Investigation Report on the Work of Chuangyou and the Development of Tourism Industry in Five Cities in East China
Investigation Report on the Work of Chuangyou and the Development of Tourism Industry in Five Cities in East China
In order to further promote the establishment of China's outstanding tourism city, the deputy director of the Standing Committee of the Municipal People's Congress, Dan Da Nian, is a tourism work inspection group composed of the Municipal People's Congress of the People's Republic of China, the Municipal People's Congress, the Urban Construction Environmental Protection Committee, and the Municipal Tourism Bureau. From the 10th to the 19th of the month, the work of “Chuangyou” in Nanjing, Wuxi, Suzhou, Shanghai and Hangzhou and the development of tourism were investigated. The inspection team obtained first-hand information through discussions with the five municipal people's congresses, tourism authorities, field visits, and inspections of “creative” and tourism development related files. The situation report will be as follows: 1. Basic situation of tourism development in five cities in East China In October 1998, Nanjing, Wuxi, Suzhou, Shanghai and Hangzhou were the first batch of 54 cities in China to declare the establishment of China's outstanding tourist cities. The National Tourism Administration has been awarded the title of “China Excellent Tourism City” for its assessment, inspection and acceptance, and ranks among the top in the country in terms of assessment points. In recent years, the five cities in East China have successively determined the development strategy of large tourism, adhered to the development of government-led tourism, and explored some experience in the areas of tourism industry positioning, tourism planning, resource development, market management, and market promotion. In the industrial positioning, the idea of developing large tourism has been established. The tourism industry in Nanjing is positioned as a pillar industry in the tertiary industry; Wuxi is positioned as a new economic growth point, a key pillar industry in the tertiary industry; The key pillar industries of the economy; Shanghai positioning is the key development industry of the tertiary industry and the new growth point of the national economy; the positioning of Hangzhou is the pillar industry of the national economy. At the same time, the cities in the city positioning, highlighting the important position of the tourism industry: Nanjing is the "six ancient capitals, the ten dynasty, the famous scenic tourist city"; Wuxi is "an important economic center city, regional transportation hub, famous The tourist attraction"; Suzhou is "China's famous historical and cultural city and tourist city"; Hangzhou is "famous scenic tourist city"; Shanghai is "West Pacific Coastal International Tourism Center City". In urban planning, the development of big tourism is reflected. The five cities in East China adhere to the principle of combining urban planning with large tourism development planning, and fully reflect the factors of large tourism development planning in comprehensive consideration of urban planning to protect tourism natural resources and human landscape. The “Tourism Planning Committee” established under the “City Tourism Steering Committee” established by the Nanjing Municipal Government. The committee regularly consults with the planning committee, planning and other departments on the negotiation and approval of tourism projects; Shanghai has formed the deliberation system of the “Travel Bureau” and the planning committee and the planning department to centrally review and approve the tourism reconstruction and expansion project; Suzhou Municipality clearly stipulates in the tourism legislation: “New, expanded or rebuilt tourism projects shall be submitted to the relevant departments for approval after the tourism administrative department has approved the tourism development plan. The tourism construction projects of the county-level cities and districts shall be reported to the tourism administrative department of Suzhou for the record”. At the same time, in the construction and development of the Suzhou Municipal Government, in order to protect the ancient city of Suzhou and the style of classical gardens, the decision to preserve the old city, the construction of new areas and industrial parks was made, so that the precious historical and cultural heritage of Suzhou ancient city and classical garden was fully protected. So that Suzhou tourism has embarked on the road of sustainable development. The Hangzhou Municipal Government also clearly stated that the development and utilization of tourism resources should adhere to the principles of “unified planning, legal development, embodying characteristics, rational use, and scientific protection”, in line with tourism development planning and urban overall planning. Measures for comprehensive management according to law in market management The five cities in East China believe that establishing a standardized and orderly tourism market order is an important means to ensure the healthy development of tourism. To this end, they take the form of joint public security, industry and commerce, city departments and other law enforcement comprehensive, strong regulation of the tourism market order, and achieved significant results. The Nanjing Tourism Steering Committee has a “Tourism Management Committee”, which is responsible for coordinating the departments of public security, industry and commerce, city appearance, etc., jointly conducting comprehensive management of violations and illegal activities in the tourism market; Wuxi Municipal Government’s “day trip” for increasing heat The market has specially promulgated the "Wuxi "One-day Tour" Announcement", and instructed the industrial and commercial administrative departments of each scenic spot to strictly manage the scenic spots and surrounding environment, and rectify according to law; Hangzhou has established a special approval system for "one-day tour" business activities. It has effectively maintained the order of the local tourism market. In the development of tourism resources, the situation of social tourism has been formed. In the construction of scenic spots in Hangzhou, the municipal government adheres to the principle of “who invests and who benefits”, vigorously advocates domestic capital and state-owned private enterprises, and strives to create good investment. Environment, providing policy support. In the past three years, more than 4 billion yuan has been absorbed into the construction of scenic spots, and a number of new scenic spots with high cultural taste and high-tech connotation, such as Songcheng and the future world, have been built, and they have received rich returns and formed tourism resources development. Benign Circulation; More than 90% of the more than 60 star-rated hotels in Suzhou City use foreign capital and absorb domestic capital. Social funds play a pivotal role in the construction of tourism hotels. Highlighting local characteristics and creating famous brands in tourism products The five cities in East China fully reflect the characteristics of local culture in the six elements of tourism, such as travel, tourism, housing, food, purchase and entertainment. They package tourism and package cities with characteristic culture. Relying on the advantages of the Nanjing Municipal Government, "the ancient capital city, will be ten dynasties, historical and cultural city", the use of international Internet, 1-7 channel CCTV and other major media, launch of "Nanjing International Plum Blossom Festival", Nanjing parade driving into the beach, far-reaching impact at home and abroad. At the same time, cultivating and developing the local food culture, the Qinhuai River food culture has become a major feature of Nanjing tourism. Suzhou has promoted the “Three Ancients and One Lake” to the world, and fully demonstrated the characteristics of Wu culture in living, eating and purchasing. classical gardens Hotel, food - Wu Yue cuisine, shopping - Suzhou crafts, embroidery and so on, at the same time, organizing international "Suzhou silk Festival" sell Suzhou tourism; in Wuxi fully tap tourism resources, China launched the first bridge - Jiangyin Yangtze River Bridge, the first Buddha China - Buddha Mountain, the first Chinese village - Huaxi village, the first bank of Taihu Lake - yuantouzhu, and with a "Taihu Lake is full of warmth and water," the song occupied the Japanese tourist market; Shanghai focus Promote urban tourism; Hangzhou establishes the tourism image of Hangzhou with “three rivers and two lakes”. By rich local cultural characteristics of the tourism image of the packaging, the tourism image with a personalized five cities in East China, the city is full of personalization. In recent years, the number of overseas tourists and foreign exchange earning in the five cities of East China have risen year after year. In the government's leadership, the government is given the policy to support the Shanghai government to develop urban tourism, establish a tourism “two-committee system”, adopt a policy to levy tourism tourism, and guarantee the Shanghai Tourism Development Fund. At the same time, the municipal finance allocates 50 million yuan per year. Promotion of tourism in Shanghai; the Nanjing Municipal Government has allocated 10 million yuan from the tertiary industry development fund for an annual increase of 15% for the development of Nanjing tourism; the Hangzhou Municipal Government has enacted a system of tourism surcharges based on 10% of the city's hotel profits. 