Investigation report on the development of winter tourism in the three northeastern provinces
Investigation report on the development of winter tourism in the three northeastern provinces
The tourism industry in Qinghai Province has developed rapidly, but the development of tourism in the freezing season has not yet made a major breakthrough and has become a major constraint to accelerate the development of tourism. The tourism industry in the three northeastern provinces, especially the winter tourism industry, enjoys a good reputation both at home and abroad.
I. Enlightenment from the development of winter tourism in the three northeastern provinces
One of the revelations: the development of winter tourism industry not only has to do its own advantages, but also do everything possible to expand its extension and enlarge the tourism advantages. Heilongjiang Province is making great ice sculptures. At the same time, snow sculptures, skiing and other special tourism brands, actively develop projects suitable for four seasons tourism, enrich winter tourism products, and relocate the Northeast Tiger Breeding Center in the Daxinganling forest area to the suburbs of Harbin to build a world-famous “wild Northeast Tiger Park”. Effectively magnified the advantages of winter tourism. At the same time as Daqing Oil City and Iron Man Wang Jinxi's article, Daqing City vigorously tapped hot spring resources and introduced Japanese-made “Langtaosha Hot Spring Resort” to high-end facilities. Rich content and quality service. The low price attracts tourists and enhances the advantages of winter tourism. Jilin Province is doing the skiing of the Taisonghua River fog version of Jingyuetan. At the same time as the Puppet Manchurian boutique tourism project, the articles on industrial tourism, cultural tourism and agricultural tourism have opened up the industrial tourism of “Changchun FAW and Fengman Power Plant”. “Changying Century City” cultural tourism, “Zuojia specialty, Gongzhuling Agricultural Science and Technology Park” and other agricultural tourism projects have greatly enriched the winter tourism project. Liaoning Province invested more than 400 million yuan, fully bid for the China Urban Horticultural Exposition, in Shenyang Botanical Garden The establishment of a large-scale garden expo garden featuring the characteristics of domestic municipalities, provincial capitals and sub-provincial cities has effectively enhanced the popularity of Shenyang tourism and gathered the warmth of winter tourism. The winter climate in Dalian is warmer and less snowy. In order to prosper winter tourism, they vigorously developed geothermal resources to build hot spring vacation areas, build high-standard artificial ski resorts, and create a “winter shopping to Dalian” craze, effectively stimulating the enthusiasm of domestic and Russian, Japanese and other tourists for Dalian winter tourism. Magnified the advantages of Dalian tourism and prospered winter tourism.
Enlightenment 2: The development of winter tourism should not only focus on making bigger and stronger tourist attractions, but also paying attention to enriching cultural connotations and enhancing cultural tastes. Heilongjiang Province regards the cultural connotation of enriching tourism as an important measure to enhance the tourism taste and expand the tourism market. It has made articles with a long history and excellent culture, and has carefully created the “Saint Sophia Church, Nikolai Church. Russian wooden house, Gothic style”. The central street of the building and European architecture, Yajie's bright architectural color, feasting and prosperous Russian lyrics fully demonstrates the seductive combination of Chinese and foreign cultures, attracting a large number of tourists to forget. Daqing City has deepened the spirit of oil culture and iron man Wang Jinxi, built the "Petroleum Science and Technology Museum", fully demonstrated "Oil and Nature", "Petroleum and Science and Education", "Petroleum and Humanities", "Petroleum and Social Progress", and this year The "Iron Man Jinxi Memorial Hall" was created to enrich the contents of the exhibition hall and enlarge the spirit of the iron man, effectively stimulating the winter tourism fever in Daqing. Jilin Province has built a 92-hectare collection of Eastern and Western cultures in the center of Changchun. The “Changchun World Sculpture Park”, which is a combination of world sculpture art and natural landscapes, shows 341 sculptures created by 296 sculptors from 130 countries on five continents, which greatly enhances the tourism taste. Liaoning fully explored the cultural heritage of Dongling and Beiling in Shenyang’s Forbidden City, Nurhachi and Huang Taiji, which not only made domestic and foreign tourists appreciate the exquisite Chinese architecture, but also enhanced the understanding of Chinese culture and the history of the motherland. The history of literature and culture. The "Russian Commodity Street" in the urban area of Dalian allows visitors to feel the exotic customs of other countries without buying their borders. The purchase of exquisite goods from other countries is unforgettable and unforgettable. In the “Country Courtyard” where Harbin collects catering and entertainment, the performance of Mao Zedong Thought and Art Propaganda Team is unique. The folk “two-person turn” theater in Changchun City is popular in the city, and it also shows the cultural taste of the tourist city.
