Advertising salesman work plan

Part 1: Advertising salesman work plan

First, familiar with the company's new rules and regulations and business development work. The company is constantly reforming and has established new regulations, especially with the assistance of professional legal affairs personnel in litigation. As an old business person in the company, you must lead by example and fully carry out business work while complying with company regulations.
1. In the first quarter, the litigation business was the main development. We will conduct litigation business development for existing old customer resources, develop all customers who may have litigation needs, and intend to arrange legal affairs commissioners to meet and negotiate. During the period, at least two lawsuits were promoted, and the agency expenses amounted to more than 10,000 yuan. While doing litigation business development, we must not lose all kinds of business assigned by these customers, maintain regular contact with these customers, and report the progress of the business of these customers in a timely manner.
2. In the second quarter, trademarks and patents were the main business. Through the professional market, participate in professional trade fairs, online, telephone, stranger visits and other business development methods to develop customers, and intensify the relationship with old customers to form a customer group with a business cycle. So as to achieve agency fees of more than 10,000 yuan. While vigorously exploring the market, we must not lose all kinds of business assigned by these customers, maintain regular contact with these customers, and report on the progress of the business of these customers in a timely manner.
3. The infinite business opportunities brought about by the “11th” and “Mid-Autumn Festival” in the third quarter brought a good start to the second half of the year. Moreover, with my relative improvement in high-end business expertise and comprehensive capabilities, we will do a targeted development for large-scale enterprises that meet the requirements of China's Well-Known Trademark or Guangdong Famous Trademark. Customers who are willing to cooperate can arrange business managers to meet and negotiate, and strive to sign a "Guangdong Province Famous Trademark" with a contracting fee of more than 10,000 yuan. While doing well-known trademarks and the development of well-known trademarks, we must not lose all kinds of business assigned by these customers, maintain regular contact with these customers, and report the progress of such business in a timely manner.
4. The fourth quarter is the end of the year. At this time, we must fully protect the business situation of the old customers. First of all, it is necessary to gradually understand the customer resources that are potential to be developed among the old customers, identify the vulnerable areas, make feasible recommendations for the purpose, and strive to achieve the most comprehensive protection of the intellectual property rights of the client company. The agency fee is at least monthly. More than 10,000 yuan.
Second, develop a study plan. Learning is very important for business people because it is directly related to the pace of a business person's progress and the vitality of the business. I will adjust my learning direction to supplement new energy as needed. Professional knowledge and comprehensive ability are all things I have to master.
Knowing ourselves and knowing each other can only help you in this respect. In this regard, I also hope that the business manager will give me support.
Third, enhance the sense of responsibility, enhance service awareness, and enhance team awareness. Proactively put the work to the point and implement it. I will do my best to ease the pressure of leadership.
The above is my work plan for 2019, and it may still be immature. I hope that the leadership will correct me. The train is running fast by the headband. I hope to get the correct guidance and help from the company leaders and department leaders. Looking forward to 2019, I will treat each business harder and more conscientiously, and strive to win more opportunities to seek more customers, strive for more orders, and improve business development. I believe that I will complete new tasks and meet the new challenges of 2019.

