Investigation Report on the Development of Flowers and Tourism Industry in Yunnan Province in Qingliu County
Investigation Report on the Development of Flowers and Tourism Industry in Yunnan Province in Qingliu County
From May 21st to 26th, Chen Youji, secretary of the county party committee, Xu Tianzhu, chairman of the CPPCC, and leader of the tourism development leading group, Lin Heping, deputy secretary of the county party committee, leader of the flower development leading group, and the delegation of the county township and department leaders, Inward Kunming, Chenggong, Jiuxiang, Lijiang and other places in Yunnan, focusing on the investigation and research on the development of fresh-cut flowers and tourism industry, during which he visited relevant government departments and held several forums to organize and discuss the development of the county's industry. It can be said that all the way to see and hear, let the members of the delegation open their eyes, feel deep and inspire. The report on the situation will be as follows: 1. The feelings of what you see and hear along the way. The investigation was accompanied by the Deputy Secretary of Chenggong County Committee Chen, the Standing Committee of the County Party Committee, the Director of the County Party Committee Xiao and the Party Secretary of Dounan Town Yang Shuji, and made a serious investigation and investigation on the development of the flower industry and market construction in Dounan. Dounan Town is under the jurisdiction of Chenggong County of Kunming City. It has 11 neighborhood committees and 75 villager groups. The rural population is 27,435 and the cultivated land is 19,291 mu. The flower industry has become the pillar industry of the rural economy in Dounan Town, which has promoted the adjustment of rural industrial structure and economic structure, and promoted the development of the second and third industries with Kunming as the center for flower transportation, logistics, packaging, preservation and matching. It has made tremendous contributions to the promotion of economic and social development. 1. Start early and have a large scale. The town took the lead in planting fresh cut flowers in the province in 1984 and achieved success. Farmers basically mastered the techniques of flower planting production and spontaneously formed a market. After 20 years of development, the flower reproduction area of the town has reached 12,431 mu, forming 7 series of carnations, roses, lilies, gerberas, gypsophila, forget-me-nots and other miscellaneous flowers. More than 300 varieties have been listed and traded. The flower obtained a patent certificate. At the same time, it attracted and promoted the development of bonsai, seedling management and related industries. As the leading enterprise and window of the flower industry, Dounan Flower Market has driven more than 100,000 farmers in the province to plant flowers, planting an area of 120,000 mu, and only 18,000 in Chenggong County, with an area of 25,000 mu. 2. The market is booming and the brand is ringing. In the development of Dounan flowers, the government pays great attention to cultivating the market. In 1995, the first flower trading market covering an area of 8,000 square meters was built, which changed the way of roadside transactions in the past. In order to meet the needs of flower development, the flower trading market was expanded in 1999. The market covers an area of 74 mu. There are 66 categories and 3.5 million to 5 million flowers listed and traded every day. The annual transaction volume exceeds 1.2 billion yuan, and the sales of bulbs and seedlings 5000 10,000 plants, fresh cut flowers 1.6 billion, the transaction volume accounted for 80% of the province, 57% of the country, the market transaction price dominates the wholesale price of fresh cut flowers in the country. Every day, about 120 tons of flowers are sold to more than 70 large and medium-sized cities across the country by air, road and railway, and some are sold to neighboring countries such as Singapore, Thailand, Russia, Japan, South Korea and Southeast Asia, and Hong Kong, Macao and Taiwan. The total amount of foreign exchange earned the first in the country for five consecutive years. Today, nearly 10,000 people participate in flower trades every day, and there are 365 companies engaged in flowers and related industries. At the same time, Sichuan, Henan, Fujian, Guangdong, Zhejiang and other provinces, potted plants, green seedlings flooded into Dounan sales, more than 50 dealers specializing in seedling trade, bonsai gardening market covers 80 acres, more than 200 employees . In 1999, Shanghai Intangible Assets Appraisal Office evaluated the company’s registered “Dounan Flower” as a brand with a value of 3.2 billion yuan, based on its market share in the market and its popularity among consumers. The first domestic flower brand with intangible assets. Dounan Flower Market has been named as “National Fresh Cut Flower Wholesale Market”, “National Key Flower Market” and “National Large Fresh Cut Flower Trading Market”. Dounan Town was awarded the title of “Hometown of Chinese Flowers” by the State Forestry Department. The birth of the "Dounan Flower" brand has effectively promoted the rapid development of the flower industry in Yunnan and the whole country. 3. Build the center and the upper level. Following the Dounan Flower Market, Kunming International Flower Auction Center was approved by the State Planning Commission as a key project for the development of the western region of the country. The test was started on December 20, 2002. The first phase of the project covers an area of 178 mu, with a construction area of 26,000 square meters and an investment of 126 million yuan. It has 300 trading seats, two electronic auction trading clocks, and can auction 2 million fresh cut flowers. It is the largest fresh cut flower auction in China. market. The auction center adopts a new concept of bidding purchase. It is different from the traditional counterparty of buyers and sellers. The bidding is from high to low and different from the general item auction. It has openness, fairness and impartiality. A new platform. At present, the average daily supply volume of the auction center is 210,000, and the transaction volume is about 200,000. About 70 people participate in the transaction, mainly from wholesalers all over the country. 4. Shape industry and tourism. "Dounan Flower" has a certain reputation in the country and abroad. In the past five years, the number of foreign tourists who visited the Dounan Flower Market has reached 150,000. The number of domestic tourists has reached 200,000, and the number of foreign tourists has reached 500,000. In 2003 alone, there were about 250,000 domestic and foreign tourists visiting the Dounan Flower Market. Yunnan tourism. The main attractions such as Kunming Expo Park, Jiuxiang Scenic Area, Yunnan Shilin, Lijiang Ancient City and Yulong Snow Mountain are mainly investigated. The main features and experience are “unique, creative and supporting”: 1. Unique, the attraction is unique in China or There are few boutiques. For example, the Expo Park has a permanent courtyard built by foreign exhibitors and various provinces, municipalities, autonomous regions, and Hong Kong, Macao and Taiwan. It displays regional garden art with different cultures and different characteristics. Jiuxiang Scenic Area, geology is a typical karst landform. It has a large group of rare caves in the country; Yunlin, Yunnan, brings together the most beautiful natural stones, waterfalls, caves, lakes and other natural scenery to form the most unique and colorful natural landscape, which is the only one in the world. “The first spectacle in the world”; Lijiang National Historical and Cultural City, which was designated as a World Cultural Heritage by UNESCO in 1997, is an ancient city with the appearance of a water town, the appearance of a mountain city, and a picturesque ancient city. "Venice of the East" and "Oriental Switzerland". Jade Dragon Snow Mountain is a modern maritime glacier. It is the snow-capped snow mountain in the southernmost part of the northern hemisphere. It is a famous place of azalea and a treasure house of medicinal materials. These unique natural and cultural landscapes attract a large number of tourists every year. 2, creativity, is surprisingly successful, boldly increase tourism projects, and guide tourists to spend. For example, in the Jiuxiang scenic spot, the “Guihe through the hole”, the river rushes into the hole into two, forming a rare male and female waterfall about 30 meters high, one of which is also artificial; when the exit is out, the tourists are panting. At that time, I can just take the 476-meter-long cableway to relieve the fatigue during the