Undergraduate thesis opening report essay

The research significance of this project and its research status in real life

1, the meaning of this project

Team building, as the name suggests, is to do a good job overall, maintain the whole, and drive the development of a company. Team building focuses on the core objectives of the team, the management mechanism of the team, the spirit of the team. "The performance of the team is greater than the sum of individual performance" - this is The fundamental interests of team building. The construction of a good team will also play an extremely effective role in the company's decision-making, project development, corporate image, resource integration, company efficiency and management behavior. The construction of the advertising company's business team is It has its particularity. It not only has the cooperative effect of the "collaborative" team, but also attaches great importance to the individuality of the individual team. The well-built advertising business team will help the advertising company to greatly improve its efficiency. Significance.

2, research status at home and abroad and existing problems

With the continuous development of China's advertising industry, the competition between advertisements is becoming more and more fierce. In a broad sense, the competition of services is essentially a competition of intangible products. But the competition in the final sense is human competition, human competition. It is a higher level and higher grade competition. After several years of development, Fuzhou advertising company has developed a business with a relatively simple business, a relatively simple department, and a relatively simple management system. A company with complete management system and more standardized management system.

At present, according to the current advertising company's data, most of the following problems exist: the traditional business ideas and weak development awareness hindered the development of the business team of the advertising company in Fuzhou. The lack of advertising professionals in Fuzhou area hindered the advertising. The lack of effective industry management and supervision of the company's business team construction has had a serious negative impact on the development of Fuzhou's advertising industry and undermined the construction environment of the Fuzhou advertising company's business team.

main reference:

[1] Zhu Haisong. Basic Operation Process of International 4a Advertising Company [l] Guangdong Economic Publishing House: XX

[2] Geoffrey Lancaster, Lester Ma Xingham, Ding Meisheng, Feng Xiaobo, Ying Bin Translation. Strategic Marketing Plan and Evaluation [m] Far East Publishing House: 1998: 53-67

[3] Hangzhou Daily Newspaper Group XX Annual Report Internal Publication, XX

[4] Fuzhou Bocai advertising report survey internal information, XX

[5] Liu Dadong. Efficient team building 5w1h. China Management Communication Network XX

[6] Lu Bin, media advertising business strategy [l], modern advertising XX

[7] Zhu Yuechang, Public Advertising Research [l] International Advertising, 1994

[8] Zhu Yuechang, on the creation of TV commercial commentary [l], Fujian Advertising Proceedings, Fujian Science and Technology Press, 1998: 68

[10] The advertising industry calls for overall planning talents and creative creative talents [eb/ol]. /article/

[11] Wang Junguang, the online advertising industry stepped into the mass communication [eb/ol]. http://tech.tom.com

[12] Statistical Analysis Report of China's Advertising Industry in XX [eb/ol]. .cn

[14] Sina. Zheng Heping, the development policy and policy of the advertising industry at the turn of the century [eb/ol]. .cn

[15] Ding Junjie, China Radio and Television Media Group Research [m] Beijing: China Price Press

The research content, research objectives and key issues to be solved

1. Research content

1.1 Related theory of team building

This project mainly takes a specific advertising company as an example to examine and analyze the specific problems faced by the team in the process of seeking development and team building. As the name implies, team building is to do a good job overall, maintain the whole, and drive the development of a company. Team Building a core goal of the team, the management mechanism of the team, the spirit of the team. "The performance of the team is greater than the sum of individual performance" - this is where the fundamental interests of team building.

1.2 The status quo of the construction of the business team of the advertising company in Fuzhou

The construction of the business team is an important management task for the development of the advertising company. It is the key to the implementation of the specific tasks of the advertising company and the realization of the business objectives. The business of Fuzhou Advertising Company is developing in a more diversified direction, mainly including business projects. Diversification, diversification of business services and diversification of business scope. With the development of Fuzhou advertising industry, it puts forward higher requirements for the construction of Fuzhou advertising company business team.

