Green Food "151" Development Project Feasibility Report

Feasibility Report of Zhejiang Green Food “151” Development Project I. Basic information of the project unit: Name of the unit: Zhejiang Provincial Agricultural Bureau Farming Bureau Zhejiang Green Food Office II. Project background Currently, with the development of agriculture enters a new stage The people's life has entered the well-off society in an all-round way and China's accession to the WTO. The quality and safety of agricultural products has been put on the important agenda of governments at all levels. At the provincial party constituency meeting, the provincial party committee clearly stated that it is necessary to build the grand goal of “green Zhejiang” with more ecological optimization, more beautiful mountains and rivers, safer environment and more developed economy. The development of green food industry is a concrete action to further implement the spirit of the provincial party congress. It is an important part of building “Green Zhejiang” and creating green Zhejiang agriculture and agricultural product quality and safety work, and plays an active role in demonstration. The development of green food is in line with the development direction of agricultural products and is an effective measure to guide and promote the strategic adjustment of agricultural structure. At the same time, green food will become an emerging leading force in the expansion of China's agricultural products export, and is an important task to actively respond to the challenges of WTO entry. It is of great significance to improve the competitiveness of agricultural products in our provinces in both international and domestic markets, to help farmers increase their incomes, to promote agricultural efficiency, and to promote the transformation of traditional agriculture in our province to modern agriculture. So far, the province has developed 56 kinds of green foods such as vegetables, tea, alcohol, canned food, fresh fruit, grain and oil, dried fruit and seafood, and one green food production data. It is now marked with 40 products during the effective use period. The output of green food is more than 100,000 tons, the sales volume is more than 400 million yuan, and the profit is more than 50 million yuan. The monitoring area of ​​green food production base in the province is more than 40,000 mu. There are also 28 products that have passed environmental monitoring and are undergoing preliminary review. The green food industry is showing a good development trend. However, on the whole, the development of green food work in our province is still relatively slow, and there is still a big gap with the requirements for green agriculture in Zhejiang. By the end of XX, the number of green food enterprises nationwide reached 1,217, and 2,400 green food mark products were effectively used, with a total of XX million tons of physical goods; annual sales of 50 billion yuan and exports of 400 million US dollars. The share of green food in our province is not commensurate with the status of our province in the national agricultural economy. With the development of agriculture and rural economy entering a new stage and China's accession to the WTO, the external environment in which green food development is located has undergone major and profound changes. In particular, the issue of quality and safety of agricultural products has risen to become a prominent contradiction in agricultural development. Strengthening the quality and safety of agricultural products has become a major and strategic task. The new situation has provided a new historical opportunity for the green food industry and created favorable conditions for comprehensively accelerating development. In order to further strengthen the guidance of green food work, actively cultivate the green food market, gradually establish a green food sales service network, innovate operating mechanisms, vigorously develop green food domestic and foreign markets, further develop the green food brand effect, and enhance market competition. Force and occupancy rate, relying on the market mechanism to vigorously promote the development of the province's green food industry, the project is proposed. III. Significance of project construction 1. The development of green food is a concrete action to implement the spirit of the 11th Party Congress. At the provincial party constituency meeting, the provincial party committee has clearly stated that it is necessary to build the grand goal of “green Zhejiang” with more ecological optimization, more beautiful mountains and rivers, safer environment and more developed economy. The development of green food is an important part of the quality and safety of agricultural products. Doing a good job in the development of green food industry is of great significance to the construction of agricultural product quality and safety system and the work of pollution-free agricultural products. Therefore, vigorously developing green foods is in line with the development direction of agricultural products, and is an important part of building “Green Zhejiang” and building green Zhejiang agriculture. It is also a concrete action to further implement the spirit of the Party Congress. 2. Food is an effective means to develop beneficial agriculture and increase agricultural income. A very important way for agriculture to increase efficiency and farmers to increase income is to improve varieties, improve the quality of agricultural products, and increase farmers' income through brand-name effects. Green food production implements the concept of quality first from beginning to end, emphasizing the standardization of production, processing and trade processes and the standardized management of all links, and facing the market with uniform standards and good image. In the market economy, the brand is the image, the brand is the value, and the brand is the market. The practice of green food in the past ten years has proved that the concept of “brand-name plus green label equals quality” has been widely recognized by the society, and 95% of enterprises have significantly increased their benefits after using green food trademarks. Therefore, the development of green food is an effective way to upgrade the industrial level and accelerate the transformation of traditional agriculture to modernized benefit agriculture. It is also an effective means to achieve agricultural efficiency and increase farmers' income. 