13 million yuan as a tourism development fund; Suzhou city annual tourism market promotion fee is more than 5 million yuan. Providing important guarantees for the development of large-scale tourism in the construction and governance of urban environment The development of tourism in the five cities of East China benefits from the construction and governance of the basic environment. In order to open up the “Huangpu River Night Tour” tourism project, the Shanghai Municipal Government used huge sums of money to relocate all cargo and military terminals on the Shanghai Bund. The Nanjing Municipal Government has transformed more than 60 roads in recent years to achieve green, bright, clean and beautiful, and invested more than 4,000. 10,000 yuan to control Qinhuai River and Xuanwu Lake; Wuxi Municipal Government has invested heavily in the transformation and expansion of more than 50 roads leading to scenic spots in recent years; in order to maintain the image of Hangzhou International Scenic Tourism City, the Standing Committee of Hangzhou Municipal People's Congress made a special decision in July last year. The "Decision on Demolition of Illegal Buildings to Contain Illegal Construction Behavior" was decided by the National People's Congress and implemented by the government. The new mayor of Hangzhou took office less than a year ago, demolished illegal buildings up to 1.37 million square meters, demolished the green, transformed the environment around the West Lake, and established the image of an international tourist city, which was well received by the general public and the community. In addition, in the construction of the city, we focus on establishing the image of an international metropolis, connecting with the international community. In the renovation and construction of the old city, we have considered the construction of facilities for the blind and the disabled, and also considered the convenience of domestic and foreign tourists. In English, the road signs indicating the direction, etc. Starting from grasping the urban environment construction and managing the urban environment, the five cities in East China have created a good urban environment, enhanced the accessibility of urban tourism, and effectively guaranteed the development of large tourism. II. Reflections on Further Accelerating the Development of Tourism in Our City The Municipal Party Committee and the Municipal Government attach great importance to the development of tourism in our city and position the tourism industry as “a key industry that prioritizes the development of the national economy and social progress in the city. Continue to develop rapidly and strive to develop tourism into a pillar industry of the Wuhan economy in the 21st century." Under the strong support of the municipal party committee and the municipal government, the tourism industry of our city has overcome the unfavorable factors such as late start and poor foundation. The scale of the tourism industry has continued to grow, especially in recent years. The total tourism revenue in 1999 reached 11.1 billion yuan. And a new high. Combining the advantages of tourism resources, location advantages, cultural connotations and comprehensive strengths of our city, we will further accelerate the development of tourism in our city, and make the tourism industry of our city truly become a strong support for the development of the national economy of the city. There are several issues worthy of further consideration. The tourism industry should be included in the overall planning of the national economic and social development of the city. The city has rich tourism resources. In the discussion with the leaders of the five cities in East China, the leaders of the tourism sector and experts and scholars, they all highly praised Wuhan's tourism resources. However, in order to realize the transition from a tourism resource market to a strong tourism city, there must be an extraordinary development idea. One of the reasons is that Wuhan must first build an international tourism city to build an international tourism city. This is a necessary stage for the internationalization of the city that has been proved by practice. The second reason is that the development of Wuhan Tourism and the municipal party committee and municipal government have an inherent unity in the idea of building riverside and lakeside cities. The third reason is that the vigorous implementation of environmental innovation projects by the municipal party committee and the municipal government has made it possible to develop Wuhan tourism and large industries. Therefore, it is recommended that the municipal party committee and the municipal government incorporate the tourism industry into the overall planning of the national economic and social development of the city, further support and develop in the direction of the pillar industries, and finally cultivate the pillar industries of the national economy. It is necessary to tap the personality and render the characteristics, and build the city into a tourist city with distinctive characteristics. The experience of developing tourism in the five cities of East China proves that a city without characteristics is a city without individuality, and it is even less likely to become an international city. Tourism is an industry branded with urban image and urban characteristics. This requires exploring individuality and rendering features in the development of urban tourism. Our city is a cultural city with a history of 3,500 years. It has a profound Chu culture, the culture of the Three Kingdoms, and the cultural heritage of the Revolution of 1911. It has a large number of high-altitude waters, pipa, chime, bells, the birthplace of modern industry, Hanyang Arsenal, Zhanggongdi, and Red House. The historical human resources for excavation; at the same time, the city is also a well-known central city of Binjiang and Binhu in the country. The Yangtze River and Hanshui meet in the city, and they are distinct, which is a rare natural landscape in the world. Therefore, the development and utilization of existing natural and human resources, the formation of a distinct Chu culture and the characteristics and individuality of Binjiang Lakeside city are the key to the development of large tourism, large industries and large markets. In tourism souvenirs, food, attractions, entertainment and other tourism elements need to conduct full research, in-depth exploration of Chu culture, folk culture characteristics, so that tourism, food, entertainment, products, humanities and natural landscape highlight the city's image of the city full of personality and characteristics . At the same time, we must adhere to the principles of protection in development and development in protection, so that the tourism industry can maintain sustainable development. It is necessary to strengthen the sense of tourism quality and innovation, and vigorously promote the image of the city. After years of support and development, the tourism industry in our city has actually formed a number of tourist attractions, such as Yellow Crane Tower, East Lake, Qingchuan Pavilion, Qintai, etc., but The packaging combination is not enough, the promotion and promotion is not strong, and there is no distinctive distinctive image. Therefore, it is necessary to increase the intensity of promotion and promotion at home and abroad. At the same time, there are a number of boutique tourism resources that are not well developed and protected, and need to be