Investigation report on tourism development in Guizhou Province
Investigation report on tourism development in Guizhou Province
Hubei Provincial People's Government Advisory Committee
In order to thoroughly implement the spirit of the Fourth Plenary Session of the 16th CPC Central Committee, implement the central government's strategic policy of promoting the rise of the central region, and further accelerate the reform and development of Hubei. From May 30th to June 7th, the provincial government advisory committee sent a research team to go. Guizhou Province examines the development of tourism. The General Office of the Guizhou Provincial Government organized a symposium held by the Tourism Bureau, the Poverty Alleviation Office, the Ethnic and Religious Committee, the Party History Office and other departments to introduce the main experiences and development ideas of Guizhou's tourism development since the implementation of the Western Development. The relevant situation is reported as follows:
I. Basic Situation and Characteristics of Tourism Development in Guizhou Province In accordance with the spirit of “Developing Characteristic Tourism” proposed by the State Council on Implementing Several Policy Measures for the Development of the Western Region, the Provincial Committee and the Provincial Government As a characteristic advantage industry, the industry has vigorously supported and developed, cultivated into a pillar industry and became a new economic growth point, and actively promoted the construction and development of tourism in Guizhou Province. In the past five years since the implementation of the western development, the province's total tourism revenue has continued to grow rapidly, and the goal of the 10th Five-Year Plan has been achieved three years ahead of schedule. In 2004, the province received 231,000 inbound tourists, foreign exchange income of 80.202 million US dollars; received 24,802,100 domestic tourists, a year-on-year growth of 31.88%, domestic tourism revenue of 16.102 billion yuan, a year-on-year growth of 40.8%, total tourism revenue of 16.775 billion Yuan, a year-on-year growth of 43.54%.
The basic characteristics of tourism development in Guizhou Province are as follows: First, make full use of the opportunities for the development of the western region and further strengthen the confidence and determination to accelerate the development of tourism. In 2002, the "Opinions of the Guizhou Provincial Party Committee and the Provincial Government on Further Accelerating the Development of Tourism Industry" was issued, marking the beginning of a new stage of development in Guizhou Province. Facing new opportunities and challenges, starting from the actual situation in Guizhou, giving full play to the functions of tourism, enriching the people and strengthening the province, protecting the natural ecology and national folk culture, promoting reform and opening up, and the linkage effect of industry, so that the development of tourism and the realization of resources, environment and society The economy is coordinated. Grasp the historical opportunity of the development of the western region, strengthen the construction of tourism products, adjust the industrial structure, enhance the quality of the industry, and innovate the development model of tourism, so that the Guizhou tourism industry will form a development path with regional characteristics. The second is to increase investment in tourism. From 2000 to 2004, the relevant departments of the state and Guizhou Province invested a total of 403 million yuan in tourism, including 325 million yuan in tourism treasury bonds. The total investment exceeded the total investment of tourism in Guizhou Province from 1980 to 1999. Greatly improved the infrastructure of tourism. Under the circumstances of relatively tight financial difficulties, the Guizhou Provincial Party Committee and the Provincial Government decided to allocate a special fund of 12 million yuan each year to establish a special fund for tourism development in Guizhou Province from 2002, and to incorporate investment in tourism into the budget. It has played a positive role in further improving Guizhou's tourism infrastructure construction and increasing tourism promotion and promotion. Third, breakthroughs have been made in the construction of tourism infrastructure with a focus on transportation. The main skeleton of high-grade highways is being formed, and the road conditions leading to key tourist areas have been significantly improved. Several tourist feeder airports have been navigable and started. Fourth, the tourism planning system has made significant progress. Under the guidance of the World Tourism Organization and the National Tourism Administration, the “Guizhou Provincial Tourism Development Master Plan” compiled by internationally renowned tourism planning experts has been used by the Guizhou Provincial Government and With the approval of the National Tourism Administration, the preparation of special tourism plans for land and county-level tourism development planning and regional airport travel route planning, and long-term culture and rural tourism have been completed or started. The fifth is the comprehensive implementation of the tourism boutique strategy. The product structure adjustment focusing on rural tourism, eco-tourism and multi-ethnic cultural experience tourism has achieved initial success. The construction of the first three priority development tourist areas in the province is progressing smoothly. The tourism promotion and promotion work has achieved remarkable results. The joint promotion mechanism of government-led, enterprise operation and media participation has basically taken shape. The image of the tourism destination of “Cultural Thousand Islands and Eco-Guizhou” has been highlighted. Sixth, breakthroughs were made in the reform of the tourism management system. The development of the tourist scenic spot management system and the investment and financing system with priority to the development of key tourist areas and national-level scenic spots has made progress, and the decoupling between tourism enterprises and administrative departments has been comprehensively promoted.
