Quality, service, price and environment are the guarantee that the store attracts customers.

With the reform of the business system, the infrastructure and business practices of the store have changed significantly. So, what is the consumer’s evaluation? How should stores attract targeted residents? Focusing on these issues, the China Economic Climate Monitoring Center, together with CCTV's China Financial Report, conducted an investigation of more than 500 urban hukou residents in Beijing, Shanghai and Guangzhou. The results show that;

Consumers are quite satisfied with the shopping mall facilities, the environment and the goods.

90.1%, 86.3% and 81.2% of the residents expressed satisfaction and basic satisfaction with the “basic facilities”, “shopping environment” and “goods arrangement” of the store, of which 40.1%, 30.9% and 17.2% respectively expressed the above three items. Satisfied, 50.0%, 55.4% and 64.0% indicated that they were basically satisfied; at the same time, the proportion of consumers' satisfaction with “price positioning” and “shopping service” of store goods was relatively low, and 49.1% and 68.2% expressed satisfaction and basic satisfaction. Among them, 9.9% and 14.7% respectively expressed satisfaction with the above two items, and 39.2% and 53.5% expressed basic satisfaction. Therefore, while the store is improving its operating conditions and operating methods in an all-round way, it is important to scientifically and reasonably determine the price of goods and improve services.

Quality assurance, good service attitude, price advantage, and a good shopping environment are more attractive to customers.

In the survey, 76.8%, 68.2%, 66.2%, and 52.2% of the respondable answers to the question “Which shopping malls that have advantages will prompt you to go around and save money?” Residents said that they are “market quality guaranteed”, “good service attitude”, “price advantage” and “good shopping environment”; 36.3%, 19.7%, 14.7% and 9.9% of residents said that they are “ Shopping malls with fast product updates, "food and beverage outlets", "casual entertainment" and "famous". It can be seen that the store attracts customers, although it needs entertainment, catering convenience and high-profile auxiliary factors, but the most basic is the quality of goods, service attitude, commodity price and shopping environment.

Consumers have different attitudes about whether shopping malls need shopping guides.

As mentioned above, consumers are less satisfied with the service of the mall than with the facilities, environment and layout of the mall. So, what is the consumer's evaluation of the shopping guide who is one of the mall's service content? In the survey, 27.7% of the residents thought it necessary to set up shopping guides, and they believed that they actively introduced the products, which helped them to better understand the products and increased the possibility of their own purchases; 28.0% of the residents thought that it was unnecessary to set up the shopping guides. Even the shopping guides exaggerated their opinions and delayed the time of consumers. In the case of a proportion of opponents who were in favor, 38.9% of the residents did not care. In fact, this part of the residents did not care whether there were shopping guides in the mall. As a result, while shopping malls are reluctant to increase the operating costs of shopping malls for setting up shopping guides, nearly 70% of consumers think that it is not necessary to set up shopping guides.

For the mall to bargain, consumers believe that the market is disrupted.

For the tentative activities of the mall to “bargain” like the bazaar for the purpose of promotion, in the survey, 25.8% of the residents think it is a good thing and will increase their purchasing possibilities; but more consumers, 44.9% think it is The bad thing is that the same price of the same product actually disrupts the normal market order and is unfair to consumers; there is still no concern about 23.2%.

In order to expand sales, increase sales, and constantly improve business standards and improve sales promotion methods, the mall also includes successful and unsuccessful attempts and experiences in this process, but the general principles must conform to the laws of business development and play various types. The advantages of shops of all sizes, actively cater to and adapt to the interests and requirements of consumers, that is, they cannot rest on their own feet, and at the same time they cannot have their own advantages and characteristics.

Table 1: Satisfaction with the mall:

Satisfied with basic satisfaction is not satisfied

Basic facilities
40.1
50.0
6.1

Shopping
30.9
55.4
7.6

Goods arrangement
17.2
64.
0
11.8

Shopping service
14.7
53.5
25.2

Price positioning
9.9
39.2
44.9

Table 2: Factors consumers care about:

Quality is guaranteed 76.8%

Good service attitude 68.2%

The price has an advantage of 66.2%

Shopping environment is good 52.2%

Product update is fast 36.3%

Have a meal/drink 19.7%

Have leisure entertainment 14.7%

Other 2.9%

Tables 3 and 4: Attitudes towards shopping guides and bargaining:

Good things don't matter

Shopping guide
27.7
28.0
38.9

bargain
25.8
44.9
23.2

Quality, service, price and environment are the guarantee that the store attracts customers.

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