The third revelation: the development of winter tourism should not only pay attention to cultivating tourism brands, but also pay attention to the optimal combination of brands, and cultivate and expand scale advantages. Heilongjiang Province has carefully cultivated a 100-kilometer-long tourist circle in key tourist cities such as Harbin, and optimized the tourism, shopping, shopping, entertainment and other tourism supporting projects with rich characteristics of Longjiang. A number of shopping streets and cultures have been set up near the brand tourist attraction in Harbin. The entertainment area and the farmer's dining city have formed a large-scale pattern of boutique gathering and brand gathering, creating a new atmosphere for visiting Harbin and enjoying the Heilongjiang River, effectively amplifying the advantages of tourism scale. Daqing City has carefully created the “Langtaosha Hot Spring Resort”, which integrates star-rated tourism, leisure vacation, hot spring water, mountain villas, special dining, entertainment and entertainment, creating a tourist atmosphere that is at home and one-stop, effectively pulling Winter travel in Daqing. Jilin Province has spared no effort to dig up tourists' interest in the Korean holy mountain Changbai Mountain and the Korean folklore, attracting domestic and foreign tourists to “tour the Korean holy mountain and enjoy the Korean folk custom”, Korean folk village, Korean delicious snack city, and Korean ethnic life. District, Korean specialty products monopoly street, sucking bow; a large number of tourists, effectively alleviated the "one-year travel half a year leisure" problem. Dalian vigorously innovates the concept of tourism development, and builds a city with distinctive buildings in accordance with the new idea of “turning the city into a landscape and turning the scenery into a resource”.
To beautify the city, to dress up the city with landscape sculpture, to activate the city with leisure shopping, fully integrate the characteristics of Dalian, and form the overall advantage of tourism, creating a “land as the background, green as the keynote, city as the brand, activity as the carrier” The “romantic capital” of the four seasons of picturesque and energetic development has created a brilliant performance in the tourism climax.
The fourth revelation: the development of winter tourism not only to do a good job in the tourism industry, but also to attach great importance to external publicity and increase the visibility of the outside world. With the slogan “Cold is the advantage, ice and snow is the resource”, Heilongjiang has used various forms to publicize the ice and snow tourism at home and abroad, and successfully launched the ice and snow world tourism boutique, forming the “South to Sanya Sea View and the North to the Longjiang River”. The new pattern of winter tourism, ice and snow economy and characteristic tourism brought hot black land. In 2002 alone, it received 34.21 million tourists and its tourism income reached 700 million US dollars. Jilin has carried out the "Colorful Jilin Tour" theme activity in successive years, and has made tourism advertising campaigns in mainstream media such as CCTV, invited domestic and foreign media to enter Jilin's exclusive interview, hired Miss World Guan as the ambassador of Jilin tourism image, and went out to participate in large-scale domestic and foreign A series of propaganda forms and promotion methods such as the Tourism Fair and the Jilin Tourism Promotion Week will promote the tourism in Jilin. The popularity is worth one year. The tourist source has expanded from the surrounding provinces and cities in 2000 to Korea and Russia. Japan, Hong Kong, Macao and Taiwan and other countries and regions. Since its establishment in 2001, Jilin Tourism Network has been connected with 31 provinces, autonomous regions and municipalities and the world's largest well-known stations, expanding its influence and enhancing its popularity. Dalian and summer tourism 3S echoed, launched the winter tourism 3S tourism brand, hit the whole country, "Olympic in Beijing, sightseeing to Dalian" tourism advertising signs hanging to the capital airport, Beijing Railway Station and other eight guests guests like the tide The resort, such as the propaganda of fire like tea, and the grand promotion, made Dalian win the reputation of “romantic capital” and became famous in the domestic and international tourism market, attracting tourists and the four seas.
