Summary of the work of chain management associations

During the Spring Festival, the supermarkets in the city have ample supply and variety, and have organized various new and famous new products, and launched a variety of promotional activities to create a festive atmosphere of joy and peace. It effectively guaranteed the supply of goods for the Spring Festival daily necessities market, met the holiday consumption needs of the people, and ensured the prosperity and stability of the Spring Festival market. From January 24th to 30th, the city and other supermarkets sold, which increased year on year.

First, carefully organize the supply of goods to ensure the supply of the holiday market

On the basis of carefully analyzing the new changes in the supply and demand of market commodities, the supermarkets have made necessary renovations and adjustments to the layout and product structure of the festival, and organized the marketable products to enrich the variety of goods. Large supermarkets such as China Resources Vanguard, Yichu Lotus, Renrenle and so on, aiming at the actual market demand during the Spring Festival, on the basis of organizing a large number of holiday necessities such as rice, noodles, grain, oil, tobacco and alcohol, increase the demand for daily necessities. Supply, organization of vegetables, meat, non-staple food, fruit and daily necessities, holiday gifts, etc. nearly 550 million yuan for the public to choose procurement.

In order to increase the supply of daily necessities, the major supermarkets have also carried out reassurance of grain and oil, assured meat, assured staple food, assured food, and assured new year sales activities. The proportion of green environmental protection, famous and new special products has been increased, the variety is rich, the structure is reasonable, and the best ability to meet the needs of different levels of consumers.

Second, the promotion efforts have increased significantly.

In order to stimulate consumption and stimulate sales, the New Year promotion campaigns of supermarkets this year have already started one or two months before the Spring Festival, and combined with their actual conditions, planning promotional activities, not only rendered the festive atmosphere, but also promoted the sale of goods. On the eve of the Spring Festival, the promotion efforts have increased significantly compared with previous years. They have used the Spring Festival to sell the golden season, and launched various kinds of promotional activities such as discounts, concessions, sweepstakes, buy gifts, points and theme promotions to attract consumers to the supermarket. On the eve of the Spring Festival, the supermarkets are crowded with people, crowded, and lively. The proportion of citizens spending on holiday cards is large. With the increase in the number of private cars in the public, driving around the supermarket, once purchased, has become a new way for citizens to shop. The parking lot in front of the supermarkets before the holiday is also full every day.

Third, the market supply and demand balance, price stability

The prices of consumer goods have generally stabilized and declined. Individual goods have changed in price as the demand for concentrated consumption in the festival has increased. The consumer market has shown a prosperous, festive and prosperous scene. The promotion of clothing, home appliances and digital products is strong and the price has dropped. The price of leisure sports goods is stable, and the products such as detergents and daily necessities are stable and declining. During the Spring Festival, the main daily necessities such as grain, oil, meat, vegetables and sugar, as well as the prices of non-staple foods and gifts, were running smoothly. Due to the strong demand for festivals, some commodity prices rose slightly.

Fourth, the Spring Festival consumption hotspots

This year's Spring Festival, the new year's goods, gifts to "throw" heating up, showing a strong momentum. Food, clothing and communication products, and sports equipment have become hot spots for holiday consumption. Supermarkets have set up new counters and special zones in prominent places in the shopping malls. The sales of food, health products and gifts are booming. Among them, tobacco, alcohol, beverages, snack foods and other commodities accounted for more than 60% of supermarket sales. This year's gift box packaging has become the new favorite in the new year market. Some fine vegetables, green foods, and fast foods have become the main selling varieties. Multi-grain gift packages are favored by many customers. During the Spring Festival, the market's pollution-free green food, wild plants, seasonal fruits and vegetables are clearly favored by consumers. Health food, health care equipment franchise area around the Spring Festival customers before the door, sales see Wang. Digital products, mobile phones, computers and LCD TVs account for about 70% of the total sales of home appliance stores. In particular, mp3, mp4, psp game consoles, digital cameras, etc., have become the favorite New Year gifts for young people today.