Second, the basic experience of tourism development in Guizhou Province
1. Starting from the actual situation in Guizhou, in the implementation of the development of the western region, actively strive for the support of the state and the provincial party committee and the provincial government, fully mobilize the polarity of all parties, create a good environment for tourism development, expand tourism investment, and grasp the tourism infrastructure. Building and striving to expand the scale of the tourism industry as an important measure to accelerate the development of tourism.
2. Seize the opportunity, seek truth and be pragmatic, focus on the implementation of the tourism boutique strategy, in accordance with the principle of “planning first, protecting first”, do a good job in basic planning such as tourism planning and tourism resource protection, and conscientiously solve the tourism development. Key and difficult issues.
3. Adhere to the principle of “winning by quality” and “winning by special”, transforming the growth mode of tourism economy, vigorously developing rural tourism, eco-tourism and national cultural tourism, adjusting product structure and optimizing product system. Vigorously expand the medium and high-end source market, actively promote regional cooperation, and strive to shape the new image of Guizhou tourism.
4. Always strengthen tourism education and training, rectify the tourism market order, and standardize industry management as an important link to improve the tourism management standards, management standards and service quality of our province. Vigorously promote the reform of the tourism management system, and strive to make new explorations in the development, construction, management system and innovation of the management mechanism.
Third, the basic ideas of the 11th Five-Year Plan for Tourism in Guizhou Province
The overall requirement is to build a well-off society in an all-round way and promote the prosperity of the people for the development of the tourism industry. We will promote employment, solve the problems of agriculture, rural areas and farmers, expand opening up, and promote the construction of "three civilizations" as a pillar industry for tourism. Starting point and foothold; insisting on "winning by quality" and "winning by special", further transforming the way of tourism economic growth, implementing the boutique strategy on the premise of protecting tourism resources, and vigorously developing ecotourism, rural tourism, cultural experience tourism And red tourism, create quality routes, establish tourism brands; increase the development of high-end source market focusing on inbound tourism, strengthen regional cooperation, expand tourism development space; mobilize all aspects of enthusiasm, integrate resources of relevant industries and departments Advantages, the formation of synergy, and strive to create a new situation in the tourism industry.
The development goal is: During the “Eleventh Five-Year Plan” period, we will strive to achieve an average annual growth rate of 20% in total tourism revenue. In 2019, the total tourism revenue exceeded 30 billion yuan, equivalent to about 13% of the province's GDP. The tourism industry was initially built into a pillar industry, making Guizhou a multi-ethnic characteristic culture and an important destination for karst plateau ecotourism. Land has become a tourist hotspot in western China.
Fourth, the main measures for the development of tourism in Guizhou Province
Implement a tourism boutique strategy. Continue to increase the construction of tourism infrastructure with a focus on transportation, and accelerate the formation of a three-dimensional tourism transportation network consisting of aviation, roads, railways and shipping. Focusing on the construction of tourism product system, we will accelerate the transformation of tourism resources advantages into tourism economic advantages, and strive to make breakthroughs in the first three priority development tourist areas. Guided by the needs of the international and domestic tourism market, while continuously consolidating and improving existing sightseeing and holiday tourism, we will vigorously develop eco-tourism, rural tourism, cultural tourism and red tourism, highlighting the characteristics and creating a convenient transportation, beautiful environment and security. Comfort, service matching, tourism products with great influence and strong competitiveness in the tourism market, construction of a number of key tourist cities, characteristic tourist towns and ethnic cultural villages, and the construction of a unique tourism product system.