2. Thoughts and suggestions on accelerating the development of winter tourism in Qinghai Province
1. Develop winter tourism resources according to local conditions. Winter tourism projects, especially ice and snow projects, are subject to many natural conditions. We can neither ignore the conditions and do nothing, and we must actively explore and forge ahead. In the development project, we should focus on skiing, skating and mountaineering, and actively develop spa treatments. While doing a good job in the construction of the existing Sainard Ski Resort, Nanchuan River, Ninghu Lake and Qinghai Lake skating rink, consider adding a few skis combined with natural snow and artificial snow around Xining, Golmud and Qinghai Lake. Place, cultivate scale advantage; While doing a good job of Qinghai Lake ice sculpture, you can also consider small ice sculpture activities in several parks in Xining, or use idle large factories and cold storage to open ice sculpture watching activities. Taking full advantage of the favorable environment of the plateau environment for human health, consider developing a tourist area integrating hot springs, recuperation, sports and leisure in Guide, using the hot spring resources of the Chengnan New District, and coordinating the Shangzhong Xinzhuang Hot Spring in the Chengnan New District. We will pay close attention to attracting a number of hot spring resorts, enrich winter tourism projects, expand the tourism market, and form scale advantages to attract and increase tourists.
2. Try to enrich the cultural connotation of Qinghai tourism. The lack of cultural connotation is a common problem of Qinghai tourism products, and it is also the soft underbelly of tourism development. Relevant parties should vigorously explore the cultural and historical connotations of tourism brands and effectively enhance the cultural taste of famous scenic spots such as Taer Temple and Qinghai Lake. In the Ta'er Monastery, you can consider the construction of the historical exhibition hall of the ancestor of the Yellow Emperor Tsongkhapa, the exhibition of the patriotic education of the 10th Panchen Lama, the expansion of Tibetan medicine and nursing, the teaching of the Buddhist Academy, the discussion of the sacred people, the scent of flowers, the pile of embroidery, Thangka made a performance tour. It should be considered to form a group of Tu, Sara, Tibetan, and Mongolian bi-family customs parks and the Yellow River Kistler Garden in a way that is guided by the government and operated by the people. It shows the political, social, cultural life and unique folk customs of Qinghai residents. Consider such things as the Tatar Light Festival, Min and Natton. The characteristic religious culture and folk culture of Ledu “Jiuqu Yellow River Lantern Festival” were transformed into tourism products. In the provincial museum, the art of Tongren Wuyu and the cultural exhibition of Dulan Tuguyu were opened. We should vigorously advocate tourism attractions. Hotels, restaurants, etc. set up a small stage to showcase the folk songs and dances and the traditional style of Qinghai. Effectively increase the excavation and consolidation of the mysterious legends of Qinghai Lake and Riyue Mountain, and enlarge and strengthen the original history of the "two bombs" of the city's scenic area, and do enough to do the article of the western song king Wang Luobin in the Jinyintan scenic spot, planning to build a batch of In the urban planning, a number of streets with Tibetan characteristics, a street with Islamic cultural characteristics, and a street with Mongolian characteristics will be built to change the Xining architecture and the mainland provinces and cities. The same style of style enhances the cultural taste of Xining and Ace.
