Hainan Tourism Development Survey Report

Liuzhi District Government Supervision Office

Li song and dance performance

Luhuitou Park

Li ethnic group wedding

In November 2005, the Organization Department of the Special Administrative Region organized a one-month training course for deputy-level cadres, which organized theoretical lectures on political ideas, policies and regulations, economic construction, leadership management, and broaden vision. At the same time, in order to further train participants Emancipate the mind, change concepts, establish a scientific outlook on development, and organize students around the development strategy of “agricultural stable zone, industrial strong zone, ecological zone, science and education zone, urban bright zone, tourist zone, private rich zone” proposed by the SAR I went to Hainan for a five-day study tour. Due to the lack of time, the content of the content was chosen. Everyone was not familiar with the situation in Hainan. The travel agency selected the travel agency as the main body of the service, and was responsible for the food, accommodation, and travel of the inspectors. Based on the situation that I have heard and heard, I will talk about my personal understanding and experience.

I. Basic situation of Hainan Province

The total land area of ​​Hainan Province is 35,000 square kilometers, and the sea area is about 2 million square kilometers. Among them, Hainan Island covers an area of ​​33,900 square kilometers. Hainan Island is low-lying and low-rise in the middle. It descends from the center to the periphery. The mountains, hills, terraces and plains form a ring-shaped layered landform with obvious cascade structure. Hainan is the most tropical maritime climate in China. It is warm and humid throughout the year, with abundant tropical storms and typhoons and diverse climate resources. The forest area is 1.715 million hectares, the forest coverage rate is 51%, and the tropical natural forest is about half. Since 1994, logging has been banned. Hainan's pillar industries include agriculture, tourism, petrochemicals, electronic information, and marine biopharmaceuticals. The farmland can be planted all the year round. Most crops can be harvested 2 to 3 times a year. The land resources are abundant and concentrated, which is suitable for reclamation and machine farming. The adjustment of agricultural industrial structure has progressed rapidly. Science and technology agriculture, contract farming, and green agriculture have been strengthened. The high-quality and high-efficiency products of fruits, aquatic products and melons have developed rapidly. The production of grain and sugar cane has decreased due to the reduction of planting area.

Hainan's tourism resources are very rich and rich in characteristics. The tourism resources mainly include: coastal landscape, mountains, tropical virgin forests, rare birds and animals, big rivers, waterfalls, reservoir scenery, volcanic sites, caves, hot springs, historic sites, ethnic customs, Tropical crops and idyllic scenery.

Second, Hainan tourism

Hainan's tourism industry has a unique tropical beach scenery and has a leading role. The coastline of Hainan Province is 1,528 kilometers long, and the surrounding islands are mostly coastal plains, accounting for 11.2% of the island's total area. See the blue sea, the white waves, the green coconut trees, the soft sand, the bright sunshine, the harmonious sea bath, the sand bath, the sunbathing, satisfying people's colorful curiosity and reverence for nature, especially Guests in inland and non-tropical areas think of this trip.

Hainan is supported by tropical coastal scenery, builds a network of tourist attractions, and introduces travel packages such as one-day, three-day, and five-day tours to develop industries such as “walking, living, traveling, eating, purchasing, and entertainment”. Although its mountains, tropical plants, big rivers, historic sites, ethnic customs and other attractions have their own unique features, personally think that these attractions do not have a strong advantage, but also driven by the tropical beach scenery, but also developed. Luhuitou Park and Dongshanling are mountainous tourist attractions, all built on low hills. From the natural conditions, it can be said that there is no unique landscape, but "the mountains are not high, there are immortals." Luhuitou Park was loved by the legendary beautiful fairy who fell in love with the fishing, and became a deer to Sanya. The fairy and Ahei brothers married and reproduce the descendants of the children, and built the mythical story of Sanya. So the modern people are in the southernmost part of Hainan Island. On the hill, built a deer back with a statue of a young couple, repairing a simple mountain trail leading to the top of the mountain, walking uphill and down the mountain for no more than half an hour, and building a slide car, one-way uphill or round-trip Charge 38 yuan. The theme of Dongshanling is the meaning of the resurrection of Dongshan Mountain. There are temples built in the middle of the mountain. There is also a funicular cableway. The local tour guide intends to guide the guests to worship the Guanyin, worship the Buddha, freely draw and unsign, and induce the guests to wish for their wishes. It costs 130 yuan. Please ask the bergamot and ask for Buddhist supplies to go home for a few hundred yuan or thousands of yuan. The attraction is also booming and prosperous, solving a lot of employment and employment problems. Visiting the Li ethnic tourist attractions, the Li nationality is the earliest resident of Hainan Island and the only inhabited area in the country. There are dense trees around the Li ethnic village. The houses are housed in huts and are called “boat-shaped thatched houses”, which symbolizes the ancestors of the Li people. The boat ferry moved to this place, and the village has preserved the style of the mud-walled thatched roof. The visit includes weddings, production and living utensils, textiles, photo exhibitions, shopping places, folk song and dance performances, etc. There are also additional paid items, such as Li weddings, guests. Come to the house equivalent to the reception room, that is, to greet the male guest and the female guest separately. At the same time, the Li ethnic girl also sat down with the male guest one by one. The male guest could not get away from the reason without wit, and the male guest dressed as the groom, Li The girl plays the bride and holds a lively collective wedding. After the ceremony, the bridegroom must give the bride seventy-seven yuan for the bride price, and at least 10 yuan for the red envelope. The charges are reasonable and legal, making money easy.

