The status quo of cultural industry development in the city and its future work ideas

**City culture industry development status and future work ideas** City Cultural Bureau

In recent years, the city has attached great importance to the development of the cultural industry, and has placed the development of the cultural industry as an important part of the strategy of implementing the “cultural city development”, and based on the advantages of cultural resources, actively formulated cultural industry development plans and industrial policies, and increased funds. The investment has accelerated the development of the cultural industry and cultural undertakings in the city and achieved good results. The current situation of the development of cultural industry in Anyang and the future work ideas are reported as follows:
I. The status quo of the development of the cultural industry in the city ** is one of the eight ancient capitals of China, a national historical and cultural city, the hometown of Oracle, and the birthplace of Zhouyi. There are ancient cultures represented by Yinxu, Oracle, and Zhouyi, as well as modern culture represented by Hongqi Canal. There are both beautiful landscape culture, long-running and colorful folk culture, and rich cultural heritage. The rich cultural resources have laid a solid foundation for the development of cultural industry in Anyang. In recent years, the city of ** aims to build a cultural city and a strong cultural city, give full play to the advantages of cultural resources, actively explore the cultural market, pay close attention to the development of the cultural industry, and gradually build a culture that is based on the urban area and radiates the counties of the city. The service network has initially formed a cultural industry group with relatively complete categories.
The construction of cultural facilities has gradually improved. Since the "10th Five-Year Plan", the city has accelerated the pace of cultural facilities construction, and has successively built a number of basic cultural facilities such as the "three halls" of Linzhou City and the cultural and entertainment center of Huaxian County. By the end of the year, the total number of state-run cultural institutions in the city's cultural system reached 115, including 7 public libraries, 1 group art museum, 15 cultural centers, 13 theaters, 92 township cultural stations, and 14 cultural and artistic performance groups. . On the basis of the construction and improvement of county-level libraries, museums and cultural centers, in XX, the Anyang City Library and Museum Construction Project was officially launched. The “Two Pavilions” project covers an area of ​​102 mu, with a construction area of ​​45,000 square meters and a total investment of 250 million yuan. It is expected to be completed and put into use by the end of the year. In March of the same year, in order to cooperate with Yinxu to declare the work of world cultural heritage, the Yinxu Museum project was launched. The project will be completed by the end of August this year. At present, the cultural infrastructure that the city is building and building is also the Chinese Character Museum and the large-scale sculpture "Soul of the Merchants". The Chinese Character Museum is located on the north bank of the Weihe River in the city. It covers an area of ​​about 300 acres, with a construction area of ​​30,000 square meters and a total investment of 500 million yuan. The construction period is 3-5 years and will be constructed in three phases. The large bronze sculpture "Soul of Shang" is an important human landscape that highlights the Yin Shang culture. It is located at the intersection of Yinxu Road and Yauchang Road near Yinxu. The total investment is XX million yuan. The sculpture is 26 meters long, 14 meters wide and 8 meters high. M, the design plan ~ won the gold medal of the United Nations World Peace Art Exhibition, and the project is currently under planning and preparation.
The cultural industry system was initially established. In recent years, with the development of the cultural market, the cultural market system of the city has been initially established, and the scale of the industry has grown steadily, forming the performance industry, audiovisual industry, film and television industry, culture and entertainment industry, cultural tourism industry and art education industry. The cultural industry group of the main body. Especially since the mid-1990s, with the rapid development of the national economy and the continuous improvement of people's living standards, the cultural and entertainment market has continued to develop at a high speed, and has become an important part of Anyang's market economy system. These cultural enterprises and units not only enriched and invigorated the spiritual and cultural life of the masses of the city, but also made positive contributions in promoting Anyang's economic development and social progress, expanding employment, and raising tax sources, and became the city's new economic growth point. As of the end of the year, the city has a total of 515 various cultural business units. Among them, there are 33 song and dance entertainment venues, 333 Internet cafes and other Internet service outlets, 106 audiovisual products rental and retail, 5 video games, 5 performing arts venues, 16 pool halls, 3 ice rinks, and bowling. There are 2 pavilions, 9 ktv dealers and 3 comprehensive entertainment venues. The annual business income is 36.5 million yuan, and the business tax is 2.6 million yuan.