tour. Under the ropeway, he inadvertently came to a computer camera on the ropeway. The tourists were happy to offer 15 yuan in the novel. The main peak of Yulong Snow Mountain is 5,596 meters above sea level. The builders introduced the Italian cable car, allowing visitors to climb 4,546 meters above sea level without any difficulty. They can enjoy the dream of snow-capped mountains and the dream of boarding high-altitude snow-capped mountains. This has never seen snow-capped mountains or climbed high. Experienced people have a strong appeal. Therefore, in the natural landscape, coupled with the wisdom of the wise man and the skill of the skilled craftsman, invisibly add extraordinary charm to the scenic spot. 3. Supporting, is to do a good job in supporting construction from the aspects of “walking, living, eating, swimming, purchasing, entertainment” and so on, and improve the comprehensive benefits of tourism. The first is to hold large-scale events. For example, during the "May 1st" period, Yunnan hosted the 5th Kunming International Cultural Tourism Festival, "Happy Songs and Dances in Yunnan - China Kunming Chorus Aerobics Exchange", 99th World Expo 5th Anniversary Celebration, Spring Tour Asian Stars Concert, Colorful International Eco-ethnic customs culture tourism exhibition activities, and so on. The second is flavored food. Kunming steam pot chicken, cross-border rice noodles, casserole fish, Wangfu family feast, Yiliang roast duck, farmhouse feast, mushroom king hot pot, wine forest medicinal diet, Sani flavor, etc., let visitors have a good aftertaste. The third is special shopping. Such as Burmese jade, Yunnan Baiyao, Cordyceps, Sanqi, Tianma, Pu'er tea, snow lotus, cloud smoke, silk, tie-dyed cloth, copper crafts, etc. become a hot spot for tourists to shop. The fourth is the national customs. There are 26 ethnic groups in Yunnan. Different ethnic groups have different social and cultural forms due to their different natural environments and historical developments. They have created countless distinctive and colorful national cultures, and with their unique and bizarre living customs and The tradition has left a national cultural heritage with various forms and splendid richness, and has compiled "Yunnan Eighteen Monsters", which have become one of the objects of tourists' hunting. Second, several inspirations and suggestions Yunnan's flower and tourism industry development, early start, large scale, obvious characteristics, has a strong market competitiveness. The successful practice in Yunnan has strengthened the confidence and determination of the county to develop flowers and tourism industry. Combining the reality of Qingliu and taking advantage of its experience and practice, it mainly has the following inspirations and suggestions: Qingliu must highlight the development orientation of “eco-economically strong county”. Our county has a good ecological environment, unique climatic conditions, abundant natural resources, a large surplus of labor, and a simple folk customs. Qingliu must make a difference in the construction of the economic zone on the west side of the Straits. It must base itself on the county's situation, exert its advantages, strive for characteristics, actively integrate, accelerate docking, lead economic development with the concept of ecological Xingxian, and vigorously develop ecological agriculture, ecological industry, and ecology. Towns, eco-tourism, and the realization of the benign interaction between ecology and economy can accelerate the development in the implementation of the provincial party committee "building the economic zone on the west coast of the Taiwan Straits" and the construction of the "two belts and one circle" regional development, and gradually build our county into an ecological Economically strong county. One of the productions should continue to develop and strengthen the key industries such as flue-cured tobacco, tofu skin, fruit “three honeys” and animal husbandry and fishery, while highlighting the seedling and flower industry as the leading industry for adjusting the structure, cultivating the characteristics and enriching the county; The second production should vigorously develop key industries such as mineral processing, wood products processing, forestry chemical industry, hydropower, etc., while highlighting the fluorination industry as the leading industry for economic quality improvement, efficiency improvement and total production; Highlight the original eco-tourism as a leading industry to enhance economic vitality and drive the development of related industries. It is necessary to gather together to accelerate the development of the flower industry. In September 2002, Hong Kong Haojie Group was founded to establish Yuansheng Flower Company, and more than 30 varieties of fresh cut flowers have been planted. The company has carried out scientific and technological cooperation with Fujian Agriculture and Forestry University, and established a scientific research and experimental base for flower tissue culture and 100 cubic meters of seedlings and fresh flowers. At the same time, the project cooperates with China National Animals and Animals Import and Export Group and Xiamen International Trade Co., Ltd. to invest 12 million yuan to plant 500 acres of Shenma Baiju; cooperate with Shanghai Seed Industry Group to plant 200 acres of carnations. In the “5th Provincial Cross-Strait Flower Expo”, the carnation won the first prize and the dahlia won the gold prize. At present, the flower seedlings of our county are mainly sold to Zhejiang, Shanghai, Fuzhou, Beijing, Guangdong and other places, and exported to Japan and Singapore. In order to further expand the flower sales network, Yuansheng Flower Company has established four wholesale points in Fuzhou Wushan and other places, and cooperated with Jidong Large Yellow Fish Group Co., Ltd. to invest more than 30 million yuan to build a 5,000 square meter Fujian flower trade in Fuzhou. Trading Center. Objectives and Positioning: After several years of hard work, the Qingliu will be gradually built into a southern Chinese characteristic flower base and a thousand acres of rare flower sightseeing parks with 10,000 mu of fresh-cut flowers. Specific measures: 1. Strengthen leadership and unify thinking. Our county has the advantages of good natural conditions, abundant flower resources, sufficient labor force, good transportation conditions, certain flower research and production basis, and we are fully qualified, confident, and determined to become bigger and stronger. uprising industry. At present, in order to make the Qingliu flower into a scale and an upper grade, the county party committee and the county government must fully promote it to achieve early results. Therefore, it is recommended that the county further enrich and strengthen the special work team, organize special forces, strengthen the management and overall planning of the flower industry, and formulate corresponding preferential policies. On the basis of the large-scale Rita flower base, the introduction will be more Many enterprises have settled in our county and launched more farmers to participate in the development, so that the county flower industry will continue to flourish and remain invincible. 2, to establish characteristics, establish a brand. The focus of the flower market is on the quality of floral products. In order to meet the challenges of the market, flower companies have established themselves in the market competition and continue to develop. In addition to continuously improving the level of science and technology and actively applying excellent varieties, an important measure is to create characteristics and prevent it from being carried out in the same enterprise. There are too many varieties and too many miscellaneous items. Otherwise, it is difficult to form their own advantages and special products, and they lack the competitiveness they deserve. At present, the vast majority of foreign developed countries have powerful flower companies, all of which specialize in production, and some only produce a kind of flowers, such as rose seedling company, tulip bulb company, carnation seedling company, etc., greatly improve The company's market competitiveness. Therefore, in the long run, we must take the road of specialized production, form our own characteristics and advantages in the varieties of flowers and products, boldly adjust the development strategy, create famous brand products, and gradually expand the market share at home and abroad. 