Report on the 15th Asian International Food & Hotel Expo
Report on the 15th Asian International Food & Hotel Expo
At the invitation of Singapore Exhibition Co., Ltd., Yang Liu, Executive Vice President of China Cuisine Association, went to Singapore to participate in the 15th Asian International Food & Hotel Expo & Restaurant Forum from April 25th to 27th, 2006.
I. Impressions of the 15th Asian International Food & Hotel Expo
The 15th Asian International Food & Hotel Expo - FHA2006 was held in the Singapore Expo Center from April 25th to 28th, 2006. 2327 companies from 70 countries and regions participated in the exhibition. The exhibition occupies 6 pavilions with an exhibition area of 65,000 square meters, attracting 37,000 professionals and 50,000 spectators, 38% of which are from overseas. The exhibition brought together exquisite food, tableware, kitchen equipment and hotel supplies, chef's overalls, various alcoholic beverages, various types of beverages, dairy products, quick-frozen and frozen products and meat and poultry from around the world, 40% of which come from catering equipment and Pastry bread manufacturing products. It can be said that this is the most international and food fair and hotel fair in the world.
Among the more than 70 countries and regions participating in the exhibition, most of the countries and regions participated in the exhibition in the name of the Ministry of Commerce or Trade Bureau or the Chamber of Commerce and industry associations. For example, Belgium sent the Walloon Export Bureau and FIT Company. Two teams; Spain has organized two teams by the State Administration of Foreign Trade and the Spanish Export Manufacturers Association; other countries such as South Korea, the United States and Taiwan have also sent several teams organized by professional associations, South Korea, The United States sent three teams, the Taiwan region sent two teams, and the United States sent three teams, namely the food industry team, a North American Catering Equipment Association team and the PMQ team.
In addition to Singapore, the more prominent booths in Asia are South Korea and Taiwan. They have both scale and influence. The main feature is the unified formation of regional exhibition areas, unified image, easy for visitors to communicate, and the publicity effect is very good. Taiwan has sent 54 units to participate in the exhibition, in addition to 11 types of various types of associations, involving all aspects of food.
There are only 8 Chinese institutions participating in the exhibition, which are relatively small in scale and have little impact. The 8 units are: Yunnan Provincial Department of Commerce, Tim Yao Industrial Co., Ltd., Guangzhou Xingfaxiang Paper Products Factory, Hailar Maifulao Co., Ltd., Qingdao Dengnong Trading Co., Ltd., Sandi Bee Co., Ltd., Shanghai Honghai Food Co., Ltd. and Youkang Food Co., Ltd.
Second, experience and recommendations
1. Leveraging the experience of the International Food and Hotel Expo to promote the integration of China's catering and food hotel industry with international standards.
Compared with the FHA2006 exhibition, the exhibitions of catering and food hotels in China are quite different from each other in terms of scale and effect. The main reason is that we have not yet formed a win-win profit mechanism, and we cannot mobilize the enthusiasm of exhibitors and organizers; the government approves too many exhibition departments, is too chaotic, and even the government participates in hosting, and cannot fully realize enterprise and marketization. Operation; the exhibition is scattered and cannot be scaled. It is often the same kind of exhibition held in the same month or even at the same time, causing vicious killing. Over time, the exhibition is gradually shrinking. To this end, it is recommended that the government must standardize the exhibition market, use the successful experience of foreign countries, unify planning, cultivate brands, explore practical and feasible operation plans, expand China's exhibition economy, and gradually integrate with the international exhibition market.
2. Strive to expand the influence of Chinese exhibitions in the world and actively expand exhibition diplomacy.
Participating in international exhibitions is an important way to showcase the Chinese economy and China's economic strength, and is also an important manifestation of China's economic development. While striving to expand the influence of Chinese exhibitions in the world, we should pay more attention to demonstrating China's economy and culture through exhibitions, better attracting foreign investment and promoting China's economic development.
3. Transform the role and role of the government in the exhibition market and promote the economic benefits of the exhibition.