3. Develop a number of tourist projects for all seasons. The development of tourism depends on strong popularity, and the popularity depends on attractive tourism products. To surround the Xining tourism circle. The optimal integration of the Qinghai Lake tourism circle has formed a number of new tourism projects. It is necessary to grasp the construction pace of the historic parks such as Hutai, Qingtang City and Shenna, and enrich the tourism content of the East Gate halal temple, Xinyi and Nanshan Park, and enhance the gravitation of tourism in Xining. It is necessary to pay attention to the use of the upper reaches of the Yellow River Hydropower Corridor, the Xining Economic and Technological Development Zone, the Qinghai Biological Development Park and the surrounding vegetable and flower bases of the city to actively develop a number of industrial, agricultural and eco-tourism projects, and to take advantage of the Doba Sports Training Base to expand sports tourism projects. . Qinghai Lake and Riyue Mountain Scenic Area should work hard to increase the number of visitors to participate in the project. Consider developing Tibetan customs, grassland grazing tours, riding horses, riding cattle, and game barbecues, increasing the sacrifice of the sea, Tibetan songs and dances, and fireworks. Desert sports tour, do everything possible to lengthen the tourism product chain, enrich the tourism projects and connotations of Qinghai.
4. Pay attention to the development and enrichment of tourist souvenirs. Tourist souvenirs are an important part of the tourism industry. They have an irreplaceable role and advantages in enlarging the popularity of tourism products and attracting tourists to travel to Qinghai. We must adopt policy support measures such as tax incentives and financial subsidies to encourage and support enterprises and individual entrepreneurs to develop various types of agricultural and animal husbandry by-products and characteristic handicrafts, and strive to enrich the types of tourist souvenirs in Qinghai. It is necessary to introduce and cultivate talents for painting, develop sheepskin painting and handicrafts, and actively explore the transformation of the development of pile embroidery, Thangka, Maji Stone, and Tibetan carpet into tourist souvenirs, and gradually realize large-scale production and processing. To integrate tourist souvenirs and business vendors in Xining. Golmud and key tourist areas are concentrated in the installation of national products, characteristic agricultural and animal husbandry by-products and characteristic handicrafts, which are convenient for foreign tourists to purchase and appreciate. It is necessary to actively create a good environment and provide convenient conditions to cultivate Xining into a diversion center of India, Nepal, Pakistan and other countries and Tibetan characteristic handicrafts and specialty commodities, and expand the influence of Qinghai tourism by means of external forces, and enlarge the advantages of tourism in the Qinghai-Tibet Plateau.
5. Continue to increase the publicity of Qinghai tourism. The wine is also in need of a breeze. Accelerating the development of Qinghai tourism is inseparable from strong external publicity and promotion. The finance at all levels should further increase funding and support the tourism sector to rely on the cycling bicycle race. The Tibetan antelope declares the success of the mascot of the Beijing Olympic Games and continues to strengthen the promotion and promotion of Qinghai tourism. The provincial finance department should arrange a certain amount of special funds to support the provincial tourism department to promote the Qinghai tourism brand on the central radio and television media, and effectively improve the influence of Qinghai tourism. All kinds of media in the province should take the promotion of Qinghai tourism as their due duties and obligations, and widely publicize Xining. "Summer no summer is a real summer capital, winter is not a cold winter is a resort for winter tourism and leisure", and China Xiadu and Sanjiang are launched. The source, the Taer Temple and the Qinghai Lake tourism brand have made the outside world understand that the Tibetan Plateau has summer rhyme in summer and winter in winter, effectively eliminating the doubts and misunderstandings of the Qinghai Plateau and enhancing the yearning for Qinghai tourism. All walks of life should also promote Qinghai tourism as a part of the matter, using various opportunities and using various means to widely publicize the attractive scenery of Qinghai Plateau, the beautiful ethnic customs, and the long history of Huangjia culture. The tourist attraction has made due contributions to the development of tourism in Qinghai. All over the province, all aspects, we must promote Qinghai tourism, promote Qinghai tourism, and work together to promote Qinghai tourism in the "Eleventh Five-Year Plan" has a big improvement, great development, a new climate, a new level.