3, to support the leader, a large scale. In order to form a scale and give play to its advantages, the flower industry in our county must follow the operation mode of “farmers + companies + markets”, with the guiding ideology of “building a big market, engaging in large circulation and expanding industries”, taking the company as the leader and Based on production and relying on the market, it will promote the growth of the flower industry in our county, the optimization of industrial structure and the accelerated development of the rural economy. On the one hand, be the leader. In accordance with the principle of equality, mutual benefit and common development, Yuansheng Flower Company should attract powerful enterprises to join the development of flower industry in our county through holding, shareholding, joint venture, joint venture, etc., and strive to form a group and professional scale of operation and improve the flower of our county. The market competitiveness of enterprises. Leading enterprises must also earnestly grasp the three links of seed supply, technical guidance and external sales of peripheral enterprises and farmers, and gradually form a complete system of scientific research, production and sales. On the other hand, it is necessary to mobilize farmers. It is necessary to increase publicity and guidance, and mobilize farmers and cadres and workers to actively participate in the development of the flower industry. On the basis of the Da Litian flower base, the flower industry will be gradually radiated to other towns such as the Long School, Lijia, Lingdi and Donghua. Constantly make the Qingliu flower industry bigger and stronger. 4. Improve services and optimize the environment. First, we must improve and improve the trading market. This year, Yuansheng Flower Company established four fresh cut flower wholesale points in Wushan and other places in Fuzhou, and joined hands with Shanghai Seed Industry Group to establish 10 fresh cut flower interlocking stores and cooperate with Jidong Large Yellow Fish Group Co., Ltd. The Fujian Flower Trade and Trading Center is under construction, which will make the flower trade of our county a higher grade, achieve better economic and social benefits, and will play an important role in promoting the development of the flower industry in the province. In the future, we must continue to improve our services and strengthen the construction of treatment facilities such as post-harvest cold storage. In addition, the possibility of establishing an auction center can be further explored when the time is ripe. Second, we must accelerate the development of supporting industries. The development of the flower industry will inevitably lead to the establishment and development of a large number of supporting industries, forming a wide variety of industrial clusters, which provide new development opportunities for many industries such as fertilizer, pesticide, plastics, packaging and transportation in our county. Third, we must do a good job of quality services. All relevant service functional departments should provide efficient, fast and considerate services for the export, transportation and quarantine of flowers, build a “green channel” for flowers to go abroad, and promote the flower industry in the county at a higher level by expanding flower exports. development of. It is recommended that the provinces and municipalities should introduce policies and measures to promote the export of flower enterprises, and provide policy support for the development of the flower industry. Fourth, we must form a tourism industry. With the development of the flower industry, it is also possible to explore the construction of a flower park, which is open to the public and tourists along with other tourist attractions for visitors to watch, photograph, and plant, adding an attraction for the development of the clear-flow eco-tourism. 5, to attract wisdom, science and technology. The competition in the flower market is, in the final analysis, the competition for flower quality. The key to improving the quality of flower products lies in science and technology. First, we must strengthen scientific and technological cooperation. It is necessary to strengthen cooperation with provincial agricultural and forestry universities and other research institutes, focusing on breeding, introduction and application of technology, using the abundant germplasm resources of our county to cultivate a number of new varieties with strong competitiveness; strengthening factory seedlings And research on facility cultivation techniques; strengthening research on preservation, storage and transportation of cut flowers; research and development of special flower fertilizer anthers and cultivation substrates. Second, we must increase the intensity of personnel training. In addition to training professional talents in various professional colleges and universities, it is necessary to organize training courses and amateur classes to train flower production and management personnel to improve the technical skills of employees and increase the number of flower products. Scientific and technological content. Third, we must strengthen foreign exchanges and cooperation. Regularly organize a group to study and inspect, introduce advanced technology and management experience at home and abroad, and promote the development of the flower industry in our county. Recently, it is recommended that Qingliu County and Chenggong County, Litian Township and Dounan Town establish a "friendly county" pairing relationship to jointly promote the development of the flower industry. Find ways to vigorously promote the development of the tourism industry Status: Our county is rich in tourism resources, with diverse landforms, numerous hot springs, excellent ecological and cultural heritage. In recent years, our county has always placed the development of the tourism industry on an important agenda, incorporated into the county's national economic and social development plan, and formulated preferential policies to encourage all sectors of society to invest in the establishment of tourism, and to take "government guidance and social development". The road has successively developed scenic spots and scenic spots such as Lingtai Mountain, Fox Cave and Night Beach Hot Spring Resort. In particular, it has introduced the green seedling base built by Zhejiang Tengtou Company in recent years, and the cold spring breeding and honey snow pear base developed by Taiwanese businessmen. The construction of the eco-agricultural sightseeing park has laid a good foundation. In October last year, our county introduced Fujian Wanbao Investment Co., Ltd. with a total investment of 120 million yuan to develop the Jiulonghu and Beidoushan Scenic Spot projects. It is planned to complete the first phase of investment of 70 million yuan within two years, making the scenic spot open to the outside world. condition. The completion of these scenic spots will make a qualitative leap in the tourism development of our county. Especially with the opening of Liancheng Airport and the opening of the Beijing-Fuzhou, Changlong, Quansan and other Ganlong Railways, we will welcome our county tourism. The spring of industrial development. Objectives and Positioning: Strive to build Jiulong Lake and Beidou Mountain Scenic Area into national AAAA-level scenic spots and national-level scenic spots in 3-5 years, and realize Jingxiu Garden Ecological Agriculture Tourism Park and Qikou Yuquan Leisure and Health Area. The scenic spots such as the urban “S”-type night view project viewing area are open to visitors, making our county an emerging original ecological, leisure and sightseeing tourist area in northwestern Yunnan. Specific measures: 1. Strengthen the leadership of the tourism industry. Tourism development is a project with a large investment, but long-term benefits. It is difficult for the government tourism sector to invest in a short period of time. The development of tourism resources should follow the path of “unified planning, government operation, policy guidance, and social investment”. It should be said that this year, the county party committee and the county government have made great efforts in grasping tourism. A tourism leading group has been set up. The next step must be to mobilize the whole county to form a consensus, and to turn this consensus into everyone's Conscious action. At the same time, it is necessary to strengthen the coordination of the department. The tourism sector is the backbone of tourism development. It is necessary to strengthen the strength of the tourism bureau and strengthen the management staff, so that the tourism sector can really play a leading role in the planning, development and industry management of the tourism industry. The county government's good staff is a good helper. 