Part 2: Advertising salesman work plan

I. Formulate detailed work plans and combine the current resources of our company, make full use of them, and make more sales reports last year. We should work hard to develop and develop the advertising market. Although there are many problems in front of me, we must maximize our efforts. The delivery of terminal advertisements, at the same time, to lay a solid foundation for the development of the market, and strive for greater delivery, long-term customers to absorb. According to the growth rate of the number of terminals of our company, we have adjusted our work strategies and work ideas in a targeted manner.
Second, quarterly work arrangements
1. In the first quarter, the market was mainly cultivated, and the influence and popularity of the company and the speed of promotion were extended. Because of the special period of the two festivals, many companies’ publicity plans have been completed and will be completed after the festival. During the low tide of an advertisement, I will make full use of this time to supplement my professional knowledge, and at the same time, I will step up contact with the customer's feelings and appropriately look for smaller customers to put the advertisements in, but I expect the other party to ask for a very low discount or a discount. The case of advertising fees.
2. In the second quarter, due to the influence of the “May Day Labor Day”, the advertising market will usher in a small peak period, and as the weather changes, the temperature will continue to rise, toiletries, summer drinks, anti-mosquito supplies. Such advertisements will be the focus of development.
3. In the third quarter, the “11” and “Mid-Autumn Festival” festivals will bring a good start to the second half of the year. Some products such as liquor, health products and gifts will be added to the advertising ranks. Moreover, with the increase in the number of terminals installed in our company, some long-term customers with large volume can gradually infiltrate and make full preparations for the advertising campaign at the end of the year.
4, the advertising work at the end of the year is the peak period of the year, coupled with our one-year terminal laying, customer promotion, I believe that our advertising department is the hottest time. As the number of weddings in the winter increases, wedding services and wedding supplies will also be added to the advertising campaign. The advertising atmosphere of the two festivals will follow in this environment.
I will work more in a different period of time, with specific plans and plans, and constantly adjust my work ideas, strengthen the development of customers, and correctly upgrade our advertising sales to a new level.
Third, the development of learning plan market development is based on the constant changes in the market, constantly adjust the business ideas, and constantly improve knowledge is very important for business people, because it is directly related to the pace of a business person's progress with the times And the vitality of the business. I will adjust my learning direction to supplement new energy as needed. China Education General Network document channel product knowledge, marketing knowledge, delivery strategy, data, media operations management and other related advertising knowledge is what I want to master, know ourselves and know each other, can not fight.
Fourth, strengthen ideological and moral construction A person's success is not a success, should be a team for us, this year I will strengthen the building of ideological and moral, enhance the overall awareness, enhance the sense of teamwork, and at the same time strengthen the sense of responsibility. Actively do the work well. Really do the idea, and I will do my best to help the leadership to reduce the pressure of work.

Part 3: Advertising salesman work plan

1. Develop monthly and quarterly work plans. Make full use of existing resources and make the best efforts to maximize the advertising market. In view of the fact that our current limited number of terminals is striving for launch, we will also pave the way for future markets, and strive for more large-volume, long-term customers to participate. According to the growth of the number of terminals, the work strategy is adjusted and new areas are developed.
1. In the first quarter, we will use the market to pave the way and promote the market, and expand the visibility and speed of the company. Because of the special period of the two festivals, many units’ publicity plans are completed and will be in the post-holiday period. During the low tide of an advertisement, I will make full use of this time to supplement relevant knowledge and step up contact with customers to form a strong customer base. Appropriately looking for smaller delivery customers to put ads in, but I expect the other party to have a very low discount or to pay for advertising.
2. In the second quarter, because of the "May Day Labor Day" relationship, the advertising market will usher in a small peak period, and as the weather turns hot, summer drinks, toiletries, anti-mosquito Advertising such as supplies will be developed as a focus.
3. In the third quarter of the “Eleventh” and “Mid-Autumn Festival”, the advertising market will bring a good start to the second half of the year. Some products such as liquor, health products and gifts will be added to the advertising ranks. Moreover, with the increase in the number of terminals installed in our company, some long-term customers with large volume can gradually infiltrate and make full preparations for the advertising campaign at the end of the year.
4, the advertising work at the end of the year is the peak period of the year, coupled with our one-year terminal laying, customer promotion, I believe that our advertising department is the hottest time. As the number of married people increases in the winter, some wedding services and wedding supplies will also join the ranks of advertising, and the advertising atmosphere of the two festivals will follow in this environment.
I will do a good job in customer development based on actual conditions and time characteristics, and adjust my work ideas in time according to market changes. Try to maximize your advertising quota!
Second, develop a study plan. To do market development is to constantly adjust the business ideas according to the changing situation of the market. Learning is very important for business people, because it is directly related to the pace of business people's progress and the vitality of business. I will adjust my learning direction to supplement new energy as needed. Product knowledge, marketing knowledge, delivery strategies, data, media operations management and other related advertising knowledge are all things I have to master, knowing ourselves and knowing each other.
In addition, at the end of 2019, I applied for the **** major of *** University, because I learned that there are many courses in the pre-production, post-production and management of the film, the management and programming of the advertising department will also There are a lot of work in this area, and I will study systematically and comprehensively so that theory can be combined with reality. So that you can play a bigger role in the advertising department.
Third, strengthen their own ideological construction, enhance overall awareness, enhance sense of responsibility, and enhance team awareness. Proactively put the work to the point and implement it. I will do my best to ease the pressure of leadership.
The above is some of my ideas for 2019, and may still be immature. I hope that the leaders will correct me. The train is running fast by the headband. I hope to get the correct guidance and help from the company leaders and department leaders. In the second half of 2019, I will put myself into the work with a new spirit, do a good job in the second half of the year, study hard, and improve my work and business skills.

