Report on the intention of Guangzhou citizens during the Spring Festival Golden Week in 2019
——Investigation report on the intention of Guangzhou citizens during the Spring Festival of the Spring Festival in 2005
From January 26 to 30 this year, commissioned by the Guangzhou Municipal Tourism Administration, the Guangzhou Municipal Bureau of Statistics and the Guangzhou Urban Social and Economic Investigation Team conducted a telephone interview for the Chinese New Year Golden Week. The survey adopted a random sampling method, using the National Bureau of Statistics's household survey network in Guangzhou, to draw 600 households of urban residents by family income, and obtained information on 1957 citizens' travel intentions. The survey results show that: Guangzhou residents in the Golden Week Golden Week out of travel desires, the proportion of intentional travel increased, spending growth. It is expected that the total number of outbound tourists from urban residents in Guangzhou during the Spring Festival Golden Week will increase by 6.1% over the same period of last year. The total cost of tourism will grow by more than 30%, and the holiday economy will reappear.
More than 80% of urban residents travel abroad, and tourism spending has grown substantially.
According to the survey of residents' intentions for travel, the residents of Guangzhou during the Spring Festival Golden Week this year have a 60.6% intentional travel rate. Among them, the proportion of urban residents who have accidentally traveled is as high as 84.4%, an increase of 6.3 percentage points over the same period last year. It is estimated that the number of outbound tourists in the city during the Spring Festival Golden Week will reach 4.38 million; among them, the number of urban residents who travel abroad is 4.16 million, up 6.1% over the same period of last year.
The average household spending and per capita spending of the citizens who traveled in Guangzhou during the Spring Festival Golden Week this year showed a significant growth. The per capita spending of citizens in the city is 665.7 yuan, and the total cost of tourism is estimated to be 2.91 billion yuan. The average cost of urban residents who travel abroad is 2099 yuan, and the per capita spending is 690 yuan. The total cost of tourism is estimated to be 2.87 billion yuan, up 31.5%, 27.8% and 35.6% respectively over the same period of last year. Judging from the grouping of urban households surveyed, the per-capita tourism spending level shows that the proportion of households with low-cost groups has decreased, while the proportion of households with high-cost groups has increased. Among them: the proportion of households with an average household income of less than 1,000 yuan was 39.2%, a decrease of 14.4 percentage points over the same period of last year; the proportion of households with an average household income of 1001 yuan to 8,000 yuan was 58.2%, compared with the same period last year. The increase was 13.8 percentage points; the proportion of households exceeding 8,000 yuan was 2.6%, an increase of 0.6 percentage points over the same period last year.
Second, the proportion of “provincial travel abroad” has increased significantly, and the “Hong Kong and Macao Tour” in the outbound tour is unique.
Among the urban residents who are interested in traveling during the Spring Festival Golden Week, the proportion of “provincial travel” was 7.6%, which was 2 percentage points higher than the same period of last year. Among the urban residents who chose “provincial tourism”, the proportions of the southwest tour, east China tour and northeast tour were 3.3%, 2.4% and 1.5% respectively, which were 0.9, 0.9 and 0.6 percentage points higher than the same period of last year. As the total number of urban residents traveling during the Golden Week has increased compared with the same period of last year, it is expected that the number of urban residents in Guangzhou will increase by more than 40% compared with the same period of last year. Among them, more than 60% will participate in East China and Northeast China. Growth.
The survey data also showed that among the urban residents who were interested in traveling, the proportion of “outbound travel” was 5.7%, an increase of 1.7 percentage points over the same period last year. Among them, the proportion of Southeast Asian tourism is extremely low, apparently due to the impact of the early Indian Ocean tsunami; the proportion of other foreign tourism is zero; but the proportion of Hong Kong and Macao tourism is 5.6%, an increase of 2 percentage points over the same period last year. It is expected that the number of visitors from Hong Kong and Macau will grow by more than 60% compared with the same period last year. In Hong Kong and Macao, the proportion of "free travel" was 93.3%, an increase of 15.9 percentage points over the same period of last year. The proportion of travel agents who chose to travel to Hong Kong and Macao dropped further from 6.6% in the same period last year to 6.7%.
3. “The city tour” and “outside the city” have grown slightly, but the proportion has declined.
The survey also showed that urban residents in Guangzhou are expected to have a population of 2.4 million, which is slightly larger than the same period last year. It is estimated that the total cost of “this city tour” will reach 790 million yuan, a 20% increase over the same period of last year, which is bound to drive the growth of related consumption. It is estimated that the number of urban residents participating in “outside the city” will reach 1.2 million, an increase of 4.7% over the same period last year. Among them, Shenzhen and Zhuhai tours accounted for 16%, Zhaoqing Tour was 20.2%, Qingyuan was 14.1%, Shaoguan was 10.8%, Zhanjiang was 2.8%, and others were 36.1%.