Author: Shen Chan
Source: National Economic and Social Development, 2006.2
The tourism industry in Qinghai Province has developed rapidly, but the development of tourism in the freezing season has not yet made a major breakthrough and has become a major constraint to accelerate the development of tourism. The tourism industry in the three northeastern provinces, especially the winter tourism industry, enjoys a good reputation both at home and abroad.
I. Enlightenment from the development of winter tourism in the three northeastern provinces
One of the revelations: the development of winter tourism industry not only has to do its own advantages, but also do everything possible to expand its extension and enlarge the tourism advantages. Heilongjiang Province is making great ice sculptures. At the same time, snow sculptures, skiing and other special tourism brands, actively develop projects suitable for four seasons tourism, enrich winter tourism products, and relocate the Northeast Tiger Breeding Center in the Daxinganling forest area to the suburbs of Harbin to build a world-famous “wild Northeast Tiger Park”. Effectively magnified the advantages of winter tourism. At the same time as Daqing Oil City and Iron Man Wang Jinxi's article, Daqing City vigorously tapped hot spring resources and introduced Japanese-made “Langtaosha Hot Spring Resort” to high-end facilities. Rich content and quality service. The low price attracts tourists and enhances the advantages of winter tourism. Jilin Province is doing the skiing of the Taisonghua River fog version of Jingyuetan. At the same time as the Puppet Manchurian boutique tourism project, the articles on industrial tourism, cultural tourism and agricultural tourism have opened up the industrial tourism of “Changchun FAW and Fengman Power Plant”. “Changying Century City” cultural tourism, “Zuojia specialty, Gongzhuling Agricultural Science and Technology Park” and other agricultural tourism projects have greatly enriched the winter tourism project. Liaoning Province invested more than 400 million yuan, fully bid for the China Urban Horticultural Exposition, in Shenyang Botanical Garden The establishment of a large-scale garden expo garden featuring the characteristics of domestic municipalities, provincial capitals and sub-provincial cities has effectively enhanced the popularity of Shenyang tourism and gathered the warmth of winter tourism. The winter climate in Dalian is warmer and less snowy. In order to prosper winter tourism, they vigorously developed geothermal resources to build hot spring vacation areas, build high-standard artificial ski resorts, and create a “winter shopping to Dalian” craze, effectively stimulating the enthusiasm of domestic and Russian, Japanese and other tourists for Dalian winter tourism. Magnified the advantages of Dalian tourism and prospered winter tourism.
Enlightenment 2: The development of winter tourism should not only focus on making bigger and stronger tourist attractions, but also paying attention to enriching cultural connotations and enhancing cultural tastes. Heilongjiang Province regards the cultural connotation of enriching tourism as an important measure to enhance the tourism taste and expand the tourism market. It has made articles with a long history and excellent culture, and has carefully created the “Saint Sophia Church, Nikolai Church. Russian wooden house, Gothic style”. The central street of the building and European architecture, Yajie's bright architectural color, feasting and prosperous Russian lyrics fully demonstrates the seductive combination of Chinese and foreign cultures, attracting a large number of tourists to forget. Daqing City has deepened the spirit of oil culture and iron man Wang Jinxi, built the "Petroleum Science and Technology Museum", fully demonstrated "Oil and Nature", "Petroleum and Science and Education", "Petroleum and Humanities", "Petroleum and Social Progress", and this year The "Iron Man Jinxi Memorial Hall" was created to enrich the contents of the exhibition hall and enlarge the spirit of the iron man, effectively stimulating the winter tourism fever in Daqing. Jilin Province has built a 92-hectare collection of Eastern and Western cultures in the center of Changchun. The “Changchun World Sculpture Park”, which is a combination of world sculpture art and natural landscapes, shows 341 sculptures created by 296 sculptors from 130 countries on five continents, which greatly enhances the tourism taste. Liaoning fully explored the cultural heritage of Dongling and Beiling in Shenyang’s Forbidden City, Nurhachi and Huang Taiji, which not only made domestic and foreign tourists appreciate the exquisite Chinese architecture, but also enhanced the understanding of Chinese culture and the history of the motherland. The history of literature and culture. The "Russian Commodity Street" in the urban area of Dalian allows visitors to feel the exotic customs of other countries without buying their borders. The purchase of exquisite goods from other countries is unforgettable and unforgettable. In the “Country Courtyard” where Harbin collects catering and entertainment, the performance of Mao Zedong Thought and Art Propaganda Team is unique. The folk “two-person turn” theater in Changchun City is popular in the city, and it also shows the cultural taste of the tourist city.
