Investigation report on trade and tourism in Yuexiu District, Guangzhou
Guangzhou Yuexiu District Business and Tourism Tourism Report Liu Junhui Guangzhou's trade and tourism industry has been relatively prosperous, and the manufacturing industry, processing industry and ranked as the three centers. As the birthplace of Guangzhou City, Yuexiu District has a total area of only 9.16 square kilometers, but it has always been a prime location for merchants. It is known as “Dongshan Shaoye, Miss Xiguan, Yuexiu Merchants”. In view of this, Yuexiu District listed the “Business Travel Rich Area” as the top of the four development strategies and made a good article on “business and travel interaction”. Last November, I arranged for me to go to the Daxin Sub-district Office in Yuexiu District, Guangzhou to study. Taking this opportunity, I have conducted research on the development of the region's trade and tourism industry, and I have some insights.
I. The history and current situation of the development of trade and tourism in Yuexiu District As early as the early 1990s, Yuexiu District adhered to the development strategy of “commercial and industrial development”, focusing on project and investment, and basically formed a business tour of “One Road, Five Districts, Three Belts and Ten Streets”. The economic pattern, namely: a commercial walking area with modern fashion and Lingnan style, five functional areas with clothing, trade, economic exhibition, leisure tourism, financial business services and government affairs center, three collections of cultural heritage and religion Cultural and urban traditional central axis landscape tour, 10 professional streets specializing in wholesale business. In 1997, timely adjust the development strategy to “business and tourism rich areas”, from grasping specific economic projects to grasping the environment, from “road economy” to environmental benefits, actively adjusting industrial structure and promoting trade and tourism. The tertiary industry of the main body developed rapidly. In 2002, the region achieved a GDP of 3.008 billion yuan, an average annual growth rate of 11.36%; the total retail sales of consumer goods reached 7.948 billion yuan, an average annual growth of 15.47%. The ratio of the added value of industrial and commercial tourism to GDP in the region has also been adjusted from 25:75 in 1997 to 7:93 in 2003, basically forming an industrial structure that is compatible with the development of modern central urban areas.
Second, the main practice of developing trade and tourism in Yuexiu District
1, multi-level planning, accurate positioning. In 1999, Yuexiu District carried out a nationwide survey with the goal of building a business and tourism center, and formed a three-level planning plan: First, the district-level giant plan. The overall plan for the development of trade and tourism in Yuexiu District was issued. Focusing on the image of “the birthplace of the ancient city merchants”, the main line of “building a museum without walls” has established the development idea of “economic and cultural interaction, trade and tourism interaction”, clarified the industrial layout and industry planning, and determined the business. The circle expands and protects the remains of ancient cities and historical relics. According to the principle of relative separation between residential areas and commercial areas, it is clear that new professional streets and professional markets will not be developed in residential areas. The second is the detailed planning of the business circle. Investigate and locate large business districts and major tourist spots, refine the format and function of large-scale commercial districts, the layout and scale of internal industries and levels in the business circle, and plan supporting facilities such as roads, parking lots, and green squares. For example, the Beijing Road Walking Area is based on the theme of “Reading the Millennium for the Millennium” and positioning it as “the most representative of the development level of Guangzhou's commerce and trade service industry. It can best reflect the trend of the integration of Lingnan culture and modern civilization, full of fashion vitality and concentration. , the international trade zone of radiation." Change the previous plans for demolition and new construction, and retain distinctive features, especially the Millennium Cultural Landscape, and implement differentiated development. The commercial and trade complex is positioned as “Shanshui City Characteristics, Lingnan Architectural Features, Folk Culture Features and Traditional Commercial Features”, and exerts the advantages of convenient transportation and industrial support, and strives to guide the large-scale business to join, and realize the full integration of people flow, logistics and information flow. The third is the professional street theme planning. According to the overall requirements, the streets of 10 professional streets have detailed planning on business conditions, neighborhood environment, management structure and cultural characteristics, and strive to explore cultural resources, reconstruct historical features, and improve supporting services. Improve business grades. In the formulation of the plan, we always adhere to the model of government presiding, expert speech, public participation, and market operation. The government handed over the research topics to professional institutes. After the experts investigated and formed the plan, they passed the Yuexiu District Government Affairs Network, the public network, and even Guangzhou. The daily newspaper and other media solicited opinions and repeated discussions. Accurate positioning plays a role in piloting and guiding for the entry of large private enterprises. From 1999 to 2002, 210 private commercial and trade enterprises with a registered capital of over 1 million yuan were introduced.