2. It is necessary to rationally integrate tourism resources. Tourism development, planning first. Tourism development needs to have a holistic approach to development as a guide. In accordance with the requirements of scientific rationality, innovative system, and outstanding characteristics, we should speed up the preparation, demonstration and deliberation of the overall tourism planning of the county, guide the rapid development of tourism in our county with scientific planning, and realize the advantages of tourism resources to industrial advantages and economic advantages. Conversion. In the preparation of the plan, we must be determined to be high-end, stand in the perspective of competition in the tourism market of the whole province and the whole country, and enhance the competitiveness of the tourism industry of our county. It is necessary to maximize the unique advantages of resources through scientific, rational, and quality new product development, and strive to make efforts in novelty, uniqueness, innovation, and efficiency, and to make mountains, water, caves, springs, forests, flowers, The essence of the rock and the gorge is fully displayed, highlighting the clear and earthy culture, the beautiful ecological environment, and the original natural scenery, and developing attractive tourism products such as environmental tourism, pastoral tourism, and snack tourism, planning and packaging one. Batch travel boutique. It is necessary to dig deep into the historical origins and cultural connotations of the scenic spots, expand the sculptures, cultural corridors and other landscape projects on the basis of highlighting their spiritual excellence and long history, and constantly broaden their historical evolution, folklore, customs, religious features, cultural relics. The cultural connotation of value, etc., conforms to the requirements of modern tourism folklore and fashion, and forms a strong market appeal. On this basis, it is necessary to effectively classify and carefully design a number of boutique tourism routes to provide choices and promote them. 3. Accelerate the construction of transportation infrastructure. In order to give full play to the advantage of the county town only 30 kilometers away from Liancheng Guanshan Airport, it is necessary to open up internal and external traffic as soon as possible to enhance the accessibility of tourists and the convenience of activities in the county. First, we must repair the Qingliu River to Sanming Highway as soon as possible, take the initiative to dock Sanming, and attract tourists from both inside and outside the province through Beijing-Fuzhou, Sanquan Expressway and Yingxia Railway. Second, we must prioritize the transformation of Shaling Line to realize the interaction between our county scenic spots and Liancheng Guanshan Airport will be docked; Third, priority should be given to clearing the flow to the Litian-Changzhou highway construction in Liancheng, and opening the import and export passage as soon as possible; at the same time, actively cooperate with the city to do the preliminary work of the second phase of Sanquan Expressway, and strive to Construction started as soon as possible. To this end, it is recommended that the higher level government and the competent transportation department give inclined support to the road construction of our county. 4. Accelerate the pace of construction of key scenic spots. We must firmly grasp the opportunity of Fujian Wanbao Investment Co., Ltd. to invest 120 million yuan to develop the Beidoushan and Jiulong Lake scenic spots, and actively cooperate with the general rules and detailed regulations of the scenic spot to create a good investment environment, and cooperate with Wanbao Company to build the country. The standards of AAAA-level scenic spots and national-level scenic spots will speed up the construction of key scenic spots and strive to open some scenic spots before “5.1” next year. After hard work, the Jiulong Lake Scenic Area has been gradually built into a multi-level and multi-level landscape display system such as health, sightseeing, leisure, vacation, and scientific research. The Beidou Mountain Scenic Area has been built into different levels of landscape display systems such as sightseeing, experience, exploration, and field survival training. . It is necessary to speed up the construction of Jingxiu Garden Ecological Agriculture Sightseeing Park, Litian “Flower Township” and Guardian Cold Spring Leisure Center, and further accelerate the construction of tourism projects such as Resident Hot Springs and Lingtai Mountain, and continuously cultivate and promote the tourism industry of our county. In the development process, we must adhere to planning, high standards, high starting point, and dare to take the road of innovation and create our own characteristics. For example, in the Jiulong Lake Scenic Area, ancient human sculptures and museums were built, and the Red Army Road and the high-altitude cableway were built in the Beidou Mountain. In addition, it is necessary to speed up the pace of urban construction, build the county as a scenic spot, implement purification, beautification and greening of the county, focus on planning and constructing the urban “S” nightscape project, establish the image of the tourist city, and build a new county that is compatible with tourism. 5. It is necessary to do a good job in supporting construction in all aspects. We must do a good job in supporting construction from the aspects of “walking, living, eating, swimming, purchasing, and entertainment”, and form a development pattern of “one industrial group in a scenic spot” to improve the comprehensive benefits of tourism. First, we must build a high-quality talent team. To ensure the sound development of the tourism industry and attract more tourists to come for sightseeing, it is necessary to include various types of tourism talents such as corporate management, industry management, service personnel, promotion and image planning. It is necessary to use a number of preferential policies and living conditions to introduce and train a group of senior management talents in tourism management and image planning, and to systematically train and deepen the training of employees, improve the quality of employees and service skills, and make clear stream. The level of tourism management can better meet the needs of tourists. Second, we must increase the development of tourism products. The production and sales of tourism commodities have a major impact on the level of tourism revenue and income. To this end, we may consider setting up the Qingliu County Tourism Commodity Development Center, and draw special forces to study the development of tourism products. We must boldly innovate and carefully cultivate a series of brand-name tourism products with distinctive characteristics and market competitiveness, so that tourism products can truly become an extension of the "clear stream journey" and the materialization of the clear stream impression. At the same time, it is necessary to set up a tourist goods street and a specialty store in the urban area and major scenic spots to form a multi-level tourism shopping network. Third, we must enhance cultural and sports activities. Organize various cultural and sports activities with festivals, trade fairs, etc., so that visitors can participate in participatory activities and excursions to expand various consumption. Fourth, we must speed up other supporting facilities. In order to expand the tourism market, it is necessary to speed up the construction of star-rated hotels and private hotels, speed up the construction of supporting facilities such as catering, entertainment and shopping, and continuously improve the reception level of Qingliu. 6, we must do a good job in tourism promotion. It is necessary to give play to the leading role of the government in tourism promotion and promotion, and mobilize and guide the news, culture, tourism, and external propaganda departments to carry out publicity and promotion activities in multiple channels, in multiple forms and in high density. It is necessary to actively invite travel agents and journalists to visit and inspect, organize promotional propaganda groups to go out, and participate in various types of tourism trade fairs and fairs. Taking the opportunity of organizing various events, we will plan and display the activities to stimulate tourism demand. It is necessary to establish a Qingliu tourism website, use the Internet and other advanced means to promote and promote; to produce various prints and audio-visual materials to promote clear-flow tourist attractions, and to promote the clear tourism resources and environment. It is necessary to give full play to the main role of travel agencies in exploring the tourism market, strengthen the links and cooperation with major travel associations in China, and build an export-oriented tourism system in the Qingliu tourism market.
