Business Management Major College Students Summer Internship Summary Report

This week's business management internship, we have a more objective and profound understanding of corporate management through our field internship at Fuzhou Tainan Drilling Factory and Ande Logistics Company.

Fuzhou Tainan Drilling Factory is an old factory with a long history. It has experienced the natural disasters and cultural revolutions during the founding of the People's Republic of China. It is also a witness to the planning economy after the reform and opening up, and it still stands still in the competition of today's market economy, enough to see its vicissitudes and perseverance. She established and in 1958, was the designated manufacturer of bench drills for the former Ministry of Machinery and Electronics Industry, and the designated enterprise of the national fishery machinery industry. It was once rated as a first-class enterprise, Fuzhou industrial profit and tax "top 100 enterprises", and Fujian small industrial enterprises. "Top 100 Stars" enterprise and export advanced units such as foreign exchange. The leading products of the company are: “Wuyishan” brand desktop drilling machine series and aquaculture equipment. Products are sold throughout the country and exported to the United States, Western Europe, Southeast Asia and Hong Kong and Macao and other countries or regions. Social practice report

Fuzhou Taiwan Drilling Factory relies on colleges and universities and has strong production, technology and scientific research strength. The product is licensed for machine tool export products with its stable quality. The production of "Wuyishan" brand Z4112, 4012 bench drilling machine was continuously rated as a superior product in 1980, 1986 and 1991; the "Wuyishan" brand aerator was awarded the "Agricultural Machinery Promotion License" by the Ministry of Agriculture.

As an old enterprise with more than 40 years of experience in the production and management of bench drills, Fuzhou Bench Drilling Factory is the first in China's bench drill industry to fully implement international standards, and its product quality and technical performance are in the leading position in the industry. In recent years, there have been new product developments, and nearly 20 models of bench drills including bench drills and tapping machines have been formed. Among them are Z4012, Z1112, Z4016, Z4116, Z4120, ZC406 with high speed and high speed, ZS406 with high speed, ZSJ4106 and ZSH4106A with high speed and simple type, ZJ4106, ZJ4110 and ZJ4113 with simple type, ZQ4113 and ZQ4116 with light weight, semi-automatic The ZB4025, tapping S4012 and S4012A are also available in the Z4416Z4416 and Z4416B. The two digits at the end, such as 12, 16, 20, etc., represent the maximum drill diameter of the bench drill, and the second digits 0, 1 represent whether there is a work surface. The bench drills produced by the plant are the first choice for the tool and die manufacturing industry. The ZM406 precision high-speed bench drill is most suitable for the processing of precision small holes in the electronics, instrumentation, textile and auto parts industries.

The aquaculture equipment is another leading product of the Fuzhou bench drill plant in addition to the bench drill series, including aerators and feed mixers. Among them, the existing aerators are of the types YC1.5, YC1.75, YL1.5, YC1.5B, YC0.75B, YC0.37, YC3.0 and YC4.5. The existing models of the feed mixer are only available in J5 and J25 models. Social practice report

As a promotion product of the Ministry of Agriculture, the “Wuyishan” brand aerator has a advanced manufacturing process. The gearbox gears are made of alloy steel and specially treated, durable and durable. The transmission efficiency is high; the blade adopts national patent technology. The multi-cone nylon blade has good oxygen-enhancing effect and corrosion resistance. The waterwheel aerator adopts a number of national patent technologies, and the diesel engine direct drag aerator also obtains the national utility model patent.

On the first day, we were led by the party secretary to visit the workshops of the Taiwan Drilling Factory, including the metalworking workshop, the assembly workshop and the comprehensive workshop, and introduced the workshops. The metalworking workshop is a metal processing of various parts. It is divided into four production lines according to processing, and the production area is strictly divided. Workers are required to feedback the number of parts and the amount of incoming and outgoing parts every Wednesday, and check the control at any time. It is the main processing workshop. Here, most of the drilling machines, washing machines, grinding machines, etc. are manually operated, so workers need to have a high level of technology, and only in this way can the produced bench drills reach a high level. The assembly shop is equipped with two assembly lines to permanently assemble parts and test product quality. The introduction of the assembly line has greatly improved the efficiency of production. The bench driller is very strict in quality inspection. The flatness of the working face of the bench drill, the flatness of the work surface, the radial runout of the outer cone of the spindle, the perpendicularity of the axis of rotation of the spindle to the working face of the base, The verticality of the work surface, the verticality of the spindle sleeve moving to the working surface of the base, and the verticality perpendicular to the work surface. The change of the perpendicularity of the spindle axis to the working face of the base under the action of centripetal force, idling test, switch, spindle lifting, headstock lifting, noise, temperature rise grounding resistance insulation, withstand voltage, no-load power, load test, reliability and Safety and hygiene, assembly inspection, joint surface of column and base, joint surface of column and headstock, joint surface of column and table bracket, cleanliness, panel, packaging, etc. Another process in the assembly shop is to embellish the electrostatic spray of the panel. The sprayed device is more beautiful and easy to accept, which is also a feature of the Taiwan Drilling Factory. The integrated workshop is a complex treatment of the product, including heat treatment, cold burning, stamping, etc., through these processes to improve the performance of the product itself. Every process requires workers to have considerable skills. In addition, there is a workshop dedicated to the development of new products. The entire process is almost completed manually, and senior technicians are responsible. Social practice report

Through a morning visit, we have a certain understanding of the production process of the drilling rig, and the drilling rig is doing a good job in quality management. Because of its own factors, quality has become the basis of our factory. If the drilling company is not a business unit and has its own independent business leadership, it should be able to expand the scale of the factory.