2. Multi-pronged approach to build a brand. Yuexiu District actively explored potential resources and created two business travel brands. The first is the historical and cultural brand. By discovering and integrating historical resources, eight national, nine provincial, and 26 municipal-level key cultural relics protection units have been formed, focusing on protection, development, and utilization, highlighting the characteristics of “Nan Yue Culture”, demonstrating the style of “Ancient City Merchants” and promoting business travel. The combination of economy and history and culture. For example, the Beijing Road Walking Area uses the Millennium Sluice and the Millennium Trail as the historical context to transform the Big Buddha Temple Square, Yuexiu College and other landscapes, build a theme shopping park, enhance historical culture and commercial and cultural taste, and daily average flow of more than 300,000 people, holidays. Up to 900,000 person-times; the area of shops has grown from 26,800 m2 in 1997 to 108,000 m2 in 2002; the average value of shops has increased by 8% per year, and the shops purchased before 2,500 yuan before 1995 are now close to 20 million yuan. . The second is the urban landscape brand. The three measures to build a brand in Yuexiu District are worthy of the mirror: 1 A sound organization to coordinate. The head of the district governor was established, and the heads of the departments of economy, commerce, tourism, construction, etc. participated in the business development coordination committee composed of the business associations, large commercial buildings and travel agencies. Regularly resolve problems, implement plans and related measures. 2 multi-party publicity and promotion. Public publications such as "Overview of Yuexiu District Guides", "Vietnamese District Food Shopping Guide", "Yuexiu District Guides", "Yuexiu District Investment Service Guide" and other print publications and electronic publications. Organize seminars by means of project construction, upgrading and transformation. For example, the Beijing Road Construction Summit Forum held in 2003, the Yuexiu District Business Travel and Folk Culture Seminar, and the Guangming Square Interior Design Seminar attracted more than 2,000 experts, scholars and celebrities from all over the country. The domestic media widely reported that the project 3 was introduced. The funds are more than 20 million yuan. By lending several major historical sites to the declaration of the world cultural heritage, the event of the Beijing Road was held, with an average daily flow of over 1 million and an average daily turnover of more than 1 billion yuan. 3 The government guides development. For example, Daxin Street introduced four large leather business operators in 1999, provided free parking lots, and handled all procedures free of charge. Driven by large households, after three years, the number of merchants has grown from 1,000 to 4,000, forming a professional leather wholesale street with an annual transaction volume of 120 million yuan and a tax payment of 8 million yuan.
3, the market operation, nesting and attracting phoenix. Government guidance, market operation, deep exploration and creating a good investment soft environment. First, an incentive policy was introduced to encourage intermediary investment. Yuexiu District issued two files “Encouraging the introduction of domestic and foreign investment projects and pilot schemes for new enterprises” and “Interim Measures for Encouraging New Enterprises”, clearly stipulating the land tax amount of all the districts as the reward basis, starting from 500,000 yuan. , reward intermediary organizations. In the past two years, more than 20 projects have been introduced, with an award amount of more than 20 million yuan. The second is to establish an investment service center to coordinate and coordinate services. The district has set up an investment service center, and the street has established an industry and trade company, which is responsible for the risk analysis, industrial and commercial registration, tax registration, and administrative examination and approval of large and medium-sized and small projects. The district committee government requires all departments to give great support and cooperation, so that investors can feel the convenience and efficiency of “one-stop” service through the window of the district investment service center or the industry and trade company. The third is to strengthen the service concept tree Yuexiu word of mouth. Yuexiu District puts forward: "The things that can be provided should be the best, and the services that can't be provided should be good." For example, after the introduction of Yuexiu District, the largest logistics company in the world, the company is actively engaged with the needs of the enterprise storage land. The district negotiated to build a logistics and storage park of several thousand acres. The park's tax revenue is divided into proportions, complementary advantages and alliance development. The fourth is to pay attention to the association and the Chamber of Commerce to grasp communication.
