Russian tourism destination market inspection report
The authors investigated the Russian market of tourist destinations: Travel Management Bureau office to be able to intuitively understand the status of the Russian market of tourist destinations, enhance exchanges and cooperation with the Russian tourism industry and promote Chinese citizens to the Russian tourism business healthy and sustainable Development, according to the spirit of the leadership of the bureau, the office of the bureau and the management agency of the travel agency sent personnel to participate in the delegation of the National Tourism Administration to Russia. From August 21 to 28, 2005, the cities of Moscow and other cities were investigated. The relevant situation is as follows:
I. Basic situation of Russia
1. Geographical location and territory: Russia is the largest country in the world with a land area of approximately 17 million square kilometers. Located in eastern Europe and northern Asia, it borders 16 countries including China.
2. Climate: Russia has a diverse climate ranging from the subtropical climate on the Black Sea coast to the continental climate in southern Siberia, from the northernmost polar climate to the maritime climate on the Baltic coast, and its mild southeastern region is a mild monsoon climate. For the main tourist destinations of China, Moscow and St. Petersburg, the most suitable climate for tourism is roughly from July to September, when the average temperature is around 25 degrees.
3. Population, ethnicity and religion: Russia has a total population of about 145 million, with more than 100 ethnic groups, 80% of whom are Russian, followed by Ukrainians and monks. Most of the Russian believers are Orthodox Christians, and some others believe in Islam, Catholicism, Judaism and Buddhism.
4. Administrative divisions and major cities: The Russian Federation includes 21 republics, 7 border regions, 2 municipalities, 1 autonomous prefecture and 9 autonomous regions. Its capital is Moscow, and the time difference with China is 4 hours. Large cities with a population of more than 1 million are: Moscow, St. Petersburg, Novosibirsk, Nizhny Novgorod, Yekaterinburg, Samara, Emusk, Chelyabinsk, Kazan, Perm, Ufa , Don River Rostov and Volgograd.
5. National system: Russia is a "republican democratic federal state." The current Constitution was adopted by a referendum in December 1993. Its head of state is the president, with a four-year term and is elected by the whole people. The current President Putin was elected in March 2004.
Russia’s tourism management department is the Tourism Bureau of the Ministry of Economic Development and Trade. It has six offices and 45 staff members. The main leaders of the bureau have worked in tourism companies and have rich practical experience and are familiar with Russia. The situation of the domestic and international tourism market.
Russia's tourism resources Russia's vast territory, diverse climate, numerous ethnic groups and splendid history and culture make it rich in tourism resources. There are thousands of places of interest in Russia, more than 30 national nature parks, nearly 2,000 museums, and 79 nature reserves. According to the World Tourism Organization, by 2020, the number of visitors to Russia will rank fifth among European countries.
Russia is rich in tourism resources, and Lake Baikal near the Mongolian border is the deepest and clearest lake in the world, suitable for fishing and camping. In addition, Russia has great appeals in hunting, hot springs, archaeology and other projects; the Black Sea resort has a warm climate, pleasant scenery and attractive hot springs; the Far East region has abundant hot spring resources; the Russian rivers are suitable for many drifting. For the Chinese, Russia also has many classic cities such as Moscow and St. Petersburg with a unique Russian style and nostalgia.
The main tourist brands in Russia are:
1. The capital Moscow Moscow is one of the largest cities in the world and the center of Russian politics, culture and economy. Since becoming the capital at the end of the 15th century, Moscow has been one of the largest cultural centers in the world. Its theatres and museums are world famous. As a famous tourist city, Moscow has numerous tourist resources: the Kremlin in the city centre preserves the most classic buildings from the 15th to the 17th century in Russia; the St. Basil's Church towering on the Red Square has Russia. The finest cultural relics of the 16th and 17th centuries; the Monastery of the New Virgin in the suburbs of Moscow, the Orthodox monastery of Trojica, the monastery of Simonov, world-famous; the picturesque Moscow country manor and palace are fascinating.
With a green area of nearly 50%, Moscow is one of the most green cities in the world.
2. The city of the October Revolution St. Petersburg was founded in 1703. The famous Winter Palace, Summer Palace and Amber House are located here. Because there are so many famous landscapes, so what is the symbol of St. Petersburg, there has been no consensus: there is a statue of bronze Peter I in the square of the Senate, there is a stone pillar in the winter guest square to commemorate the victory over Napoleon; the largest in the world One of the museums of the Hermitage Museum. In addition, the protagonist of the October Revolution, the protagonist Aphrodite, the strange white nights of St. Petersburg, and the ballet of the Maria Troupe have also become tourist cards for St. Petersburg.