The third revelation: the development of winter tourism should not only pay attention to cultivating tourism brands, but also pay attention to the optimal combination of brands, and cultivate and expand scale advantages. Heilongjiang Province has carefully cultivated a 100-kilometer-long tourist circle in key tourist cities such as Harbin, and optimized the tourism, shopping, shopping, entertainment and other tourism supporting projects with rich characteristics of Longjiang. A number of shopping streets and cultures have been set up near the brand tourist attraction in Harbin. The entertainment area and the farmer's dining city have formed a large-scale pattern of boutique gathering and brand gathering, creating a new atmosphere for visiting Harbin and enjoying the Heilongjiang River, effectively amplifying the advantages of tourism scale. Daqing City has carefully created the “Langtaosha Hot Spring Resort”, which integrates star-rated tourism, leisure vacation, hot spring water, mountain villas, special dining, entertainment and entertainment, creating a tourist atmosphere that is at home and one-stop, effectively pulling Winter travel in Daqing. Jilin Province has spared no effort to dig up tourists' interest in the Korean holy mountain Changbai Mountain and the Korean folklore, attracting domestic and foreign tourists to “tour the Korean holy mountain and enjoy the Korean folk custom”, Korean folk village, Korean delicious snack city, and Korean ethnic life. District, Korean specialty products monopoly street, sucking bow; a large number of tourists, effectively alleviated the "one-year travel half a year leisure" problem. Dalian vigorously innovates the concept of tourism development, and builds a city with distinctive buildings in accordance with the new idea of “turning the city into a landscape and turning the scenery into a resource”.
To beautify the city, to dress up the city with landscape sculpture, to activate the city with leisure shopping, fully integrate the characteristics of Dalian, and form the overall advantage of tourism, creating a “land as the background, green as the keynote, city as the brand, activity as the carrier” The “romantic capital” of the four seasons of picturesque and energetic development has created a brilliant performance in the tourism climax.
The fourth revelation: the development of winter tourism not only to do a good job in the tourism industry, but also to attach great importance to external publicity and increase the visibility of the outside world. With the slogan “Cold is the advantage, ice and snow is the resource”, Heilongjiang has used various forms to publicize the ice and snow tourism at home and abroad, and successfully launched the ice and snow world tourism boutique, forming the “South to Sanya Sea View and the North to the Longjiang River”. The new pattern of winter tourism, ice and snow economy and characteristic tourism brought hot black land. In 2002 alone, it received 34.21 million tourists and its tourism income reached 700 million US dollars. Jilin has carried out the "Colorful Jilin Tour" theme activity in successive years, and has made tourism advertising campaigns in mainstream media such as CCTV, invited domestic and foreign media to enter Jilin's exclusive interview, hired Miss World Guan as the ambassador of Jilin tourism image, and went out to participate in large-scale domestic and foreign A series of propaganda forms and promotion methods such as the Tourism Fair and the Jilin Tourism Promotion Week will promote the tourism in Jilin. The popularity is worth one year. The tourist source has expanded from the surrounding provinces and cities in 2000 to Korea and Russia. Japan, Hong Kong, Macao and Taiwan and other countries and regions. Since its establishment in 2001, Jilin Tourism Network has been connected with 31 provinces, autonomous regions and municipalities and the world's largest well-known stations, expanding its influence and enhancing its popularity. Dalian and summer tourism 3S echoed, launched the winter tourism 3S tourism brand, hit the whole country, "Olympic in Beijing, sightseeing to Dalian" tourism advertising signs hanging to the capital airport, Beijing Railway Station and other eight guests guests like the tide The resort, such as the propaganda of fire like tea, and the grand promotion, made Dalian win the reputation of “romantic capital” and became famous in the domestic and international tourism market, attracting tourists and the four seas.