III. Enlightenment of Strengthening the Development of Commerce and Trade Tourism With the experience of the Yuexiu District and the experience of the Pearl River Delta, I believe that to strengthen the development of Xiangtan's trade and tourism industry, we must adhere to four aspects:
1. Adhere to planning first. Organizing experts, scholars and industry departments to focus on the economic development requirements of Changsha, Zhuzhou and Xiangtan, focus on the rich historical heritage, combined with the market group construction and current human settlements, the status quo of business and trade, urban planning requirements, and develop a good business tourism development plan. In the planning and preparation, attention should be paid to the combination of construction, transformation and protection, so that the unique cultural relics and features of the ancient city can be integrated with the modern style through scientific planning and scientific planning and adjustment of the urban functional layout. Not only plan the respective business formats and functions of the major “commercial circles”, but also pay attention to the layout of various industries and levels within the “commercial circle”, with appropriate scale and complementary functions to prevent low-level redundant construction; The development of the main business also attaches importance to the development of ancillary services; it not only attaches importance to the adjustment of the internal industrial structure of the "commercial circle", but also attaches importance to the environmental construction within the "commercial circle", improves the cultural and ecological environment within the "commercial circle", and takes the commerce and trade The road of tourism, economy and culture interaction enhances the cultural atmosphere of the “business circle”. Adhere to the construction of the "commercial circle" with the urban management concept, pay attention to the use of interest-oriented machine brakes social forces to participate in the construction according to the government's plan, build a large commercial, large market, large circulation of modern business and tourism center area, to achieve a win-win situation .
2, to build a brand. A brand can support a city and a market. Building a brand is critical. One is commercial packaging. In the current brand era, the development of professional markets requires specialized marketing and operational means to optimize the structure of the industry market, bringing together dealers with disorderly and asymmetric information in the same industry to form a platform for centralized trading. To provide retailers with a purchase channel and a good place to buy for end customers. For example, a hotel supplies Expo City is actually a wholesale market for hotel supplies. Through the professional operation, the wholesale market that wins the buyer and the seller is achieved, and the "new professional market" is born. The second is professional management. After packaging, through professional management, we will provide supporting services, unified brand promotion and after-sales management for the merchants entering the market. For example, Humen International Fabric Trading Center, its shareholders have specially prepared 20 million yuan of operation management and property management fees, and assigned to a market planning marketing company. The third is the guidance of the policy. In order to improve professionalism and internationalization, the professional market must have government guidance. For example, Humen Fumin Fashion City, Huanghe Fashion City, and several furniture markets in Houjie are all regulated, guided and supported by the government, and their operation is relatively successful. The government's efforts to build industrial clusters provide good conditions for the development of professional markets. As a venue for exhibitions, these professional markets have formed a “never ending trade fair” to promote the development of the professional market. In addition, the government provides supporting facilities such as logistics systems and convenient business and taxation services to lay a good foundation for the better development of specialized markets.
3. Implement four major strategies. The first is the point axis development strategy. That is, in the various business districts, one or two large-scale commercial projects or commercial streets with a certain scale, in line with the planning and positioning of the business circle, distinctive features, and capable of leading the demonstration, can be selected as the target of the government’s support. Development and growth, market visibility and influence continue to increase. On this basis, in line with the overall development plan of the business district where the point/axe is located, the government will guide and drive the development and construction of other commercial outlets and commercial streets, thus promoting the construction and development of the entire business district. The second is the scale economy policy. We must actively implement economies of scale policies, strengthen macroeconomic regulation and control, support superiority and support, encourage large-scale brand commercial enterprises or group companies, implement scale expansion development strategies, and merge small and scattered shops to achieve operational upwards. upgrade. The third is the tax source economic strategy. Through overall planning, the commercial outlets in the business circle will be guided to be upgraded and upgraded, so that they can be transformed into high-level trade forms such as exhibitions and e-commerce, and the market will be upgraded. The fourth is the department chorus. It is necessary to concentrate on limited financial and material resources and focus on improving road traffic, parking lots, and neighborhood environments in the commercial district. Establish a database of office buildings in the region and a database of Xiangda companies and brand enterprises, provide necessary services in a targeted manner, and try to attract the headquarters or branches of well-known large-scale commercial enterprises in China or the region to settle in the district.
