City tourism work summary and next year's plan
This year is a key year for the development of the xx tourism market. xx Airport is open to navigation, which optimizes the domestic long-distance line of the tourist market in the city and the convenience of overseas customers. The distribution of the source has expanded and the location advantage of xx has been transformed. For the advantage of the source market, the largest xx tourism sector in the province has been formed, and the scale benefits have emerged. It is estimated that 3.26 million tourists will be received throughout the year, an increase of 16.4%, and the income will be 1.47 billion, an increase of 20.4%. The work is now reported as follows:
First, seize the opening of xx airport, and hype travel.
In April this year, in conjunction with the municipal government's xx airport navigation news conference in Xiamen and Shenzhen, the bureau organized the city's travel agencies and Xiamen and Shenzhen travel agents to participate in the conference and conduct business docking. The entire venue was mainly based on tourism propaganda. The atmosphere is warm. The Shenzhen and Xiamen newspapers published xx rich tourism resources and a good investment environment to achieve the intended purpose. This has changed the situation in which the city's tourists are mainly in the province and the provinces are difficult to enter, which greatly enriched the source level. Form a good situation in the off-season is not light, the peak season is more prosperous.
Second, actively participate in the European Tourism Promotion Conference organized by the provincial bureau, Hangzhou Domestic Tourism Trade Fair, Shanghai International Tourism Trade Fair and Singapore Tourism Promotion Conference, etc., and use the publicity platform such as trade fairs and promotion conferences to expand the breadth and breadth of tourism publicity. Strive to improve the popularity of Longyan tourism.
Third, innovative ideas, strengthen cooperation, expand the city according to the city's source market and location characteristics, the city's tourism bureau emancipated the mind, mutual benefit, and win-win development, got a warm response from xxxxx, signed in July three places "Xxxx" for tourism collaboration. Establish a xxx tourism collaboration zone without administrative boundaries and barriers, integrate tourism resources of the three cities, design three city tourism routes, jointly promote promotion, and establish a collaboration zone to further develop and expand the tourist market of the city. Reduced, for the xx high-speed traffic at the end of the year to lay the foundation of the source of the four, holding the Earth Building Festival, speculation abroad city often seized the opportunity to open the xx high-speed end of the year, on December 29, we organized the xx cultural tourism festival, borrowed the ship to sea Use xx this window to increase the intensity of overseas propaganda, drive the export-oriented type of tourism in our city, expand the overseas market, and achieve a win-win goal. During the Earth Building Festival, about 400 people from foreign countries, overseas travel agents, media and domestic media, and guests from Japan, Southeast Asia, Hong Kong, Macao and Taiwan attended the opening ceremony. More than 1,000 tourists enjoyed the large-scale symphony "Tulou Reverberation" directed by Zheng Xiaoying, and also held The "Tulou in the Eyes of Tourists" photography contest, the tourism merchandise exhibition and the 100 self-driving tour xx activities caused great repercussions.
5. Integrate tourism resources and jointly produce promotional materials.
According to the opening of the airport and the formation of the xx cooperation zone this year, the tourism market will change, and the long-line guests and overseas guests will increase greatly. We will timely adjust and select 10 mature scenic spots, arrange new routes, and operate according to the market, reflecting who will benefit from the promotion. Strive to achieve a new situation of superiority and inferiority and virtuous circle. Co-produced tourist traffic maps with Xiamen and Zhangzhou, self-driving guides, etc., to increase targeted publicity and achieve twice the result with half the effort.
6. Continue to do a good job in the regular publicity of radio and television, newspapers and magazines, and focus on breaking online publicity. Do a good job in reception, and cooperate with Canadian New Era TV, British Fiorent Film Company, Taiwan Dongsen TV Station, Fujian TV Station, China Travel News, Shenzhen Business Daily, Xiamen Evening News, Xiamen Straits Life Daily and other domestic and foreign media to promote xx tourism. Report. In April, the comprehensive revision of the xx travel network was completed, and the other 12 cities and tourism networks in the Fujian-Guangdong-Yudong Cooperation Zone were linked to give full play to the publicity function of modern online media. The Xinluo District Tourism Bureau also used Longyan.com to carry out the one-month “Solo Tourism Discussion” prize-winning event, and received many good words and suggestions.
The annual tourism work plan is expected to receive 4.07 million tourists in the city. The total tourism revenue is 1.88 billion yuan, up 25% and 28% respectively over the previous year. In order to achieve the above objectives, we must focus on the following work priorities:
First, increase the intensity of publicity and promotion.
First, on the occasion of the 70th anniversary of the Red Army's Long March, the third tourism festival of xx City--xx Revolutionary Cultural Tourism Festival was held, and a red tour was launched.
The third is the “March 8”, “May 1st” Golden Week, Summer Holiday, and “10·1” Golden Week before the gathering of various media, with a strong sensation.
2. Organize the city's tourism system to actively participate in the annual domestic tourism trade fair organized by the provincial bureau, the International Tourism Trade Fair and other activities.