3. The development of green food is an important measure to actively respond to the challenges of WTO accession and increase the export of agricultural products. As China joins wto, it brings opportunities for the export of agricultural products in our province, and it also faces great challenges. At present, the competition in the international agricultural product market is becoming more and more fierce. The requirements for the quality of agricultural products in international trade are getting higher and higher. The agricultural products with serious pollution and poor quality are constantly restricted in the international market. In particular, Western developed countries have increased the setting of non-tariff barriers to protect their agricultural and market interests and safety factors, with a series of so-called “technical standards, animal and plant quarantine, health standards, food standards, product identification, etc.” Green barriers are increasingly restricting the trade in agricultural products. Since the second half of last year, some agricultural products exported by our province, such as tea, vegetables, seawater products, fresh mushrooms, bee products, etc., have been rejected, detained, due to pesticides, veterinary drug residues, heavy metal content and other technical indicators exceeding the foreign limit. The phenomenon of returns, claims and termination of contracts has occurred frequently, and some traditional large-scale export-oriented foreign exchange commodities have been forced to withdraw from the international market. Therefore, vigorously develop non-polluting, safe, high-quality, nutritious green foods, improve the quality and grade of agricultural products, and break the "green barriers" with green foods. It is a powerful measure to actively respond to the challenges of WTO accession and increase the export of agricultural products in our province. 4. The development of green food is the need to protect the ecological environment and achieve sustainable development of agriculture. Green food production emphasizes that “products come from the best environment” and integrates the natural environment and resource protection awareness into the economic behavior of producers. Green foods are monitored and comprehensively evaluated through the atmosphere, water quality, and soil environmental quality of the producing areas. Only the qualified environment of the producing areas can develop green food requirements. Enterprises and farmers engaged in the development of green foods should cherish and protect the places where the environmental conditions are better. Actively take measures to improve and improve the places where the environmental conditions are temporarily below the standard. Therefore, the passive environmental protection behavior of “first pollution, then governance” is transformed into active protection behavior to achieve sustainable development. By monitoring the production process, green food requires producers to strictly follow the rules for green food production operations and rational use of fertilizers, veterinary drugs, pesticides, etc., thereby preventing unreasonable economic behavior in the production process from destroying resources and polluting the environment, and ensuring The ultimate quality of green food. 4. Main contents of the project The “151” development plan for green food in Zhejiang Province, namely, the construction of a center: Zhejiang Green Food Display and Trading Center; the formulation of five regulations: the local production operation rules of five green foods; and the formulation of a plan: Zhejiang Provincial green food regional development plan. Green Food Display Trading Center. The construction of Zhejiang Green Food Display and Trading Center is an urgent task for the construction of Zhejiang green food market system. Green consumption is a worldwide trend. The development of China's green food industry is in good shape. Zhejiang is a small resource province and a major economic province in the country. Zhejiang Agriculture

The industry must follow the path of the green food industry. Zhejiang is fully capable and qualified to become an advanced province for the development of green food in the country. At present, the development of Zhejiang green food industry is still at a relatively lagging level. The rapid establishment of the green food market system in Zhejiang Province and the formation of a green food consumption trading center as soon as possible are the key to Zhejiang's development of green food industry and rapid achievement of the national leading level. The specific content is to build a permanent Zhejiang Green Food Exhibition and Trading Hall with an area of ​​nearly 1,000 square meters. It will carry out green food display and exhibition all the year round; establish the website of Zhejiang Green Food Display and Trading Center on the Internet. Completion of these two construction contents can realize the combination of physical display and sales and online exhibition and sales, and can display Zhejiang green food, Zhejiang green agricultural products, agricultural industrialization operation results and benefit agricultural development style all the year round, and attract green food outside the province. Entering the market, it gradually