Zhengzhou City Appliance Market Brief
Zhengzhou is located in the Central Plains, and is the capital of Henan Province. The Beijing-Guangzhou Railway and the Bohai Railway meet here. The geographical position is quite superior. The ancient reputation of “commercial capital” has always been a battleground for all businesses. In recent years, with the rapid improvement of people's living standards, Zhengzhou's home appliance market is extremely hot. In order to thoroughly study the home appliance market in Zhengzhou City and grasp the market dynamics, Henan Junyou Business Consulting Co., Ltd. conducted a deep survey on the home appliance market in Zhengzhou in July. In this survey, a combination of sample survey and key survey was conducted. A total of 60 home appliance merchants were selected in Zhongbo Electronic City, focusing on six major retail malls such as Zhengzhou Jinbo Shopping Center and Dennis mass dealers, and Tongli home appliance chain stores. A slightly larger home appliance retailer also conducted key interviews. The results are now listed as follows:
First, the types and brands of home appliances in the Zhengzhou market
And the freezeboard market is stable
According to statistics, there are 24 brands of freezer brands sold in Zhengzhou market, namely Haier, Little Swan, Duckling, Narcissus, Panasonic, Toshiba, Sharp, Changling, Xinfei, Rongsheng, Kelon, Meiling, Shangling, Aokema, Siemens, Electrolux, Royalstar, Wanbao, Xiliang, Samsung, Chunlan, TCL, Konka, Ssangyong. In addition to Aokma, Konka, Xi Leng, Shuanglong are new faces, other brands of freezer are mostly old faces. The freezer production technology is one of the most successful examples of the introduction and digestion of foreign technology in China. After nearly 20 years of growth and development, the domestic freezer has dominated the world. The competition pattern between the brands of freezer brands has also stabilized, the market share of old brands has been consolidated, and the chances of new brands being born are relatively small.
The washing machine market is stable and moving
The washing machine brands sold in Zhengzhou market include: Haier, Little Swan, Duckling, Haitang, Jinling, Meiling, Rongshida, Power, Narcissus, Siemens, LG, Chunlan, Samsung, Panasonic, Hitachi, Sharp, Sanyo, Xinle, and Oke. More than 30 Ma, Xiaoyanzi, Jinsong, Baidi, Disheng, Panda, TCL, Konka, Qianlong, Xintianyang, Fuxing, Shanghai, Shenbao, Nanjing Sanle, and Little Pigeon. The competition in the washing machine market in Zhengzhou has already been quite fierce. New brands such as Xinle, Aokema and Xiaoyanzi have stepped into the competition in the washing machine market.
The color TV market is still sounding
After several “price cuts” that Changhong has set off, the pace of restructuring of the color TV industry has accelerated, and the competition is still sound. The color TV brands distributed in Zhengzhou market include Lairx, Rihong, Xindong, Beijing, Jinlip, New Red Light, Jinhai, Fuxin, Gaoluhua, Shaxun, Peony, Saip, Songwang, Jiatian, Orchid More than 30, including Philips, Huaqiang, Sanyo, Jiaer, Chunlan, Jiali, Skyworth, TCL, LG, Changhong, Haier, Konka, Hisense, Hitachi, Toshiba, Matsushita, Sony, and JVC. Some large domestic and foreign color TV manufacturers have unbreakable status in the large-screen color TV market, especially the famous foreign color TV brands such as Xinli, Hitachi, Toshiba, JVC, Philips, etc. The technical advantages have laid a solid market share.
The air-conditioning market is in full swing
The summer is coming, the air conditioner is on fire, and the manufacturers and dealers are busy. There are nearly 60 kinds of air-conditioners sold in Zhengzhou market. They are Samsung, Yangyang, Xialang, Hitachi Power, Guqiao, Rice Field, Zhongling, Mingda, Rijiang, Likal, Risuo, Duckling, Toyo HSBC, Green. , Dongbao, Daewoo, Daikin, Wellcome, Century Wind, Gaoluhua, Zhongyi, Mengpai, Yuetu, Changhong, Haier, Zhigao, Yada, Lifeng, Konka, TCL, Panasonic, Mitsubishi, Sanyo, Sharp, Yi Lex, Oaks, Coolay, Osaka, Huiyang, LG, Little Swan Polka, Hisense, Jin Beijing, Changling, Xinke, Chunlan, Gree, Midea, Yidu, Lehua, Kelon, Huabao, Feige, Hong Yi, Zall, Feilu, etc. Compared with other home appliances, the popularity of air conditioners in the national market is only a matter of the past two years. In the Zhengzhou market, air conditioning is on the rise. The public air-conditioning manufacturers also saw this point, and they came to compete in the Central Plains.
Second, Zhengzhou's home appliance market and several major retailers
Zhongbo Electronic City is the largest home appliance market in Zhengzhou, bringing together almost all home appliance brands in the Zhengzhou market. There are no fewer than 300 home appliance merchants in the electronic city, which are oriented to the whole province, mainly for home appliance wholesale and retail.
The business areas of Jinboda Shopping Center, Dennis Mass Dealer, Zhengzhou Department Store, Asiatic Shopping Mall, Hualian Commercial Building, Mall Commercial Building and International Friendship Shopping Mall are all above 1,500 square meters, accounting for about 1/10 of the total business area of the mall. Most of the home appliances it operates are famous domestic and foreign brands. There are no home appliances in natural commercial buildings.