Third, Hainan's tourism products

Hainan's tourism products are based on their resource advantages, and they are made from local materials and made into various ornamental and applicable crafts and souvenirs, such as coconut carvings, shells, crystals, pearls and ethnic handicrafts. Such as Hainan Island clothing, its style is simple, simple, colorful and colorful, the pattern is based on tropical plants and marine life, carrying out various abstract or image deformation, showing enthusiasm like fire and cool and pleasant features, generally set price 15 per set Yuan to 20 yuan, welcome and loved by tourists, regardless of gender, regardless of age can wear. There are many souvenir shops and souvenir exhibition centers in Haikou and Sanya, and you can buy Xinglong coffee, pepper, coconut sugar, coconut carving, and dried seafood.

In the first half of 2005, Hainan Province received 6,638,900 domestic and foreign tourists, and the tourism income was 5.384 billion yuan. The tourism income was higher than the number of tourists, and the goal of tourism talents was achieved.

4. Hainan service industry supporting tourism

In terms of diet, according to the arrangement of the travel agency, the standard of 50 yuan per table for breakfast is a fixed amount or buffet; the standard of 100 yuan per table for dinner is eight dishes and one soup, that is, fried melon, fried cucumber, steamed egg, fried cabbage, fried bean sprouts, fried brine Tofu, fried fish ham, a fish, a plate of shrimp or a plate of white pheasant, boiled shell melon soup or seaweed egg soup, clear savory broth, in addition to flavor, salt, vegetable oil, no ingredients, occasionally On the last plate, there was a little chili pepper. It was a delicious dish for Guizhou people. We proposed not to white chicken, or not to have two dishes. Please wait for the waiter to change the dish. The waiter heard it in silence, and finally it was eight. The soup is on the soup, and the pork can't be changed. A plate of fried noodles at breakfast belongs to the same table. Everyone feels better than other things. I want to come back again, but the waiter is not enthusiastic to say "20 yuan a plate", not a high price, but no one I have to fry noodles again. The guest does not feel at home, feels lack of kindness, understanding and care. I don’t know if it is a travel agency, a tour guide or a waiter. Our colleagues are not worthy of life. I want to take this opportunity to lose weight. No one is thin.

It is the main purpose to study good practices and good experiences. The fact that Hainan's tourism industry has achieved remarkable results is a fact that everyone is aware of. Some of the dissatisfied phenomena are described here, but we hope to receive satisfaction in our work. The effect is often said that "the stone of other mountains can be used to attack jade".

Fifth, look at the six branches of tourism

Liuzhi is rich in tourism resources, with no cold weather in winter and no hot summer weather resources. There are highways and railway trunk lines extending in all directions. There are well-known domestic and international Saojiao Changjiao Miao Ecological Museum and tourist brands in Minjiang Scenic Area. The ancient and mysterious Yelang Kingdom ruins and other places of historical interest and cultural landscape, tourism resources have brands, blueprints, and supporting attractions, but did not form a scale. The Li ethnic style in Hainan welcomes guests from all over the world. The six-legged long-horned Miao style and the Buyi ethnic customs are the cold-skinned pommel horses; the mountain attractions in Hainan are booming, and the fishing of the six branches of the willows is still cold and clear, that is, tourism. There is no reason for the scale. The tourism industry must have the elements of “walking, living, swimming, eating, purchasing, and entertainment”. The six “tours, purchases, and entertainments” are still in the basic stage. The existing attractions are relatively monotonous, and there are very few tourism products. Can not form a tourism market.

Six development tourism has broad prospects, but it needs to be persevering, unique and ingenious, so that everyone can be strong, everyone will be stronger, strengthen infrastructure construction according to established goals, improve service system, insist on expanding the scale of attractions, and enhance tourism brands. We will focus on building a tourism network for the North, East, and South lines. Only through unremitting efforts can we build tourism into a pillar industry.

Editor in charge: Zhang Jiaxiang