Making money only in an instant, three stories make you enlightened!

Story one:

There is a friend who is especially embarrassed and never gives something to others. The last thing he likes to hear is: "Give things..."

One day, he accidentally fell into the river. His friend immediately shouted on the shore: "Give me your hand, give me your hand, I will pull you up!"

This person has always refused to give his friend a hand. His friend was anxious and shouted again and again: "Give me your hand. He is willing to struggle, and he will not give it to him."

His friend knew the habit of this person, and the singer shouted: "Take my hand and take my hand. This man immediately reached out and took his friend's hand."

Inspired thinking:

"Give me" or "take it"? In the process of running a business, we have always expressed to the customer "give me your money", the customer is like the sly person above, willing to be in pain and dissatisfaction Struggling, not willing to give us the money.

If what we say to our customers is: Will it be better to take my products? Customers will be more willing to experience your products and buy your products.

“Give me” or “take it”? This is a question, and it is also a question whether a savvy merchant can design a deal from the customer's point of view and design a business model.

From another angle, the cause will suddenly open up.

Story 2:

When we traveled to the country and saw an old farmer shovel the hay of feeding cattle to the eaves of a small hut, I was amazed and asked:

"Old man, why don't you put the grass feeding the cow on the ground and let it eat?"

The old farmer said: "This kind of grass is not good. If I put it on the ground, it will not be taken care of; but I put it on the eaves that make it barely enough. It will try to eat until the whole grass is eaten.

Inspired thinking:

After reading this story, what is the product that you think of in your brain? Xiaomi mobile phone! Yes, Lei Jun is the old farmer, put the millet phone on the eaves, so that you can barely get enough, so that you can't stop trying to get enough With.

If it is easy to get, it will be thrown away. It’s too hard to get, and some people give up after a while. Only those who are barely able to get it, accidentally get it, people will be pleasantly surprised and cherished.

This reminds me of one thing.

One of my clients, who runs a clothing store, made a lot of vouchers when they opened the business. It was distributed free of charge everywhere. It turned out that the conversion rate was surprisingly low, and few people came.

She couldn't understand why she invited a team to send out flyers, but the results were not good. I told her: "People won't cherish it if they get it easily."

So, we thought together about a way to stop selling these vouchers, but to sell them. God, we want to sell vouchers? It’s so funny! But it turns out that we are right!

How to sell it? We found a convenience supermarket in the community, found a beauty club, found a hair salon, and found a variety of shops that could reach young women. Tell their clerk, our coupons let them sell, and the money they sell is owned by them.

By selling coupons, we find that the chances of people coming to the store have increased dramatically. Maybe people just bought a 100 yuan voucher for 5 yuan, but this 5 yuan will prompt him to come to the store to spend.

Want to let customers remember you? You can change the way for customers to pay for something and pay for it. The customer will remember your contribution and remember you!

"Convenient" or "temptation", use it artistically!

Story three:

There is a rich man, a man living in a mansion. When I am older, I want to go back to my hometown, play cards with other old people, play chess, and have a companion in my heart.

So he wanted to sell this luxury house. Many wealthy people have taken a fancy to this mansion, and the quotation is endless.

One day, a young man came to see the house and praised it after watching the house. The rich man asked him: "Are you deciding to buy? How much do you want to pay?"

The young man said to the old man: "Yes, I really want to buy, but I only have 1,000 pounds."

The rich man thought: "How can I sell it to you?"

The young man thought for a while and said to the rich man: "I really decided to buy. Can we discuss another purchase plan?"

The rich man said: "You talk about your plan." The young man said, "I am willing to give you my 1000 pounds. You sold the house to me. At the same time, I want to invite you to live in this house. You don't need to move out. And I will treat you as As a public, take care of you and accompany you."

The young man went on to say, "You sell the house to other people. You get only some money, and the money is already dispensable for you. You are rich enough. You sell the house to me, you will harvest the pleasure. In his later years, a filial grandson, the family is happy and warm. In the future I will ask you to witness my wedding, witness my baby born, let him accompany you, and make you laugh."

You can choose to get some dispensable money, or you can choose to get a warm home, a happy old age.

The rich man listened quietly to him, the young man in front of him was so sincere and his eyes were firm, he was waiting for his choice. Money, he earned enough in his life, chasing money also made him tired, happiness is what he wants.

Three days later, the rich man sold the house to the young man, who lived happily together!

Inspired thinking:

What does the rich man really want? What do your customers really want? Read the customer's heart and you can get closer to the customer.

Intent to communicate with customers, and customers become "friends", you can easily maintain relationships with customers, customers are willing to spend here!

Of course, this story can also be seen, this young man is very good at using his own unique value - companionship, do you find that you originally thought that you have nothing, ordinary ordinary, as long as you know how to tap your own value, make good use of your own The advantages, the same can live in the dream of the mansion!