Design Plan Master's Thesis Opening Report

Design Planning is an emerging comprehensive interdisciplinary discipline that studies how to ensure the goodness and efficiency of design and how to guide the development of the design. Under the circumstance that the concept of designing scientific planning has become the consensus of modern design circles, the understanding and research of design planning in China's industry has not kept pace with the development of design. In view of the current situation of design education in China, this book will propose a set of scientific and effective design and planning methods for the teaching aspect of the subject. In order to provide a necessary guidance for design students to understand the design in depth and to better master the design method.

2. Academic value analysis

1. Selection basis

The plan has gradually become a prominent school today, from national affairs to personal life, and it is inseparable from all aspects of society. All kinds of successful projects of various sizes are largely consciously or unconsciously. Imported and implemented the corresponding project activities. The rise of planning science is the general trend of resource integration in the era of knowledge economy. Reflecting in the field of art design, we can find that the project also has great development space: how to design, how to ensure good design, which requires scientific investigation and research, requires accurate analysis and positioning, and requires detailed design basis. It requires reasonable organizational arrangements. These work, which is different from the "design" that we usually understand, and the style of the design, is the content of the design plan. There is a methodological problem in how to properly design a project. In the context of the current academic mainstream, the design plan should open up the barriers between design disciplines and provide effective method support for successful design.

In the design of advanced countries, there has been a certain degree of research on design projects. Especially in the research of design methods, more mature results have been obtained, and some effective methods have emerged, such as technical prediction method, scientific analogy method, system analysis design method, creative design method, logic design method, signal analysis method, similar design method. , simulation design method, finite element method, optimization design method, reliability design method, dynamic analysis design method, fuzzy design method, etc. These methods focus on different professional design directions, while design projects face different design disciplines, and more need is an integrated flexible problem-solving planning method. This requires us to refine the existing methodological group from the characteristics of the project itself, and summarize a set of design plans to adapt to the current situation.

2. Innovation and difficulty

This paper will refer to the results of management decision-making methods and related design methods, and try to find a set of methodologies for cross-professional design projects that are clear and feasible for Chinese designers.

This article is dedicated to providing design programmers with easy-to-manage and easy-to-communicate and communicate with professional designers from a concise point of view. This method is required to be useful not only for the planning of professional design teams, but also for the design work of individual designers. This requires a careful selection, reasonable arrangement, and scientific and comprehensive treatment to create a set of efficient planning methods for the current state of design in China. Although the relevant foreign achievements have matured, how to sum up the ideal planning method in many different angle-oriented methods requires us to deeply understand and understand all the known methods, and at the same time understand the working rules of our design majors. In order to achieve cross-professional effectiveness.

This article has certain difficulties. First of all, in the theoretical analysis and research of the project, it is necessary to establish a correct understanding and understanding of the plan, and then clarify the concept of the design plan. The design plan and its methodology will be further elaborated on the research methodology of the design project. In view of the fact that there is no in-depth systematic research on design projects in China, the content of this book is basically the first discussion of this issue. It faces the lack of relevant experience and theoretical reference, so it requires the author's current practice. Summarize and deepen the research results of sexual data and related disciplines.

The biggest difficulty of this paper lies in the collection of data. There is a lack of relevant domestic data and the lack of communication climate in this direction. Due to the imperfection of the Internet information system of our institute and the consideration of technology confidentiality, it is also difficult to access from the Internet. Get the ideal information on the web. Authors can only get the information they need from bookstores, libraries and other professional teachers and classmates. Of course, the direct information of this research direction is very lacking, and more is to collect the information needed from other research results. The research of the method is a topic with a wide range of topics. It also needs to be compared and explored in many fields. The leap research from one subject to another requires rapid transformation of thinking and repeated adjustment of viewpoints. This also poses great challenges to the author's research skills, thinking style, academic vision and knowledge accumulation.

3. Feasibility and rationality of the research program

Due to the limitations of international design exchanges and the special circumstances of China's design industry, especially the closure and lag of domestic design education, the industry's understanding of the design method is not deep enough, and there is still a complete set. A concise and easy to use design plan approach in teaching and practice. According to preliminary investigations, only a few related works in the current academic circles are limited to a brief introduction to some Western design methods and procedures. They are not systematically elaborated from the planning level, and the market is cumbersome. The books are mainly from the aspects of marketing and business management, and do not have practical guidance for the design projects of design majors. Therefore, it is urgent to have such a set of professional design methods and their works. To a certain extent, the emergence of this book will play a role in filling the gaps in teaching books in the emerging discipline of design planning. From the technical point of view, the completion of this book is also quite feasible. In the teaching of the design planning course in the past few years, a lot of fresh practical and empirical data has been accumulated for it. The education structure of the branch has also prepared for the full human and material resources for this interdisciplinary research project.

