Hotel sales representative job responsibilities

Part 1: Hotel sales representative duties

I. Establishment and management of target customer files

1. Business Agreement Customer Information and Catalogue

2. Travel agency information and catalogue

3. Online reservation agreement unit information and catalogue

4. Member contact information

5, frequent customer data sheet

6, other information

Second, the target customer relationship maintenance

1. Visit the hotel's target customers on a regular basis.

a: Every six months, we will conduct a “sweeping-style” return visit to the surrounding units and office buildings within 2 km to collect customer opinions.

b: Make monthly phone calls/newsletters/home visits to target customers such as business, travel agency, fixed house network and frequent customers to collect customer opinions.

c: Visit three guests in the store every day, collect customer opinions, and fill out the “phone call form”.

d: Make a written record of the visits every day and fill in the “work log”.

2. Customer opinion statistics and analysis

a: Collect customer feedback once a week to understand the degree of customer satisfaction, form a “weekly customer feedback form”, and respond to written complaints.

b: Collect a “Guest Feedback Form and Analysis” every month.

Third, the use and management of the newsletter platform

1. Establish and update the member newsletter platform information in a timely manner.

2. Contact and cooperate with the headquarters newsletter platform according to the hotel promotion activities.

Fourth, the meeting approach

1. Collect, follow and actively follow up on the meeting information.

2. Make a “meeting plan book” and do a good job in the early stage.

3. After the meeting is confirmed, make a “meeting memo” and send it to all departments to prepare for the reception, and arrange and track the conference service as a whole.

4. Collection of meeting fees and customer opinions.

5. Establish conference files and do a good job in the aftermath, contact and return regularly.

5. Contact with travel agency and online reservation center

1. Travel agency team reception:

a: The team confirms the housing list, and contact the tour guide to arrange the room arrangement and parking space in advance;

b: Assist in team staying;

c: Determine the “team breakfast variety” with the restaurant, supervise the quality of the breakfast and collect customer opinions.

d: Team departure and fee settlement.

2, travel agency relationship maintenance

a: Call the person in charge of each travel agency every month.

b: If the person in charge of the travel agency comes to the store to inspect, it is necessary to do the reception work.

C: Vigorously explore the cooperation agreement between the new cooperative travel agency and the hotel.

3. Online Reservation Center

a: Call the person in charge of each online reservation center every month.

b: If the person in charge of the online reservation center comes to the store to visit, it is necessary to do the reception work.

C: Supervise the front desk to contact the attendants of major reservation centers every day.

d: Vigorously explore the new cooperative network reservation center and sign a cooperation agreement with the hotel.

Sixth, special merchant cooperation

1. As a supplementary sales means, the special merchants will contact the special merchants to cooperate with the hotel according to the actual situation of the hotel.

2. Signing a special merchant cooperation agreement.

Seven, business data analysis

1. Statistics and comparative analysis of hotel business data every week.

2. According to the data analysis, determine the reasonable source allocation of the hotel.

3. Monthly production and operation data analysis chart.

Eight, sales survey

The weekly investigation and analysis of the operation of the same type of hotels around the hotel will form an “investigation report” to adjust the hotel sales strategy in a timely manner.

Nine, promotional program design

According to the hotel's operation, a promotional program is designed every month to ensure the hotel occupancy rate.

Ten, evening promotion

Follow up on the night promotion 1-2 times a week. Regularly communicate with the bar and be responsible for the reception of the person in charge.


Chapter 2: Hotel Sales Representative Job Responsibilities

1. Regularly analyze market trends, characteristics and development trends, establish market objectives from the perspective of economic and social benefits, hold marketing seminars every quarter under the organization of the general manager's office, and negotiate with the first-line business departments to formulate quarterly sales opinions. The general manager approves and organizes the implementation according to the instructions.

2. Frequent visits to customers, master first-hand information, and review the “Company Visiting Record” and “New Company Visiting Record” submitted by the sales staff. According to market changes, provide relevant information for sales seminars and continuously improve.

3. Coordinate the relationship between various departments and strengthen horizontal communication and cooperation.

4. Review the annual plan submitted by the sales team, the reservation center, and the art team, and the annual work summary.

5. Formulate the department's annual work plan and annual summary.

6. Review the planning of special service activities, organize and supervise employee work. Reasonably deploy and use the internal staff of the department to mobilize the enthusiasm of employees and improve the efficiency and level of work of employees.

7. Signing a housing concession agreement, a travel agency price agreement, and various cooperation agreements, subscription contracts, and advertising service agreements.

8. Review the Work Report and approve the request.

9. Review the hotel's external publication and the published manuscript.


Chapter 3: Hotel Sales Representative Job Responsibilities

10. Coordinate and implement public relations and publicity work inside and outside the hotel.

11. Through the reception, visits, news media, etc., we strive to establish the best image of the hotel in front of the public.

12. Do a good job in marketing and publicity activities of various departments, and manage the production of art to achieve the publicity goal of hotel operations.

13. Receive important guests such as VIP.

14. Approving the “Artwork Production Application Form”, organizing and supervising the art workers to design and produce art, review the quality of the products, and maintain the style and reputation of the hotel.

15. Engage and supervise the completion and review of major art productions, such as major banquet venue layouts, large-scale advertisements, etc.

16. Responsible for the coordination and monitoring of hotel service identification and traceability.

17. Follow up on the important reception, venue layout, and scene atmosphere of the museum.

18. Formulate the preparation of the gift plan, report it to the general manager's office for approval, and implement it in accordance with the approval.


Chapter 4: Hotel Sales Representative Job Responsibilities

Under the leadership of the general manager and the director of marketing and sales, he is responsible for the market development of the hotel, the sales of the source organization and hotel rooms.

Timely grasp the dynamics of domestic and international tourism market, regularly analyze market trends, characteristics and development trends, formulate market sales plans, and report to the higher authorities for approval and organization.

Closely contact domestic and foreign customers, understand market supply and demand, customer intentions and needs, actively participate in domestic and foreign tourism promotion, promotion activities, and establish long-term stable and good cooperative relations with customers in various regions, and constantly open up new markets and new customers.

Frequent visits to customers, solicit customer opinions, analyze sales trends, propose improvement plans based on market changes, grasp the hotel's marketing policies, and increase hotel average house prices and market share.

Coordinate the relationship between various departments, strengthen horizontal communication, and cooperate with reception and sales.

Reasonably deploy and use the internal staff of the department to mobilize the enthusiasm of employees and continuously improve the work efficiency and business level of employees.


Chapter 5: Hotel Sales Representative Job Responsibilities

1. Develop a personal sales activity plan based on the market development plan of this group.

2. By developing new customers and stabilizing old customers, we strive to achieve the determined sales revenue targets.

3. Report market information to senior sales managers, including market conditions, competitors, customer feedback, etc.

4. Proficiency in hotel product knowledge and arrangements for customers to visit the hotel.

5, out of sales, telephone contact and letter and other means to maintain high contact with customers in the jurisdiction.

6, handling customer calls, letters.

7. Coordinate and arrange the large-scale activities of the clients under their jurisdiction in the hotel and the reception work of VIP.

8. Keep an eye on customer changes, analyze the reasons and make suggestions and comments to senior sales managers.

9. Participate in large-scale promotional activities organized by the department.

10. Focus on market information and continuously develop new customers.

11. Familiar with the classification of customers and the characteristics of each customer's needs and major competitors.

12. Maintain a good relationship with colleagues and actively provide market information to others.

13. Complete the work assigned by the sales supervisor on time.

14. Be familiar with their basic situation in the market, and pay attention to their changes and respond.