2. Thoughts and suggestions on accelerating the development of winter tourism in Qinghai Province
1. Develop winter tourism resources according to local conditions. Winter tourism projects, especially ice and snow projects, are subject to many natural conditions. We can neither ignore the conditions and do nothing, and we must actively explore and forge ahead. In the development project, we should focus on skiing, skating and mountaineering, and actively develop spa treatments. While doing a good job in the construction of the existing Sainard Ski Resort, Nanchuan River, Ninghu Lake and Qinghai Lake skating rink, consider adding a few skis combined with natural snow and artificial snow around Xining, Golmud and Qinghai Lake. Place, cultivate scale advantage; While doing a good job of Qinghai Lake ice sculpture, you can also consider small ice sculpture activities in several parks in Xining, or use idle large factories and cold storage to open ice sculpture watching activities. Taking full advantage of the favorable environment of the plateau environment for human health, consider developing a tourist area integrating hot springs, recuperation, sports and leisure in Guide, using the hot spring resources of the Chengnan New District, and coordinating the Shangzhong Xinzhuang Hot Spring in the Chengnan New District. We will pay close attention to attracting a number of hot spring resorts, enrich winter tourism projects, expand the tourism market, and form scale advantages to attract and increase tourists.
2. Try to enrich the cultural connotation of Qinghai tourism. The lack of cultural connotation is a common problem of Qinghai tourism products, and it is also the soft underbelly of tourism development. Relevant parties should vigorously explore the cultural and historical connotations of tourism brands and effectively enhance the cultural taste of famous scenic spots such as Taer Temple and Qinghai Lake. In the Ta'er Monastery, you can consider the construction of the historical exhibition hall of the ancestor of the Yellow Emperor Tsongkhapa, the exhibition of the patriotic education of the 10th Panchen Lama, the expansion of Tibetan medicine and nursing, the teaching of the Buddhist Academy, the discussion of the sacred people, the scent of flowers, the pile of embroidery, Thangka made a performance tour. It should be considered to form a group of Tu, Sara, Tibetan, and Mongolian bi-family customs parks and the Yellow River Kistler Garden in a way that is guided by the government and operated by the people. It shows the political, social, cultural life and unique folk customs of Qinghai residents. Consider such things as the Tatar Light Festival, Min and Natton. The characteristic religious culture and folk culture of Ledu “Jiuqu Yellow River Lantern Festival” were transformed into tourism products. In the provincial museum, the art of Tongren Wuyu and the cultural exhibition of Dulan Tuguyu were opened. We should vigorously advocate tourism attractions. Hotels, restaurants, etc. set up a small stage to showcase the folk songs and dances and the traditional style of Qinghai. Effectively increase the excavation and consolidation of the mysterious legends of Qinghai Lake and Riyue Mountain, and enlarge and strengthen the original history of the "two bombs" of the city's scenic area, and do enough to do the article of the western song king Wang Luobin in the Jinyintan scenic spot, planning to build a batch of In the urban planning, a number of streets with Tibetan characteristics, a street with Islamic cultural characteristics, and a street with Mongolian characteristics will be built to change the Xining architecture and the mainland provinces and cities. The same style of style enhances the cultural taste of Xining and Ace.
