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Marketing professional social practice report

San Mao said that she was most afraid of going shopping. She was asked to recite all the names of the stores when she was working in Germany as a department store promotion lady. So when she went to the department store, she always habitually wrote down the name of the product. Tired of work. At that time, I saw that this description was unbelievable. I even suspected that San Mao had an exaggeration. Professional habits should not be so. However, when I just finished the internship of the Crest brand marketing department of P&G, I used to habitually hang around the toothbrush and toothpaste shelf when I was in the supermarket. I was very interested in checking the distribution, shelf, promotion, price and packaging of each brand of toothbrush and toothpaste. At that time, I realized that San Mao’s words were not empty. When the profession forms an interest, interest becomes a habit, and professional habits become natural. However, San Mao is not a businessman, so he will have a headache because of this professional habit; but I have always used marketing as my career direction, so I will not feel tired, but I will not be tired. One and a half months of internship in the P&G marketing department, leaving behind is not just this professional habit. All the gains in this period have benefited from thinking mode to business knowledge. P&G culture and P&G people have won my heart. They are good teachers and friends for the choice and development of career paths. Strategic thinking, focusing on results from students to assistant brand managers in the P&G marketing department, has changed my way of thinking. For those who are studying, the accumulation of knowledge is the primary task, analyzing the problems, giving the trade-offs between the pros and cons of the parties, and then drawing conclusions. This conclusion may be open and plays a role in the specific stage of academic research. As an intern in the marketing department, I was given the job of ABM on the first day. I was directly involved in real business operations on the first day. The success of business requires strategic thinking and specific action plans. Pure knowledge accumulation and analytical ideas are not feasible in P&G. My first task at Crest was to do a store check. After carefully examining four supermarkets, five grocery stores and one wholesaler, I wrote my first report. Comparing the first draft and the final draft after two revisions, the word change between the lines is the change of thinking. The same is true of the reports on market projects and consumer focus interviews that I have written since then. From the beginning of pure information collection and open-ended conclusions, to the final draft constructive conclusions and action plans, it is a thoughtful experience. The process is also the essence of P&G's rapid growth.
Forging Leadership and Creativity I have had internships in many companies before, and P&G is the only company that really feels that its leadership and creativity are constantly being forged. Leadership is the basic requirement of P&G for employees, and it is also the direction of training for their career development. Especially for ABM, the company has a clear career direction: ABM-BM-AD-MD-GM, and this path toward manager development requires excellent leadership skills. Therefore, starting from the intern, the work done It started in the form of a project leader. During my internship, I was the person in charge of several projects and communicated with colleagues from various departments. I was able to truly understand the responsibility given by the company. Every project needs to be meticulously protected like a sapling to grow, and as a breeder needs Through superior leadership to attract the wisdom and efforts of all departments, resources and energy to help the growth of saplings. Leadership is also growing bit by bit as the saplings grow up. The same is true for the forging of creativity. The product characteristics of FMCG determine that the company needs to continuously develop new products, and the low-volume consumption habits also determine the need for continuous innovation of ideas and information. Therefore, fast-moving consumer goods are the best training ground for learning marketing, and the battlefield that needs creativity the most. During the internship of P&G Marketing, I worked closely with the advertising agency. Every new idea and new idea was inspired by the brainstorming. For example, the in-store activity design of Crest's “Healthy, Confident and Smiley China”, from the details of the booth to the adjustment of the slogan, requires strategic and creative thinking. Not only that, but also the P&G has been a pioneering concept in marketing, advertising and media operations. At present, P&G also encourages inheritance and development of this tradition and spirit in the world. During the internship, I participated in the off site meeting held by the marketing department every six months. In the strategic and forward-looking discussions of various supervisors, it was found that P&G is currently Practically explore creativity, especially in media creativity, to encourage effective innovation. In China, P&G currently has a large investment in TV advertising, and I believe that there will be more creative practices in the development of other media in the future. This is a part that I am very interested in and an excellent opportunity for forging creativity. It is very exciting.
P&G culture and P&G culture have always seemed to be a mysterious place. I have read a lot about this culture, but only when I really enter the hall of this brand can I have a real experience. The Procter & Gamble culture was created and operated by a group of outstanding P&G people who have combined to create a culture. During the internship, I was responsible for the packaging upgrade of Crest Herbal Crystal and the design of the three promotional items of Crest in the next three months. All of them involved the cooperation of colleagues in law, R&D, sales, logistics, public relations, etc. What is received is a team that combines leadership, honesty, risk taking, active innovation, problem solving, solidarity and cooperation, and excellence. These spirits, I recognize, and appreciate!
The one that helped me the most was P&G's colleagues. My Line Manager Ionic, my Buddy Jerry, are the coaches and guides I entered into the ocean of P&G. I like to check with Ionic's weekly review. Every time I talk about it, I will feel full of rewards. Even a few short sentences can find clues and solutions for my projects. I like to work with Jerry. After repeated discussions, after each round of discussion, I found my own motivation and direction from the mature business thinking and skills of a senior A BM; I like the brainstorming with colleagues in other departments, every round of stirring, It is the stimulation of knowledge and ability; I like to share every exciting moment and frustrating moment of the new company with other interns and new h ire. Every time I share, it is a mark of growth. . . Procter & Gamble is a sea. Between the ebb and flow, there will always be a treasure in the beach, and those who swim in the sea can discover the endless treasures of the sea. The internship allowed me to roam in the shallow sea, and it was full of rewards. The wonderful scenery of the deep sea, the rare treasures, and the infinite temptation attracted me back to find the treasure. Facing P&G, spring blossoms, next spring, I will return to this sea and continue my exploration and migration!

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