4. Expected results

The expected number of words in this book is 120,000 words, divided into two major versions of theory and method. It only describes the relevant content of the design project, and more importantly, the concept and method of designing the project. The scope of the study mainly includes management, decision-making, epistemology, methodology, creativity, psychology, behavioral organization, anthropology, sociology, design, history and many other subject areas, and will eventually complete a scientific and effective method. A professional book with a program, a large number of vivid cases and practical instructions. Now the work of this book has been completed in the data collection phase. During the next three months, I will analyze and summarize the data collected to complete the improvement of the method.

Attachment 1. The basic structure of the book

Orderly design---Study on design methodology

Foreword

I. The mystery of thinking

1. The solution of the magic coach

2. Whole brain movement---the mystery of human brain thinking

3. Stylized rational thinking

4. Thinking programs in daily life

Second, the design is orderly

1. System Design System---Analysis of Design

2. Design and order--the rise of design planning

a. The need for design planning

b. Development and prospects of design planning

c. The role of design planning

3. Design plan methodology

4. step to step---expansion of the plan

5. Let's go together.

6. Project book

a. Requirements for the operation plan

b. Requirements for the implementation of the proposal

c. Composition of the plan

d. Performance techniques of the project book

7. Eighteen weapons---Introduction to planning tools

3. Plan to start from the side

a. Everything is learned - training with peeping

b. Excluding convincing conclusions

c. Have a spirit of questing the bottom

d. Develop the ability to use allocated time effectively

postscript

Appendix II. Bibliography

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2. "McKinsey Ideas" / [United States] Essen Russell Paul? Friga; Zhao Rui and other translations? - Beijing: Huaxia Publishing House, XX, 4

6. "Practical Handbook of Planning" / [Day] Koizumi Junichi; Yu Da De translation? - Chengdu: Southwestern University of Finance and Economics Press, XX,

10. "Introduction to Planning Training" / [Day] Putian Jinyi; Li Xingwen translation? - Taipei: Xiaozhitang Culture Enterprise Co., Ltd., 1993, 11.

11. "Design Process and Method" / [Day] Shen Zhuhua, edited by Mi Haimei? - Jinan: Shandong Fine Arts Publishing House, 1995, 10

47. "Creative Projects" / Small Tubes; ? - Shanghai: Fudan University Press, XX, 9

48. "New Enterprise: The Six Capabilities of Creative Thinking and Solving Problems" / Guo Tai; ?? Beijing: Mechanical Industry Press, XX, 4

50. "Creative Projects" / Small Tubes; ? - Shanghai: Fudan University Press, XX, 9

53. "Modern Planning" / [US] Susan;? - Beijing: Communist Party School Press, XX, 1

5. "Planning Book" / edited by Hu Yu? - Beijing: China Society Press, 1996, 6

14. "Toyota Way" / [Day] Katayama Shuai; Chen Rui translation? - Beijing: Huaxia Publishing House, 1999, 9

2. "Starbucks Coffee Kingdom Legend" / Schultz Yang; Han Huaizong? - Shanghai: Shanghai People's Publishing House, XX

12. "Multinational companies marketing China" / edited by Lu Taihong? - Guiyang: Guizhou People's Publishing House, XX, 1

13. "The Choice of Future Life" / [English] John Elkinton Julia. Hells; Zhang Yuhua and other translations? - Beijing: Xinhua Publishing House, XX, 1

17. "Experience Economy" / [United States] b. Joseph Pine, James Gilmore; Xia Yeliang and other translations? - Beijing: Mechanical Industry Press, XX, 4

18. "Consumer Behavior" Third Edition / [United States] Solomon; Zhang Ying, Fu Qiang, etc. Translation? Beijing: Economic Science Press, 1998, 11

38. "McKinsey Idea" / [United States] Essen? M. Russell Paul? Friga; Zhao Rui and other translation? - Beijing: Huaxia Publishing House, XX, 6

39. "Company Strategic Plan" / [plus] Mintzberg; Zhang Yan and other translations? - Kunming: Yunnan University Press, XX, 1

44. "Experience Marketing" / [US] bh Schmidt; Zhou Zhaoqing compiled? - Beijing: Economic Daily Press, XX, 10

45. McDonald's Store Management Techniques / Yu Lang Fu;; Shenyang: Liaoning Science and Technology Press, XX, 1

46. ​​"Brand Warrior on Steel Cable" / [English] Fiona? Gilmore; Huang Fuxiang, Liu Jun, etc. Translation? - Beijing: CITIC Publishing House, XX, 9

52. "Mickey's Wand - Disney's Way of Running" / [United States] Bill? Kapodagoli, Lynn Jackson; Guan Haige, Lu Xiaolin translated;? Beijing: China Three Gorges Publishing House, XX, 1