The state-run culture "informed by the text" has achieved remarkable results. Up to now, the city's state-run cultural units employed 1,495 people. Among them, there are 189 professional and technical personnel with intermediate and senior titles. In the fields of art education, culture and entertainment, performance planning, and literature information, state-run cultural units have obvious professional advantages. In recent years, the City Group Art Museum and the County Cultural Center have relied on their own talent resources to develop cultural industries with artistic education and folk art training as the leading and leading role. For example, the City Group Art Museum actively uses its talents and cultural facilities to provide art education and training for children's dance training classes, social dance training classes, calligraphy ~, art professional joint-test training classes. In recent years, nearly 10,000 people of various art talents have been trained. Among them, more than 100 people have been admitted to the National Academy of Fine Arts, such as the Central Academy of Fine Arts and the Art Academy of the People's Liberation Army. They have enjoyed a high reputation in Anyang City and have become the brand of the city's art training and education. . In only ~ years, the museum's three-product income reached 900,000 yuan. The Linzhou Cultural Center uses the methods of raising funds and attracting social investment to open cultural reading and entertainment venues such as multimedia reading rooms, dance halls, gymnasiums, and game halls. It actively engages in local government and departments to perform performance planning and commercial performances, and engage in lighting and audio rental services. Received considerable economic benefits. Not only did the team exercise, it enriched the cultural life of the people, and increased income, making up for the lack of construction of the unit itself. In addition, some state-run cultural units have also developed in advertising planning, decoration, and early childhood education.
The cultural relics tourism industry has developed rapidly. Anyang City has 8 national key cultural relics protection units, 39 provincial cultural relics protection units, more than 300 city and county cultural relics protection units, 2 national patriotism education bases, 5 museums and memorial halls, and aaaa-level scenic spots such as Yinxu. 3, 8 cultural relics protection institutions, more than 20,000 cultural relics, including 17 first-class cultural relics, 601 second-class products, and more than 8,500 third-class products. The rich cultural relics tourism resources provide favorable conditions for the development of cultural tourism in Anyang City. Since XX, the municipal party committee and the municipal government have actively carried out the work of “one application and four creations”, invested 180 million yuan, launched the work of Yinxu to declare the world cultural heritage, and successively invested more than 30 million yuan to implement the protection of Yuanlin Phase I and Tianning Temple. Protection and maintenance, warehouses and clearing houses in Ming and Qing Dynasties, etc., have made the development of cultural relics facilities in various cultural relics scenic areas have been greatly developed. In recent years, the Yinshang Cultural Tourism Festival has been held continuously. The festivals and cultural tourism activities such as the Inner Mongolian Emperor's Mausoleum Festival, the Zaoxiang Culture Festival, and the Linyishan International Gliding Competition have produced a large social impact and promoted cultural relics. Tourism and related industry development.
The folk art industry is booming. It has rich folk cultural resources, such as Tangyin paper-cutting, Neihuang peasant painting, and Qugou-lifting pavilion. It has a high reputation in the province and even at home and abroad. Since the 1970s, Tangyin Paper-cut has been collected by national and provincial museums and art galleries. In the 21st century, Tangyin paper-cuts have been shipped to the United States, Japan and other countries for display, and are highly praised. In recent years, Neihuang Modern Folk Painting has been exhibited abroad as a foreign cultural exchange project, causing a great sensation. Since the 1980s, Qugou Lift has visited Beijing, Shanghai, Wuhan and other places for many times, causing great repercussions. At present, Tangyin paper-cutting and Neihuang peasant paintings have taken initial scale and become an important folk culture and art resource for the development of cultural industries in our city. In 1993 and the year, Neihuang County and Tangyin County were respectively named by the Ministry of Culture as the first batch and the second batch of “Hometown of Chinese Folk Art”.

II. Problems in the development of cultural industry in our city From the current situation of the cultural industry in our city, the development is still insufficient, especially the small scale, low socialization and industrialization, and the speed, scale and efficiency of development. A substantial increase is needed. The contradictions and problems that hinder the development of the cultural industry in the city are mainly reflected in:
First, the mind is not in place. A considerable number of leaders of grassroots cultural units have insufficient understanding of the importance of cultural construction, and they have not actively studied and explored cultural construction under market economy conditions. On the issue of developing cultural industries, there is still a one-sided understanding. Worried that when it comes to developing cultural industries, finances will be “weaned” and unwilling to innovate and reform. This is especially true in some grassroots cultural institutions.
Second, the construction of cultural facilities is relatively lagging behind. The cultural facilities of the counties in the city are still very imperfect, with fewer cultural activities and more infrastructure debts. For example, the city's children's library has no place to live. Except for Linzhou City, other counties have a phenomenon of no house, old buildings and poor conditions. The rate of compliance of township cultural stations is low, and some even exist in name only.
Third, the investment subject is single and the funding is seriously insufficient. At present, the city's cultural construction investment is basically dependent on the government. In recent years, the special funds used by the county and township finances to support the construction of grassroots culture are few, and the county and township cultural units are basically in the state of “keeping the stalls”. The market does not play a role in the allocation of cultural resources such as talents, funds, technology, information, and projects. At the same time, it also causes idle and waste of cultural resources.
Fourth, the industrial structure is irrational, and the industrial organization form is in a state of small-scale decentralization. The cultural industry is scattered, the investment is chaotic, the scale is small, the level is low, the scientific and technological content of cultural products is low, and the competitiveness is poor. The share of the national economy in the city is still small. In particular, the state-run cultural units generally lack vitality, and have not yet become the market mainstay of self-employment, self-financing, self-sustaining risks, and independent innovation. Insufficient innovation capability, innovative incentive mechanisms have not been formed, and modern cultural products production and organization methods have failed. Get fully applied.