highly valued. Some professionals believe that tourism is a "pointer" industry, and it must be the finishing touch. At the same time, innovation is the lifeline of tourism and must establish a sense of innovation. Combining the natural and historical cultural advantages of Wuhan, we can explore in the water culture and thermal culture, in-depth exploration, development and implementation of innovations in celebrities' former residences, and win with “new”, truly forming a city with high visibility and strong attraction. Travel boutiques and elite travel routes. It is necessary to pay attention to the combination of urban planning and tourism planning. Tourism planning is the leader of tourism development and forms part of urban planning. As far as the actual situation in Wuhan is concerned, in order to develop tourism and form a large tourism pattern, tourism planning must be fully considered in urban planning, and the two aspects must be combined with each other and echoed with each other. In order to broaden the road, Nanjing City has prepared to cut down the forests of the urban area for decades, causing a strong reaction among the citizens. Due to the appeal of the society, the Nanjing Municipal Government has repeatedly considered to stop logging, protect the forest, and protect and develop. According to tests by relevant departments, although Nanjing is the same as the “furnace city” in Wuhan, the annual summer temperature has dropped by 2-3°C due to the high coverage of landscaping. A large number of facts show that urban planning should be combined with tourism planning, and the two can be integrated to form the overall characteristics of a city and establish an overall image. In order to ensure the integrity of urban planning and fully reflect the particularity of tourism planning, on the one hand, we must do a good job in the overall tourism planning and protection of the city's historical and cultural cities and riverside cities; on the other hand, we must ban the city and Constructive destruction, non-negative man-made landscapes, and “fake antiques” construction were reduced to a minimum. III. Main Experiences and Practices of “Creating Excellence” in Five Cities in East China Government Leading “Chuangyou” The five cities in East China have started “creating excellence” since 1995. All of them set up the "Guide to the Establishment of China's Excellent Tourism City" with the mayor as the director, the deputy mayor as the deputy director, and the relevant party committees and district and county leaders. Due to the strong relevance of the “Chuangyou” work, the wide coverage and the large amount of coordination, the “Chuangyou” Steering Committee of each city has always kept the “Chuangyou” work in its hands. The municipalities believe that “creating excellence” is a great opportunity to establish a city image and enhance urban functions. It is a “booster” for stimulating domestic demand and accelerating the development of large tourism. The five municipalities and municipalities have all proposed a successful goal of “Creating Excellence”. To this end, the main responsible persons of the municipal and municipal governments and municipal governments personally presided over the convening of the “Chuangyou” mobilization meeting, and held two meetings of tourism economic work every year, focusing on “creating excellence”, promoting “creating excellence” and pushing “creating excellence”. The leaders personally deployed, personally inspected, and personally supervised the rectification. The Municipal People's Congress and the CPPCC paid close attention to form a "top-ranking" project in the true sense. Propaganda and mobilization in a wide-ranging process In the process of “creating excellence”, the Shanghai Municipal Government advocated the slogan “The Chinese are in front of foreigners and the Shanghainese in front of the Chinese” to the general public, fully demonstrating the spiritual outlook of the Shanghai citizens. The Wuxi Municipal Government has proposed that "everyone is a tourist environment, and the image of Wuxi is everywhere", which is deeply rooted in the hearts of the people. The Nanjing Municipal Government issued the “Chuangyou” publicity materials to more than 10,000 taxi drivers and more than 10,000 bus passengers in the city, and requested to memorize the content, requirements and standards of “Chuangyou” to form “Chuangyou”. "The voice and social atmosphere of propaganda. In the news media, the special edition of “Chuangyou” was launched, and more than 40 columns were published to promote “creating excellence” and promoting “creating excellence”. Wuxi City issued “creative” information and requirements to all pager users in the city for 2 months without interruption. In the “Chuangyou”, the five cities have formed a strong “creative excellence” public opinion atmosphere in the society through various means and methods. The combination of environmental innovation and comprehensive governance Wuxi Municipal Government allocated a special fund of 50 million yuan to comprehensively transform the roads and scenic toilets leading to the scenic spot, and build a “green corridor” to achieve a bright and green city. Clean, beautiful. Hangzhou has invested heavily in the demolition of the main roads along the city and the roads around the West Lake. The Shanghai Municipal Government has put forward the idea of “creating excellence”, “mainly building, software-based” and “improving the overall function of the city”. In 1997, Nanjing invested 246 million yuan to relocate 18 urban polluting enterprises. At the same time, a number of roads, such as Zhongshan Road, Hanzhong Road and Hunan Road, were built into “urban landscape roads” according to the “Chuangyou” standard. And fully implemented the lighting, beautification, greening and purification projects. In the past three years, Nanjing has renovated and refurbished 200 public toilets in 24 major scenic spots and urban main roads and public places in accordance with the “Chuangyou” standard. Pay attention to the collection and production of “Chuangyou” materials In the collection and arrangement of “Chuangyou” materials, all cities have invested a lot of manpower and material resources. Nearly three years of data preparation work in Nanjing and Wuxi, only the affiliated archives of related industries were filled with a room; Shanghai ushered in the sprint stage, assaulted “Chuangyou” data, 6 computers, 6 photocopiers At the same time, on the basis of collection and consolidation, the municipalities have 18 major items in accordance with the requirements of “Creating Excellence”. The total number of catalogues is 19, which is a separate book. The design and production are very beautiful, standardized and complete. The detailed “Chuangyou” information gives the inspection team a good visual impression. In order to promote "creating excellence", the five cities in East China repeatedly checked the social "creating excellence" and became an important means and experience for them to promote the city's "creative excellence" work. The main leaders of the four people in Nanjing personally led the team, and the soldiers were divided into four roads. They focused on weak links, weak departments, and weak areas, and supervised and rectified the site. Each time, 60 key targets were identified; Wuxi, Suzhou, Hangzhou, and even Shanghai were the cities. The main leaders personally inspected and supervised the rectification on the spot. This uninterrupted, repeated, and up to standard inspection ensured the complete implementation of the “Chuangyou” target responsibility. The inspection work is ready to be established. The five cities in East China have set up the “Welcome Inspection Command”. The mayor is the chief commander, and the mayor is the chief commander of the mayor. The municipal direct commission office and the district and county leaders are members. There are propaganda groups, on-site groups and materials. Group, service reception group, etc. For the first time, I met with the inspection team. All the members of the four members of the city, the committees, and the principals of the districts and counties were all dispatched, warmly greeted, and won a good impression. At the same time, the public security, industry and commerce, transportation, and city appearances mobilized all forces to track services and eliminate accidents. The deputy mayor in charge personally took command and coordination, and personally called the materials for the inspection team. The taxi team is ready to serve the inspection team at any time. The public security patrol uniforms are on duty and strictly guarded. The preparations for the inspections in various cities are very sufficient. 