The management of foreign convention and exhibition industry mainly relies on the industry self-discipline mechanism. The government's intervention is generally reflected in the investment in infrastructure and the assistance and recruitment of large-scale international exhibitions. The 15th Asian International Food & Hotel Expo was hosted by Singapore Exhibition Services Pte Ltd. The Singapore Tourism Board Convention and Exhibition Agency and hotel and food related associations were the supporting units of the Expo. As the government's executive department in the exhibition industry in Singapore, it is the Tourism Bureau of the Tourism Bureau, which is mainly responsible for the management of giants. This is different from the mode of operation of China's exhibitions. At present, China's exhibition implements the project approval system, which forms a multi-level and multi-channel approval pattern from the central government to the local competent authorities. The government is not only the management and examination and approval department of the exhibition, but also the host of the exhibition hall. It has affected the marketization of the exhibition industry, unable to form a self-discipline mechanism for industry behavior, and cannot reflect the economic laws of the exhibition itself. Therefore, there has been irregular market competition, duplication of exhibitions, difficulty in upgrading and expanding the scale and scale, and affecting the exhibition economy. Benefits and social benefits. Due to the government's leadership, some conferences and exhibitions are also of an apportioned nature. Many of the exhibitions are completely embodied in local performance projects and do not take into account the needs of the market.
According to the survey, the main task of the Singapore Tourism Bureau's Exhibition and Conference Department is to assist and cooperate with the exhibition company to carry out the work, introduce the international conditions of Singapore's international exhibitions, and promote various exhibitions held in Singapore. Every year, the Exhibition and Convention Department plans to introduce Singapore's tourism exhibitions to the world. It will go to Europe in the first half of the year, go to the United States in the second half of the year, and hold seminars on Singapore's exhibition economy around the world to let all countries know about Singapore. The advantage in this regard. Since the Singapore Exhibition and Convention Department is not a management department, it only coordinates and does not charge any fees to Singapore's convention and exhibition companies. There are no management regulations for holding exhibitions in Singapore, and there is no need for any approval procedures for holding exhibitions.
It can be seen that in promoting the development of the convention and exhibition economy, the role of the government should be transformed from the organizers and participants of the exhibition to the planning, supervision, service and promoters of the development of the urban convention and exhibition industry. The main role of the government is to promote an active economy and Strengthen infrastructure construction. This point is worthy of deep consideration by the Chinese government and relevant government departments.
4. Give full play to the advantages of industry associations in the operation of the exhibition.
There are three major social forces in a mature market economy system, namely, government, intermediaries, and enterprises. In this exhibition, all the participating countries have a common and distinctive feature: the association organizes the team and promotes external publicity. At this FHA2006 exhibition, we fully saw the organization and cohesion of industry associations in the exhibition economy. On the one hand, as the organizer of Singapore, the association played a pivotal role in organizing and establishing Singapore's restaurants and hotel brands. On the other hand, for the participating countries, most of them are also organized by the association to unify the image and unify the goals. This will expand the influence of the exhibitors at the exhibition to a certain extent, thus increasing the trade and negotiation of domestic enterprises. The weight in the middle is in a more favorable position in international trade.
In this FHA2006 exhibition, China, as a big country, only 8 units participated in the exhibition, not only the small scale of the exhibition, but also the uneven level of participation, lack of organization and influence. Therefore, we should further give play to the dominant position of industry associations in the market. The industry associations are not only familiar with the domestic and international industry, but also have many contacts and cooperation with international counterparts, and they are closely connected with domestic enterprises. , with the conditions for organizing exhibitions and hosting exhibitions. The association organizes the exhibition to be more conducive to the marketization of the exhibition activities. With its own familiarity with the industry and the advantages of understanding the needs of the enterprise, it can carry out exhibition activities that are more suitable for the market demand. At the same time, it also uses domestic ties and relationships with foreign industry organizations to organize domestic enterprises. The overall image goes out to exhibit, enhance the image of Chinese companies and enhance the status of corporate communication and communication. Based on the principle of “service, coordination and self-discipline”, industry associations can contribute to the gradual standardization and maturity of the exhibition market.
5. Standardize the exhibition market, adhere to rational competition, and achieve brand and market development.
According to relevant media statistics, Singapore has held 5,000 international conferences and exhibitions every year, attracting 1.5 million visitors each year. Its number of exhibitions ranks first in Asia and ranks 5th to 6th in the world, making it an example for Asia. The development of the convention and exhibition industry, in addition to benefiting from a good external policy environment and material conditions, is also a successful exhibition business philosophy. Singapore has consistently adhered to the principle of “brand first, market demand orientation and rational competition” in its exhibition management.
Singapore has dozens of exhibition companies of a certain scale, and the competition is very fierce. However, they have their own division of labor and advantages, and there will be no vicious competition. Generally, if a certain type of exhibition has been operated by an exhibition company, then Other exhibition companies will not repeat the operation, thus avoiding positive competition and waste of resources.
