Chocolate Mother's Day Promotion Plan

First, the theme:

The milk is fragrant and silky. It’s not just about giving friends and relatives the highest enjoyment, but also sending a sincere heart!

Second, the host:

Yibin Luyuan Supermarket

Third, undertake:

Luyuan Supermarket Yibin Branch, Yibin Vocational and Technical College Marketing Association

Fourth, the activity object:

1. Students between the ages of 18 and 23

2, 25-year-old social workers between the ages of 45. Because of the busy work, the time spent with family is generally small, especially with parents less time, so there is generally a "reward for parenting" knot, which can trigger their potential emotional needs.

5. Time and place of the event.

1, store sales

Activity time: May 5, 2019 - May 11

Venue: Luyuan Supermarket General Branch

2. Live activities

Activity time: May 11, 2019

Venue: outside the main store of Luyuan Supermarket

6. Chief in charge: General Manager of Luyuan Supermarket

Responsible for promotion: Yibin Vocational and Technical College Marketing Association

Advertising: Luyuan Supermarket Planning Department

Store sales: store manager, Defu chocolate promoters

Gifts and gifts: Luyuan supermarket after-sales department

Seven, the background of the event:

Chocolate seems to have become the first choice for people to convey emotions and enjoy beautiful moments. However, when entering the mall, facing a variety of brands, consumers are hard to decide. Consumers care more than just a box of candy. How good the quality. How the taste. How the taste, they ask the whole box of chocolate can bring extraordinary feelings.

In the face of increasingly mature consumers, Defu Zhu Guli not only spares no efforts to develop high-quality Dove milk chocolate, but also seek new strain every year. Hope to give a beautiful chocolate experience at home.

"Thanksgiving Mother's Day Special Dedication" and "Mother's Day Promotion Package" May 11th is Mother's Day. Enterprises will prepare a variety of activities and seize the "Mother's Day" business opportunity to promote. Mother's Day has become a very popular holiday due to the improvement of living standards. Many businesses are optimistic about this year's Mother's Day business opportunities, launching various promotions to promote goods.

Eight, the purpose of the event:

In order to increase the visibility, increase the consumer's impression and recognition of "Duf Chocolate", and promote sales through the brand, this activity plan is now formulated. Mainly by means of the "Mother's Day" event, the concept of "Mother's Day" was spread in the name of "Doff Chocolate" to remind the target consumers of their concern for "Mother's Day" and to trigger their celebration of "Mother's Day" so that " Defu Chocolate is deeply rooted in the emotional depth of the target consumers, thus playing a marketing goal of increasing brand awareness and increasing purchase rate.

IX. Event arrangement:

1. Advertising

1. TV station advertisements May 5, 8 and 10

Advertise to inform consumers about the content of the event, as well as the time of the main location where the event takes place.

2, newspaper advertising

3, leaflets

4, send "Mother's Day" family newsletter; SMS transmission activities.

On May 9th, in the name of “Duff Chocolate Co., Ltd.”, the “Mother's Day” wonderful newsletter was sent to consumers to remind consumers that May 11th was “Mother's Day” and impressed consumers with emotional exchanges. The content of the event is transmitted through the newsletter, and the target consumers are informed of the content of the “Mother's Day” activity on May 11 and the main place where the activity is carried out.

2, each store sales.

1) Time: May 5, 2011 - May 11

2) Activity preparation:

All varieties ensure the most adequate inventory at each point of sale

The display area of ​​this point of sale must exceed the maximum

The most adequate sales guides at all points of sale

Guarantee continuous promotional activities such as buy gifts, discounts, etc., and use all available resources.
3) Activity mode:

a, buy gifts: with preferential promotional prices, accompanying exquisite gift packaging; gifts

b. Fully start the regular visits of group purchases, publicize the group purchase policy and gifts at any time; carry out the sincerity of the large-scale shopping malls in the whole market;

c. Through the online store, the gift shop's promotion page and the simultaneous promotion activities, it will play a role in the mother's day activities.

3. The official activities of the Syrian head office.

May 11 is Mother's Day.
No one reminds you, will you remember? What do you want to do for your mother? Children, Mother's Day is coming, don't forget to give your mother a blessing and a gift. Do you have a representation of your mother this holiday?
On such a grateful day, we sent a sincere blessing with practical actions to carry out a special “Thanksgiving Mother's Day” activity, so that our children learned that Dove Chocolate is the best Thanksgiving gift.

1) Event time: May 11, 2019

2) Location: The open space outside the shopping mall in Xufu.

3) Way:

a. Set up sales in the open space outside the shopping mall in the city, so that Defu Chocolate will be sold to the target customers. Buying gifts: The price of the purchase is based on the preferential promotional price, and the gift paper packaging box is sent.

b. Show some introductions about different types of Defu chocolates next to the daily promotion points, and introduce the Mother's Day.

c, and send a leaflet about the introduction of the Dove chocolate variety during the promotion period.

4) Live event project

a, live performance, how do I treat my mother?

theme:

I love my mother

Awards: Best Family Award

Organization: Invite 4 mothers and 4 random combinations on site. By the host, how to treat the mother on the live performance of the children

b, cooperative guessing game

Organization method: randomly selected or voluntarily enrolled four pairs of mother and daughter, the mother used the action show host, can also use language prompts, but if the specific displayed pictures or words are involved in the prompt language, it is considered illegal; The son said the content, the time is one minute, and the most correct one is the winner. The competition is divided into four rounds, and only one couple of winners get the best match with the mother and daughter.

c, the top 100 gifts

Present your ID card and send a birthday present

Ten, budget

1, advertising costs:

TV 1200 yuan newsletter 1000 yuan publicity single 800 yuan

2, promotion and promotion personnel 10 including hosting

3, event gifts 1000 yuan

4, sales gifts 10,000 yuan

5, on-site poster banner 300 yuan booth 200 yuan

6, other 1000 yuan

Total: 16,500 yuan

XI, effect prediction

Under the active cooperation of various sales points, the event achieved the main promotion effect of the company in this event. During the event, the Defu chocolate display shelves at each sales point were full of gratitude; realized the company's expected sales target, the overall product sales It rose by 2% in the same period last year. At the same time, the company realizes the sales direction of the product market during the off-season, and plays a role of predictive analysis.

The live event reached the main promotion effect of Defu Chocolate.
It also raised the popularity of the Dove chocolate.

12. Emergency and measures

1. The gifts are not enough.

2, the scene is too crowded

3. The host is absent