3. Develop a number of tourist projects for all seasons. The development of tourism depends on strong popularity, and the popularity depends on attractive tourism products. To surround the Xining tourism circle. The optimal integration of the Qinghai Lake tourism circle has formed a number of new tourism projects. It is necessary to grasp the construction pace of the historic parks such as Hutai, Qingtang City and Shenna, and enrich the tourism content of the East Gate halal temple, Xinyi and Nanshan Park, and enhance the gravitation of tourism in Xining. It is necessary to pay attention to the use of the upper reaches of the Yellow River Hydropower Corridor, the Xining Economic and Technological Development Zone, the Qinghai Biological Development Park and the surrounding vegetable and flower bases of the city to actively develop a number of industrial, agricultural and eco-tourism projects, and to take advantage of the Doba Sports Training Base to expand sports tourism projects. . Qinghai Lake and Riyue Mountain Scenic Area should work hard to increase the number of visitors to participate in the project. Consider developing Tibetan customs, grassland grazing tours, riding horses, riding cattle, and game barbecues, increasing the sacrifice of the sea, Tibetan songs and dances, and fireworks. Desert sports tour, do everything possible to lengthen the tourism product chain, enrich the tourism projects and connotations of Qinghai.
4. Pay attention to the development and enrichment of tourist souvenirs. Tourist souvenirs are an important part of the tourism industry. They have an irreplaceable role and advantages in enlarging the popularity of tourism products and attracting tourists to travel to Qinghai. We must adopt policy support measures such as tax incentives and financial subsidies to encourage and support enterprises and individual entrepreneurs to develop various types of agricultural and animal husbandry by-products and characteristic handicrafts, and strive to enrich the types of tourist souvenirs in Qinghai. It is necessary to introduce and cultivate talents for painting, develop sheepskin painting and handicrafts, and actively explore the transformation of the development of pile embroidery, Thangka, Maji Stone, and Tibetan carpet into tourist souvenirs, and gradually realize large-scale production and processing. To integrate tourist souvenirs and business vendors in Xining. Golmud and key tourist areas are concentrated in the installation of national products, characteristic agricultural and animal husbandry by-products and characteristic handicrafts, which are convenient for foreign tourists to purchase and appreciate. It is necessary to actively create a good environment and provide convenient conditions to cultivate Xining into a diversion center of India, Nepal, Pakistan and other countries and Tibetan characteristic handicrafts and specialty commodities, and expand the influence of Qinghai tourism by means of external forces, and enlarge the advantages of tourism in the Qinghai-Tibet Plateau.
5. Continue to increase the publicity of Qinghai tourism. The wine is also in need of a breeze. Accelerating the development of Qinghai tourism is inseparable from strong external publicity and promotion. The finance at all levels should further increase funding and support the tourism sector to rely on the cycling bicycle race. The Tibetan antelope declares the success of the mascot of the Beijing Olympic Games and continues to strengthen the promotion and promotion of Qinghai tourism. The provincial finance department should arrange a certain amount of special funds to support the provincial tourism department to promote the Qinghai tourism brand on the central radio and television media, and effectively improve the influence of Qinghai tourism. All kinds of media in the province should take the promotion of Qinghai tourism as their due duties and obligations, and widely publicize Xining. "Summer no summer is a real summer capital, winter is not a cold winter is a resort for winter tourism and leisure", and China Xiadu and Sanjiang are launched. The source, the Taer Temple and the Qinghai Lake tourism brand have made the outside world understand that the Tibetan Plateau has summer rhyme in summer and winter in winter, effectively eliminating the doubts and misunderstandings of the Qinghai Plateau and enhancing the yearning for Qinghai tourism. All walks of life should also promote Qinghai tourism as a part of the matter, using various opportunities and using various means to widely publicize the attractive scenery of Qinghai Plateau, the beautiful ethnic customs, and the long history of Huangjia culture. The tourist attraction has made due contributions to the development of tourism in Qinghai. All over the province, all aspects, we must promote Qinghai tourism, promote Qinghai tourism, and work together to promote Qinghai tourism in the "Eleventh Five-Year Plan" has a big improvement, great development, a new climate, a new level.
Author: Shen Chan
Source: National Economic and Social Development, 2006.2
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