From May 21st to 26th, Chen Youji, secretary of the county party committee, Xu Tianzhu, chairman of the CPPCC, and leader of the tourism development leading group, Lin Heping, deputy secretary of the county party committee, leader of the flower development leading group, and the delegation of the county township and department leaders, Inward Kunming, Chenggong, Jiuxiang, Lijiang and other places in Yunnan, focusing on the investigation and research on the development of fresh-cut flowers and tourism industry, during which he visited relevant government departments and held several forums to organize and discuss the development of the county's industry. It can be said that all the way to see and hear, let the members of the delegation open their eyes, feel deep and inspire. The report on the situation will be as follows: 1. The feelings of what you see and hear along the way. The investigation was accompanied by the Deputy Secretary of Chenggong County Committee Chen, the Standing Committee of the County Party Committee, the Director of the County Party Committee Xiao and the Party Secretary of Dounan Town Yang Shuji, and made a serious investigation and investigation on the development of the flower industry and market construction in Dounan. Dounan Town is under the jurisdiction of Chenggong County of Kunming City. It has 11 neighborhood committees and 75 villager groups. The rural population is 27,435 and the cultivated land is 19,291 mu. The flower industry has become the pillar industry of the rural economy in Dounan Town, which has promoted the adjustment of rural industrial structure and economic structure, and promoted the development of the second and third industries with Kunming as the center for flower transportation, logistics, packaging, preservation and matching. It has made tremendous contributions to the promotion of economic and social development. 1. Start early and have a large scale. The town took the lead in planting fresh cut flowers in the province in 1984 and achieved success. Farmers basically mastered the techniques of flower planting production and spontaneously formed a market. After 20 years of development, the flower reproduction area of the town has reached 12,431 mu, forming 7 series of carnations, roses, lilies, gerberas, gypsophila, forget-me-nots and other miscellaneous flowers. More than 300 varieties have been listed and traded. The flower obtained a patent certificate. At the same time, it attracted and promoted the development of bonsai, seedling management and related industries. As the leading enterprise and window of the flower industry, Dounan Flower Market has driven more than 100,000 farmers in the province to plant flowers, planting an area of 120,000 mu, and only 18,000 in Chenggong County, with an area of 25,000 mu. 2. The market is booming and the brand is ringing. In the development of Dounan flowers, the government pays great attention to cultivating the market. In 1995, the first flower trading market covering an area of 8,000 square meters was built, which changed the way of roadside transactions in the past. In order to meet the needs of flower development, the flower trading market was expanded in 1999. The market covers an area of 74 mu. There are 66 categories and 3.5 million to 5 million flowers listed and traded every day. The annual transaction volume exceeds 1.2 billion yuan, and the sales of bulbs and seedlings 5000 10,000 plants, fresh cut flowers 1.6 billion, the transaction volume accounted for 80% of the province, 57% of the country, the market transaction price dominates the wholesale price of fresh cut flowers in the country. Every day, about 120 tons of flowers are sold to more than 70 large and medium-sized cities across the country by air, road and railway, and some are sold to neighboring countries such as Singapore, Thailand, Russia, Japan, South Korea and Southeast Asia, and Hong Kong, Macao and Taiwan. The total amount of foreign exchange earned the first in the country for five consecutive years. Today, nearly 10,000 people participate in flower trades every day, and there are 365 companies engaged in flowers and related industries. At the same time, Sichuan, Henan, Fujian, Guangdong, Zhejiang and other provinces, potted plants, green seedlings flooded into Dounan sales, more than 50 dealers specializing in seedling trade, bonsai gardening market covers 80 acres, more than 200 employees . In 1999, Shanghai Intangible Assets Appraisal Office evaluated the company’s registered “Dounan Flower” as a brand with a value of 3.2 billion yuan, based on its market share in the market and its popularity among consumers. The first domestic flower brand with intangible assets. Dounan Flower Market has been named as “National Fresh Cut Flower Wholesale Market”, “National Key Flower Market” and “National Large Fresh Cut Flower Trading Market”. Dounan Town was awarded the title of “Hometown of Chinese Flowers” by the State Forestry Department. The birth of the "Dounan Flower" brand has effectively promoted the rapid development of the flower industry in Yunnan and the whole country. 3. Build the center and the upper level. Following the Dounan Flower Market, Kunming International Flower Auction Center was approved by the State Planning Commission as a key project for the development of the western region of the country. The test was started on December 20, 2002. The first phase of the project covers an area of 178 mu, with a construction area of 26,000 square meters and an investment of 126 million yuan. It has 300 trading seats, two electronic auction trading clocks, and can auction 2 million fresh cut flowers. It is the largest fresh cut flower auction in China. market. The auction center adopts a new concept of bidding purchase. It is different from the traditional counterparty of buyers and sellers. The bidding is from high to low and different from the general item auction. It has openness, fairness and impartiality. A new platform. At present, the average daily supply volume of the auction center is 210,000, and the transaction volume is about 200,000. About 70 people participate in the transaction, mainly from wholesalers all over the country. 4. Shape industry and tourism. "Dounan Flower" has a certain reputation in the country and abroad. In the past five years, the number of foreign tourists who visited the Dounan Flower Market has reached 150,000. The number of domestic tourists has reached 200,000, and the number of foreign tourists has reached 500,000. In 2003 alone, there were about 250,000 domestic and foreign tourists visiting the Dounan Flower Market. Yunnan tourism. The main attractions such as Kunming Expo Park, Jiuxiang Scenic Area, Yunnan Shilin, Lijiang Ancient City and Yulong Snow Mountain are mainly investigated. The main features and experience are “unique, creative and supporting”: 1. Unique, the attraction is unique in China or There are few boutiques. For example, the Expo Park has a permanent courtyard built by foreign exhibitors and various provinces, municipalities, autonomous regions, and Hong Kong, Macao and Taiwan. It displays regional garden art with different cultures and different characteristics. Jiuxiang Scenic Area, geology is a typical karst landform. It has a large group of rare caves in the country; Yunlin, Yunnan, brings together the most beautiful natural stones, waterfalls, caves, lakes and other natural scenery to form the most unique and colorful natural landscape, which is the only one in the world. “The first spectacle in the world”; Lijiang National Historical and Cultural City, which was designated as a World Cultural Heritage by UNESCO in 1997, is an ancient city with the appearance of a water town, the appearance of a mountain city, and a picturesque ancient city. "Venice of the East" and "Oriental Switzerland". Jade Dragon Snow Mountain is a modern maritime glacier. It is the snow-capped snow mountain in the southernmost part of the northern hemisphere. It is a famous place of azalea and a treasure house of medicinal materials. These unique natural and cultural landscapes attract a large number of tourists every year. 2, creativity, is surprisingly successful, boldly increase tourism projects, and guide tourists to spend. For example, in the Jiuxiang scenic spot, the “Guihe through the hole”, the river rushes into the hole into two, forming a rare male and female waterfall about 30 meters high, one of which is also artificial; when the exit is out, the tourists are panting. At that time, I can just take the 476-meter-long cableway to relieve the fatigue during the tour. Under the ropeway, he inadvertently came to a computer camera on the ropeway. The tourists were happy to offer 15 yuan in the novel. The main peak of Yulong Snow Mountain is 5,596 meters above sea level. The builders introduced the Italian cable car, allowing visitors to climb 4,546 meters above sea level without any difficulty. They can enjoy the dream of snow-capped mountains and the dream of boarding high-altitude snow-capped mountains. This has never seen snow-capped mountains or climbed high. Experienced people have a strong appeal. Therefore, in the natural landscape, coupled with the wisdom of the wise man and the skill