Fourth, the preparation of the new version of the xx travel guide, letter cover the six elements of tourism, focusing on practicality and guidance. The book "Xi Shan Shui" was published to enhance the interest of tourism. For self-driving and individual travel, we published the "xx Self-help Travel Guide" and the new travel promotional CD-ROM to improve the construction of the travel network platform.
Xx City Tourism Bureau
First, seize the opening of xx airport, and hype travel.
In April this year, in conjunction with the municipal government's xx airport navigation news conference in Xiamen and Shenzhen, the bureau organized the city's travel agencies and Xiamen and Shenzhen travel agents to participate in the conference and conduct business docking. The entire venue was mainly based on tourism propaganda. The atmosphere is warm. The Shenzhen and Xiamen newspapers published xx rich tourism resources and a good investment environment to achieve the intended purpose. This has changed the situation in which the city's tourists are mainly in the province and the provinces are difficult to enter, which greatly enriched the source level. Form a good situation in the off-season is not light, the peak season is more prosperous.
Second, actively participate in the European Tourism Promotion Conference organized by the provincial bureau, Hangzhou Domestic Tourism Trade Fair, Shanghai International Tourism Trade Fair and Singapore Tourism Promotion Conference, etc., and use the publicity platform such as trade fairs and promotion conferences to expand the breadth and breadth of tourism publicity. Strive to improve the popularity of Longyan tourism.
Third, innovative ideas, strengthen cooperation, expand the city according to the city's source market and location characteristics, the city's tourism bureau emancipated the mind, mutual benefit, and win-win development, got a warm response from xxxxx, signed in July three places "Xxxx" for tourism collaboration. Establish a xxx tourism collaboration zone without administrative boundaries and barriers, integrate tourism resources of the three cities, design three city tourism routes, jointly promote promotion, and establish a collaboration zone to further develop and expand the tourist market of the city. Reduced, for the xx high-speed traffic at the end of the year to lay the foundation of the source of the four, holding the Earth Building Festival, speculation abroad city often seized the opportunity to open the xx high-speed end of the year, on December 29, we organized the xx cultural tourism festival, borrowed the ship to sea Use xx this window to increase the intensity of overseas propaganda, drive the export-oriented type of tourism in our city, expand the overseas market, and achieve a win-win goal. During the Earth Building Festival, about 400 people from foreign countries, overseas travel agents, media and domestic media, and guests from Japan, Southeast Asia, Hong Kong, Macao and Taiwan attended the opening ceremony. More than 1,000 tourists enjoyed the large-scale symphony "Tulou Reverberation" directed by Zheng Xiaoying, and also held The "Tulou in the Eyes of Tourists" photography contest, the tourism merchandise exhibition and the 100 self-driving tour xx activities caused great repercussions.
5. Integrate tourism resources and jointly produce promotional materials.
According to the opening of the airport and the formation of the xx cooperation zone this year, the tourism market will change, and the long-line guests and overseas guests will increase greatly. We will timely adjust and select 10 mature scenic spots, arrange new routes, and operate according to the market, reflecting who will benefit from the promotion. Strive to achieve a new situation of superiority and inferiority and virtuous circle. Co-produced tourist traffic maps with Xiamen and Zhangzhou, self-driving guides, etc., to increase targeted publicity and achieve twice the result with half the effort.
6. Continue to do a good job in the regular publicity of radio and television, newspapers and magazines, and focus on breaking online publicity. Do a good job in reception, and cooperate with Canadian New Era TV, British Fiorent Film Company, Taiwan Dongsen TV Station, Fujian TV Station, China Travel News, Shenzhen Business Daily, Xiamen Evening News, Xiamen Straits Life Daily and other domestic and foreign media to promote xx tourism. Report. In April, the comprehensive revision of the xx travel network was completed, and the other 12 cities and tourism networks in the Fujian-Guangdong-Yudong Cooperation Zone were linked to give full play to the publicity function of modern online media. The Xinluo District Tourism Bureau also used Longyan.com to carry out the one-month “Solo Tourism Discussion” prize-winning event, and received many good words and suggestions.
The annual tourism work plan is expected to receive 4.07 million tourists in the city. The total tourism revenue is 1.88 billion yuan, up 25% and 28% respectively over the previous year. In order to achieve the above objectives, we must focus on the following work priorities:
First, increase the intensity of publicity and promotion.
First, on the occasion of the 70th anniversary of the Red Army's Long March, the third tourism festival of xx City--xx Revolutionary Cultural Tourism Festival was held, and a red tour was launched.
The third is the “March 8”, “May 1st” Golden Week, Summer Holiday, and “10·1” Golden Week before the gathering of various media, with a strong sensation.
2. Organize the city's tourism system to actively participate in the annual domestic tourism trade fair organized by the provincial bureau, the International Tourism Trade Fair and other activities.
Fourth, the preparation of the new version of the xx travel guide, letter cover the six elements of tourism, focusing on practicality and guidance. The book "Xi Shan Shui" was published to enhance the interest of tourism. For self-driving and individual travel, we published the "xx Self-help Travel Guide" and the new travel promotional CD-ROM to improve the construction of the travel network platform.
Xx City Tourism Bureau
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