp. Other fish can be divided into fresh and salty. The salty ones can be divided into whole and cut and packaged. Each line is arranged in two rows. The fresh packaging highlights the back of the fish and the eyes, making people look fresh.
Meat: This month, chicken is the key recommendation. For example, stewed chicken, chicken legs and chicken breast platter can be divided into two types: bone and bone. Chicken has the function of nourishing the body. This topic is used to attract customers. Chicken wings, chicken legs and chicken nuggets are introduced as raw materials for stewing. They can be made into 10 different forms of packaging. Chicken chops can be used for stewing, and can also be used for chicken chops and dried. Use it for frying, etc. Note that it is served with ginger and sauce.
For some special recipes, use pop to write the methods and effects. It is possible to make a side dish using a different production method than the usual production method, so that the consumer can make it himself.
Second, you can use the fresh try-up method or bulk food to try:
1, the fresh taste test process scope: for the inspection of the quality of fresh goods.
Tasting situation: The management tries to eat fresh goods: the supervisor of the fresh department, the floor manager, the store manager, the duty manager, etc. can try the goods.
Check the quality and taste of the product and make a written testimonial;
Tasting range: Only a small amount of goods can be taken for trial eating; only try to eat in the back area of ​​the operation room.
The receiving person tries to eat fresh goods: the quality inspectors who receive the goods can try the goods.
Trying to eat: Try to eat when checking the goods for the quality of the goods;
Tasting range: Only when the goods are inspected at the receiving site, try to eat in the receiving area; only take a small amount of food to try or just try to eat some of them; the products you try can't count the weight of the goods received. Inside.
Production personnel try to eat fresh goods: the production staff of this position can try to eat the homemade goods in this position;
Trying to eat: When checking the quality of homemade products, you can try it;
Tasting range: You can only try it in the area of ​​the operation site; you can only try the homemade products produced in this position: you can only take a small amount of food to try or just try to eat some of them.
2, consumers try to eat:
Foods that require consumers to try food, including on-site display and processing, can be placed in small trays. But it must be able to pass the explanation of the staff and not be able to eat it all.
Third, freshness and price control:
In general, consumers are most concerned about fresh foods by freshness and price. It is recommended that the supermarket's fresh-keeping policy is to ensure that the goods are fresh, the price is favorable, and the service to the customers is emphasized. For the price, we must ensure the first low price in the county. In order to prove that the price here is the cheapest, it is specially marked with a uniform size pop, clearly marked with the lowest price of the county, and distinguished by a striking color. Be very confident to tell consumers that the goods here are the lowest and can withstand comparison.
1. Establishment of low-cost image:
You can choose some products that consumers are very sensitive and often buy, such as fresh eggs, one yuan a catty: shopping for xx yuan, you can buy eggs with the cash register, each person is limited to three pounds, this can properly pull the customer price, but generally In the case, the effect may not be very good, but it can be solved by the following methods:
The cashier is strictly trained. If the price of the supermarket is set at 50 yuan, the cashier is required to inform the customer. If the price is over 50 yuan, you can buy one dollar and one pound of eggs and put low-priced items in front of the checkout counter, such as drinks. , chewing gum, customers buy more than forty yuan, you can tell him that you can participate in the event after a few dollars, it is better to add some money to buy something, so there will be customers to buy what the staff of the promotion and The promotion of related posters should be great. Let each employee know how much money to buy and spend a dollar to buy a pound of eggs, and buy three pounds, so that consumers feel more affordable than what to buy. Because the gifts are limited, then the consumers feel that the supermarket is deceiving them, and the things they send are not attractive to them at all, so they also feel affordable through such activities. Specific products require a specific implementation plan after the recommendations of the Ministry of Health.
2. Control of freshness and loss:
When there is a big difference between the estimated order and the actual sales, it is necessary to deal with the tail goods in the first time, because the shelf life of the fresh food is very short, and the sales season is usually the off-season. On the night of the sale of fresh goods, you can process the surplus goods by means of price reduction, which can reduce the loss and cause a sales climax. However, there are many ways to cut prices. If you simply let the customers feel that things are not going through the simple price cut, they would rather not buy them. I suggest that you can use this method to implement price reductions for the same purpose:
For example, fruits and vegetables are depleted, you can buy a pound before the store is closed, send two pounds of activities, in short, you must find a way to pull the passengers at this time, first pull the passenger volume, and then carry forward the characteristics to increase the customer price.
The above proposals and attention items should be consulted by the decision-making level and the fresh-keeping department to propose more detailed and better plans, and then decide the specific activities of the November Fresh Festival.