To set up an exhibition, you need to create a brand. If the exhibition has its own brand, it will be able to attract exhibitors to participate, and you can do it once and for all. If an exhibition is only done once, it will definitely lose money. If you create a brand, you can make a profit.
Singapore's convention and exhibition companies generally have their own market research departments or personnel. Determine the exhibition project according to market demand. Once the exhibition project is confirmed, it will adhere to the concept of brand first, service win, and make the exhibition a special advantage exhibition of the company. Once the brand is formed, it will attract a group of long-term customers. Moreover, most exhibition companies in Singapore emphasize the service to win, the most important thing is to improve the quality of the exhibition. They believe that the number of visitors to the exhibition is not the most important, the key is to look at the quality of the visitors.
This is very different from the operation of China's domestic exhibitions. Domestic exhibitions are often successful in a category of exhibitions. There will be many similar exhibitions in the future. The exhibitions with the same name may be carried out in different places in the country, even in the same place. Time is held in two similar places until the market is abused. Moreover, many exhibition companies pursue short-term benefits and lower the threshold of participation, resulting in uneven levels of exhibitors, which has affected the enthusiasm of visitors. Moreover, it does not pay attention to the establishment of the exhibition brand and the tracking service for the exhibitors, and the receipt of the exhibitor's money is complete. This mode of operation leads to chaos in the exhibition market, which is not conducive to the development and growth of China's exhibition market. Therefore, Singapore's MICE business philosophy and mode of operation are worth learning and taking advantage of.
At the invitation of Singapore Exhibition Co., Ltd., Yang Liu, Executive Vice President of China Cuisine Association, went to Singapore to participate in the 15th Asian International Food & Hotel Expo & Restaurant Forum from April 25th to 27th, 2006.
I. Impressions of the 15th Asian International Food & Hotel Expo
The 15th Asian International Food & Hotel Expo - FHA2006 was held in the Singapore Expo Center from April 25th to 28th, 2006. 2327 companies from 70 countries and regions participated in the exhibition. The exhibition occupies 6 pavilions with an exhibition area of 65,000 square meters, attracting 37,000 professionals and 50,000 spectators, 38% of which are from overseas. The exhibition brought together exquisite food, tableware, kitchen equipment and hotel supplies, chef's overalls, various alcoholic beverages, various types of beverages, dairy products, quick-frozen and frozen products and meat and poultry from around the world, 40% of which come from catering equipment and Pastry bread manufacturing products. It can be said that this is the most international and food fair and hotel fair in the world.
Among the more than 70 countries and regions participating in the exhibition, most of the countries and regions participated in the exhibition in the name of the Ministry of Commerce or Trade Bureau or the Chamber of Commerce and industry associations. For example, Belgium sent the Walloon Export Bureau and FIT Company. Two teams; Spain has organized two teams by the State Administration of Foreign Trade and the Spanish Export Manufacturers Association; other countries such as South Korea, the United States and Taiwan have also sent several teams organized by professional associations, South Korea, The United States sent three teams, the Taiwan region sent two teams, and the United States sent three teams, namely the food industry team, a North American Catering Equipment Association team and the PMQ team.
In addition to Singapore, the more prominent booths in Asia are South Korea and Taiwan. They have both scale and influence. The main feature is the unified formation of regional exhibition areas, unified image, easy for visitors to communicate, and the publicity effect is very good. Taiwan has sent 54 units to participate in the exhibition, in addition to 11 types of various types of associations, involving all aspects of food.
There are only 8 Chinese institutions participating in the exhibition, which are relatively small in scale and have little impact. The 8 units are: Yunnan Provincial Department of Commerce, Tim Yao Industrial Co., Ltd., Guangzhou Xingfaxiang Paper Products Factory, Hailar Maifulao Co., Ltd., Qingdao Dengnong Trading Co., Ltd., Sandi Bee Co., Ltd., Shanghai Honghai Food Co., Ltd. and Youkang Food Co., Ltd.
Second, experience and recommendations
1. Leveraging the experience of the International Food and Hotel Expo to promote the integration of China's catering and food hotel industry with international standards.
Compared with the FHA2006 exhibition, the exhibitions of catering and food hotels in China are quite different from each other in terms of scale and effect. The main reason is that we have not yet formed a win-win profit mechanism, and we cannot mobilize the enthusiasm of exhibitors and organizers; the government approves too many exhibition departments, is too chaotic, and even the government participates in hosting, and cannot fully realize enterprise and marketization. Operation; the exhibition is scattered and cannot be scaled. It is often the same kind of exhibition held in the same month or even at the same time, causing vicious killing. Over time, the exhibition is gradually shrinking. To this end, it is recommended that the government must standardize the exhibition market, use the successful experience of foreign countries, unify planning, cultivate brands, explore practical and feasible operation plans, expand China's exhibition economy, and gradually integrate with the international exhibition market.