Part 4: Advertising salesman work plan

Personal target amount for 2019
In 2019, his annual target is 690,000, an average of 76,000 per month, about 18,000 per week. To complete this goal, he will prepare:
1. The industries that he is prepared to set up in 2019 are: service industry, hotel, catering, entertainment, education and training, finance, securities, banking, food.
2. At least 200 customer information education trainings in accordance with our media, 50 hotel catering, 50 leisure and entertainment, banking, securities, investment guarantee 60, food 10, hospital 20, liquor, decoration and other 60, All are listed for preliminary screening before February 8.
3, to get more information in the shortest time, to fully play their own network resources, view online, professional books to learn
In April and March, the hospital and liquor were the mainstays. Therefore, I would like to know more about the hospital information during the Spring Festival. This can help me with my colleagues before, and pay more attention to this content on the Internet.
In May and April, investment guarantees, wedding photography, and dairy products were the mainstays. In March, half an hour was taken every day to learn about wedding photography and dairy industry information.
In June and May, the main focus was on tea tea sets, hotel catering, education and training industries, and collected some information and industry information from friends.
Insurance, finance, banking securities and beverages should be based on beverages in July and June, as another month is the peak season for beverage and beer sales.
August and July education and food, food and beverage
Drinks, beer, and study abroad in September and August
October and September beer, wine, moon cake tea tea set
In November and October, the main focus was on gifts, furniture and flowers.
In December and November, liquor and investment guarantees were the main
In December and December, the company's management opinions and team building opinions were mainly based on liquor, decoration and materials:
1. In order to improve work efficiency, the time for business personnel to fill in company documents should be reduced. During the meeting, the probability of meeting should be strictly implemented to achieve simple and efficient, and lengthen the analysis time of customers in the meeting.
2. After the morning meeting is finished, the department meeting should be followed. After the meeting, all the staff of the department should make a small game to stimulate the fighting spirit of the business personnel before going out to visit the customer or call.
3. Share the experience of team members' success and failure, and strengthen the one-on-one work for new employees.
4. It is recommended that the company can increase the number of external training of company employees and establish a learning team.
5, should organize more people's collective activities, increase the emotional relationship between each other, let us truly reflect the value of team cohesion.
6. Pay attention to the personal emotions of employees and communicate one-on-one if necessary.
The specific plans for individual career planning and growth goals are:
1. The target plan for the whole year of 2019 is set to: the minimum awareness and experience of all three parts of the content before June 2019; the actual expression that distinguishes the customer's views and reactions; the basic situation of the customer and the concern of the customer Combine with the market value of the customer market; know its real industry, customer media choice reasons, media view; good rhythm, good question response; personal learning knowledge in customer communication); complete the first day from June to December 2019 The content of the assessment content scoring standard is excellent, and the media value can be closely combined with the customer's needs; the customer's data can be obtained through multiple parties such as: personal introduction, special channel access; clear media promotion purpose and understanding of the customer's media placement work. The process; communication with the customer should reach the interactive discussion and guide the customer's purchase needs, in the communication to change the position to observe the other party's feelings) to achieve the above content, you must strictly demand yourself.
2, in March 2019 through his two years of hard work, own a Mazda 6 automatic flagship version, personal deposits of 100,000 yuan, accumulated personal property of 300,000.