A survey of several slightly larger home appliance retailers, such as Sound Electric, New Realm Electric Appliances, and Tongli Home Appliances Chain Store, shows that the business area of these home appliance retail stores is between 150 square meters and 300 square meters. The real estate appliance line is mainly based on foreign home appliance brands. Tongli home appliance chain stores belong to air-conditioner stores, bringing together famous air-conditioners brands at home and abroad.
First, the types and brands of home appliances in the Zhengzhou market
And the freezeboard market is stable
According to statistics, there are 24 brands of freezer brands sold in Zhengzhou market, namely Haier, Little Swan, Duckling, Narcissus, Panasonic, Toshiba, Sharp, Changling, Xinfei, Rongsheng, Kelon, Meiling, Shangling, Aokema, Siemens, Electrolux, Royalstar, Wanbao, Xiliang, Samsung, Chunlan, TCL, Konka, Ssangyong. In addition to Aokma, Konka, Xi Leng, Shuanglong are new faces, other brands of freezer are mostly old faces. The freezer production technology is one of the most successful examples of the introduction and digestion of foreign technology in China. After nearly 20 years of growth and development, the domestic freezer has dominated the world. The competition pattern between the brands of freezer brands has also stabilized, the market share of old brands has been consolidated, and the chances of new brands being born are relatively small.
The washing machine market is stable and moving
The washing machine brands sold in Zhengzhou market include: Haier, Little Swan, Duckling, Haitang, Jinling, Meiling, Rongshida, Power, Narcissus, Siemens, LG, Chunlan, Samsung, Panasonic, Hitachi, Sharp, Sanyo, Xinle, and Oke. More than 30 Ma, Xiaoyanzi, Jinsong, Baidi, Disheng, Panda, TCL, Konka, Qianlong, Xintianyang, Fuxing, Shanghai, Shenbao, Nanjing Sanle, and Little Pigeon. The competition in the washing machine market in Zhengzhou has already been quite fierce. New brands such as Xinle, Aokema and Xiaoyanzi have stepped into the competition in the washing machine market.
The color TV market is still sounding
After several “price cuts” that Changhong has set off, the pace of restructuring of the color TV industry has accelerated, and the competition is still sound. The color TV brands distributed in Zhengzhou market include Lairx, Rihong, Xindong, Beijing, Jinlip, New Red Light, Jinhai, Fuxin, Gaoluhua, Shaxun, Peony, Saip, Songwang, Jiatian, Orchid More than 30, including Philips, Huaqiang, Sanyo, Jiaer, Chunlan, Jiali, Skyworth, TCL, LG, Changhong, Haier, Konka, Hisense, Hitachi, Toshiba, Matsushita, Sony, and JVC. Some large domestic and foreign color TV manufacturers have unbreakable status in the large-screen color TV market, especially the famous foreign color TV brands such as Xinli, Hitachi, Toshiba, JVC, Philips, etc. The technical advantages have laid a solid market share.
The air-conditioning market is in full swing
The summer is coming, the air conditioner is on fire, and the manufacturers and dealers are busy. There are nearly 60 kinds of air-conditioners sold in Zhengzhou market. They are Samsung, Yangyang, Xialang, Hitachi Power, Guqiao, Rice Field, Zhongling, Mingda, Rijiang, Likal, Risuo, Duckling, Toyo HSBC, Green. , Dongbao, Daewoo, Daikin, Wellcome, Century Wind, Gaoluhua, Zhongyi, Mengpai, Yuetu, Changhong, Haier, Zhigao, Yada, Lifeng, Konka, TCL, Panasonic, Mitsubishi, Sanyo, Sharp, Yi Lex, Oaks, Coolay, Osaka, Huiyang, LG, Little Swan Polka, Hisense, Jin Beijing, Changling, Xinke, Chunlan, Gree, Midea, Yidu, Lehua, Kelon, Huabao, Feige, Hong Yi, Zall, Feilu, etc. Compared with other home appliances, the popularity of air conditioners in the national market is only a matter of the past two years. In the Zhengzhou market, air conditioning is on the rise. The public air-conditioning manufacturers also saw this point, and they came to compete in the Central Plains.
Second, Zhengzhou's home appliance market and several major retailers
Zhongbo Electronic City is the largest home appliance market in Zhengzhou, bringing together almost all home appliance brands in the Zhengzhou market. There are no fewer than 300 home appliance merchants in the electronic city, which are oriented to the whole province, mainly for home appliance wholesale and retail.
The business areas of Jinboda Shopping Center, Dennis Mass Dealer, Zhengzhou Department Store, Asiatic Shopping Mall, Hualian Commercial Building, Mall Commercial Building and International Friendship Shopping Mall are all above 1,500 square meters, accounting for about 1/10 of the total business area of the mall. Most of the home appliances it operates are famous domestic and foreign brands. There are no home appliances in natural commercial buildings.
A survey of several slightly larger home appliance retailers, such as Sound Electric, New Realm Electric Appliances, and Tongli Home Appliances Chain Store, shows that the business area of these home appliance retail stores is between 150 square meters and 300 square meters. The real estate appliance line is mainly based on foreign home appliance brands. Tongli home appliance chain stores belong to air-conditioner stores, bringing together famous air-conditioners brands at home and abroad.
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