III. Thoughts and measures for the future development of the cultural industry in the city At present, the city has entered an important stage of building a well-off society in an all-round way and accelerating the construction of a regional central city in northern Henan. In order to develop cultural industries, we must further emancipate our minds, update our concepts, and put the development of cultural industries in an important position in the national economy and social development. We must follow the laws of market economy and the law of artistic production, integrate various cultural resources, and focus on cultivating cultural industries. Characteristic brands, and strive to build a new pattern of multi-structure and multi-ownership economy under the leadership of the state-run culture. Focus on the following aspects:
Taking development as the top priority, actively formulate and implement policies conducive to cultural development and provide a good policy environment for the development of cultural industries. The cultural industry is a special industry. It requires the government to rely on legal, administrative, economic and other means to support its development. It is necessary to formulate specific cultural industry policies as soon as possible, including industrial organization policies, investment financing policies, fiscal and taxation policies, distribution incentive policies and culture. Policies such as resource protection and utilization have gradually brought cultural policies and regulations to cover major areas of the cultural industry. It is necessary to further adjust and improve the ownership structure of the cultural system, formulate policies to encourage non-cultural enterprises and non-public ownership economies to establish cultural industries, and clarify market access standards, access procedures and management supervision methods in the field of cultural openness, and reduce cultural industry standards. The threshold for entry.
Formulate the overall development strategy, scientific planning, and gradual progress. Under the premise of ensuring the overall planning and final decision of the party committee, we should actively play the functions of planning, organizing, managing, coordinating and guiding the development of the cultural industry by the government departments. On the basis of formulating cultural market and cultural industry development plans, we will identify key industry-level projects, form a medium- and long-term overall development plan for the cultural industry, and complete the overall design of the modern cultural industry system. Development planning should be forward-looking, strategically oriented and operational, including the protection of cultural industries and how to integrate with the international community.
Increase investment in cultural construction. It is necessary to support the establishment of cultural projects by state-owned non-cultural enterprises, attract joint-stock enterprises and social forces to participate in the management of cultural enterprises, and form a pattern of diversified investment in cultural industries and coexistence of various economic components, providing more for the rapid development of cultural industries. Financial support. At the same time, in accordance with the provisions of national laws and policies, we should make full use of the form of project cooperation, and actively try to introduce foreign capital in the fields of hardware facilities construction, technological upgrading, and other aspects, do a good job in the construction of large-scale cultural facilities, and accelerate the pace of development of the cultural industry.
Integrate existing cultural resources. Focusing on the relief of the theater and the development of cultural resources such as theaters and theaters. The integrated development of cultural resources such as theaters and theaters is divided into three steps: First, conduct in-depth investigation and research, master the basic situation, and strive to provide medical insurance, labor security and minimum living security for retired cadres and employees, and second parties to the relevant departments. The theater evaluates assets and prepares for overall development. The third is to absorb domestic and foreign experience, absorb social funds, revitalize existing assets, and develop and utilize existing cultural resources to solve the problem of difficult theater survival. At the same time, accelerate the integration, development, transformation and utilization of cultural resources in the city.
Create a local cultural brand. It is necessary to implement the group strategy and brand strategy, and implement the strategy of multi-channel attack and full occupation of the market, vigorously exert the advantages of the existing cultural resources of Anyang City, and make folk art and folks such as Tangyin paper-cut, Neihuang peasant painting, and Qugou. The process is introduced to the market and the scale of the industry is formed.
Cultivate talents in the cultural industry. For the rapid development of the cultural industry, it is necessary to create a large number of cultural operators who have both pioneering capabilities and operational capabilities, both understand culture and understand the market, and are good at operating enterprises. Efforts should be made to create an environment and mechanism that will enable high-quality cultural management talents to stand out from the crowd and establish a high-quality cultural management team as soon as possible.
4. Suggestions for accelerating the development of cultural industries
1. To study and plan the development of cultural industries from a high level, to formulate plans and implementation plans for the development of provincial and municipal cultural industries as soon as possible, to clarify future goals and specific tasks, and to accelerate the development of cultural undertakings and cultural industries in the province and the city.
2. Increase investment in cultural construction. Within the scope permitted by the policy, while increasing government investment, actively absorb social funds to participate in cultural management, establish cultural industries, and form a multi-investment system for cultural industries as soon as possible to realize cultural undertakings. And the leaping development of the cultural industry provides the necessary financial support.
3. Formulate and implement policies that are conducive to cultural development as soon as possible, including investment financing policies, fiscal and taxation policies, distribution incentive policies, land use policies, and industrial organizations, to provide a good policy environment for the development of cultural undertakings and cultural industries.
4. Formulate practical and feasible cultural talent policies, actively improve the talent management and use system, improve the management and incentive mechanism for cultural talents, strive to create a social environment conducive to the cultural talents, and condense talents for the implementation of “cultural prosperity”.