Strengthen regional tourism cooperation. In accordance with the principle of "resource sharing, market sharing, complementary advantages, mutual benefit and win-win", we will use resources as a carrier and use transportation as a link to give play to comparative advantages, clarify the direction of regional tourism development, determine functional positioning and regional division of labor, and promote resources in space. Valid configuration on. Strengthen cooperation with domestic and foreign tourism circles and cooperation with key source cities, and jointly plan and launch provincial inter-provincial routes with the surrounding provinces, autonomous regions and municipalities to form an open, linkage and diversified market structure. With the joint development of the source market, joint creation of regional tourism brands, and establishment of barrier-free tourist areas, the formation of regional tourism boutique loops. In the near future, he is actively participating in and promoting the tourism cooperation of the “9+2” Pan-Pearl River Delta, tourism cooperation in the six provinces of southwestern China, and the continuous promotion of multilateral cooperation between Sichuan and Chongqing, Guizhou, Guangxi and Hunan, and efforts to promote regional tourism cooperation. sustainable development.
Vigorously expand the tourism market. Adhere to the market-oriented, firmly grasp the two markets, and strive to expand the middle and high-end tourist source market. In accordance with the diversification of marketing channels and the diversification of marketing methods, we will effectively combine the promotion of destination image with the marketing of tourism products, give full play to the special features of the news media and professional marketing network to develop the tourism market, and form a combination advantage to effectively stimulate the source of customers. growing up. We will vigorously develop inbound tourism markets such as Japan, Hong Kong, Taiwan, Southeast Asia, South Korea, Europe and the United States, and continue to expand key domestic markets in the Yangtze River Delta, Pearl River Delta, North China and surrounding areas.
Implement the strategy of talent development. Focusing on cultivating tourism industry pillars and implementing the strategy of talent development. Further accelerate the coordinated development of tourism college education, vocational qualification identification education and job training, expand tourism education and training and international cooperation and exchanges, and strive to establish a vocational education system that meets the needs of tourism development by 2019. Closely combine talent training and recruiting talents, accelerate the cultivation of tourism talent market, optimize the allocation of tourism talent resources, and build a good mechanism to attract domestic and foreign talents to serve Guizhou tourism on the basis of stabilizing and using existing talents. And effective channels. Through project cooperation and other forms, attract various types of tourism professional and technical talents and management talents through multiple channels and forms; encourage qualified tourism enterprises to implement incentives such as options and equity for management talents and professionals who make important contributions, and adopt knowledge In the form of technology shares, the introduction of domestic and foreign talents and intelligence, and the transformation of human resources into talent capital. Strengthen the training of tourism posts, increase investment in the development of tourism talent resources, establish and improve a diversified tourism education investment mechanism, and strive to cultivate a team of high-quality talents who will adapt to the rapid development of tourism.
Improve the quality of tourism services and standardize industry management. Create a tourism development environment that is administrative according to law, honest and trustworthy. Continue to do a good job in the implementation and construction of national and provincial tourism management and service standards, further standardize and rectify the tourism market order through the implementation of standardization, and improve the management mechanism and supervision mechanism of tourism enterprises such as tourist attractions, travel agencies, tourist hotels and tourist passenger transport; Focusing on four aspects: travel agency management, tour guide management, standardizing outbound travel and investigating illegal travel business, strengthening tourism quality supervision and management, strengthening the comprehensive tourism law enforcement mechanism; giving full play to the industry self-discipline of tourism industry associations, and further strengthening tourism The construction of the wind will promote the further improvement of the management level, operation level and service level of the whole industry; firmly establish the idea of “safety first”, do a good job in the implementation of the safety production responsibility system, and prevent the occurrence of major tourism safety accidents.
V. Some inspirations
1. Conscientiously implement the Administrative Licensing Law, further transform functions, innovate tourism administrative management methods, and improve administrative standards according to law. Our province should further deepen the reform of the tourism administrative law enforcement system, speed up the establishment of a tourism administrative law enforcement system with clear powers and responsibilities, standardized behavior, effective supervision, and strong guarantees, strictly enforce the law, standardize administrative behavior, and improve administrative efficiency. Promote the reform of the tourism investment management system and truly establish the investment subject status of enterprises. We will intensify the reform of the tourism administrative examination and approval system, further simplify the administrative examination and approval procedures, and gradually implement management methods based on supervision and enforcement.
