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How to be the winner of the transaction negotiation

Negotiation of transactions refers to the negotiation and negotiation of people in various trades, cooperation, alliances and various economic disputes in order to make the opinions of both parties more consistent. Its purpose is to change the relationship between each other and exchange ideas in order to achieve a collaborative process of seeking common ground. This is a relatively complicated process. It is necessary to determine their respective rights and interests, but also to consider the other aspects of the benefits. Therefore, the transaction negotiation is as good as the game, and it is torn apart in the square, but it is necessary to work together. Contradictions and unity, both individual and overall interests. How to be invincible is the goal of all businesses. The principle of negotiation An excellent negotiator must first have the savvy of a businessman, and realize that the negotiation is not endless bargaining, nor is it arrogant. Negotiations should be mutually beneficial, there is no conclusion of success or failure. Successful parties are winners. Negotiations should be based on the needs of both parties and seek the common best interests. In this process, each party is eager to meet direct and indirect. The need, but must take into account the need for confrontation, the negotiations can be successful. The reason why the negotiating opponent is called an opponent, not an opponent, is obvious. As Lun said: If you can turn an enemy into a friend, it means that we are victorious. Being able to turn negotiating opponents into friends is a good move for experienced negotiators. Mutual benefit in negotiation is the need of all parties to identify themselves, and then explore the needs of the other party, and then work with the other party to find the conditions and feasible ways to meet the needs of both parties; to meet their own needs and to predict the needs of the other party should be the center of the entire negotiation, the other side For the solution of the problem, the two sides should be gentle, and adhere to the principle, put the facts, reason, and change from the opposite situation to the unity of the concerted efforts, and reach an agreement on high efficiency and coordination of the relationship. Pre-negotiation precautions The masters do not deny the importance of the negotiating atmosphere on their success or failure, and will consciously create a suitable atmosphere for negotiations in order to facilitate trade transactions. Before the talks, the preparatory work is roughly divided into two steps: one must clarify his own ideas, and then write the main points of the conversation to prevent forgetting. Second, we must do a good job of material preparation. This includes collecting and organizing the selection of archives, materials, information and venues for negotiation. After the talks, the atmosphere is likely to develop, but the most important thing is to create the atmosphere in the past. It is the basis for establishing good negotiations. Because the two sides do not understand at the beginning of the negotiation, they need to adjust their thinking, become familiar with each other, study their opponents, and strengthen communication. Therefore, the topic should be easy, non-business, and can talk about celebrity anecdotes or tourist attractions, places of interest, etc., so that both sides can find The common language gradually removes the psychological barrier set by the initial knowledge and then gradually transitions to the transaction negotiation. Business is like diplomacy, and arranging the agenda is also an opportunity to take the initiative. A good agenda can clarify or hide the original motives, establish a principle of fairness, or set obstacles outside the orbit of the problem. Therefore, before the negotiations begin, it is necessary to draft an agenda and then negotiate and it will help. You are proactive. Generally pay attention to the following aspects: 1 carefully consider the subject of the problem, and when to make the best. 2 Study the agenda of the other party in detail to find out whether the interests of the party are ignored or abandoned to adjust the agenda of the party. 3 Do not show that your own interests can be withdrawn, it should be slightly tough. 4 Before you consider the consequences in detail, don't easily accept the extra questions raised by the other party in order to deviate from the axis of the original agenda, which will make you poor. The key points in the negotiation process are in the change judgment. Perhaps a certain detail will lead to the failure of the negotiation, which will bring you immeasurable losses. Therefore, the negotiation is cautious and requires the use of medical "view, smell, ask." The skills of cutting and cutting can be more effective with less effort. 1. The essentials of listening: Listening can not only discover the truth of the facts, but also explore the motives of the other party, master the motives of the other party, and adjust their own tactics. There are generally several ways to note: 1 the concentration of listening. Ordinary people are four times faster than the speech, and they should put the listening in the first place and think hard. 2 "Listen to the sound, listen to the drums," carefully analyze the intentions and opinions implied in the other's words. And what aspects he wants to confuse you. 3 The concealment of discourse. Pay special attention to the other party's ambiguous language, ambiguous language, to record, seriously question the other party, observe the accompanying movements, perhaps he deliberately use difficult language to transfer your vision and ideas. 4 synchronization. When listening, you should think about his language, be prepared to ask the other party, consider the angle and intensity of your attack, and the degree of expression of the language, which should be completed simultaneously when listening, otherwise it is easy to ignore the other party when thinking about the problem. Said content. 2. The essentials of expression. In the negotiation, you have to explain your own viewpoints and specific plans, methods, and positions. Therefore, you must pay attention to the following points: 1 Try to make the other party understand your narrative, use less professional language, and explain and express in a concise language. 2 In the negotiations, don't talk about things that have little to do with the theme, so there is no sincerity. 3 In the narrative, the content should be consistent with the information, and it should not be inconsistent with the horses, so as not to give the other party an impression of chaos. 4 In the narrative, pay special attention to the expression of numbers, such as value, price, exchange rate, date, growth rate, etc. Do not use words such as “probably, maybe, maybe”. 3. The essentials of the question. In the negotiation, the question can lead the other party's thinking direction, attract the attention of the other party, control the direction of the negotiation, and there are many ways to ask questions. Generally, there are: 1 clarified question. If you can't figure out what the other person said or if you are ambiguous, you can use the words he said to ask the other person, such as: "Where do you say the change of the situation refers to the change within the scope?", so that the other party can reinterpret it. Communicate to satisfy your language feedback and rethink what he said. 2 guiding questions. For example: "Assuming we can meet your three requirements, can you make a bigger profit?" to attract each other to think about your guiding language to listen to his inner thoughts. 3 selective questions. Such as: "This contract, do you implement it today or tomorrow?" In this way, the other party will be trapped in the trap and forced to choose the will, and will give a clear answer. In short, there are many ways to ask questions. The language should be suitable for the atmosphere in the negotiation process, pay attention to the inner world of the other party, and avoid using threats or satirical language. 4. The essentials of persuasion. In order for the other party to change their original thoughts, opinions or plans, and willing to accept your opinions and suggestions, pay attention to ways and means. 1 To explain to the other party, once you accept your opinion, what are the pros and cons. On the one hand, it gives people a more objective and realistic feeling; on the other hand, if you accept your opinion, if there is a problem, you can explain that it has been explained beforehand. 2 Explain to the other party why you want to cooperate with him and why he should be convinced to show respect and good deeds to him, rather than everyone else having such an opportunity to make the other person seriously think about the opportunity to be chosen. So psychologically accept your persuasion to convince him. 3 should disclose your benefits after being accepted, so that the other party can avoid mystery and suspicion, even if some of the water is also expressed. 4 It is necessary to emphasize the consistency with the positions of both parties. It implies the benefits of both parties after the cooperation, and encourages the other party with confidence.

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