Undergraduate graduation design paper opening report

Undergraduate graduation design opening report

Title: Analysis of the role of visual marketing in clothing stores

Name:

Student number: XX03030331

mentor:

Class: Service

Faculty: School of Design and Art

University of Science and Technology graduation design opening report content

The purpose and significance of the topic

purpose:

The fundamental purpose of visual marketing is to win the target customers, expand the market influence and highlight the brand image. Therefore, we must not only be satisfied with the hot publicity promotion and the sensational means of whim. As with all business activities of a company, visual marketing must adhere to established concepts and consistent strategies, and be fully embodied in design.

significance:

Visual marketing is not a new "weapon" but a "weapon" that we have forgotten. As an intuitive marketing method, it has been silently "staying" in the background corner of each terminal, and people know little about its role, like a singer who is "snow". In recent years, when we re-examined and understood its role, "visual marketing" began to go from behind the scenes to the front. The greater significance is that merchants have begun to explore its potential power as an independent discipline while using the system in the terminal.

The main tasks of the project; research on possible problems and solutions and measures

The main tasks of the study:

1. Discuss the meaning and scope of visual marketing.

2. For a clothing store, analyze the effects of color, shape, and sound on visual attention.

3. Apparel visual marketing shapes the image of consumers.

4. Integrate visual marketing to improve sales performance.

Possible problems:

1. Insufficient information and information available;

2. Insufficient understanding of the application of visual marketing in the current clothing store and the clothing itself.

3. The visual marketing package is used for the success of the store sales.

Solution and measures:

paper

Outline

Summary

As we all know, 83% of the external information people feel is transmitted to people's mind through vision. That is to say, vision makes people accept the most important and important channels of external information. Modern marketing knowledge tells us that visual marketing is one of the essential marketing methods for marketing.

This paper aims to explain the role and influence of clothing visual marketing from the perspective of clothing stores.

Abstract

As we all know, people feel the 83% of external information through visual communication to the people's mind. in other words, so that visual access to information outside of the most important and the most important channel. modern marketing knowledge tells us that the visual Marketing is essential to prepare marketing of one of the means of marketing.

The purpose of this paper from the clothing store clothing visual perspective on the role and impact of marketing.

Keyword visual marketing; visual impact creates value; silent salesman

Keywords visual merchandising; visual impact create value; silent salesman

text:

1 Introduction Introduction to Apparel Visual Marketing

1.1 The concept of clothing visual marketing

1.2 The category of clothing visual marketing

2 specific application of visual marketing in the store

2.1 Overall color application skills of clothing stores

2.2 Display design of clothing stores

2.3 Apparel visual marketing shapes the image of consumers

3 Some examples of visual marketing

3.1 Space design and display form of zara shop

3.2 Senma

3.3 jack jones

4 visual marketing ushered in spring

4.1 Visual Display Expert Han Yang and "Store Display Design"

5 integrated visual marketing, improve sales performance

6 Conclusion

7 Acknowledgement

Previous literature collection, research, internship and design condition preparation

Collect relevant literature on visual marketing and display design of clothing.

references:

[1] Marseille. Industrial Design and Display Design. China Textile Press, 1998

[2] Mao Chunyi. Clothing display. Hubei Fine Arts Publishing House, XX

[3] Du Yi, Fu Wei. Hanover World Expo Design, Lingnan Fine Arts Publishing House, XX

[4] Wang Chunjie. World Exhibition New Design. Hubei Fine Arts Publishing House, XX

[5] Lai Tao. Clothing Design Foundation. Higher Education Press, XX

[6] Han Yang. Store display design. China Textile Publishing House, XX

[7]Xu Liang. Display Design. Hunan Fine Arts Publishing House, XX

[8] Lu Huaxiang, etc. The latest pavilion booth design. Shanghai People's Fine Arts Publishing House, XX

Graduation of the main work of graduation design

1-4 weeks Collect, check the materials related to the subject, and conduct graduation internship.

5-6 weeks Graduation work clothing renderings design, graduation work structure

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