4. Develop intermediaries. While the government strengthens and improves the supervision of the market and regulates the behavior of market entities, it focuses on cultivating professional associations and chambers of commerce, erecting bridges between government and business operators, and undertaking for-profit organization services. At the same time, it will drive related industries and strengthen self-discipline. Formulate industry self-discipline conventions, resist counterfeiting, resist illegal transactions, pay taxes according to law, pay in accordance with the contract, abide by the contractual contract, honor the performance of services, and organize businesses to work together to create goodwill signs. By establishing a quota system, the system is used to ensure the benefit of the honesty, the untrustworthy is damaged, and the credibility of the business and tourism industry is improved.
I. The history and current situation of the development of trade and tourism in Yuexiu District As early as the early 1990s, Yuexiu District adhered to the development strategy of “commercial and industrial development”, focusing on project and investment, and basically formed a business tour of “One Road, Five Districts, Three Belts and Ten Streets”. The economic pattern, namely: a commercial walking area with modern fashion and Lingnan style, five functional areas with clothing, trade, economic exhibition, leisure tourism, financial business services and government affairs center, three collections of cultural heritage and religion Cultural and urban traditional central axis landscape tour, 10 professional streets specializing in wholesale business. In 1997, timely adjust the development strategy to “business and tourism rich areas”, from grasping specific economic projects to grasping the environment, from “road economy” to environmental benefits, actively adjusting industrial structure and promoting trade and tourism. The tertiary industry of the main body developed rapidly. In 2002, the region achieved a GDP of 3.008 billion yuan, an average annual growth rate of 11.36%; the total retail sales of consumer goods reached 7.948 billion yuan, an average annual growth of 15.47%. The ratio of the added value of industrial and commercial tourism to GDP in the region has also been adjusted from 25:75 in 1997 to 7:93 in 2003, basically forming an industrial structure that is compatible with the development of modern central urban areas.
Second, the main practice of developing trade and tourism in Yuexiu District
1, multi-level planning, accurate positioning. In 1999, Yuexiu District carried out a nationwide survey with the goal of building a business and tourism center, and formed a three-level planning plan: First, the district-level giant plan. The overall plan for the development of trade and tourism in Yuexiu District was issued. Focusing on the image of “the birthplace of the ancient city merchants”, the main line of “building a museum without walls” has established the development idea of “economic and cultural interaction, trade and tourism interaction”, clarified the industrial layout and industry planning, and determined the business. The circle expands and protects the remains of ancient cities and historical relics. According to the principle of relative separation between residential areas and commercial areas, it is clear that new professional streets and professional markets will not be developed in residential areas. The second is the detailed planning of the business circle. Investigate and locate large business districts and major tourist spots, refine the format and function of large-scale commercial districts, the layout and scale of internal industries and levels in the business circle, and plan supporting facilities such as roads, parking lots, and green squares. For example, the Beijing Road Walking Area is based on the theme of “Reading the Millennium for the Millennium” and positioning it as “the most representative of the development level of Guangzhou's commerce and trade service industry. It can best reflect the trend of the integration of Lingnan culture and modern civilization, full of fashion vitality and concentration. , the international trade zone of radiation." Change the previous plans for demolition and new construction, and retain distinctive features, especially the Millennium Cultural Landscape, and implement differentiated development. The commercial and trade complex is positioned as “Shanshui City Characteristics, Lingnan Architectural Features, Folk Culture Features and Traditional Commercial Features”, and exerts the advantages of convenient transportation and industrial support, and strives to guide the large-scale business to join, and realize the full integration of people flow, logistics and information flow. The third is the professional street theme planning. According to the overall requirements, the streets of 10 professional streets have detailed planning on business conditions, neighborhood environment, management structure and cultural characteristics, and strive to explore cultural resources, reconstruct historical features, and improve supporting services. Improve business grades. In the formulation of the plan, we always adhere to the model of government presiding, expert speech, public participation, and market operation. The government handed over the research topics to professional institutes. After the experts investigated and formed the plan, they passed the Yuexiu District Government Affairs Network, the public network, and even Guangzhou. The daily newspaper and other media solicited opinions and repeated discussions. Accurate positioning plays a role in piloting and guiding for the entry of large private enterprises. From 1999 to 2002, 210 private commercial and trade enterprises with a registered capital of over 1 million yuan were introduced.