On the second day, the chief of the production department introduced the production process of the drilling rig to us. During the introduction, we found that the drilling management of the plant was affiliated with the Fujian Institute of Engineering. The personnel management of the plant was managed by the college. Long appointed by the college. Although there are about 140 incumbents and about 120 retired people. Production in 2002: The total industrial production value was about 13 million yuan, and the retirement wage was 1.8 million. The wages, bonuses and benefits of employees were about 5 million yuan, and the tax benefit was 1.4 million yuan. The economic burden of the existing factory is seriously depleted by 1.8 million yuan. There is no excess funds invested in product development and research. The factory products are relatively single, and the stamina is insufficient, facing a severe situation.

On the third day, we were in talks with the chief of the sales department, mainly about marketing. Marketing Marketing The important functions that modern enterprises must possess can only reflect the social value of enterprises through market marketing. Market marketing determines the survival and development of the company to a large extent. Only through effective marketing activities can the company establish its dominant position in the market competition. Marketing is a process of comprehensively implementing business management activities around the market. In this process, individuals and groups meet their own needs and desires by creating, providing, and exchanging valuable products with others. Modern marketing not only requires companies to develop marketable products, but also to create attractive value, so that target customers can easily obtain the products they need, and also require companies to control their image in the market, design and disseminate relevant panels, features, The conditions of purchase and the benefits that the product brings to the target customer, that is, communication and promotion activities. Social practice report

What modern enterprises manage is a complex marketing communication system. Enterprises use their communication mix to reach intermediaries, consumers and all kinds of non-publics; intermediaries can also use a combination to reach consumers and the public; consumers communicate with each other, between consumers and other publicly. At the same time, each group also communicated feedback to other groups. The components of the marketing communication combination can be examined from both broad and narrow perspectives. In a broad sense, each factor in the marketing mix can be classified into a marketing communication combination, such as the style of the product, the color and panel of the package, Prices, etc. all communicate or spread certain information. In a narrow sense, the marketing communication communication package only includes marketing marketing work with communication nature. These tools are usually attributed to promotions, called promotional tools. It mainly includes various forms of advertising, packaging, trade fairs, purchase on-site displays, sales aids, persuasive tools, and publicity.

These promotional tools each have their own unique potential and complexity and require specialized management. However, even those large companies do not have the ability to have one expert for each promotional tool. Generally, only those tools that are important and frequently used are professionally managed. From the historical development process of the promotion, the enterprise is first divided into the personnel marketing function, followed by the advertisement, the sales promotion again, and finally the promotion. The so-called advertisement refers to the payment of a certain fee for advertising, and the non-personnel sales form refers to the transmission of product information to a wide range of target customers through various media; it is widely reported to promote the sale of goods. The so-called staffing refers to the oral presentation activities that are conducted in connection with one or more possible purchasers to achieve sales. The so-called sales promotion refers to short-term incentives that encourage the purchase or sale of products and services. The so-called propaganda means that the organizer does not have to spend money, publish important business news on a certain publishing medium, or obtain favorable reports, displays, performances on the radio and television and on the stage, and use this non-personnel sales form to stimulate people. Promote sales by demanding products, labor or business units. The combination of marketing or marketing of an enterprise is a combination of the above four promotional tools.
On the fourth day, we visited the branch of Ande Logistics in Fuzhou. Here we understand the company's logistics process. This is different from the internal logistics of the enterprise. The logistics in the operation of the enterprise is regarded as the ability of the enterprise to connect with the supplier and the customer. Information from customers and suppliers is communicated to the entire company through sales activities, forecasts and other forms, and this information is then converted into specific manufacturing and procurement plan materials and semi-finished products that are added to the production process and ultimately become finished products. Transferred to customers through sales channels. Enterprise logistics can reflect a comprehensive capability of the company, and its purpose is to help companies create customer value at the lowest total cost. The logistics capability is realized through a series of activities such as logistics network design, logistics information synthesis, transportation management, inventory management and warehouse management. In the general sense, the supply of materials within the enterprise forms a supply chain, that is, from procurement → inventory → production to production → final product production. The work of these departments can be organized and linked in the form of logistics and information flow. That is, when the order is received, the production department formulates the production plan, and then determines the material demand plan, and then the procurement department makes the purchase. In the production process, the warehouse management department will carry out distribution and unified management. In this process, logistics is purchased through procurement → inventory → production, and information flow is production → purchasing → inventory. And An Logistics Company is a logistics company. The primary goal is to meet the needs of customers with low cost and high efficiency services. The service positioning of logistics enterprises in the supply chain depends on the comparative advantages of resource allocation. To this end, logistics companies must implement the specialization of services and must seize products. Different goods have different logistics characteristics. The development of service technology around the logistics characteristics of products will provide a powerful impetus for logistics enterprises to innovate services and form core service capabilities. As long as you have core service capabilities, it will be easy for traditional logistics companies to integrate into an integrated supply chain. It should be noted that the core service capability is not a mysterious thing, that is, "a little better than the competition" is a special service. Undoubtedly, the continuous innovation of logistics technology and the continuous innovation of service varieties will provide an eternal impetus for the development of logistics enterprises. The development of the logistics industry by logistics companies has naturally developed. Social practice report

After a week of off-campus internships, a visit to Fuzhou Tainan Drilling Factory, Ande Logistics Company, and our survey of commercial enterprises, our understanding of business management theory has been sublimated to a new level. Understand the actual operation process within the enterprise, have a more direct understanding of the organization of each department, understand the concept of market marketing, have certain experience in the content, steps and methods of market research, and understand and recognize different types of enterprises through market research. Organize the production process and understand the logistics management process. This trainee has gained a lot for me.