4. Reflections on the “Creating Excellence” Work in Our City Advantages of “Chuangyou” Work in the City 1. The municipal party committee and the municipal government have the confidence and determination to win the “excellent”. In 1996, the city held the first “Chuangyou” mobilization meeting. In November 1999, the city’s “Chuangyou” mobilization meeting was held again, and the “Chuangyou” leading group was established. The Municipal Party Committee Luo Shuji attended the meeting and the Mayor Wang Shouhai personally mobilized. The speech clearly stated that the success of “creating excellence” has aroused great attention from all walks of life. At the same time, the Municipal Government Target Office issued the “Chuangyou” target decomposition responsibility to the 43 commissions of the city. After nearly half a year of hard work throughout the city, the “Chuangyou” work achieved phased results. 2. Tourism legislation has been completed ahead of schedule. The Standing Committee of the Municipal People's Congress attaches great importance to the work of “creating excellence”. The “Regulations on Tourism Management of Wuhan Municipality” is easy to draft and has been held for discussion and deliberation. In September 1997, the Regulations on Tourism Management of Wuhan Municipality was approved by the Standing Committee of the Provincial People's Congress. In terms of tourism legislation, the city is one step ahead of the five cities in East China. At the same time, the municipal government has formulated the "Wuhan "One-Day Tour" Management Measures" and promulgated it. Therefore, in terms of tourism legislation, the city has a good foundation. Seize the opportunity of “creating excellence” and enhance the city's function “Creating excellence” involves the image, status and brand of a city. The battle for cities is a battle for comprehensive strength, and it is also a battle for urban image and urban function. As a mega city in Central China, the city must establish its image and status. The “Chuangyou” work provides a good opportunity for the city. “Chuangyou” is a systematic project. With the help of “Chuangyou”, we can comprehensively promote the construction of “civilized cities”, “healthy cities”, “garden cities” and “environmental cities”. Adhering to hardware and software together can further promote the construction of infrastructure in the city and standardize and improve the service standards of various industries in the city. The deep excavation and utilization of Chu culture, the culture of the Three Kingdoms and the cultural connotation of the Revolution of 1911 can form the unique urban cultural taste of the city, thus enhancing the city's urban functions as a whole. “Chuangyou” and the construction of landscape garden city and the city government have proposed to build the city into a landscape garden city. In recent years, the vigorous promotion of this goal has laid a solid foundation for “Chuangyou”. "It is an important means to establish the image of the city with the construction of landscape gardens." At the same time, the “Chuangyou” work has effectively promoted the construction of “landscape garden city”. The two rely on each other, support each other and promote each other. The “creative excellence” work is an important stage in the construction of landscape garden cities, and the environmental innovation of the municipal government. The project coincides. “Chuangyou” involves the excavation, development and utilization of the historical and cultural landscape of natural landscape gardens and the process of international tourism cities. Therefore, “Chuangyou” has injected new connotations into the construction of landscape garden cities in our city, and vigorously promoted “Chuangyou”. "Work has become the inevitable result of environmental innovation projects in our city. Continue to deepen the "Chuangyou" work of the city in November 1999. The target office of the municipal government in November 1999, after issuing the goal of "creating excellence" to the 43 commissioning bureaus in the city, the municipal government attached great importance to it and instructed all units to complete the target responsibility, public security, The Planning Commission, the Transportation Committee, the Construction Committee, the Public Health, Sanitation, Environmental Sanitation, East Lake Bureau, Quality Supervision Bureau and other units have invested a lot of manpower and resources to implement the “Creating Excellence” work, and achieved phased results, but there are still some units that have not seen much improvement. . At present, the “Chuangyou” acceptance has entered the countdown stage. In October, the city will accept the acceptance of the national “Chuangyou” work. According to the “Chuangyou” 1000-point standard, it must meet the requirements of 900 points or more, and the workload is huge. Heavy, not only involves all aspects, but also time constraints, coordination by the tourism management department alone, is difficult to do. Therefore, it is necessary for the government to lead, mobilize all forces, and work together to promote "creating excellence." 1. Intensify efforts to further promote the combination of environmental innovation and comprehensive governance. The city has implemented a large-scale project in municipal construction, landscaping, lighting, clean, green and beautiful projects. The urban environmental protection work has been continuously strengthened and the city image has been continuously improved. However, the comprehensive management of urban environment is still a major issue at present. The phenomenon of indiscriminate chaos, the road economy, the numbness of the road, the taxi car and other passengers affecting the image of the city still occur, which makes the city's tourism accessibility lower. Carry out fundamental governance and implement measures to return to the road, return to the road, and return to green. 2. Increase the propaganda of “creating excellence” and create a strong social atmosphere of “creating excellence”. Up to now, the “Chuangyou” advertising billboards in various districts have not been fully in place, and the media propaganda has not formed a plate and a battle. The public knows little about “creating excellence” and must concentrate on the advantages of the news media to further publicize the purpose and meaning of “creating excellence”. The role, use all available means and methods, increase the intensity of propaganda, form a good situation in which the whole society pays close attention to "creating excellence" and supporting "creating excellence." 3. Increase the inspection of “creative excellence” work. The city's tourism industry is carrying out the second “Chuangyou” standard compliance check and rectification. However, outside the industry, the inspections of the municipalities directly under the bureaus are not enough. Some units have not established a “creative excellence” responsibility system, and there are no specific work departments and personnel. Therefore, departments that need to deal with weak links and participate in “creating excellence” are needed. Conduct in-depth inspections and, if necessary, be led by the municipal party committee, the municipal people's congress, the municipal government, and the CPPCC leadership, and supervise the scene. 4. Increase the efforts of “Chuangyou” data collection, filing and archiving. Some units have problems that have not been carried out in the “Creating Excellence” data and filing archives. The “Chuangyou” work involves nearly 800 points in terms of text. Therefore, data collection, archiving and archiving are very important. It is necessary to invest a lot of power, have dedicated classes, clear responsibilities, and comprehensively collect and organize all relevant “Chuangyou” units. The information to form a complete and complete "Chuangyou" database in the city. “Chuangyou” is a great opportunity to establish a city image and create a city brand. It is an important means to enhance the city's functions. It is an effective way to establish a large tourism industry pattern in the city, to stimulate domestic demand and to stimulate the economy. Under the direct leadership of the Municipal Party Committee and the Municipal Government, with the concerted support and support of the Municipal People's Congress and the CPPCC, as long as the leaders attach importance and measures are in place, the city's various parties work together and believe that the city's "Chuangyou" will be successful in one acceptance.