2. Promote the reform and innovation of the management system and operation mechanism of key tourist areas. Our province should continue to promote the reform and innovation of the management system and operation mechanism of key tourist areas in accordance with the principle of “universal planning, territorial administrative management, departmental industry guidance, enterprise independent operation” and “separation of government and enterprise, separation of business and enterprise”. The separation of ownership and management rights and management rights. Actively encourage tourism areas to ensure that state-owned assets are not lost, tourism resources can be effectively protected and promote the accelerated development of tourism, according to the requirements of planning and related regulations, transfer of management rights, franchising, shareholding, leasing, etc. Form, through the public bidding and other ways to select the owner, the introduction of social capital to participate in the construction and management of the tourist area, the introduction of talent and modern management concepts.
3. Expand tourism to the outside world. We will promote the reform of the shareholding system of state-owned wholly-owned travel agencies, promote the mutual participation of state-owned capital, collective capital and non-public capital, and promote the diversification of the shareholding structure of state-owned travel agencies. Actively encourage, support and guide the non-public economy into the travel agency industry. We will relax market access restrictions and encourage advantageous enterprises within and outside the province to adopt various methods to establish joint ventures and cooperative travel agencies in our province. Actively introduce foreign travel agencies to carry out travel agency business in our province by joint venture or sole proprietorship. For the out-of-provincial and overseas travel agencies that set up travel agencies in our province, the standards should be relaxed in terms of qualification review and project approval. Advantageous enterprises outside the province and overseas countries carry out tourism operations in Hubei through investment, mergers, shares, acquisitions, and migration of headquarters. If the state does not clearly stipulate, our enterprises may not hold shares.
4. Further improve the tourism investment environment, establish a coordination mechanism for coordinating external and operational efficiency, and standardize the incentive mechanism for tourism investment attraction. Establish and improve the government's guidance and investment-oriented mechanism for attracting investment, establish a scrolling, hierarchical, and sub-industry tourism investment project library, and vigorously implement targeted investment and agency investment to improve tourism investment. Quality of service and effectiveness.
5. Increase investment in tourism. The special funds for tourism development arranged by the provincial finance each year should be appropriately increased according to the financial situation. It is mainly used for loan interest subsidies and subsidies for tourism development projects, tourism planning and industrial development research, tourism promotion and promotion, etc. Less than one third. The municipalities and key tourism county governments shall arrange corresponding tourism development funds to be included in the budget. It is necessary to ensure the funding needs for the development, construction and protection of key tourist attractions, and to concentrate on investment and improve the efficiency of capital use. Funds and projects in transportation, ecology, water conservancy, small town construction, environmental protection, poverty alleviation and development, etc., should be appropriately tilted to key tourist attractions. Accelerate the construction of the Hubei Tourism Project Library, do a good job in the preliminary work of the project, and strive for greater support from the state.
6. Broaden financing channels for tourism projects. We will strive for financial institutions to increase credit input and extend loan terms for the construction of tourism infrastructure in our province; and strive for direct loans from the head office of the State Commercial Bank to the key tourism projects with large loan amounts in our province. Select some tourist areas with mature conditions, and adopt direct transfer of management rights, franchising, joint venture, and leasing. Attract foreign and provincial funds to participate in the development of tourism resources, comprehensive tourism environment management and tourism infrastructure construction in our province. Use foreign preferential loans and intergovernmental investment to build tourism infrastructure projects and eco-environmental projects. Actively explore the use of tourism project income rights as a pledge to bank loans, through the establishment of tourism industry funds, open-end tourism funds and equity swaps and other means of market financing. Support qualified tourism companies to develop into listed companies.