2. Multi-pronged approach to build a brand. Yuexiu District actively explored potential resources and created two business travel brands. The first is the historical and cultural brand. By discovering and integrating historical resources, eight national, nine provincial, and 26 municipal-level key cultural relics protection units have been formed, focusing on protection, development, and utilization, highlighting the characteristics of “Nan Yue Culture”, demonstrating the style of “Ancient City Merchants” and promoting business travel. The combination of economy and history and culture. For example, the Beijing Road Walking Area uses the Millennium Sluice and the Millennium Trail as the historical context to transform the Big Buddha Temple Square, Yuexiu College and other landscapes, build a theme shopping park, enhance historical culture and commercial and cultural taste, and daily average flow of more than 300,000 people, holidays. Up to 900,000 person-times; the area of shops has grown from 26,800 m2 in 1997 to 108,000 m2 in 2002; the average value of shops has increased by 8% per year, and the shops purchased before 2,500 yuan before 1995 are now close to 20 million yuan. . The second is the urban landscape brand. The three measures to build a brand in Yuexiu District are worthy of the mirror: 1 A sound organization to coordinate. The head of the district governor was established, and the heads of the departments of economy, commerce, tourism, construction, etc. participated in the business development coordination committee composed of the business associations, large commercial buildings and travel agencies. Regularly resolve problems, implement plans and related measures. 2 multi-party publicity and promotion. Public publications such as "Overview of Yuexiu District Guides", "Vietnamese District Food Shopping Guide", "Yuexiu District Guides", "Yuexiu District Investment Service Guide" and other print publications and electronic publications. Organize seminars by means of project construction, upgrading and transformation. For example, the Beijing Road Construction Summit Forum held in 2003, the Yuexiu District Business Travel and Folk Culture Seminar, and the Guangming Square Interior Design Seminar attracted more than 2,000 experts, scholars and celebrities from all over the country. The domestic media widely reported that the project 3 was introduced. The funds are more than 20 million yuan. By lending several major historical sites to the declaration of the world cultural heritage, the event of the Beijing Road was held, with an average daily flow of over 1 million and an average daily turnover of more than 1 billion yuan. 3 The government guides development. For example, Daxin Street introduced four large leather business operators in 1999, provided free parking lots, and handled all procedures free of charge. Driven by large households, after three years, the number of merchants has grown from 1,000 to 4,000, forming a professional leather wholesale street with an annual transaction volume of 120 million yuan and a tax payment of 8 million yuan.
3, the market operation, nesting and attracting phoenix. Government guidance, market operation, deep exploration and creating a good investment soft environment. First, an incentive policy was introduced to encourage intermediary investment. Yuexiu District issued two files “Encouraging the introduction of domestic and foreign investment projects and pilot schemes for new enterprises” and “Interim Measures for Encouraging New Enterprises”, clearly stipulating the land tax amount of all the districts as the reward basis, starting from 500,000 yuan. , reward intermediary organizations. In the past two years, more than 20 projects have been introduced, with an award amount of more than 20 million yuan. The second is to establish an investment service center to coordinate and coordinate services. The district has set up an investment service center, and the street has established an industry and trade company, which is responsible for the risk analysis, industrial and commercial registration, tax registration, and administrative examination and approval of large and medium-sized and small projects. The district committee government requires all departments to give great support and cooperation, so that investors can feel the convenience and efficiency of “one-stop” service through the window of the district investment service center or the industry and trade company. The third is to strengthen the service concept tree Yuexiu word of mouth. Yuexiu District puts forward: "The things that can be provided should be the best, and the services that can't be provided should be good." For example, after the introduction of Yuexiu District, the largest logistics company in the world, the company is actively engaged with the needs of the enterprise storage land. The district negotiated to build a logistics and storage park of several thousand acres. The park's tax revenue is divided into proportions, complementary advantages and alliance development. The fourth is to pay attention to the association and the Chamber of Commerce to grasp communication.