54. "New Rules of Supply and Demand" / [United States] Rick Kass; transliteration? - Shenyang: Liaoning Education Press, XX, 12

55. "Pyramid Principle" / [United States] Ming hold; Wang Dezhong, Zhang Qi translation? - Beijing: Democracy and Construction Press, XX

22. "The basis of industrial design theory" / Li Leshan?? To be filled

15. "Contemporary Commercial Residential Area Planning and Design - New Urbanism" / Wang Shouzhi? - Beijing: China Building Industry Press, XX, 7

4. "Brand Redesign" / Catherine? Fischer edited? Xia Wei translation? - Shanghai: Shanghai People's Fine Arts Publishing House, XX, 5

16. "Evolution of Appliances" / [United States] Henry Pedros Collection; Ding Peizhi and other translations? - Beijing: China Social Sciences Press, 1999, 7

19. "Crash Reader: Design" / Clark, Freeman; Zhou Yilong translation? - Beijing: Life. Reading. Xinzhi Sanlian Bookstore, XX, 2.

20. "Screening Guide - New Law of Product and Service Design in the Information Age" / [Taiwan] Hong Dezhang, Lin Wenzhao, Wang Jieqiu? - Taipei: Garden City Cultural Enterprise Co., Ltd., XX, 5

21. "Bauhaus" / [English] Huitford; Lin He translation? - Beijing: Life. Reading. Xinzhi Sanlian Bookstore, XX, 12

23. "Foreign Art Design History" / Yan Lieyan, edited by Yuan Wei? - Shenyang: Liaoning Fine Arts Publishing House, XX, 6

24. "Basic Operation Process of International 4a Advertising Company" / edited by Zhu Haisong? - Guangzhou: Guangdong Economic Publishing House, XX, 4

21. "The Great System Thinking" / Wang Ying? - Beijing: China Youth Publishing House, XX, 1

25. "Industrial Design Methodology" / Jian Zhaoquan et al. - Beijing: Beijing Institute of Technology Press, 1990

26. "Biological Creatures" / [Italian] Bruno Monali; Zeng Yu, Hong Jin Ding translation? - Taipei: Boyuan Publishing Co., Ltd.,

27. "The Latest Japanese Advertising Practice" / edited by Wang Runze? - Beijing: China Renmin University Press, XX

28. "Market Survey Manual" / China Credit Information Institute? - Beijing: CITIC Publishing House, XX, 1

30. "Brand Leadership" / [US] Ike, José Miseler; Zeng Jing translation? Beijing: Xinhua Press, XX, 4

31. "Unconventional Ideas" / [Beauty] Bao. Jill; Qiu Shunying? - Taipei: Rolling Stone Culture, XX, 1

34. "Positioning" / [United States] Ai? Rees Jack? Trout; Wang Enzhen, Yu Shaowei translation? - China Financial and Economic Publishing House, XX, 1

42. "Overall Design" / [United States] Kevin? Lynch Gary? Heck; Huang Fuxiang, Zhu Qi, Wu Xiaoya translation? - Beijing: China Building Industry Press, 1999, 11

40. "Building of Brands" / Edited by Qian Zhu? - Beijing: Art and Design Press, XX, 9

49. "The selection of the world's top design works - the world famous design company volume" / Cai Jun, edited by Xu Bangyue;? - Heilongjiang: Heilongjiang Science and Technology Press, XX, 9

29. "The Game Man" / [Netherlands] John Heizinha; Multiplayer Translation? - Hangzhou: China Academy of Art Press, 1996, 10

32. "Control Theory, Information Theory, Systems Science and Philosophy" / Edited by Wang Yutian? Beijing: Renmin University of China Press, 1986, 5

33. The Art of Analysis / Chen Gong? Beijing: China Economic Publishing House, XX, 10

3. "Bumping out of thinking trap: the power of logic in daily life" / [United States] Cannawo; Wang Xun, Xu Mingchun translation? - Haikou: Hainan Publishing Company, XX, 3

35. "Consumer Culture - British Male Temperament and Social Space in the Late 20th Century" / [English] Frank Motte; Yu Ningping Translation? - Nanjing: Nanjing University Press, XX, 5

36. "Little Logic" / [German] Hegel; He Lin translation? - Beijing: The Commercial Press, 1997, 2

37. "Sociology" / [United States] Popno; Li Qiang and other translations? - Beijing: China Renmin University Press, 1999

41. "Right Brain and Creation" / [United States] Thomas R. Blacksley; Fu Shixia, Xia Peiyu Translated? - Beijing: Peking University Press, 1992, 2

43. "Ci Hai" / edited by the Cihai Editorial Committee? - Shanghai: Shanghai Dictionary Press, 1999, 9

51. "Science Methodology? Complementary Methodology" / Liu Dazhao;? - Guilin: Guangxi Normal University Press, XX, 10