In order to further promote the establishment of China's outstanding tourism city, the deputy director of the Standing Committee of the Municipal People's Congress, Dan Da Nian, is a tourism work inspection group composed of the Municipal People's Congress of the People's Republic of China, the Municipal People's Congress, the Urban Construction Environmental Protection Committee, and the Municipal Tourism Bureau. From the 10th to the 19th of the month, the work of “Chuangyou” in Nanjing, Wuxi, Suzhou, Shanghai and Hangzhou and the development of tourism were investigated. The inspection team obtained first-hand information through discussions with the five municipal people's congresses, tourism authorities, field visits, and inspections of “creative” and tourism development related files. The situation report will be as follows: 1. Basic situation of tourism development in five cities in East China In October 1998, Nanjing, Wuxi, Suzhou, Shanghai and Hangzhou were the first batch of 54 cities in China to declare the establishment of China's outstanding tourist cities. The National Tourism Administration has been awarded the title of “China Excellent Tourism City” for its assessment, inspection and acceptance, and ranks among the top in the country in terms of assessment points. In recent years, the five cities in East China have successively determined the development strategy of large tourism, adhered to the development of government-led tourism, and explored some experience in the areas of tourism industry positioning, tourism planning, resource development, market management, and market promotion. In the industrial positioning, the idea of developing large tourism has been established. The tourism industry in Nanjing is positioned as a pillar industry in the tertiary industry; Wuxi is positioned as a new economic growth point, a key pillar industry in the tertiary industry; The key pillar industries of the economy; Shanghai positioning is the key development industry of the tertiary industry and the new growth point of the national economy; the positioning of Hangzhou is the pillar industry of the national economy. At the same time, the cities in the city positioning, highlighting the important position of the tourism industry: Nanjing is the "six ancient capitals, the ten dynasty, the famous scenic tourist city"; Wuxi is "an important economic center city, regional transportation hub, famous The tourist attraction"; Suzhou is "China's famous historical and cultural city and tourist city"; Hangzhou is "famous scenic tourist city"; Shanghai is "West Pacific Coastal International Tourism Center City". In urban planning, the development of big tourism is reflected. The five cities in East China adhere to the principle of combining urban planning with large tourism development planning, and fully reflect the factors of large tourism development planning in comprehensive consideration of urban planning to protect tourism natural resources and human landscape. The “Tourism Planning Committee” established under the “City Tourism Steering Committee” established by the Nanjing Municipal Government. The committee regularly consults with the planning committee, planning and other departments on the negotiation and approval of tourism projects; Shanghai has formed the deliberation system of the “Travel Bureau” and the planning committee and the planning department to centrally review and approve the tourism reconstruction and expansion project; Suzhou Municipality clearly stipulates in the tourism legislation: “New, expanded or rebuilt tourism projects shall be submitted to the relevant departments for approval after the tourism administrative department has approved the tourism development plan. The tourism construction projects of the county-level cities and districts shall be reported to the tourism administrative department of Suzhou for the record”. At the same time, in the construction and development of the Suzhou Municipal Government, in order to protect the ancient city of Suzhou and the style of classical gardens, the decision to preserve the old city, the construction of new areas and industrial parks was made, so that the precious historical and cultural heritage of Suzhou ancient city and classical garden was fully protected. So that Suzhou tourism has embarked on the road of sustainable development. The Hangzhou Municipal Government also clearly stated that the development and utilization of tourism resources should adhere to the principles of “unified planning, legal development, embodying characteristics, rational use, and scientific protection”, in line with tourism development planning and urban overall planning. Measures for comprehensive management according to law in market management The five cities in East China believe that establishing a standardized and orderly tourism market order is an important means to ensure the healthy development of tourism. To this end, they take the form of joint public security, industry and commerce, city departments and other law enforcement comprehensive, strong regulation of the tourism market order, and achieved significant results. The Nanjing Tourism Steering Committee has a “Tourism Management Committee”, which is responsible for coordinating the departments of public security, industry and commerce, city appearance, etc., jointly conducting comprehensive management of violations and illegal activities in the tourism market; Wuxi Municipal Government’s “day trip” for increasing heat The market has specially promulgated the "Wuxi "One-day Tour" Announcement", and instructed the industrial and commercial administrative departments of each scenic spot to strictly manage the scenic spots and surrounding environment, and rectify according to law; Hangzhou has established a special approval system for "one-day tour" business activities. It has effectively maintained the order of the local tourism market. In the development of tourism resources, the situation of social tourism has been formed. In the construction of scenic spots in Hangzhou, the municipal government adheres to the principle of “who invests and who benefits”, vigorously advocates domestic capital and state-owned private enterprises, and strives to create good investment. Environment, providing policy support. In the past three years, more than 4 billion yuan has been absorbed into the construction of scenic spots, and a number of new scenic spots with high cultural taste and high-tech connotation, such as Songcheng and the future world, have been built, and they have received rich returns and formed tourism resources development. Benign Circulation; More than 90% of the more than 60 star-rated hotels in Suzhou City use foreign capital and absorb domestic capital. Social funds play a pivotal role in the construction of tourism hotels. Highlighting local characteristics and creating famous brands in tourism products The five cities in East China fully reflect the characteristics of local culture in the six elements of tourism, such as travel, tourism, housing, food, purchase and entertainment. They package tourism and package cities with characteristic culture. Relying on the advantages of the Nanjing Municipal Government, "the ancient capital city, will be ten dynasties, historical and cultural city", the use of international Internet, 1-7 channel CCTV and other major media, launch of "Nanjing International Plum Blossom Festival", Nanjing parade driving into the beach, far-reaching impact at home and abroad. At the same time, cultivating and developing the local food culture, the Qinhuai River food culture has become a major feature of Nanjing tourism. Suzhou has promoted the “Three Ancients and One Lake” to the world, and fully demonstrated the characteristics of Wu culture in living, eating and purchasing. classical gardens Hotel, food - Wu Yue cuisine, shopping - Suzhou crafts, embroidery and so on, at the same time, organizing international "Suzhou silk Festival" sell Suzhou tourism; in Wuxi fully tap tourism resources, China launched the first bridge - Jiangyin Yangtze River Bridge, the first Buddha China - Buddha Mountain, the first Chinese village - Huaxi village, the first bank of Taihu Lake - yuantouzhu, and with a "Taihu Lake is full of warmth and water," the song occupied the Japanese tourist market; Shanghai focus Promote urban tourism; Hangzhou establishes the tourism image of Hangzhou with “three rivers and two lakes”. By rich local cultural characteristics of the tourism image of the packaging, the tourism image with a personalized five cities in East China, the city is full of personalization. In recent years, the number of overseas tourists and foreign exchange earning in the five cities of East China have risen year after year. In the government's leadership, the government is given the policy to support the Shanghai government to develop urban tourism, establish a tourism “two-committee system”, adopt a policy to levy tourism tourism, and guarantee the Shanghai Tourism Development Fund. At the same time, the municipal finance allocates 50 million yuan per year. Promotion of tourism in Shanghai; the Nanjing Municipal Government has allocated 10 million yuan from the tertiary industry development fund for an annual increase of 15% for the development of Nanjing tourism; the Hangzhou Municipal Government has enacted a system of tourism surcharges based on 10% of the city's hotel profits. 