Team members: Zhou Daren Yin Guangzhi Wang Yuanmou Deng Feng
Writing: Deng Feng
Hubei Provincial People's Government Advisory Committee
In order to thoroughly implement the spirit of the Fourth Plenary Session of the 16th CPC Central Committee, implement the central government's strategic policy of promoting the rise of the central region, and further accelerate the reform and development of Hubei. From May 30th to June 7th, the provincial government advisory committee sent a research team to go. Guizhou Province examines the development of tourism. The General Office of the Guizhou Provincial Government organized a symposium held by the Tourism Bureau, the Poverty Alleviation Office, the Ethnic and Religious Committee, the Party History Office and other departments to introduce the main experiences and development ideas of Guizhou's tourism development since the implementation of the Western Development. The relevant situation is reported as follows:
I. Basic Situation and Characteristics of Tourism Development in Guizhou Province In accordance with the spirit of “Developing Characteristic Tourism” proposed by the State Council on Implementing Several Policy Measures for the Development of the Western Region, the Provincial Committee and the Provincial Government As a characteristic advantage industry, the industry has vigorously supported and developed, cultivated into a pillar industry and became a new economic growth point, and actively promoted the construction and development of tourism in Guizhou Province. In the past five years since the implementation of the western development, the province's total tourism revenue has continued to grow rapidly, and the goal of the 10th Five-Year Plan has been achieved three years ahead of schedule. In 2004, the province received 231,000 inbound tourists, foreign exchange income of 80.202 million US dollars; received 24,802,100 domestic tourists, a year-on-year growth of 31.88%, domestic tourism revenue of 16.102 billion yuan, a year-on-year growth of 40.8%, total tourism revenue of 16.775 billion Yuan, a year-on-year growth of 43.54%.
The basic characteristics of tourism development in Guizhou Province are as follows: First, make full use of the opportunities for the development of the western region and further strengthen the confidence and determination to accelerate the development of tourism. In 2002, the "Opinions of the Guizhou Provincial Party Committee and the Provincial Government on Further Accelerating the Development of Tourism Industry" was issued, marking the beginning of a new stage of development in Guizhou Province. Facing new opportunities and challenges, starting from the actual situation in Guizhou, giving full play to the functions of tourism, enriching the people and strengthening the province, protecting the natural ecology and national folk culture, promoting reform and opening up, and the linkage effect of industry, so that the development of tourism and the realization of resources, environment and society The economy is coordinated. Grasp the historical opportunity of the development of the western region, strengthen the construction of tourism products, adjust the industrial structure, enhance the quality of the industry, and innovate the development model of tourism, so that the Guizhou tourism industry will form a development path with regional characteristics. The second is to increase investment in tourism. From 2000 to 2004, the relevant departments of the state and Guizhou Province invested a total of 403 million yuan in tourism, including 325 million yuan in tourism treasury bonds. The total investment exceeded the total investment of tourism in Guizhou Province from 1980 to 1999. Greatly improved the infrastructure of tourism. Under the circumstances of relatively tight financial difficulties, the Guizhou Provincial Party Committee and the Provincial Government decided to allocate a special fund of 12 million yuan each year to establish a special fund for tourism development in Guizhou Province from 2002, and to incorporate investment in tourism into the budget. It has played a positive role in further improving Guizhou's tourism infrastructure construction and increasing tourism promotion and promotion. Third, breakthroughs have been made in the construction of tourism infrastructure with a focus on transportation. The main skeleton of high-grade highways is being formed, and the road conditions leading to key tourist areas have been significantly improved. Several tourist feeder airports have been navigable and started. Fourth, the tourism planning system has made significant progress. Under the guidance of the World Tourism Organization and the National Tourism Administration, the “Guizhou Provincial Tourism Development Master Plan” compiled by internationally renowned tourism planning experts has been used by the Guizhou Provincial Government and With the approval of the National Tourism Administration, the preparation of special tourism plans for land and county-level tourism development planning and regional airport travel route planning, and long-term culture and rural tourism have been completed or started. The fifth is the comprehensive implementation of the tourism boutique strategy. The product structure adjustment focusing on rural tourism, eco-tourism and multi-ethnic cultural experience tourism has achieved initial success. The construction of the first three priority development tourist areas in the province is progressing smoothly. The tourism promotion and promotion work has achieved remarkable results. The joint promotion mechanism of government-led, enterprise operation and media participation has basically taken shape. The image of the tourism destination of “Cultural Thousand Islands and Eco-Guizhou” has been highlighted. Sixth, breakthroughs were made in the reform of the tourism management system. The development of the tourist scenic spot management system and the investment and financing system with priority to the development of key tourist areas and national-level scenic spots has made progress, and the decoupling between tourism enterprises and administrative departments has been comprehensively promoted.