2. Strive to expand the influence of Chinese exhibitions in the world and actively expand exhibition diplomacy.
Participating in international exhibitions is an important way to showcase the Chinese economy and China's economic strength, and is also an important manifestation of China's economic development. While striving to expand the influence of Chinese exhibitions in the world, we should pay more attention to demonstrating China's economy and culture through exhibitions, better attracting foreign investment and promoting China's economic development.
3. Transform the role and role of the government in the exhibition market and promote the economic benefits of the exhibition.
The management of foreign convention and exhibition industry mainly relies on the industry self-discipline mechanism. The government's intervention is generally reflected in the investment in infrastructure and the assistance and recruitment of large-scale international exhibitions. The 15th Asian International Food & Hotel Expo was hosted by Singapore Exhibition Services Pte Ltd. The Singapore Tourism Board Convention and Exhibition Agency and hotel and food related associations were the supporting units of the Expo. As the government's executive department in the exhibition industry in Singapore, it is the Tourism Bureau of the Tourism Bureau, which is mainly responsible for the management of giants. This is different from the mode of operation of China's exhibitions. At present, China's exhibition implements the project approval system, which forms a multi-level and multi-channel approval pattern from the central government to the local competent authorities. The government is not only the management and examination and approval department of the exhibition, but also the host of the exhibition hall. It has affected the marketization of the exhibition industry, unable to form a self-discipline mechanism for industry behavior, and cannot reflect the economic laws of the exhibition itself. Therefore, there has been irregular market competition, duplication of exhibitions, difficulty in upgrading and expanding the scale and scale, and affecting the exhibition economy. Benefits and social benefits. Due to the government's leadership, some conferences and exhibitions are also of an apportioned nature. Many of the exhibitions are completely embodied in local performance projects and do not take into account the needs of the market.
According to the survey, the main task of the Singapore Tourism Bureau's Exhibition and Conference Department is to assist and cooperate with the exhibition company to carry out the work, introduce the international conditions of Singapore's international exhibitions, and promote various exhibitions held in Singapore. Every year, the Exhibition and Convention Department plans to introduce Singapore's tourism exhibitions to the world. It will go to Europe in the first half of the year, go to the United States in the second half of the year, and hold seminars on Singapore's exhibition economy around the world to let all countries know about Singapore. The advantage in this regard. Since the Singapore Exhibition and Convention Department is not a management department, it only coordinates and does not charge any fees to Singapore's convention and exhibition companies. There are no management regulations for holding exhibitions in Singapore, and there is no need for any approval procedures for holding exhibitions.
It can be seen that in promoting the development of the convention and exhibition economy, the role of the government should be transformed from the organizers and participants of the exhibition to the planning, supervision, service and promoters of the development of the urban convention and exhibition industry. The main role of the government is to promote an active economy and Strengthen infrastructure construction. This point is worthy of deep consideration by the Chinese government and relevant government departments.
4. Give full play to the advantages of industry associations in the operation of the exhibition.
There are three major social forces in a mature market economy system, namely, government, intermediaries, and enterprises. In this exhibition, all the participating countries have a common and distinctive feature: the association organizes the team and promotes external publicity. At this FHA2006 exhibition, we fully saw the organization and cohesion of industry associations in the exhibition economy. On the one hand, as the organizer of Singapore, the association played a pivotal role in organizing and establishing Singapore's restaurants and hotel brands. On the other hand, for the participating countries, most of them are also organized by the association to unify the image and unify the goals. This will expand the influence of the exhibitors at the exhibition to a certain extent, thus increasing the trade and negotiation of domestic enterprises. The weight in the middle is in a more favorable position in international trade.
In this FHA2006 exhibition, China, as a big country, only 8 units participated in the exhibition, not only the small scale of the exhibition, but also the uneven level of participation, lack of organization and influence. Therefore, we should further give play to the dominant position of industry associations in the market. The industry associations are not only familiar with the domestic and international industry, but also have many contacts and cooperation with international counterparts, and they are closely connected with domestic enterprises. , with the conditions for organizing exhibitions and hosting exhibitions. The association organizes the exhibition to be more conducive to the marketization of the exhibition activities. With its own familiarity with the industry and the advantages of understanding the needs of the enterprise, it can carry out exhibition activities that are more suitable for the market demand. At the same time, it also uses domestic ties and relationships with foreign industry organizations to organize domestic enterprises. The overall image goes out to exhibit, enhance the image of Chinese companies and enhance the status of corporate communication and communication. Based on the principle of “service, coordination and self-discipline”, industry associations can contribute to the gradual standardization and maturity of the exhibition market.