13 million yuan as a tourism development fund; Suzhou city annual tourism market promotion fee is more than 5 million yuan. Providing important guarantees for the development of large-scale tourism in the construction and governance of urban environment The development of tourism in the five cities of East China benefits from the construction and governance of the basic environment. In order to open up the “Huangpu River Night Tour” tourism project, the Shanghai Municipal Government used huge sums of money to relocate all cargo and military terminals on the Shanghai Bund. The Nanjing Municipal Government has transformed more than 60 roads in recent years to achieve green, bright, clean and beautiful, and invested more than 4,000. 10,000 yuan to control Qinhuai River and Xuanwu Lake; Wuxi Municipal Government has invested heavily in the transformation and expansion of more than 50 roads leading to scenic spots in recent years; in order to maintain the image of Hangzhou International Scenic Tourism City, the Standing Committee of Hangzhou Municipal People's Congress made a special decision in July last year. The "Decision on Demolition of Illegal Buildings to Contain Illegal Construction Behavior" was decided by the National People's Congress and implemented by the government. The new mayor of Hangzhou took office less than a year ago, demolished illegal buildings up to 1.37 million square meters, demolished the green, transformed the environment around the West Lake, and established the image of an international tourist city, which was well received by the general public and the community. In addition, in the construction of the city, we focus on establishing the image of an international metropolis, connecting with the international community. In the renovation and construction of the old city, we have considered the construction of facilities for the blind and the disabled, and also considered the convenience of domestic and foreign tourists. In English, the road signs indicating the direction, etc. Starting from grasping the urban environment construction and managing the urban environment, the five cities in East China have created a good urban environment, enhanced the accessibility of urban tourism, and effectively guaranteed the development of large tourism. II. Reflections on Further Accelerating the Development of Tourism in Our City The Municipal Party Committee and the Municipal Government attach great importance to the development of tourism in our city and position the tourism industry as “a key industry that prioritizes the development of the national economy and social progress in the city. Continue to develop rapidly and strive to develop tourism into a pillar industry of the Wuhan economy in the 21st century." Under the strong support of the municipal party committee and the municipal government, the tourism industry of our city has overcome the unfavorable factors such as late start and poor foundation. The scale of the tourism industry has continued to grow, especially in recent years. The total tourism revenue in 1999 reached 11.1 billion yuan. And a new high. Combining the advantages of tourism resources, location advantages, cultural connotations and comprehensive strengths of our city, we will further accelerate the development of tourism in our city, and make the tourism industry of our city truly become a strong support for the development of the national economy of the city. There are several issues worthy of further consideration. The tourism industry should be included in the overall planning of the national economic and social development of the city. The city has rich tourism resources. In the discussion with the leaders of the five cities in East China, the leaders of the tourism sector and experts and scholars, they all highly praised Wuhan's tourism resources. However, in order to realize the transition from a tourism resource market to a strong tourism city, there must be an extraordinary development idea. One of the reasons is that Wuhan must first build an international tourism city to build an international tourism city. This is a necessary stage for the internationalization of the city that has been proved by practice. The second reason is that the development of Wuhan Tourism and the municipal party committee and municipal government have an inherent unity in the idea of building riverside and lakeside cities. The third reason is that the vigorous implementation of environmental innovation projects by the municipal party committee and the municipal government has made it possible to develop Wuhan tourism and large industries. Therefore, it is recommended that the municipal party committee and the municipal government incorporate the tourism industry into the overall planning of the national economic and social development of the city, further support and develop in the direction of the pillar industries, and finally cultivate the pillar industries of the national economy. It is necessary to tap the personality and render the characteristics, and build the city into a tourist city with distinctive characteristics. The experience of developing tourism in the five cities of East China proves that a city without characteristics is a city without individuality, and it is even less likely to become an international city. Tourism is an industry branded with urban image and urban characteristics. This requires exploring individuality and rendering features in the development of urban tourism. Our city is a cultural city with a history of 3,500 years. It has a profound Chu culture, the culture of the Three Kingdoms, and the cultural heritage of the Revolution of 1911. It has a large number of high-altitude waters, pipa, chime, bells, the birthplace of modern industry, Hanyang Arsenal, Zhanggongdi, and Red House. The historical human resources for excavation; at the same time, the city is also a well-known central city of Binjiang and Binhu in the country. The Yangtze River and Hanshui meet in the city, and they are distinct, which is a rare natural landscape in the world. Therefore, the development and utilization of existing natural and human resources, the formation of a distinct Chu culture and the characteristics and individuality of Binjiang Lakeside city are the key to the development of large tourism, large industries and large markets. In tourism souvenirs, food, attractions, entertainment and other tourism elements need to conduct full research, in-depth exploration of Chu culture, folk culture characteristics, so that tourism, food, entertainment, products, humanities and natural landscape highlight the city's image of the city full of personality and characteristics . At the same time, we must adhere to the principles of protection in development and development in protection, so that the tourism industry can maintain sustainable development. It is necessary to strengthen the sense of tourism quality and innovation, and vigorously promote the image of the city. After years of support and development, the tourism industry in our city has actually formed a number of tourist attractions, such as Yellow Crane Tower, East Lake, Qingchuan Pavilion, Qintai, etc., but The packaging combination is not enough, the promotion and promotion is not strong, and there is no distinctive distinctive image. Therefore, it is necessary to increase the intensity of promotion and promotion at home and abroad. At the same time, there are a number of boutique tourism resources that are not well developed and protected, and need to be highly valued. Some professionals believe that tourism is a "pointer" industry, and it must be the finishing touch. At the same time, innovation