forms a green food market that radiates from neighboring provinces and cities and even to domestic and international markets. From a national perspective, only a few cities such as Harbin have established green food display and trading centers. There is no precedent for the provincial green food display and trading center website. The construction of the Zhejiang Green Food Display and Trading Center will organically combine the display and marketing of green foods with the development of green foods, which will rapidly promote the development of the green food market and drive the formation of green food production bases. It can be considered that accelerating the construction of the Zhejiang Green Food Display Trading Center is an urgent task in building a green food market system in Zhejiang Province. Develop local production practices for five green foods. The technical standard system is the technical basis for green food management and an important part of system construction and security system construction. The current green food technology standard system is mainly composed of three levels: the first is the general standard, the second is the product quality standard, and the third is the production operation. According to the requirements of the Ministry of Agriculture, in the future, the Green Center of the Ministry of Agriculture is mainly responsible for the revision of the general standards and quality standards for major products, and is reported to the Ministry of Agriculture. The local production operation procedures shall be revised by the Provincial Green Office and promulgated by the local competent authority. Therefore, we must pay close attention to the formulation of standards, so that the province's green food technology standards system will be improved as soon as possible. In XX, the pilot operation was carried out to revise the production procedures for five green foods. And organized the establishment of "Zhejiang Green Food Standardization Technical Committee" to give full play to the role of relevant experts in the revision of standards. Formulate the regional development plan for green food in Zhejiang Province. At present and in the future, the province's green food work should be based on the implementation of the Ministry of Agriculture's "Opinions on Accelerating the Development of Green Food" and "Creating Green Zhejiang Agriculture" as the main line, vigorously develop green food and green agricultural products, that is, vigorously develop ecological economy. , transforming potential advantages into real advantages and turning resource advantages into economic advantages. According to the requirements of the Ministry of Agriculture, strengthening regional layout planning guidance is an important task for green food work next year. Carrying out the regional layout planning of advantageous agricultural products is a key measure to promote the strategic adjustment of agricultural structure and increase farmers' income, and is one of the key tasks of the Ministry of Agriculture next year. According to the conditions and characteristics of green food development, according to the characteristics of ecological environment and agricultural economic region, regionalization of green foods will be carried out, and key areas with suitable natural ecological environment and resource conditions, such as suitable green food development, will be planned to guide green food. The development is very necessary and is a fundamental and strategic important measure. The Provincial Green Food Office will, in accordance with the requirements and deployment of the Ministry of Agriculture, combine the actual situation of our province, and organize special forces according to the strategic goals of green food development in our province to study and prepare the “Zhejiang Green Food Regional Development Plan”. The plan is based on the overall plan for building green Zhejiang agriculture, according to the characteristics of the ecological environment and the characteristics of the agricultural economy, adapting to local conditions, fostering strengths and avoiding shortcomings, and regionalizing the layout of green foods, focusing on the development of suitable green foods with good natural ecological environment and resource conditions. Regional and leading products. It also organized relevant experts and leaders to conduct feasibility studies on the green food regional development plan, solicited opinions extensively, and strived to achieve a rational and scientific layout. Promote green food faster and better by strengthening planning guidance. V. Project Fund Budget The project budget is 2.7 million yuan. Specific expenditure content: The green food display and trading center construction cost budget is 1.5 million yuan. Among them: 1. Exhibition and sales hall: At present, the rental method is about 400,000 yuan. 2. The construction cost of the green food website in Zhejiang Province is 900,000 yuan. The computer room and office space are solved from the existing office space, and the renovation cost is 200,000 yuan. Table 1: Zhejiang Green Food Website Investment Budget Equipment Name Model Quantity Unit Price Total Remarks Server ibm or hpXX 3 5 15 Internal and External Network Database One Network Management Server Lenovo Wanquan 2100 1 1.6 1.6 Network System Management Switch u-hammer24 1 1.5 1.5 Network System Management with rack 2600 router cisco or Huawei products 2 3.0 6.0 One firewall inside and outside the network 1 8 8 Network security management system software 11.5 1.5 Network system management network management equipment 1 set 0.6 0.6 disk array Hp 9.1g 1 2.8 2.8 database using laptop compaq or ibm 3 2.0 6 overhaul, demo using desktop pciv 2 1.0 2 information production and management desktop Lenovo 5 0.8 4 workstation scanner 2 0.4 0.8 information production Printer 1 2.0 2.6 Drawing 1 laser 2 sets ups power smart3000ux 1 2.0 2.0 Backup power 8 hours projector sony 1 4.0 4.0 Demo and training equipment name model number unit price total note digital camera 1 1.0 1.0 information production digital camera sony 1 1.0 1.0 Information Production Copier Toshiba A3 Format 1 1.2 1.2 Information Production Fax Machine 2 0.2 0.4 Information Production Machine 1 2 2 7 interest rate production equipment including air conditioning sofa computer tables and chairs and other unforeseen hardware 7 Total 78 12 Network Maintenance fees apply including software, circuit rental, machine maintenance, technical support and consumables such as total