of the skilled craftsman, invisibly add extraordinary charm to the scenic spot. 3. Supporting, is to do a good job in supporting construction from the aspects of “walking, living, eating, swimming, purchasing, entertainment” and so on, and improve the comprehensive benefits of tourism. The first is to hold large-scale events. For example, during the "May 1st" period, Yunnan hosted the 5th Kunming International Cultural Tourism Festival, "Happy Songs and Dances in Yunnan - China Kunming Chorus Aerobics Exchange", 99th World Expo 5th Anniversary Celebration, Spring Tour Asian Stars Concert, Colorful International Eco-ethnic customs culture tourism exhibition activities, and so on. The second is flavored food. Kunming steam pot chicken, cross-border rice noodles, casserole fish, Wangfu family feast, Yiliang roast duck, farmhouse feast, mushroom king hot pot, wine forest medicinal diet, Sani flavor, etc., let visitors have a good aftertaste. The third is special shopping. Such as Burmese jade, Yunnan Baiyao, Cordyceps, Sanqi, Tianma, Pu'er tea, snow lotus, cloud smoke, silk, tie-dyed cloth, copper crafts, etc. become a hot spot for tourists to shop. The fourth is the national customs. There are 26 ethnic groups in Yunnan. Different ethnic groups have different social and cultural forms due to their different natural environments and historical developments. They have created countless distinctive and colorful national cultures, and with their unique and bizarre living customs and The tradition has left a national cultural heritage with various forms and splendid richness, and has compiled "Yunnan Eighteen Monsters", which have become one of the objects of tourists' hunting. Second, several inspirations and suggestions Yunnan's flower and tourism industry development, early start, large scale, obvious characteristics, has a strong market competitiveness. The successful practice in Yunnan has strengthened the confidence and determination of the county to develop flowers and tourism industry. Combining the reality of Qingliu and taking advantage of its experience and practice, it mainly has the following inspirations and suggestions: Qingliu must highlight the development orientation of “eco-economically strong county”. Our county has a good ecological environment, unique climatic conditions, abundant natural resources, a large surplus of labor, and a simple folk customs. Qingliu must make a difference in the construction of the economic zone on the west side of the Straits. It must base itself on the county's situation, exert its advantages, strive for characteristics, actively integrate, accelerate docking, lead economic development with the concept of ecological Xingxian, and vigorously develop ecological agriculture, ecological industry, and ecology. Towns, eco-tourism, and the realization of the benign interaction between ecology and economy can accelerate the development in the implementation of the provincial party committee "building the economic zone on the west coast of the Taiwan Straits" and the construction of the "two belts and one circle" regional development, and gradually build our county into an ecological Economically strong county. One of the productions should continue to develop and strengthen the key industries such as flue-cured tobacco, tofu skin, fruit “three honeys” and animal husbandry and fishery, while highlighting the seedling and flower industry as the leading industry for adjusting the structure, cultivating the characteristics and enriching the county; The second production should vigorously develop key industries such as mineral processing, wood products processing, forestry chemical industry, hydropower, etc., while highlighting the fluorination industry as the leading industry for economic quality improvement, efficiency improvement and total production; Highlight the original eco-tourism as a leading industry to enhance economic vitality and drive the development of related industries. It is necessary to gather together to accelerate the development of the flower industry. In September 2002, Hong Kong Haojie Group was founded to establish Yuansheng Flower Company, and more than 30 varieties of fresh cut flowers have been planted. The company has carried out scientific and technological cooperation with Fujian Agriculture and Forestry University, and established a scientific research and experimental base for flower tissue culture and 100 cubic meters of seedlings and fresh flowers. At the same time, the project cooperates with China National Animals and Animals Import and Export Group and Xiamen International Trade Co., Ltd. to invest 12 million yuan to plant 500 acres of Shenma Baiju; cooperate with Shanghai Seed Industry Group to plant 200 acres of carnations. In the “5th Provincial Cross-Strait Flower Expo”, the carnation won the first prize and the dahlia won the gold prize. At present, the flower seedlings of our county are mainly sold to Zhejiang, Shanghai, Fuzhou, Beijing, Guangdong and other places, and exported to Japan and Singapore. In order to further expand the flower sales network, Yuansheng Flower Company has established four wholesale points in Fuzhou Wushan and other places, and cooperated with Jidong Large Yellow Fish Group Co., Ltd. to invest more than 30 million yuan to build a 5,000 square meter Fujian flower trade in Fuzhou. Trading Center. Objectives and Positioning: After several years of hard work, the Qingliu will be gradually built into a southern Chinese characteristic flower base and a thousand acres of rare flower sightseeing parks with 10,000 mu of fresh-cut flowers. Specific measures: 1. Strengthen leadership and unify thinking. Our county has the advantages of good natural conditions, abundant flower resources, sufficient labor force, good transportation conditions, certain flower research and production basis, and we are fully qualified, confident, and determined to become bigger and stronger. uprising industry. At present, in order to make the Qingliu flower into a scale and an upper grade, the county party committee and the county government must fully promote it to achieve early results. Therefore, it is recommended that the county further enrich and strengthen the special work team, organize special forces, strengthen the management and overall planning of the flower industry, and formulate corresponding preferential policies. On the basis of the large-scale Rita flower base, the introduction will be more Many enterprises have settled in our county and launched more farmers to participate in the development, so that the county flower industry will continue to flourish and remain invincible. 2, to establish characteristics, establish a brand. The focus of the flower market is on the quality of floral products. In order to meet the challenges of the market, flower companies have established themselves in the market competition and continue to develop. In addition to continuously improving the level of science and technology and actively applying excellent varieties, an important measure is to create characteristics and prevent it from being carried out in the same enterprise. There are too many varieties and too many miscellaneous items. Otherwise, it is difficult to form their own advantages and special products, and they lack the competitiveness they deserve. At present, the vast majority of foreign developed countries have powerful flower companies, all of which specialize in production, and some only produce a kind of flowers, such as rose seedling company, tulip bulb company, carnation seedling company, etc., greatly improve The company's market competitiveness. Therefore, in the long run, we must take the road of specialized production, form our own characteristics and advantages in the varieties of flowers and products, boldly adjust the development strategy, create famous brand products, and gradually expand the market share at home and abroad. 3, to support the leader, a large scale. In order to form a scale and give play to its advantages, the flower industry in our county must follow the operation mode of “farmers + companies + markets”, with the guiding ideology of “building a big market, engaging in large circulation and expanding industries”, taking the company as the leader and Based on production and relying on the market, it will promote the growth of the flower industry in our county, the optimization of industrial structure and the accelerated development of the rural economy. On the one hand, be the leader. In accordance with the principle of equality, mutual benefit and common development, Yuansheng Flower Company should attract powerful enterprises to join the development of flower industry in our county through holding, shareholding, joint venture, joint venture, etc., and strive to form a group and professional scale of operation and improve the flower of our county. The market competitiveness of enterprises. Leading enterprises must also earnestly grasp the three links of seed supply, technical guidance and external sales of peripheral enterprises and farmers, and gradually form a complete system of scientific research, production and sales. On the other hand, it is necessary to mobilize farmers. It is necessary to increase publicity and guidance, and mobilize farmers and cadres and workers to actively participate in the development of the flower industry. On the basis of the Da Litian flower base, the flower industry will be gradually radiated to other towns such as the Long School, Lijia, Lingdi and Donghua. Constantly make the Qingliu flower industry bigger and stronger. 