August 1 promotion plan

Part 1: Supermarket Bayi Promotion Program

The August 1st Army Day is coming again. The supermarket conducts special promotions according to the festival and its own situation, and congratulates the "most lovely people" on the festival. The promotion effect is also good. Several supermarkets August 1st Army Festival promotion program for your reference.
Theme: Supermarket August 1st Army Promotion Promotion - Dedicated to Dearest People
Activity time: August 1st - 3rd
Venue: **Supermarket store
Activities: During the event period, military personnel who purchase between 60 yuan and 100 yuan can receive a group of paper cups printed with the words "** Anniversary" by small ticket. Military personnel who purchase more than 101 yuan can receive a ** own branded product worth 10 yuan with the purchase ticket. Note: Small tickets are not accumulated, and they are collected by small ticket and soldier card.
Event gifts: ** anniversary paper cup 4 yuan ╳ 100 group ╳ 3 days = 1200; own brand 10 yuan ╳ 50 copies ╳ 3 days = 1,500 yuan
Cost budget: 1, gift cost 2700 yuan
2, advertising costs: see the overall activity promotion advertising cost statistics

Part 2: August 1 Jianjun Festival Hotel Marketing Plan

The comrades-in-arms refer to the big concept, that is, the soldiers who have the common military life. On the occasion of the August 1st Army Day, they have bid farewell to the military camp and embarked on different jobs, in order to remember the bitter years and the common years. Deep-rooted comrades-in-arms, various agencies and enterprises held symposiums and dinners. The thorn tree restaurant has an elegant environment, the prices of the dishes are moderate, and the service is very friendly. It should be a good business opportunity to do a good job of "comrades gathering".
First, the target market analysis.
At present, **** has a large number of customers, enterprises and business customers of government agencies, and among these customers, it is understood that in addition to fewer educational systems, this event is held, which is after the wedding banquet. A major gathering has a short and promising market, and the reasons are not much to say.
Second, the pricing strategy.
1. The price of the "comrades-in-arms party" menu must be divided into high, medium and low grades to reasonably expand the consumer layer.
2. The production of the "comrades-in-arms party" menu should consider linking the branded dishes, new dishes and military camp life of the hotel to increase the atmosphere to gain a good impression.
Third, marketing advertising strategy.
1. Use the lobby to place advertisements and pull a banner at the lobby.
2. The mobile phone newsletter is distributed in groups, with the focus on hotel management and marketing personnel sending short messages to existing customers. The content of the newsletter is uniformly produced by the hotel.
The purpose of the event: to enhance the visibility and reputation of our hotel through a kind of emotional social activities, and establish a unique corporate culture of our hotel.
Activities: Tongqing Jianjun Festival, a total of fish and water depth advertising target set: active soldiers, officers, units, military family activities arrangements: with military certificates, the army introduction letter veterans club this year is the 92nd anniversary of the founding of the Communist Party of China, in the "eight Today, on the first day of the month, we also ushered in the 86th birthday of the People’s Liberation Army. On this occasion, in order to sing the great achievements of the People’s Liberation Army to the great motherland and the people, the People’s Liberation Army praised the Great Wall of Steel built to defend the motherland with flesh and blood, and demonstrated the spirit of unity, positive and upward spirit of the PLA during the war, the overall quality and the group. Collaboration. Strengthen the education and guidance of the people, sing the main theme of the times in the jurisdiction, and create a positive and positive atmosphere. The China Metrology Institute, the Dongtou County Youth League Committee and the Dongtou County Quality Supervision Bureau specially organized this celebration party, and deeply reviewed it. The history of the PLA’s struggle has inherited and carried forward the glorious tradition and fine style of the PLA, and has enabled the general public to better understand the history of the People’s Liberation Army and understand that today’s happy life is hard-won and stimulates historical responsibility.

Part 3: Yihua Wood Flooring Bayi Promotion Plan

First, the promotion time: August 1st - 10th, location: Zhengyi Road, Kangju wood floor market, 2 rows, 15-16.
Second, the promotional slogan: Ying Golden Olympics, Yihua loves big bargains.
Third, the activity sales target: 20 single, about 150,000 yuan.
Fourth, the core of the promotion planning: through the opening of the Olympic Games, the background of everyone's excitement, in the cooperation of personnel guidance, store re-layout, specials, shopping guides and other correct shopping guides, stimulate the potential customers to purchase desire, to achieve the purpose of sales .
V. Arrangement of activities
1, hanging color 3-3-5, on the wall of the office building in the Kangju market, in turn on the road leading to the facade. “Yihua Wood Flooring Solid Wood Flooring Expert”, “The only solid wood flooring manufacturer listed on Yihua Floor”, “Quality Passing the World, Yihua Flooring China Floor is the only export-free inspection enterprise”.
2. The staff distributes the publicity page, allowing the business staff to flow in the Kangju wood flooring market. If the customer sees the sample, they will send a publicity product, claiming that they can ask for the price of the store and ask for the prize, the special event and the big bargain. And let the customer remember to introduce it to the store, and the transaction of the business gives the commission to the business.
3. Store activities:
A special offer two 88 yuan, 99 yuan.
B. If you purchase more than 60 square meters, you will be entitled to a 100-yuan round-trip taxi fare.
If you pay the full amount of C, you will get a 20% discount.
D general manager signing a single discount and returning 5% of the cash a day.
The above text is written on the POP poster board on the right hand side of the door for the store customers to watch.
4. The board announces. The specification of the exhibition board is 2000*800, one piece is placed on the left side of the east gate. The content is the introduction of Yihua Company, with text, aerial view of Yihua City and visitor map of the leader. One piece is placed on the right side of the west gate, and the content is the growth footprint of Yihua Company. It shows the great progress made by enumeration.
5, the purchaser can add two, it is best to uniform clothing, wear a badge. The audio in the store can be an introduction to Yihua products, which can be light music. The guides record the information of potential customers.
Sixth, note: The core of this promotion is to allow more potential customers to choose, ask, and then lock the customer through the guide. Therefore, the banner, the posters in the store, and the display board mainly play the role of attracting “note” and “look at”, and play a role in extending the attention of customers as much as possible. On the product, it plays a supporting role, and the invitation of the business staff to "see the store" and "promise to have a gift" will play the premise of whether to buy. Finally, the introduction of the shopping guide, the benefits of the "real", this is the key to directly determine the purchase.