is the lifeline of tourism and must establish a sense of innovation. Combining the natural and historical cultural advantages of Wuhan, we can explore in the water culture and thermal culture, in-depth exploration, development and implementation of innovations in celebrities' former residences, and win with “new”, truly forming a city with high visibility and strong attraction. Travel boutiques and elite travel routes. It is necessary to pay attention to the combination of urban planning and tourism planning. Tourism planning is the leader of tourism development and forms part of urban planning. As far as the actual situation in Wuhan is concerned, in order to develop tourism and form a large tourism pattern, tourism planning must be fully considered in urban planning, and the two aspects must be combined with each other and echoed with each other. In order to broaden the road, Nanjing City has prepared to cut down the forests of the urban area for decades, causing a strong reaction among the citizens. Due to the appeal of the society, the Nanjing Municipal Government has repeatedly considered to stop logging, protect the forest, and protect and develop. According to tests by relevant departments, although Nanjing is the same as the “furnace city” in Wuhan, the annual summer temperature has dropped by 2-3°C due to the high coverage of landscaping. A large number of facts show that urban planning should be combined with tourism planning, and the two can be integrated to form the overall characteristics of a city and establish an overall image. In order to ensure the integrity of urban planning and fully reflect the particularity of tourism planning, on the one hand, we must do a good job in the overall tourism planning and protection of the city's historical and cultural cities and riverside cities; on the other hand, we must ban the city and Constructive destruction, non-negative man-made landscapes, and “fake antiques” construction were reduced to a minimum. III. Main Experiences and Practices of “Creating Excellence” in Five Cities in East China Government Leading “Chuangyou” The five cities in East China have started “creating excellence” since 1995. All of them set up the "Guide to the Establishment of China's Excellent Tourism City" with the mayor as the director, the deputy mayor as the deputy director, and the relevant party committees and district and county leaders. Due to the strong relevance of the “Chuangyou” work, the wide coverage and the large amount of coordination, the “Chuangyou” Steering Committee of each city has always kept the “Chuangyou” work in its hands. The municipalities believe that “creating excellence” is a great opportunity to establish a city image and enhance urban functions. It is a “booster” for stimulating domestic demand and accelerating the development of large tourism. The five municipalities and municipalities have all proposed a successful goal of “Creating Excellence”. To this end, the main responsible persons of the municipal and municipal governments and municipal governments personally presided over the convening of the “Chuangyou” mobilization meeting, and held two meetings of tourism economic work every year, focusing on “creating excellence”, promoting “creating excellence” and pushing “creating excellence”. The leaders personally deployed, personally inspected, and personally supervised the rectification. The Municipal People's Congress and the CPPCC paid close attention to form a "top-ranking" project in the true sense. Propaganda and mobilization in a wide-ranging process In the process of “creating excellence”, the Shanghai Municipal Government advocated the slogan “The Chinese are in front of foreigners and the Shanghainese in front of the Chinese” to the general public, fully demonstrating the spiritual outlook of the Shanghai citizens. The Wuxi Municipal Government has proposed that "everyone is a tourist environment, and the image of Wuxi is everywhere", which is deeply rooted in the hearts of the people. The Nanjing Municipal Government issued the “Chuangyou” publicity materials to more than 10,000 taxi drivers and more than 10,000 bus passengers in the city, and requested to memorize the content, requirements and standards of “Chuangyou” to form “Chuangyou”. "The voice and social atmosphere of propaganda. In the news media, the special edition of “Chuangyou” was launched, and more than 40 columns were published to promote “creating excellence” and promoting “creating excellence”. Wuxi City issued “creative” information and requirements to all pager users in the city for 2 months without interruption. In the “Chuangyou”, the five cities have formed a strong “creative excellence” public opinion atmosphere in the society through various means and methods. The combination of environmental innovation and comprehensive governance Wuxi Municipal Government allocated a special fund of 50 million yuan to comprehensively transform the roads and scenic toilets leading to the scenic spot, and build a “green corridor” to achieve a bright and green city. Clean, beautiful. Hangzhou has invested heavily in the demolition of the main roads along the city and the roads around the West Lake. The Shanghai Municipal Government has put forward the idea of “creating excellence”, “mainly building, software-based” and “improving the overall function of the city”. In 1997, Nanjing invested 246 million yuan to relocate 18 urban polluting enterprises. At the same time, a number of roads, such as Zhongshan Road, Hanzhong Road and Hunan Road, were built into “urban landscape roads” according to the “Chuangyou” standard. And fully implemented the lighting, beautification, greening and purification projects. In the past three years, Nanjing has renovated and refurbished 200 public toilets in 24 major scenic spots and urban main roads and public places in accordance with the “Chuangyou” standard. Pay attention to the collection and production of “Chuangyou” materials In the collection and arrangement of “Chuangyou” materials, all cities have invested a lot of manpower and material resources. Nearly three years of data preparation work in Nanjing and Wuxi, only the affiliated archives of related industries were filled with a room; Shanghai ushered in the sprint stage, assaulted “Chuangyou” data, 6 computers, 6 photocopiers At the same time, on the basis of collection and consolidation, the municipalities have 18 major items in accordance with the requirements of “Creating Excellence”. The total number of catalogues is 19, which is a separate book. The design and production are very beautiful, standardized and complete. The detailed “Chuangyou” information gives the inspection team a good visual impression. In order to promote "creating excellence", the five cities in East China repeatedly checked the social "creating excellence" and became an important means and experience for them to promote the city's "creative excellence" work. The main leaders of the four people in Nanjing personally led the team, and the soldiers were divided into four roads. They focused on weak links, weak departments, and weak areas, and supervised and rectified the site. Each time, 60 key targets were identified; Wuxi, Suzhou, Hangzhou, and even Shanghai were the cities. The main leaders personally inspected and supervised the rectification on the spot. This uninterrupted, repeated, and up to standard inspection ensured the complete implementation of the “Chuangyou” target responsibility. The inspection work is ready to be established. The five cities in East China have set up the “Welcome Inspection Command”. The mayor is the chief commander, and the mayor is the chief commander of the mayor. The municipal direct commission office and the district and county leaders are members. There are propaganda groups, on-site groups and materials. Group, service reception group, etc. For the first time, I met with the inspection team. All the members of the four members of the city, the committees, and the principals of the districts and counties were all dispatched, warmly greeted, and won a good impression. At the same time, the public security, industry and commerce, transportation, and city appearances mobilized all forces to track services and eliminate accidents. The deputy mayor in charge personally took command and coordination, and personally called the materials for the inspection team. The taxi team is ready to serve the inspection team at any time. The public security patrol uniforms are on duty and strictly guarded. The preparations for the inspections in various cities are very sufficient. 