Second, the basic experience of tourism development in Guizhou Province
1. Starting from the actual situation in Guizhou, in the implementation of the development of the western region, actively strive for the support of the state and the provincial party committee and the provincial government, fully mobilize the polarity of all parties, create a good environment for tourism development, expand tourism investment, and grasp the tourism infrastructure. Building and striving to expand the scale of the tourism industry as an important measure to accelerate the development of tourism.
2. Seize the opportunity, seek truth and be pragmatic, focus on the implementation of the tourism boutique strategy, in accordance with the principle of “planning first, protecting first”, do a good job in basic planning such as tourism planning and tourism resource protection, and conscientiously solve the tourism development. Key and difficult issues.
3. Adhere to the principle of “winning by quality” and “winning by special”, transforming the growth mode of tourism economy, vigorously developing rural tourism, eco-tourism and national cultural tourism, adjusting product structure and optimizing product system. Vigorously expand the medium and high-end source market, actively promote regional cooperation, and strive to shape the new image of Guizhou tourism.
4. Always strengthen tourism education and training, rectify the tourism market order, and standardize industry management as an important link to improve the tourism management standards, management standards and service quality of our province. Vigorously promote the reform of the tourism management system, and strive to make new explorations in the development, construction, management system and innovation of the management mechanism.
Third, the basic ideas of the 11th Five-Year Plan for Tourism in Guizhou Province
The overall requirement is to build a well-off society in an all-round way and promote the prosperity of the people for the development of the tourism industry. We will promote employment, solve the problems of agriculture, rural areas and farmers, expand opening up, and promote the construction of "three civilizations" as a pillar industry for tourism. Starting point and foothold; insisting on "winning by quality" and "winning by special", further transforming the way of tourism economic growth, implementing the boutique strategy on the premise of protecting tourism resources, and vigorously developing ecotourism, rural tourism, cultural experience tourism And red tourism, create quality routes, establish tourism brands; increase the development of high-end source market focusing on inbound tourism, strengthen regional cooperation, expand tourism development space; mobilize all aspects of enthusiasm, integrate resources of relevant industries and departments Advantages, the formation of synergy, and strive to create a new situation in the tourism industry.
The development goal is: During the “Eleventh Five-Year Plan” period, we will strive to achieve an average annual growth rate of 20% in total tourism revenue. In 2019, the total tourism revenue exceeded 30 billion yuan, equivalent to about 13% of the province's GDP. The tourism industry was initially built into a pillar industry, making Guizhou a multi-ethnic characteristic culture and an important destination for karst plateau ecotourism. Land has become a tourist hotspot in western China.
Fourth, the main measures for the development of tourism in Guizhou Province
Implement a tourism boutique strategy. Continue to increase the construction of tourism infrastructure with a focus on transportation, and accelerate the formation of a three-dimensional tourism transportation network consisting of aviation, roads, railways and shipping. Focusing on the construction of tourism product system, we will accelerate the transformation of tourism resources advantages into tourism economic advantages, and strive to make breakthroughs in the first three priority development tourist areas. Guided by the needs of the international and domestic tourism market, while continuously consolidating and improving existing sightseeing and holiday tourism, we will vigorously develop eco-tourism, rural tourism, cultural tourism and red tourism, highlighting the characteristics and creating a convenient transportation, beautiful environment and security. Comfort, service matching, tourism products with great influence and strong competitiveness in the tourism market, construction of a number of key tourist cities, characteristic tourist towns and ethnic cultural villages, and the construction of a unique tourism product system.