4. Improve services and optimize the environment. First, we must improve and improve the trading market. This year, Yuansheng Flower Company established four fresh cut flower wholesale points in Wushan and other places in Fuzhou, and joined hands with Shanghai Seed Industry Group to establish 10 fresh cut flower interlocking stores and cooperate with Jidong Large Yellow Fish Group Co., Ltd. The Fujian Flower Trade and Trading Center is under construction, which will make the flower trade of our county a higher grade, achieve better economic and social benefits, and will play an important role in promoting the development of the flower industry in the province. In the future, we must continue to improve our services and strengthen the construction of treatment facilities such as post-harvest cold storage. In addition, the possibility of establishing an auction center can be further explored when the time is ripe. Second, we must accelerate the development of supporting industries. The development of the flower industry will inevitably lead to the establishment and development of a large number of supporting industries, forming a wide variety of industrial clusters, which provide new development opportunities for many industries such as fertilizer, pesticide, plastics, packaging and transportation in our county. Third, we must do a good job of quality services. All relevant service functional departments should provide efficient, fast and considerate services for the export, transportation and quarantine of flowers, build a “green channel” for flowers to go abroad, and promote the flower industry in the county at a higher level by expanding flower exports. development of. It is recommended that the provinces and municipalities should introduce policies and measures to promote the export of flower enterprises, and provide policy support for the development of the flower industry. Fourth, we must form a tourism industry. With the development of the flower industry, it is also possible to explore the construction of a flower park, which is open to the public and tourists along with other tourist attractions for visitors to watch, photograph, and plant, adding an attraction for the development of the clear-flow eco-tourism. 5, to attract wisdom, science and technology. The competition in the flower market is, in the final analysis, the competition for flower quality. The key to improving the quality of flower products lies in science and technology. First, we must strengthen scientific and technological cooperation. It is necessary to strengthen cooperation with provincial agricultural and forestry universities and other research institutes, focusing on breeding, introduction and application of technology, using the abundant germplasm resources of our county to cultivate a number of new varieties with strong competitiveness; strengthening factory seedlings And research on facility cultivation techniques; strengthening research on preservation, storage and transportation of cut flowers; research and development of special flower fertilizer anthers and cultivation substrates. Second, we must increase the intensity of personnel training. In addition to training professional talents in various professional colleges and universities, it is necessary to organize training courses and amateur classes to train flower production and management personnel to improve the technical skills of employees and increase the number of flower products. Scientific and technological content. Third, we must strengthen foreign exchanges and cooperation. Regularly organize a group to study and inspect, introduce advanced technology and management experience at home and abroad, and promote the development of the flower industry in our county. Recently, it is recommended that Qingliu County and Chenggong County, Litian Township and Dounan Town establish a "friendly county" pairing relationship to jointly promote the development of the flower industry. Find ways to vigorously promote the development of the tourism industry Status: Our county is rich in tourism resources, with diverse landforms, numerous hot springs, excellent ecological and cultural heritage. In recent years, our county has always placed the development of the tourism industry on an important agenda, incorporated into the county's national economic and social development plan, and formulated preferential policies to encourage all sectors of society to invest in the establishment of tourism, and to take "government guidance and social development". The road has successively developed scenic spots and scenic spots such as Lingtai Mountain, Fox Cave and Night Beach Hot Spring Resort. In particular, it has introduced the green seedling base built by Zhejiang Tengtou Company in recent years, and the cold spring breeding and honey snow pear base developed by Taiwanese businessmen. The construction of the eco-agricultural sightseeing park has laid a good foundation. In October last year, our county introduced Fujian Wanbao Investment Co., Ltd. with a total investment of 120 million yuan to develop the Jiulonghu and Beidoushan Scenic Spot projects. It is planned to complete the first phase of investment of 70 million yuan within two years, making the scenic spot open to the outside world. condition. The completion of these scenic spots will make a qualitative leap in the tourism development of our county. Especially with the opening of Liancheng Airport and the opening of the Beijing-Fuzhou, Changlong, Quansan and other Ganlong Railways, we will welcome our county tourism. The spring of industrial development. Objectives and Positioning: Strive to build Jiulong Lake and Beidou Mountain Scenic Area into national AAAA-level scenic spots and national-level scenic spots in 3-5 years, and realize Jingxiu Garden Ecological Agriculture Tourism Park and Qikou Yuquan Leisure and Health Area. The scenic spots such as the urban “S”-type night view project viewing area are open to visitors, making our county an emerging original ecological, leisure and sightseeing tourist area in northwestern Yunnan. Specific measures: 1. Strengthen the leadership of the tourism industry. Tourism development is a project with a large investment, but long-term benefits. It is difficult for the government tourism sector to invest in a short period of time. The development of tourism resources should follow the path of “unified planning, government operation, policy guidance, and social investment”. It should be said that this year, the county party committee and the county government have made great efforts in grasping tourism. A tourism leading group has been set up. The next step must be to mobilize the whole county to form a consensus, and to turn this consensus into everyone's Conscious action. At the same time, it is necessary to strengthen the coordination of the department. The tourism sector is the backbone of tourism development. It is necessary to strengthen the strength of the tourism bureau and strengthen the management staff, so that the tourism sector can really play a leading role in the planning, development and industry management of the tourism industry. The county government's good staff is a good helper. 2. It is necessary to rationally integrate tourism resources. Tourism development, planning first. Tourism development needs to have a holistic approach to development as a guide. In accordance with the requirements of scientific rationality, innovative system, and outstanding characteristics, we should speed up the preparation, demonstration and deliberation of the overall tourism planning of the county, guide the rapid development of tourism in our county with scientific planning, and realize the advantages of tourism resources to industrial advantages and economic advantages. Conversion. In the preparation of the plan, we must be determined to be high-end, stand in the perspective of competition in the tourism market of the whole province and the whole country, and enhance the competitiveness of the tourism industry of our county. It is necessary to maximize the unique advantages of resources through scientific, rational, and quality new product development, and strive to make efforts in novelty, uniqueness, innovation, and efficiency, and to make mountains, water, caves, springs, forests, flowers, The essence of the rock and the gorge is fully displayed, highlighting the clear and earthy culture, the beautiful ecological environment, and the original natural scenery, and developing attractive tourism products such as environmental tourism, pastoral tourism, and snack tourism, planning and packaging one. Batch travel boutique. It is necessary to dig deep into the historical origins and cultural connotations of the scenic spots, expand the sculptures, cultural corridors and other landscape projects on the basis of highlighting their