4. Reflections on the “Creating Excellence” Work in Our City Advantages of “Chuangyou” Work in the City 1. The municipal party committee and the municipal government have the confidence and determination to win the “excellent”. In 1996, the city held the first “Chuangyou” mobilization meeting. In November 1999, the city’s “Chuangyou” mobilization meeting was held again, and the “Chuangyou” leading group was established. The Municipal Party Committee Luo Shuji attended the meeting and the Mayor Wang Shouhai personally mobilized. The speech clearly stated that the success of “creating excellence” has aroused great attention from all walks of life. At the same time, the Municipal Government Target Office issued the “Chuangyou” target decomposition responsibility to the 43 commissions of the city. After nearly half a year of hard work throughout the city, the “Chuangyou” work achieved phased results. 2. Tourism legislation has been completed ahead of schedule. The Standing Committee of the Municipal People's Congress attaches great importance to the work of “creating excellence”. The “Regulations on Tourism Management of Wuhan Municipality” is easy to draft and has been held for discussion and deliberation. In September 1997, the Regulations on Tourism Management of Wuhan Municipality was approved by the Standing Committee of the Provincial People's Congress. In terms of tourism legislation, the city is one step ahead of the five cities in East China. At the same time, the municipal government has formulated the "Wuhan "One-Day Tour" Management Measures" and promulgated it. Therefore, in terms of tourism legislation, the city has a good foundation. Seize the opportunity of “creating excellence” and enhance the city's function “Creating excellence” involves the image, status and brand of a city. The battle for cities is a battle for comprehensive strength, and it is also a battle for urban image and urban function. As a mega city in Central China, the city must establish its image and status. The “Chuangyou” work provides a good opportunity for the city. “Chuangyou” is a systematic project. With the help of “Chuangyou”, we can comprehensively promote the construction of “civilized cities”, “healthy cities”, “garden cities” and “environmental cities”. Adhering to hardware and software together can further promote the construction of infrastructure in the city and standardize and improve the service standards of various industries in the city. The deep excavation and utilization of Chu culture, the culture of the Three Kingdoms and the cultural connotation of the Revolution of 1911 can form the unique urban cultural taste of the city, thus enhancing the city's urban functions as a whole. “Chuangyou” and the construction of landscape garden city and the city government have proposed to build the city into a landscape garden city. In recent years, the vigorous promotion of this goal has laid a solid foundation for “Chuangyou”. "It is an important means to establish the image of the city with the construction of landscape gardens." At the same time, the “Chuangyou” work has effectively promoted the construction of “landscape garden city”. The two rely on each other, support each other and promote each other. The “creative excellence” work is an important stage in the construction of landscape garden cities, and the environmental innovation of the municipal government. The project coincides. “Chuangyou” involves the excavation, development and utilization of the historical and cultural landscape of natural landscape gardens and the process of international tourism cities. Therefore, “Chuangyou” has injected new connotations into the construction of landscape garden cities in our city, and vigorously promoted “Chuangyou”. "Work has become the inevitable result of environmental innovation projects in our city. Continue to deepen the "Chuangyou" work of the city in November 1999. The target office of the municipal government in November 1999, after issuing the goal of "creating excellence" to the 43 commissioning bureaus in the city, the municipal government attached great importance to it and instructed all units to complete the target responsibility, public security, The Planning Commission, the Transportation Committee, the Construction Committee, the Public Health, Sanitation, Environmental Sanitation, East Lake Bureau, Quality Supervision Bureau and other units have invested a lot of manpower and resources to implement the “Creating Excellence” work, and achieved phased results, but there are still some units that have not seen much improvement. . At present, the “Chuangyou” acceptance has entered the countdown stage. In October, the city will accept the acceptance of the national “Chuangyou” work. According to the “Chuangyou” 1000-point standard, it must meet the requirements of 900 points or more, and the workload is huge. Heavy, not only involves all aspects, but also time constraints, coordination by the tourism management department alone, is difficult to do. Therefore, it is necessary for the government to lead, mobilize all forces, and work together to promote "creating excellence." 1. Intensify efforts to further promote the combination of environmental innovation and comprehensive governance. The city has implemented a large-scale project in municipal construction, landscaping, lighting, clean, green and beautiful projects. The urban environmental protection work has been continuously strengthened and the city image has been continuously improved. However, the comprehensive management of urban environment is still a major issue at present. The phenomenon of indiscriminate chaos, the road economy, the numbness of the road, the taxi car and other passengers affecting the image of the city still occur, which makes the city's tourism accessibility lower. Carry out fundamental governance and implement measures to return to the road, return to the road, and return to green. 2. Increase the propaganda of “creating excellence” and create a strong social atmosphere of “creating excellence”. Up to now, the “Chuangyou” advertising billboards in various districts have not been fully in place, and the media propaganda has not formed a plate and a battle. The public knows little about “creating excellence” and must concentrate on the advantages of the news media to further publicize the purpose and meaning of “creating excellence”. The role, use all available means and methods, increase the intensity of propaganda, form a good situation in which the whole society pays close attention to "creating excellence" and supporting "creating excellence." 3. Increase the inspection of “creative excellence” work. The city's tourism industry is carrying out the second “Chuangyou” standard compliance check and rectification. However, outside the industry, the inspections of the municipalities directly under the bureaus are not enough. Some units have not established a “creative excellence” responsibility system, and there are no specific work departments and personnel. Therefore, departments that need to deal with weak links and participate in “creating excellence” are needed. Conduct in-depth inspections and, if necessary, be led by the municipal party committee, the municipal people's congress, the municipal government, and the CPPCC leadership, and supervise the scene. 4. Increase the efforts of “Chuangyou” data collection, filing and archiving. Some units have problems that have not been carried out in the “Creating Excellence” data and filing archives. The “Chuangyou” work involves nearly 800 points in terms of text. Therefore, data collection, archiving and archiving are very important. It is necessary to invest a lot of power, have dedicated classes, clear responsibilities, and comprehensively collect and organize all relevant “Chuangyou” units. The information to form a complete and complete "Chuangyou" database in the city. “Chuangyou” is a great opportunity to establish a city image and create a city brand. It is an important means to enhance the city's functions. It is an effective way to establish a large tourism industry pattern in the city, to stimulate domestic demand and to stimulate the economy. Under the direct leadership of the Municipal Party Committee and the Municipal Government, with the concerted support and support of the Municipal People's Congress and the CPPCC, as long as the leaders attach importance and measures are in place, the city's various parties work together and believe that the city's "Chuangyou" will be successful in one acceptance.
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