E-commerce opening report

China's e-commerce started late compared with developed countries such as the United States, but with the gradual development of e-commerce and the continuous introduction of various favorable measures, China's online transactions have grown rapidly. Although the development prospects of e-commerce in China are optimistic, its development is still not perfect and mature. Compared with developed countries such as the United States, there are still some problems in China's e-commerce, such as security, policies and regulations, concepts, service competition, and transaction costs. This paper puts forward some corresponding countermeasures on these issues. It is of great practical significance to gradually solve these problems and the e-commerce of our country will surely embark on a healthy development path.

At present, it seems that the physical network and other infrastructure related to e-commerce are basically in place, and the time for developing e-commerce in China is coming. It can be expected that the traditional methods of trade and economic activities that have lasted for thousands of years will undergo revolutionary changes in the first decade of the 21st century.
China's development of e-commerce's seven obstacles Currently, China's online bookstores, online malls have begun operations, but to implement e-commerce on a large scale, at least in the following seven areas still have obstacles.
1. Shopping concepts and methods are outdated in China. Traditional shopping habits make “eyes, hands, ears, and tastes”. The public generally feels that online shopping is not intuitive and unsafe. According to the latest survey, 86% said they would not conduct online financial transactions in any form, and 88% said they did not plan to shop online.
2, the lack of e-commerce business environment At present, China's business activities are still basically manual operations, the public's transaction frequency of merchants is high, but the amount of each transaction is very small, it seems that there is no need to trade online.
3, the network infrastructure is not complete The basis of e-commerce is commercial electronic and financial electronic. At present, the national financial network has not yet formed, the electronicization of the financial industry itself has not yet been realized, and commercial electronicization is lagging behind financial electronicization, which restricts the survival and development space of e-commerce.
4. The quality of the Internet needs to be improved. The technical barriers to promoting e-commerce are mainly reflected in the speed and reliability of network transmission. The current transmission speed of the Chinese Internet is very low, and network congestion often occurs. At the same time, there are many unreliable factors, including software, lines, and systems that are unreliable.
5, online security and confidentiality need to improve online e-commerce inquiry, transaction, contract, involving many trade secrets and public privacy. In early 1998, more than 80,000 credit card accounts and passwords were easily stolen from multiple commercial sites using common technical means found in newsgroups.
6. The management system and operational mechanism are not in line with the current information industry management system. There is a serious economic imprint of the project. Excessive concentration and monopoly have restricted market competition and hindered the promotion and application of e-commerce in the whole society. Excessive fees are still a roadblock for the general public to enjoy e-commerce.

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7. The public lacks the knowledge and skills of e-commerce. China is a developing country, and most of the public cultural quality is not high. Modern communications and network technologies are changing with each passing day, and most people have difficulty keeping up with the pace of development of knowledge and technology.
The seven measures the Chinese government can take play an important and irreplaceable role for the government in promoting e-commerce. At present, the Chinese government should correctly guide the development of e-commerce. In terms of guiding ideology, we should not "make a slap in the face" or "one size fits all". Instead, we must adapt to local conditions, adapt to the circumstances, and adapt to the times. Developed regions can take the lead, while underdeveloped regions should follow suit. Progress. It is necessary to pay attention to actual results and avoid major ups and downs, resulting in waste of state and social resources.
To this end, it is recommended to take countermeasures in the following seven aspects:
1. Establish "China EC Promotion Committee"
In order to guide the healthy and orderly development of e-commerce activities of the whole society, a representative and authoritative coordination mechanism is needed to establish a group of people including government, enterprises and consumer organizations directly under the direct leadership of the deputy prime minister. The China EC Promotion Committee and its offices are responsible for the coordination and planning of the overall framework for e-commerce business, technology, policy, law and international cooperation.
2. Create a good e-commerce support environment with enterprise informationization and financial electronicization as a breakthrough, so that qualified enterprises and professional banks can improve internal support conditions with the support of the State Economic and Trade Commission and the People's Bank of China. At the national giant level, the Ministry of Information Industry and the National Information Office should continue to build e-commerce policies, regulations, laws, standards, norms and other legal environment, especially to ensure the security and reliability of online transactions.
3, running the online security certification system to implement e-commerce must be based on online secure payment, it is necessary to establish a security authentication mechanism and system. The CA should include basic functions such as encryption, authentication, authorization, anti-denial, and automatic revocation checking to ensure that all parties trading on the network have an equal security status. The CA shall be an authority authorized by the state to promote the operation of e-commerce in a safe and orderly environment in the rule of law.
4. Focus on e-commerce pilot work At present, China's developed regions are highly motivated to promote e-commerce. Beijing, Guangdong, Shanghai and other information-oriented provinces and cities have taken the first step of e-commerce. Competent authorities should constantly track e-commerce activities in these areas and strive to explore experiences for reference and reference in the cities and regions that take the next step.
5. Selectively carry out e-commerce technology prediction and tackle the development of e-commerce in the world, and many new ideas, new technologies, new equipment and new programs emerge one after another. China's limited scientific and technological resources and financial resources must choose limited targets, concentrate on advantages, and organize scientific and technological research on the basis of full argumentation and prediction. The National 863 Program and the National Innovation Plan should be clearly included in the corresponding issues, and efforts should be made to master the basic technologies and key technologies of e-commerce in the hands of national scientific and technological personnel to form independent intellectual property rights.
6. Encourage international cooperation in the field of e-commerce. In developed countries such as the United States and Europe, there have been some successful cases in BtoB and BtoC e-commerce, which can be used for reference. The e-commerce of Chinese companies is still in its infancy, and the government can encourage domestic companies to conduct mutually beneficial bilateral or multilateral cooperation with sincere international institutions and multinational corporations.
7. Efforts to cultivate e-commerce professionals E-commerce is a brand-new and epoch-making major technological advancement, and its future development is still unpredictable. E-commerce education must be carried out in the public, so that 30%-40% of the culturally-based public can basically master the e-commerce application skills and related knowledge. In particular, in the younger generation, we must cultivate cross-disciplinary professionals who understand both e-commerce technology and financial and business knowledge.