Part 4: XX Mall Bayi Jianjun Festival Promotion Program

On the occasion of the upcoming Jianjun Festival, our mall pre-planned preferential activities to promote sales: specifically, on August 1st, all active military personnel, veterans, demobilized cadres, military family members, etc., can hold relevant documents. **The mall enjoys a 40% discount.
1, need TV station, radio advertising
Warmly celebrate the 85th anniversary of the founding of the Chinese People's Liberation Army and share the deep feelings of the military and civilians. I would like to take this opportunity to express my sincere condolences to the county's vast number of active servicemen, reservists and militiamen! To the county veterans, revolutionary disabled soldiers, demobilized soldiers, military martyrs and retired military cadres. On August 1st, the military shopping promotion will be launched. Welcome to the military and civilians!
2. Need to distribute 1000 copies of flyers
On the occasion of the August 1st Army Day, the **Mall and the general public will warmly celebrate the 85th anniversary of the founding of the Chinese People's Liberation Army and share the deep feelings of the military and civilians. I would like to take this opportunity to express my sincere condolences to the county's vast number of active servicemen, reservists and militiamen! To the county veterans, revolutionary disabled soldiers, demobilized soldiers, military martyrs and retired military cadres. At the same time, we launched large-scale preferential activities, and all the officers and men in service, the reserve soldiers and the majority of the militia, congratulated on the festival! To the county veterans, revolutionary disabled soldiers, demobilized soldiers, military martyrs and military retired cadres, the military can effectively The certificate can be purchased at any shop in the ** mall to enjoy a 40% discount!! There are also exquisite gifts.
On August 1, 1927, a cannon was heard in the Nanchang Uprising, and the People's Army was born in the war. The Chinese revolution has since opened a new chapter. After the founding of the People's Republic of China, the People's Liberation Army inherited the revolutionary tradition, carried forward the revolutionary spirit, defended the country's independence, sovereignty and dignity, actively supported and participated in the country's economic construction, and safeguarded the country's three civilizations in order to safeguard the peaceful reunification and social stability of the motherland. The society has achieved great results.
History has eloquently proved that the Chinese People's Liberation Army is not a strong pillar of the people's democratic dictatorship, a steel pillar that defends national sovereignty and territorial integrity, and is a socialist construction, whether it is a war-torn era or a period of peaceful construction and reform and opening up. The important force is the people’s soldiers who serve the people wholeheartedly.
The military and civilian fish and water family, ** mall shows the true feelings.
3, one banner, the first floor of the gimbal
August 1st Army Festival Promotion Program
Red flowers with green leaves, green water with green hills, blue sky with white clouds, praise words with talents, good words with beautiful people, flowers with heroes, awards with merits, successful match with sweat, military medals with heroes, "the most lovely people "Dedicated to all selfless and dedicated soldiers. We think of the martyrs who have fought and even sacrificed for our happy life. We must not forget that history, let alone those unsung heroes.
In the era of peace, the military is a banner. It is a kind of spirit. When the motherland and the people are in distress, they are eager to take care of themselves. In the test of life and death, they write a hymn of youth without regret. On the 91st anniversary of the founding of the Party, the army built 85 On the occasion of the anniversary, we wish all the friends who were once soldiers and now in the military camp happy holidays! In order to express our full affirmation of the great achievements of the people's army, in order to express our incomparable love for the people's soldiers, Yiwu Ruixin Ford offered the best price to the most lovable people. At that time, there were 10 special-priced cars and models sold by Qingku.
Activity time: July 30th - August 1st
1. A friend who enters the store to take a test drive can get a beautiful gift;
2. Any military customer who has fixed a car during the event can get a new car for one year;
3. Any soldier who purchases a car during the activity period and his family members can enjoy the free maintenance package provided by our store with the military certificate and valid certificate.
August 1st Army Day • Dedicated to the most lovely people promotion
During the event, the military can enjoy the Golden Card membership day discount with the military card certificate and the police officer card, or enjoy the discount of 10% on the existing discount.
Category special
1, 3-6 fold women's shoes in spring, men's shoes, men's and women's handbags as low as 50%.
Brand special
1. The first floor of the Adidas value-added promotion area is as low as 30%. The third floor men’s clothing, St. Paul’s, is as low as 1%, and the Fort Ma and Earl Brown are as low as 30%.
2, love step as low as 25%, 10% off new products in autumn, shopping can get beautiful gifts.
3, 8.8 fold watch, 8.5 fold of the watch when Oris; now / retired military with a valid certificate to buy Guangtian collection, Chinese gold coins once a full 500 yuan will receive a gift;
4. China's gold coin gold value-added recycling, returning 10 yuan per gram of recycling price.