1.3 There are problems in the construction of the business team of the advertising company in Fuzhou

The advertising companies in Fuzhou area have faced many problems in the construction of business teams, and have become an urgent problem for most advertising companies. Resolving the construction of business teams will directly affect the development of advertising companies in Fuzhou.

4 Main measures to improve the construction of the advertising company's business team

Adjusting business ideas and building an efficient business team is the key to developing the advertising industry. The key to building a business team is to strengthen the development, attraction and retention of advertising talents in Fuzhou. Establish a good environment for the development of the region. Establish a sound regulatory system and increase the macro-control of the industry market to effectively manage and supervise.

2. Research objectives

Through the research of this subject, we will strive to establish a scientific and rational team for the advertising industry. We will build a new business strategy for our peers and realize the integration of human resources strategy. We can flourish in the advertising industry and apply and innovate in practice. .

3. Key issues to be resolved

3.1. Through the actual situation of the actual advertising industry team construction, analyze the problems existing in the actual operation, and propose corresponding solutions to the practical human resources strategy integration method and the construction of new team building.

3.2. Solve the problem of how the advertising industry in a specific environment can establish a sound regulatory system in accordance with the development of the regional industry and increase the macro-control of the industry market to effectively manage and supervise.

The characteristics of this study and the basis of the argument

1. Features and innovations of this project:

1.1. Targeted. The issue of human resources strategy is a huge and abstract problem. Many experts and scholars have done a lot of research and achieved remarkable results, but there is still relatively little research on a specific industry. Not systematic enough and in-depth, not targeted. This article attempts to connect with the process of actual operation in the study of these experts and scholars, and comprehensively discuss the problem of team building in the advertising industry.

1.2. Introducing the concept of human resources strategic analysis. In recent years, the research on human resources strategy has spread rapidly in all walks of life in China. In just a few years, great achievements have been made and great breakthroughs have been made. The human resources strategic analysis system with Chinese characteristics and the integration of human resources strategy are one of them. Combining the specific industry to integrate human resources strategy, it not only refines the role of human resources strategic integration, but also highlights the particularity of the industry. This article will draw on the advanced experience at home and abroad to conduct a comprehensive and in-depth discussion of this issue.

2. Basis of argument

This paper is guided by the scientific human resources strategic analysis theory. According to the specific analysis and investigation of specific advertising companies, it uses multidisciplinary theories such as management, economics, marketing and social survey, and draws on relevant research at home and abroad. The results, through analysis and comparison, analyze the team construction problems in the advertising industry and study the countermeasures.

Second, research methods and research arrangements

1, research methods

This paper intends to use the system analysis, comparative analysis, theoretical analysis and empirical anatomy combined research methods, focusing on the analysis of the main problems in the team building in the advertising industry, and put forward suggestions and measures.

2, research arrangements

2.1 Collect and organize all kinds of related literature, statistical data and other related materials and summarize the basic data in the advertising industry.

2.2 Carry out serious research and analysis on the data to understand the successful experience at home and abroad and its existing problems

2.3 According to the research results, the above research methods are used to propose the problems and measures of team building in the advertising industry, and the first draft of the graduation thesis is written.

2.4 Solicit the opinions of the instructor, and make necessary revisions to the first draft of the paper, and finalize the draft.

Third, the basic outline of the paper

Analysis of the Status Quo of the Construction of the Business Team of Advertising Companies in Fuzhou

Second, there are problems in the construction of the business team of the advertising company in Fuzhou.

Traditional business ideas and weak development awareness have hindered the development of the business team of advertising companies in Fuzhou.

The lack of advertising professionals in Fuzhou has hindered the construction of the advertising company's business team.

The lack of effective industry management and supervision has had a serious negative impact on the development of Fuzhou's advertising industry and undermined the construction environment of the Fuzhou advertising company's business team.

Third, the main measures for the construction of the advertising company's business team

The construction of the business team is the development of the advertising company.

Increasing the "development, attraction and retention" of advertising talents in Fuzhou is an important means to solve the shortage of talents in the region.

To establish a good environment for the development of the industry in the region, we should establish a sound regulatory system and increase the macro-control of the industry market to effectively manage and supervise.