Strengthen regional tourism cooperation. In accordance with the principle of "resource sharing, market sharing, complementary advantages, mutual benefit and win-win", we will use resources as a carrier and use transportation as a link to give play to comparative advantages, clarify the direction of regional tourism development, determine functional positioning and regional division of labor, and promote resources in space. Valid configuration on. Strengthen cooperation with domestic and foreign tourism circles and cooperation with key source cities, and jointly plan and launch provincial inter-provincial routes with the surrounding provinces, autonomous regions and municipalities to form an open, linkage and diversified market structure. With the joint development of the source market, joint creation of regional tourism brands, and establishment of barrier-free tourist areas, the formation of regional tourism boutique loops. In the near future, he is actively participating in and promoting the tourism cooperation of the “9+2” Pan-Pearl River Delta, tourism cooperation in the six provinces of southwestern China, and the continuous promotion of multilateral cooperation between Sichuan and Chongqing, Guizhou, Guangxi and Hunan, and efforts to promote regional tourism cooperation. sustainable development.
Vigorously expand the tourism market. Adhere to the market-oriented, firmly grasp the two markets, and strive to expand the middle and high-end tourist source market. In accordance with the diversification of marketing channels and the diversification of marketing methods, we will effectively combine the promotion of destination image with the marketing of tourism products, give full play to the special features of the news media and professional marketing network to develop the tourism market, and form a combination advantage to effectively stimulate the source of customers. growing up. We will vigorously develop inbound tourism markets such as Japan, Hong Kong, Taiwan, Southeast Asia, South Korea, Europe and the United States, and continue to expand key domestic markets in the Yangtze River Delta, Pearl River Delta, North China and surrounding areas.
Implement the strategy of talent development. Focusing on cultivating tourism industry pillars and implementing the strategy of talent development. Further accelerate the coordinated development of tourism college education, vocational qualification identification education and job training, expand tourism education and training and international cooperation and exchanges, and strive to establish a vocational education system that meets the needs of tourism development by 2019. Closely combine talent training and recruiting talents, accelerate the cultivation of tourism talent market, optimize the allocation of tourism talent resources, and build a good mechanism to attract domestic and foreign talents to serve Guizhou tourism on the basis of stabilizing and using existing talents. And effective channels. Through project cooperation and other forms, attract various types of tourism professional and technical talents and management talents through multiple channels and forms; encourage qualified tourism enterprises to implement incentives such as options and equity for management talents and professionals who make important contributions, and adopt knowledge In the form of technology shares, the introduction of domestic and foreign talents and intelligence, and the transformation of human resources into talent capital. Strengthen the training of tourism posts, increase investment in the development of tourism talent resources, establish and improve a diversified tourism education investment mechanism, and strive to cultivate a team of high-quality talents who will adapt to the rapid development of tourism.
Improve the quality of tourism services and standardize industry management. Create a tourism development environment that is administrative according to law, honest and trustworthy. Continue to do a good job in the implementation and construction of national and provincial tourism management and service standards, further standardize and rectify the tourism market order through the implementation of standardization, and improve the management mechanism and supervision mechanism of tourism enterprises such as tourist attractions, travel agencies, tourist hotels and tourist passenger transport; Focusing on four aspects: travel agency management, tour guide management, standardizing outbound travel and investigating illegal travel business, strengthening tourism quality supervision and management, strengthening the comprehensive tourism law enforcement mechanism; giving full play to the industry self-discipline of tourism industry associations, and further strengthening tourism The construction of the wind will promote the further improvement of the management level, operation level and service level of the whole industry; firmly establish the idea of “safety first”, do a good job in the implementation of the safety production responsibility system, and prevent the occurrence of major tourism safety accidents.
V. Some inspirations
1. Conscientiously implement the Administrative Licensing Law, further transform functions, innovate tourism administrative management methods, and improve administrative standards according to law. Our province should further deepen the reform of the tourism administrative law enforcement system, speed up the establishment of a tourism administrative law enforcement system with clear powers and responsibilities, standardized behavior, effective supervision, and strong guarantees, strictly enforce the law, standardize administrative behavior, and improve administrative efficiency. Promote the reform of the tourism investment management system and truly establish the investment subject status of enterprises. We will intensify the reform of the tourism administrative examination and approval system, further simplify the administrative examination and approval procedures, and gradually implement management methods based on supervision and enforcement.
