Opening essay on market marketing

[Marketing Marketing Opening Report]

Essay topic

Paper direction

Department of Economics and Management Engineering

student name

Professional name marketing

Class/student number

mentor

Date of opening

Economic and Management Engineering Department

Xxx xx xx

Opening report

First, the basis of the topic

The opening report has a certain writing format.

1, after the topic

That is what kind of cause prompts you to choose this topic, to explain how you think about choosing this topic, mainly what problems, phenomena, causes or problems have caused your concern, so that you have the idea of ​​writing this article.

2. Theoretical significance or application prospects

Then we must emphasize why you should choose this question. It is not necessary to write it. What is the theoretical and practical significance of your choice of this topic. To be concise and intuitive, it is very clear to tell people why you want to set this, what is the point! Remember!!!

3. Introduction to research at home and abroad:

Introduction of research at home and abroad: This part of the focus is to give a serious introduction to the existing domestic and foreign research on the topic, and said that although there are these studies, there are still many problems worth studying. This should include questions that will be explored in your topic. It is because of the current lack of research, so you have to study. If you don't do a review, chances are that your topic has been done very well by others, and you have no research needs.

4. Development trend

In short, what you write must be around telling people how you think about this topic, why it is written, what is the meaning, whether it is necessary, and what role it has. This will convince people to accept your ideas.

Second, the writing plan

1. Proposal of the problem, main content summary and key issues to be solved:

This part is a comprehensive statement of the problems that existed when you selected the topic and the deficiencies raised when reviewing the results of the literature research.

The main content summary is to initially propose the writing outline or content structure of the entire paper. There is a problem, how are you going to find the answer and how to solve it. How to discuss this issue from different angles and different aspects. To talk about your general ideas, you can write a general idea of ​​the paper and a rough framework, but you don't need to be too specific. There must be some logic before and after.

It is necessary to conceive from the structure of discovering problems, causing causes, harms, how to solve them, method strategies, and development directions.

Re-explain and the key issues to be solved

2. Research methods and experimental plans to be adopted;

Focus on what method you want to study. Such as literature analysis, interviews, questionnaires, quantitative research, experimental research, theoretical analysis, model testing, case analysis methods, and so on. Your point of view or method is precisely the core content of the argument to be written through the research of the thesis, and it is not the final conclusion that it is the purpose and task of the thesis. It may be overthrown in the research, or it may not produce results. The purpose of the opening report is to ask the experts to help determine whether the question you are asking is worth studying, and whether the method of opinion you are prepared to demonstrate can be studied.

3. Preliminary conception, expected process and feasibility analysis

Preliminary conception

What effect will it achieve?

Expected process

Time process and time node

Feasibility Analysis

What conditions are needed to do this job, whether the required conditions are met, and whether one can solve the problem within the prescribed time must give a clear answer.

4. The basis, characteristics or innovations and expected results of this paper

The necessity of solving this problem is put forward. The innovation to be realized is the highlight of the thesis. It is necessary to "concrete" and "properly" write the main points of innovation, not to be too abstract, and to distinguish your own ideas from existing research. Say it, but also say where your ideas are better than existing research, otherwise you can't say "innovation."

Third, reference documents • page number; works: author • title • publishing house • year)

If you want to have more than 10 references, you should read at least 30 related articles in order to write a manuscript.

References should indicate the author, source, and year. Use magazine articles instead of books because the books are always lagging behind. In addition, please have the opportunity to go to the school library to check the Tsinghua Tongfang Journal Database, Wanfang Database, Wanfang Database and other electronic magazines. There may be updated information.

Format example

[1] Du Liming, Fan Zhefeng, Zhang Ruifeng. Charge shift reaction-fluorescence spectrometric determination of fleroxacin. Spectroscopy and spectral analysis. XX, 23: 328~330

Fourth, the opening report evaluation score

Evaluation project sub-item

total

Full score

Text report

1, the topic is based on 15 points

2, innovative 15 points

3, the difficulty and feasibility of the topic 10 points

4, the reasonableness of the writing program 10 points

5, the rationality of the writing process arrangement 10 points

6. Expected results 10 points

7, reference cited 10 points

8. The text of the opening report is 10 points.

Oral report 8, clear and clear, 5 points

9, the basic concept is clear 3 points

10, positive attitude 2 points

by

Briefly describe the steering group's comments:

Fail

Briefly describe the steering group's comments:

mentor:

year month day

Head of the leading group of thesis work:

year month day

Note: Pass ≥ 70 points, fail: <70 points