The cost of the local production operation procedures for the preparation of five green foods is estimated to be 250,000 yuan. Among them, the cost of preparing local production operation procedures is 30,000 yuan each, accounting for 150,000 yuan; it is used to organize the establishment of "Zhejiang Green Food Standardization Technical Committee", expert examination, meeting and other expenses of 100,000 yuan. The budget for the development of green food regional development planning in Zhejiang Province was 300,000 yuan. Among them, it is used to organize expert research and entrusted planning and preparation costs of 220,000 yuan; for the green food regional development planning expert demonstration meeting and other expenses of 80,000 yuan. The budget for work support expenses is 650,000 yuan. In order to ensure the smooth implementation of the above-mentioned projects, and in order to ensure the normal operation of green food work, the budget for working supporting expenses is 650,000 yuan, which is mainly used for: 1. The budget for green food promotion expenses is 400,000 yuan. Mainly used for: First, carry out the green food publicity month activity budget of 200,000 yuan, concentrate time, concentrate strength, unified planning, use newspapers, televisions and other tools to vigorously publicize and popularize green food knowledge and high-quality brand-name green food, strengthen The cognition of all walks of life expands the influence and popularity of green food; the second is to issue and purchase green food books, materials, audio and video and other publicity materials and daily publicity expenses of 200,000 yuan. 2. The technical training budget expenditure is 150,000 yuan. Mainly used for green food knowledge and technical training to improve the professional quality of personnel. The project organizes 2 seminars on green food development strategy. The training content is: 100 people are planned to train, and the participants are leaders of green food, green agricultural products and organic foods in the municipal and county agricultural departments, and the municipal green food work agencies. Leaders and technical backbones of personnel, green food production enterprises, leaders and technical backbones of leading agricultural enterprises; training time is about 10 days per period, including theoretical study and visits. 3. The green food market management expense budget is 100,000 yuan, which is mainly used to unite the industrial and commercial administrative departments at all levels and relevant departments to carry out a large inspection of the green food market in the province, crack down on various acts of counterfeit green food, and purify green. The food market, raising the reputation of green food, protecting and mobilizing the enthusiasm of green food producers. Expected Benefits The implementation of the Zhejiang Green Food 151 Development Plan will certainly accelerate the development of the green food industry in our province and become an important carrier for the development of “Green Zhejiang Agriculture” and the strategy of achieving sustainable development. Through the implementation of the project plan, it is expected that during the “Tenth Five-Year Plan” period, more than 100 green food production bases will be built, and more than 10 green food demonstration counties will be established to guide and demonstrate the rapid development of the green food industry in our province. By the end of the "Tenth Five-Year Plan" period, more than 200 products will receive the green food mark. The province's high-quality brand-name agricultural products basically meet the requirements of green food. The total amount of green food is 500,000 tons, the sales income is 2 billion yuan, and the profit is 300 million yuan. Exports earned 50 million US dollars. At the same time, the implementation of the Zhejiang Green Food 151 Development Plan, in promoting the strategic adjustment of agricultural structure, increasing farmers' income, and increasing agricultural efficiency, to protect the ecological environment, meet people's higher requirements for food, improve the quality and safety of agricultural products, and enhance the competition for agricultural products. Force has important practical and strategic significance, and has good economic, social and ecological benefits. VII. Conclusion The Zhejiang Green Food 151 Development Project is in line with national policy requirements and overall industry planning. It is a priority area for national policy support and an urgent need for the development of green food industry in our province. The implementation of the Zhejiang Green Food 151 Development Plan is a concrete action to conscientiously implement the spirit of the Provincial Party Congress, and is an important part of building “Green Zhejiang” and building green Zhejiang agriculture and agricultural product safety. The development of green food is in line with the development direction of agricultural products. It is an important task to guide and promote the strategic adjustment of agricultural structure and an effective measure, and to actively respond to the challenges of WTO entry. The project has a clear goal and the plan is practical. XX. .8.20