III. Enlightenment of Strengthening the Development of Commerce and Trade Tourism With the experience of the Yuexiu District and the experience of the Pearl River Delta, I believe that to strengthen the development of Xiangtan's trade and tourism industry, we must adhere to four aspects:
1. Adhere to planning first. Organizing experts, scholars and industry departments to focus on the economic development requirements of Changsha, Zhuzhou and Xiangtan, focus on the rich historical heritage, combined with the market group construction and current human settlements, the status quo of business and trade, urban planning requirements, and develop a good business tourism development plan. In the planning and preparation, attention should be paid to the combination of construction, transformation and protection, so that the unique cultural relics and features of the ancient city can be integrated with the modern style through scientific planning and scientific planning and adjustment of the urban functional layout. Not only plan the respective business formats and functions of the major “commercial circles”, but also pay attention to the layout of various industries and levels within the “commercial circle”, with appropriate scale and complementary functions to prevent low-level redundant construction; The development of the main business also attaches importance to the development of ancillary services; it not only attaches importance to the adjustment of the internal industrial structure of the "commercial circle", but also attaches importance to the environmental construction within the "commercial circle", improves the cultural and ecological environment within the "commercial circle", and takes the commerce and trade The road of tourism, economy and culture interaction enhances the cultural atmosphere of the “business circle”. Adhere to the construction of the "commercial circle" with the urban management concept, pay attention to the use of interest-oriented machine brakes social forces to participate in the construction according to the government's plan, build a large commercial, large market, large circulation of modern business and tourism center area, to achieve a win-win situation .
2, to build a brand. A brand can support a city and a market. Building a brand is critical. One is commercial packaging. In the current brand era, the development of professional markets requires specialized marketing and operational means to optimize the structure of the industry market, bringing together dealers with disorderly and asymmetric information in the same industry to form a platform for centralized trading. To provide retailers with a purchase channel and a good place to buy for end customers. For example, a hotel supplies Expo City is actually a wholesale market for hotel supplies. Through the professional operation, the wholesale market that wins the buyer and the seller is achieved, and the "new professional market" is born. The second is professional management. After packaging, through professional management, we will provide supporting services, unified brand promotion and after-sales management for the merchants entering the market. For example, Humen International Fabric Trading Center, its shareholders have specially prepared 20 million yuan of operation management and property management fees, and assigned to a market planning marketing company. The third is the guidance of the policy. In order to improve professionalism and internationalization, the professional market must have government guidance. For example, Humen Fumin Fashion City, Huanghe Fashion City, and several furniture markets in Houjie are all regulated, guided and supported by the government, and their operation is relatively successful. The government's efforts to build industrial clusters provide good conditions for the development of professional markets. As a venue for exhibitions, these professional markets have formed a “never ending trade fair” to promote the development of the professional market. In addition, the government provides supporting facilities such as logistics systems and convenient business and taxation services to lay a good foundation for the better development of specialized markets.
3. Implement four major strategies. The first is the point axis development strategy. That is, in the various business districts, one or two large-scale commercial projects or commercial streets with a certain scale, in line with the planning and positioning of the business circle, distinctive features, and capable of leading the demonstration, can be selected as the target of the government’s support. Development and growth, market visibility and influence continue to increase. On this basis, in line with the overall development plan of the business district where the point/axe is located, the government will guide and drive the development and construction of other commercial outlets and commercial streets, thus promoting the construction and development of the entire business district. The second is the scale economy policy. We must actively implement economies of scale policies, strengthen macroeconomic regulation and control, support superiority and support, encourage large-scale brand commercial enterprises or group companies, implement scale expansion development strategies, and merge small and scattered shops to achieve operational upwards. upgrade. The third is the tax source economic strategy. Through overall planning, the commercial outlets in the business circle will be guided to be upgraded and upgraded, so that they can be transformed into high-level trade forms such as exhibitions and e-commerce, and the market will be upgraded. The fourth is the department chorus. It is necessary to concentrate on limited financial and material resources and focus on improving road traffic, parking lots, and neighborhood environments in the commercial district. Establish a database of office buildings in the region and a database of Xiangda companies and brand enterprises, provide necessary services in a targeted manner, and try to attract the headquarters or branches of well-known large-scale commercial enterprises in China or the region to settle in the district.
4. Develop intermediaries. While the government strengthens and improves the supervision of the market and regulates the behavior of market entities, it focuses on cultivating professional associations and chambers of commerce, erecting bridges between government and business operators, and undertaking for-profit organization services. At the same time, it will drive related industries and strengthen self-discipline. Formulate industry self-discipline conventions, resist counterfeiting, resist illegal transactions, pay taxes according to law, pay in accordance with the contract, abide by the contractual contract, honor the performance of services, and organize businesses to work together to create goodwill signs. By establishing a quota system, the system is used to ensure the benefit of the honesty, the untrustworthy is damaged, and the credibility of the business and tourism industry is improved.
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