2. Promote the reform and innovation of the management system and operation mechanism of key tourist areas. Our province should continue to promote the reform and innovation of the management system and operation mechanism of key tourist areas in accordance with the principle of “universal planning, territorial administrative management, departmental industry guidance, enterprise independent operation” and “separation of government and enterprise, separation of business and enterprise”. The separation of ownership and management rights and management rights. Actively encourage tourism areas to ensure that state-owned assets are not lost, tourism resources can be effectively protected and promote the accelerated development of tourism, according to the requirements of planning and related regulations, transfer of management rights, franchising, shareholding, leasing, etc. Form, through the public bidding and other ways to select the owner, the introduction of social capital to participate in the construction and management of the tourist area, the introduction of talent and modern management concepts.
3. Expand tourism to the outside world. We will promote the reform of the shareholding system of state-owned wholly-owned travel agencies, promote the mutual participation of state-owned capital, collective capital and non-public capital, and promote the diversification of the shareholding structure of state-owned travel agencies. Actively encourage, support and guide the non-public economy into the travel agency industry. We will relax market access restrictions and encourage advantageous enterprises within and outside the province to adopt various methods to establish joint ventures and cooperative travel agencies in our province. Actively introduce foreign travel agencies to carry out travel agency business in our province by joint venture or sole proprietorship. For the out-of-provincial and overseas travel agencies that set up travel agencies in our province, the standards should be relaxed in terms of qualification review and project approval. Advantageous enterprises outside the province and overseas countries carry out tourism operations in Hubei through investment, mergers, shares, acquisitions, and migration of headquarters. If the state does not clearly stipulate, our enterprises may not hold shares.
4. Further improve the tourism investment environment, establish a coordination mechanism for coordinating external and operational efficiency, and standardize the incentive mechanism for tourism investment attraction. Establish and improve the government's guidance and investment-oriented mechanism for attracting investment, establish a scrolling, hierarchical, and sub-industry tourism investment project library, and vigorously implement targeted investment and agency investment to improve tourism investment. Quality of service and effectiveness.
5. Increase investment in tourism. The special funds for tourism development arranged by the provincial finance each year should be appropriately increased according to the financial situation. It is mainly used for loan interest subsidies and subsidies for tourism development projects, tourism planning and industrial development research, tourism promotion and promotion, etc. Less than one third. The municipalities and key tourism county governments shall arrange corresponding tourism development funds to be included in the budget. It is necessary to ensure the funding needs for the development, construction and protection of key tourist attractions, and to concentrate on investment and improve the efficiency of capital use. Funds and projects in transportation, ecology, water conservancy, small town construction, environmental protection, poverty alleviation and development, etc., should be appropriately tilted to key tourist attractions. Accelerate the construction of the Hubei Tourism Project Library, do a good job in the preliminary work of the project, and strive for greater support from the state.
6. Broaden financing channels for tourism projects. We will strive for financial institutions to increase credit input and extend loan terms for the construction of tourism infrastructure in our province; and strive for direct loans from the head office of the State Commercial Bank to the key tourism projects with large loan amounts in our province. Select some tourist areas with mature conditions, and adopt direct transfer of management rights, franchising, joint venture, and leasing. Attract foreign and provincial funds to participate in the development of tourism resources, comprehensive tourism environment management and tourism infrastructure construction in our province. Use foreign preferential loans and intergovernmental investment to build tourism infrastructure projects and eco-environmental projects. Actively explore the use of tourism project income rights as a pledge to bank loans, through the establishment of tourism industry funds, open-end tourism funds and equity swaps and other means of market financing. Support qualified tourism companies to develop into listed companies.
Team members: Zhou Daren Yin Guangzhi Wang Yuanmou Deng Feng
Writing: Deng Feng
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- Xinjiang Jiwu Project Investigation Report
- Blessing phrase
- Relieved words
- Encourage words 2019
- Weibo's famous sayings
- Investigation Report on the Development of Red Tourism in Jiangxi Province
- Grateful mother's words
- Hyun dance family impression sentence
- Spring Festival blessing
- Legal maxim
- What I said to my father 2019
- Space mood phrase
- Australia, New Zealand Tourism Study Report
- Philosophical words 2019
- School study report
- Life motto
- Good sentence excerpt 2019
- Distressed sentence 2019