Although the “this city tour” and “outside the province” have grown overall, the proportion has declined, mainly due to the increase in the proportion of provincial tourism and Hong Kong and Macau tourism. Among the urban residents in this city who are interested in traveling during the Spring Festival Golden Week, the proportion of those who choose “the city tour” is 57.6%, which is 3.3 percentage points lower than the same period of last year. The proportion of “outside the province” is 29.0%. Compared with the same period last year, it dropped by 0.4 percentage points.
Fourth, the proportion of participating tour groups increased slightly, and “self-driving” travel was highly respected.
Among the prospective travellers during the Golden Week of the Spring Festival this year, the number of self-guided tours that choose “individuals or families” and “come with friends and relatives” in the travel mode accounted for 95%, which was 0.6 percentage points lower than the same period of last year; The proportion was 0.1%, down 0.2 percentage points year-on-year; while the choice of “travel agency”, the proportion of participating groups was 4.9%, an increase of 0.8 percentage points over the same period last year. As the total number of people traveling in the Golden Week has increased compared with the same period of last year, it is expected that the number of urban residents participating in the tour will increase by more than 20% compared with the same period of last year.
In terms of choosing to travel, the citizens still travel by car, but due to the decline in the proportion of “this city tour” and “outside the city”, the proportion of cars has dropped by 2.8 percentage points over the same period of last year. The proportion of vehicles that are more suitable for long-distance travel, such as trains, airplanes, and ships, was 8.6%, 4.2%, and 0.9%, respectively, up 0.9, 0.9, and 0.7 percentage points over the same period last year. In addition, among the various types of transportation vehicles, the most prominent increase in the proportion is the “self-driving” approach. Its share is 14.7%, an increase of 1.1 percentage points over the same period last year.
5. The proportion of residents staying overnight is increasing, and the average number of days traveled is extended.
Among the urban residents who intend to travel during the Spring Festival Golden Week, the proportion of overnight stays was 45.3%, an increase of 2.3 percentage points over the same period of last year; the proportion of urban residents who did not stay overnight was 54.7%, a decrease of 2.3 percentage points. The per capita travel time of urban residents was 3.17 days, an increase of 0.25 days compared with the same period of last year. The increase in the proportion of overnight stays of residents and the increase in the average number of days of travel is directly related to the increase in the proportion of Hong Kong and Macao tourists and the proportion of tourism outside the province.
In addition, the survey results also show that the proportion of urban residents who have chosen to travel multiple times during the Golden Week has increased. Among them, the proportion of choice of 3 times or more is 30.9%, up 8.1 percentage points; and the proportion of choosing one time is 40.1. %, the proportion of 2 times was 29.0%, down 6.9 and 1.2 percentage points respectively. Among the citizens who chose to travel three times or more, nine became citizens of the city or the city.
From January 26 to 30 this year, commissioned by the Guangzhou Municipal Tourism Administration, the Guangzhou Municipal Bureau of Statistics and the Guangzhou Urban Social and Economic Investigation Team conducted a telephone interview for the Chinese New Year Golden Week. The survey adopted a random sampling method, using the National Bureau of Statistics's household survey network in Guangzhou, to draw 600 households of urban residents by family income, and obtained information on 1957 citizens' travel intentions. The survey results show that: Guangzhou residents in the Golden Week Golden Week out of travel desires, the proportion of intentional travel increased, spending growth. It is expected that the total number of outbound tourists from urban residents in Guangzhou during the Spring Festival Golden Week will increase by 6.1% over the same period of last year. The total cost of tourism will grow by more than 30%, and the holiday economy will reappear.
More than 80% of urban residents travel abroad, and tourism spending has grown substantially.
According to the survey of residents' intentions for travel, the residents of Guangzhou during the Spring Festival Golden Week this year have a 60.6% intentional travel rate. Among them, the proportion of urban residents who have accidentally traveled is as high as 84.4%, an increase of 6.3 percentage points over the same period last year. It is estimated that the number of outbound tourists in the city during the Spring Festival Golden Week will reach 4.38 million; among them, the number of urban residents who travel abroad is 4.16 million, up 6.1% over the same period of last year.
The average household spending and per capita spending of the citizens who traveled in Guangzhou during the Spring Festival Golden Week this year showed a significant growth. The per capita spending of citizens in the city is 665.7 yuan, and the total cost of tourism is estimated to be 2.91 billion yuan. The average cost of urban residents who travel abroad is 2099 yuan, and the per capita spending is 690 yuan. The total cost of tourism is estimated to be 2.87 billion yuan, up 31.5%, 27.8% and 35.6% respectively over the same period of last year. Judging from the grouping of urban households surveyed, the per-capita tourism spending level shows that the proportion of households with low-cost groups has decreased, while the proportion of households with high-cost groups has increased. Among them: the proportion of households with an average household income of less than 1,000 yuan was 39.2%, a decrease of 14.4 percentage points over the same period of last year; the proportion of households with an average household income of 1001 yuan to 8,000 yuan was 58.2%, compared with the same period last year. The increase was 13.8 percentage points; the proportion of households exceeding 8,000 yuan was 2.6%, an increase of 0.6 percentage points over the same period last year.