5. Standardize the exhibition market, adhere to rational competition, and achieve brand and market development.
According to relevant media statistics, Singapore has held 5,000 international conferences and exhibitions every year, attracting 1.5 million visitors each year. Its number of exhibitions ranks first in Asia and ranks 5th to 6th in the world, making it an example for Asia. The development of the convention and exhibition industry, in addition to benefiting from a good external policy environment and material conditions, is also a successful exhibition business philosophy. Singapore has consistently adhered to the principle of “brand first, market demand orientation and rational competition” in its exhibition management.
Singapore has dozens of exhibition companies of a certain scale, and the competition is very fierce. However, they have their own division of labor and advantages, and there will be no vicious competition. Generally, if a certain type of exhibition has been operated by an exhibition company, then Other exhibition companies will not repeat the operation, thus avoiding positive competition and waste of resources.
To set up an exhibition, you need to create a brand. If the exhibition has its own brand, it will be able to attract exhibitors to participate, and you can do it once and for all. If an exhibition is only done once, it will definitely lose money. If you create a brand, you can make a profit.
Singapore's convention and exhibition companies generally have their own market research departments or personnel. Determine the exhibition project according to market demand. Once the exhibition project is confirmed, it will adhere to the concept of brand first, service win, and make the exhibition a special advantage exhibition of the company. Once the brand is formed, it will attract a group of long-term customers. Moreover, most exhibition companies in Singapore emphasize the service to win, the most important thing is to improve the quality of the exhibition. They believe that the number of visitors to the exhibition is not the most important, the key is to look at the quality of the visitors.
This is very different from the operation of China's domestic exhibitions. Domestic exhibitions are often successful in a category of exhibitions. There will be many similar exhibitions in the future. The exhibitions with the same name may be carried out in different places in the country, even in the same place. Time is held in two similar places until the market is abused. Moreover, many exhibition companies pursue short-term benefits and lower the threshold of participation, resulting in uneven levels of exhibitors, which has affected the enthusiasm of visitors. Moreover, it does not pay attention to the establishment of the exhibition brand and the tracking service for the exhibitors, and the receipt of the exhibitor's money is complete. This mode of operation leads to chaos in the exhibition market, which is not conducive to the development and growth of China's exhibition market. Therefore, Singapore's MICE business philosophy and mode of operation are worth learning and taking advantage of.
recommended article
- Northeast Education Investigation Report
- Going to the "one district, three counties (cities)" non-public party building test
- Report on the investigation of rural tourism in northern Fujian and southern Fujian
- Investigation report of private enterprises in Zhejiang Province
- Some new artificial tourism inspection reports in Beijing
- Investigation report on new rural construction
- Ministry of Civil Affairs visited the German community construction training group
- Meishan Commercial Real Estate Development Campaign Investigation Report
- Fujian Provincial Party Construction Work Investigation Report
- US Tourism Inquiry Center inspection report
- Wanxiang, Huali, Wahaha and other enterprises
- Go to Nanchang, Shanggao, Xiangdong, Guangfeng, Yushan
popular articles
- Xinjiang Jiwu Project Investigation Report
- Relieved words
- Study report on the study in the six cities of Zhenjiang and Changzhou—
- Legal maxim
- Non-mainstream sentence 2019
- Respect the teacher's famous words
- Life motto
- Department-level cadre trial period inspection work materials
- Investigation Report on the Management of High-rise Buildings in the United States
- Investigation Report on the Development of Red Tourism in Jiangxi Province
- Motivate employees
- Gansu Basic Education Project Investigation Report
- Distressed sentence 2019
- Weibo's famous sayings
- Australia, New Zealand Tourism Study Report
- Hong Kong Garbage Collection Station and Equipment Investigation Report
- Space mood phrase
- Parental love
- Good sentence excerpt 2019
- Branch inspection on the issue of xxx comrades turning positive
- Hyun dance family impression sentence
- Grateful mother's words
- Blessing phrase
- School study report
- What I said to my father 2019
- Not afraid of failure
- Encourage words 2019
- Philosophical words 2019
- Spring Festival blessing
- 2014 motivational phrase