spiritual excellence and long history, and constantly broaden their historical evolution, folklore, customs, religious features, cultural relics. The cultural connotation of value, etc., conforms to the requirements of modern tourism folklore and fashion, and forms a strong market appeal. On this basis, it is necessary to effectively classify and carefully design a number of boutique tourism routes to provide choices and promote them. 3. Accelerate the construction of transportation infrastructure. In order to give full play to the advantage of the county town only 30 kilometers away from Liancheng Guanshan Airport, it is necessary to open up internal and external traffic as soon as possible to enhance the accessibility of tourists and the convenience of activities in the county. First, we must repair the Qingliu River to Sanming Highway as soon as possible, take the initiative to dock Sanming, and attract tourists from both inside and outside the province through Beijing-Fuzhou, Sanquan Expressway and Yingxia Railway. Second, we must prioritize the transformation of Shaling Line to realize the interaction between our county scenic spots and Liancheng Guanshan Airport will be docked; Third, priority should be given to clearing the flow to the Litian-Changzhou highway construction in Liancheng, and opening the import and export passage as soon as possible; at the same time, actively cooperate with the city to do the preliminary work of the second phase of Sanquan Expressway, and strive to Construction started as soon as possible. To this end, it is recommended that the higher level government and the competent transportation department give inclined support to the road construction of our county. 4. Accelerate the pace of construction of key scenic spots. We must firmly grasp the opportunity of Fujian Wanbao Investment Co., Ltd. to invest 120 million yuan to develop the Beidoushan and Jiulong Lake scenic spots, and actively cooperate with the general rules and detailed regulations of the scenic spot to create a good investment environment, and cooperate with Wanbao Company to build the country. The standards of AAAA-level scenic spots and national-level scenic spots will speed up the construction of key scenic spots and strive to open some scenic spots before “5.1” next year. After hard work, the Jiulong Lake Scenic Area has been gradually built into a multi-level and multi-level landscape display system such as health, sightseeing, leisure, vacation, and scientific research. The Beidou Mountain Scenic Area has been built into different levels of landscape display systems such as sightseeing, experience, exploration, and field survival training. . It is necessary to speed up the construction of Jingxiu Garden Ecological Agriculture Sightseeing Park, Litian “Flower Township” and Guardian Cold Spring Leisure Center, and further accelerate the construction of tourism projects such as Resident Hot Springs and Lingtai Mountain, and continuously cultivate and promote the tourism industry of our county. In the development process, we must adhere to planning, high standards, high starting point, and dare to take the road of innovation and create our own characteristics. For example, in the Jiulong Lake Scenic Area, ancient human sculptures and museums were built, and the Red Army Road and the high-altitude cableway were built in the Beidou Mountain. In addition, it is necessary to speed up the pace of urban construction, build the county as a scenic spot, implement purification, beautification and greening of the county, focus on planning and constructing the urban “S” nightscape project, establish the image of the tourist city, and build a new county that is compatible with tourism. 5. It is necessary to do a good job in supporting construction in all aspects. We must do a good job in supporting construction from the aspects of “walking, living, eating, swimming, purchasing, and entertainment”, and form a development pattern of “one industrial group in a scenic spot” to improve the comprehensive benefits of tourism. First, we must build a high-quality talent team. To ensure the sound development of the tourism industry and attract more tourists to come for sightseeing, it is necessary to include various types of tourism talents such as corporate management, industry management, service personnel, promotion and image planning. It is necessary to use a number of preferential policies and living conditions to introduce and train a group of senior management talents in tourism management and image planning, and to systematically train and deepen the training of employees, improve the quality of employees and service skills, and make clear stream. The level of tourism management can better meet the needs of tourists. Second, we must increase the development of tourism products. The production and sales of tourism commodities have a major impact on the level of tourism revenue and income. To this end, we may consider setting up the Qingliu County Tourism Commodity Development Center, and draw special forces to study the development of tourism products. We must boldly innovate and carefully cultivate a series of brand-name tourism products with distinctive characteristics and market competitiveness, so that tourism products can truly become an extension of the "clear stream journey" and the materialization of the clear stream impression. At the same time, it is necessary to set up a tourist goods street and a specialty store in the urban area and major scenic spots to form a multi-level tourism shopping network. Third, we must enhance cultural and sports activities. Organize various cultural and sports activities with festivals, trade fairs, etc., so that visitors can participate in participatory activities and excursions to expand various consumption. Fourth, we must speed up other supporting facilities. In order to expand the tourism market, it is necessary to speed up the construction of star-rated hotels and private hotels, speed up the construction of supporting facilities such as catering, entertainment and shopping, and continuously improve the reception level of Qingliu. 6, we must do a good job in tourism promotion. It is necessary to give play to the leading role of the government in tourism promotion and promotion, and mobilize and guide the news, culture, tourism, and external propaganda departments to carry out publicity and promotion activities in multiple channels, in multiple forms and in high density. It is necessary to actively invite travel agents and journalists to visit and inspect, organize promotional propaganda groups to go out, and participate in various types of tourism trade fairs and fairs. Taking the opportunity of organizing various events, we will plan and display the activities to stimulate tourism demand. It is necessary to establish a Qingliu tourism website, use the Internet and other advanced means to promote and promote; to produce various prints and audio-visual materials to promote clear-flow tourist attractions, and to promote the clear tourism resources and environment. It is necessary to give full play to the main role of travel agencies in exploring the tourism market, strengthen the links and cooperation with major travel associations in China, and build an export-oriented tourism system in the Qingliu tourism market.
recommended article
- Investigation report on new rural construction
- Meishan Commercial Real Estate Development Campaign Investigation Report
- Wanxiang, Huali, Wahaha and other enterprises
- Ministry of Civil Affairs visited the German community construction training group
- Going to the "one district, three counties (cities)" non-public party building test
- Fujian Provincial Party Construction Work Investigation Report
- Investigation report of private enterprises in Zhejiang Province
- Report on the investigation of rural tourism in northern Fujian and southern Fujian
- Some new artificial tourism inspection reports in Beijing
- Go to Nanchang, Shanggao, Xiangdong, Guangfeng, Yushan
- Northeast Education Investigation Report
- US Tourism Inquiry Center inspection report
popular articles
- 2014 motivational phrase
- Philosophical words 2019
- Spring Festival blessing
- Investigation Report on the Development of Red Tourism in Jiangxi Province
- School study report
- Parental love
- Weibo's famous sayings
- Life motto
- Investigation Report on the Management of High-rise Buildings in the United States
- Branch inspection on the issue of xxx comrades turning positive
- Good sentence excerpt 2019
- Grateful mother's words
- Space mood phrase
- Study report on the study in the six cities of Zhenjiang and Changzhou—
- Blessing phrase
- Australia, New Zealand Tourism Study Report
- Legal maxim
- Encourage words 2019
- Gansu Basic Education Project Investigation Report
- Not afraid of failure
- Relieved words
- Respect the teacher's famous words
- Hong Kong Garbage Collection Station and Equipment Investigation Report
- What I said to my father 2019
- Non-mainstream sentence 2019
- Department-level cadre trial period inspection work materials
- Motivate employees
- Hyun dance family impression sentence
- Distressed sentence 2019
- Xinjiang Jiwu Project Investigation Report