3. Actively cooperate with the implementation of the company's various indicators, and make reasonable arrangements for the time. Through one year, 2011, the company's middle and senior management personnel will be able to clear the three industries of finance, education and food industry. This industry is well-versed in the industry, able to explain to new employees the collection and learning methods of these three industry information, to lead the company's business department meetings when the company is working hard, and to guide the new employees to learn the company's business projects. Sexual effect.
4. After two years of hard work, after 2019, I will develop on the road to professional managers, and the senior management of the company will cooperate with the company to formulate the corresponding system, strictly and accurately, and the senior leadership of the company is not in the company. At the time, we must work hard to convene a full-time meeting of the company, which can guide the overall development of the company's various departments and the overall work strategy business project.
5, January 23, 2019, 2019, one hour a day to learn industry knowledge, half an hour to analyze the customer situation encountered on the day, to familiarize with the customer's personal information, familiar with the customer company and industry.
Compare the primary day assessment content standards in 2019 to learn and prepare for the industry's programs and goals:
After the above situation, I also clearly recognized the industry and personal planning goals of my own work in 2019, including the service industry, hotels, restaurants, entertainment, education and training, and financial securities.
1. Strengthen your own time management: From January 21, 2019 to July 2019, you will change your previous thinking mode and sales model. You must change yourself to become a consultant-oriented marketing, so that you can become stronger and stronger, and solve the problem blindly. Visiting customers, blindly selling their own products, regularly maintaining returning customers, insisting on making 20 calls every day, at least returning to old customers to stay at 2-5, and more communication with the company's old employees and company leaders, and encountering at work. Ask more questions, sum up and think about the lack of detailed work on the day of the day. The detailed work plan for tomorrow will be completed every night.
2. From January 21st to February 8th, learn the knowledge in the company, and ask the top two colleagues in the company for sales or to ask the leaders, the knowledge in the industry, and the other part to learn about advertising sales through the Internet, to understand our existing The media advantages and disadvantages, how to bring the advantages of the media to the maximum effect.
3. From now on, use one hour a day to study the industry knowledge of finance, education and training, food industry, hotel and catering industry; from February 1st to February 7th, two hours a day to the food industry) Be familiar with the internal information of the industry, understand the advantages and disadvantages of the industry, how to cut into the topics of interest to customers in the negotiations, and avoid blind visits.
4. At least 6 weeks before 2019, complete the awareness and experience of all three parts of the content; have actual representations that distinguish customer's views and reactions; customer's basic conditions and needs concerns; combine customer market media value expression; know its real industry , customer media selection reasons, media view; good rhythm, good question response; personal learning knowledge in customer communication); 619, 2019 completed the first day assessment content scoring standard, all the content is excellent, can media The value of the customer is closely combined with the customer's needs; the customer's data is obtained through multiple parties such as: personal introduction, special channel access; clear media promotion purposes and understanding of the customer's media delivery related workflow; and communication between customers should be interactive And guide the customer's purchase needs, in the communication to change the position to see each other's feelings) To achieve the above content, you must strictly demand yourself); February 20-19, 2019, learning "Yu Shiwei - effective communication" March 1, 2019 Day -20, "Zeng Shiqiang - Interpersonal Relationships" March 21 - April 15, 2019 "Shang Zhisheng - NLP Winning Marketing April 16, 2019 - May 1, "Zeng Shiqiang - emotional management."