Second, the proportion of “provincial travel abroad” has increased significantly, and the “Hong Kong and Macao Tour” in the outbound tour is unique.
Among the urban residents who are interested in traveling during the Spring Festival Golden Week, the proportion of “provincial travel” was 7.6%, which was 2 percentage points higher than the same period of last year. Among the urban residents who chose “provincial tourism”, the proportions of the southwest tour, east China tour and northeast tour were 3.3%, 2.4% and 1.5% respectively, which were 0.9, 0.9 and 0.6 percentage points higher than the same period of last year. As the total number of urban residents traveling during the Golden Week has increased compared with the same period of last year, it is expected that the number of urban residents in Guangzhou will increase by more than 40% compared with the same period of last year. Among them, more than 60% will participate in East China and Northeast China. Growth.
The survey data also showed that among the urban residents who were interested in traveling, the proportion of “outbound travel” was 5.7%, an increase of 1.7 percentage points over the same period last year. Among them, the proportion of Southeast Asian tourism is extremely low, apparently due to the impact of the early Indian Ocean tsunami; the proportion of other foreign tourism is zero; but the proportion of Hong Kong and Macao tourism is 5.6%, an increase of 2 percentage points over the same period last year. It is expected that the number of visitors from Hong Kong and Macau will grow by more than 60% compared with the same period last year. In Hong Kong and Macao, the proportion of "free travel" was 93.3%, an increase of 15.9 percentage points over the same period of last year. The proportion of travel agents who chose to travel to Hong Kong and Macao dropped further from 6.6% in the same period last year to 6.7%.
3. “The city tour” and “outside the city” have grown slightly, but the proportion has declined.
The survey also showed that urban residents in Guangzhou are expected to have a population of 2.4 million, which is slightly larger than the same period last year. It is estimated that the total cost of “this city tour” will reach 790 million yuan, a 20% increase over the same period of last year, which is bound to drive the growth of related consumption. It is estimated that the number of urban residents participating in “outside the city” will reach 1.2 million, an increase of 4.7% over the same period last year. Among them, Shenzhen and Zhuhai tours accounted for 16%, Zhaoqing Tour was 20.2%, Qingyuan was 14.1%, Shaoguan was 10.8%, Zhanjiang was 2.8%, and others were 36.1%.
Although the “this city tour” and “outside the province” have grown overall, the proportion has declined, mainly due to the increase in the proportion of provincial tourism and Hong Kong and Macau tourism. Among the urban residents in this city who are interested in traveling during the Spring Festival Golden Week, the proportion of those who choose “the city tour” is 57.6%, which is 3.3 percentage points lower than the same period of last year. The proportion of “outside the province” is 29.0%. Compared with the same period last year, it dropped by 0.4 percentage points.
Fourth, the proportion of participating tour groups increased slightly, and “self-driving” travel was highly respected.
Among the prospective travellers during the Golden Week of the Spring Festival this year, the number of self-guided tours that choose “individuals or families” and “come with friends and relatives” in the travel mode accounted for 95%, which was 0.6 percentage points lower than the same period of last year; The proportion was 0.1%, down 0.2 percentage points year-on-year; while the choice of “travel agency”, the proportion of participating groups was 4.9%, an increase of 0.8 percentage points over the same period last year. As the total number of people traveling in the Golden Week has increased compared with the same period of last year, it is expected that the number of urban residents participating in the tour will increase by more than 20% compared with the same period of last year.
In terms of choosing to travel, the citizens still travel by car, but due to the decline in the proportion of “this city tour” and “outside the city”, the proportion of cars has dropped by 2.8 percentage points over the same period of last year. The proportion of vehicles that are more suitable for long-distance travel, such as trains, airplanes, and ships, was 8.6%, 4.2%, and 0.9%, respectively, up 0.9, 0.9, and 0.7 percentage points over the same period last year. In addition, among the various types of transportation vehicles, the most prominent increase in the proportion is the “self-driving” approach. Its share is 14.7%, an increase of 1.1 percentage points over the same period last year.
5. The proportion of residents staying overnight is increasing, and the average number of days traveled is extended.
Among the urban residents who intend to travel during the Spring Festival Golden Week, the proportion of overnight stays was 45.3%, an increase of 2.3 percentage points over the same period of last year; the proportion of urban residents who did not stay overnight was 54.7%, a decrease of 2.3 percentage points. The per capita travel time of urban residents was 3.17 days, an increase of 0.25 days compared with the same period of last year. The increase in the proportion of overnight stays of residents and the increase in the average number of days of travel is directly related to the increase in the proportion of Hong Kong and Macao tourists and the proportion of tourism outside the province.
In addition, the survey results also show that the proportion of urban residents who have chosen to travel multiple times during the Golden Week has increased. Among them, the proportion of choice of 3 times or more is 30.9%, up 8.1 percentage points; and the proportion of choosing one time is 40.1. %, the proportion of 2 times was 29.0%, down 6.9 and 1.2 percentage points respectively. Among the citizens who chose to travel three times or more, nine became citizens of the city or the city.
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