3. "Golden Ring" combination Russia opened a tourist route called "Golden Ring" in 1971, passing through five states including Moscow State, Yaroslavl, and Kostroma. Hundreds of thousands of Russian and foreign tourists travel on this route every year. This line combines landscapes, humanities and natural beauty, and is an excellent route to understand the history, culture and traditions of the Russian people.
On the “Golden Ring” route there is the famous Sergei Sanctuary; there is a large Rostov with a complete collection of ancient buildings; there is the important town of Yaroslav on the Volga River, which is the first theater in Russia. Birthplace; in Suzdalli, a town of only 50,000 people, there are 33 churches, 5 monasteries and 17 bell towers; there are also settlements that condense the essence of Russian history and culture, such as 60 km from Moscow. The Abramsevo House is closely related to the creation of Gogol and Turgenev.
4. Hunting Tourism The Russian government attaches great importance to the development of hunting tourism and hopes that it can become a source of national income. At present, Russia has 1 million wild deer, 500,000 elk, 100,000 wild boars and 3.7 million hectares of hunting land.
5. Distinctive educational tourism Russia is a country that focuses on education. Its tourism industry also attaches great importance to the development of educational-themed tourism projects. Thanks to the government's encouragement and support, Russia's tourism companies specializing in education and tourism at home and abroad have soared from more than 10 to more than 100 in recent years.
Among the many educational tourism projects in Russia, language education is the most popular. With the reform and opening up of Russia, more and more people are learning English, German, French and other Western languages. Most of them have no chance to go abroad for further studies. Many travel companies have invited foreign language teachers to some famous tourist destinations in Russia, where they set up special foreign language education bases, so that people who are unable to participate in foreign language tourism abroad can learn from these places while learning foreign languages. excellent results. In addition, some tourism companies have cooperated with some universities in Russia to set up language education and tourism projects, specifically attracting foreigners to travel to Russia and studying Russian language and literature.
The tourism company also cooperates with the school to organize Chinese students to participate in specialized educational tours such as history, literature, patriotism, etc. according to some of the contents specified in the national education syllabus, usually for one to four weeks, and live in the Soviet period. The construction of youth vacation bases or summer camps, transportation, accommodation, visit tickets and insurance costs total 60 to 300 US dollars.
Third, the status quo of Chinese citizens traveling to Russia Although the true sense of travel to Russia has just begun, but as on the eve of the opening of European travel, business travel to Russia has existed in some provinces and cities in China for many years. According to a tourist from Guangdong Province, the route to the Russian business group is divided into a joint tour line and a special line tour. The joint tour is for Russia and the four Nordic countries. The time is longer than 10 days. The tour is mainly for Russia. about. Russia is a high-priced line. At present, the special line tour is about 10,000 yuan, and the line with the Nordic tour is about 20,000 yuan.
Corresponding to this situation, according to relevant parties in Moscow, in recent years, China has become one of the important tourist sources of tourism in Moscow and Russia. Each year, nearly 1 million people enter Russia, and their rankings account for Moscow's inbound tourism. 4th place and 10th place in Russia's inbound tour. To this end, the Moscow city government attaches great importance to the development of the Chinese market, and the development of the Chinese market has been placed in an important position in the 10-year development plan for Moscow's urban tourism. St. Petersburg is similar to Moscow, except that the number of Chinese tourists is slightly less than that of Moscow. The Russian side believes that with the formal implementation of the visa-free policy, the number of Chinese citizens visiting Russia will exceed 1 million in 2006.
According to Russian estimates, each Chinese tourist currently spends about $800-1200 in Russia.
Through investigation, we believe that Russian tourism enterprises, especially travel agencies, attach more importance to the Chinese market. In order to do a good job in the reception of Chinese tourists, Russia established the “World Without Borders” visa-free travel association as early as 2003. The association consists of a tourism company specializing in Chinese tourists, with members from Moscow, St. Petersburg, Irkutsk, Khabarovsk, Chita and other cities where Chinese tourists are the most visited. The association, together with Russian insurance companies, recently opened a Chinese tourist call in Russia to provide Chinese language consultation services to Chinese tourists.
Fourth, the main problems facing the Russian tourism destination market Tourism reception infrastructure needs to be updated and developed.
Although Russia has a wealth of tourism resources, it currently lacks the ability to receive large numbers of tourists to travel to Russia, highlighting the lack of tourist accommodation facilities that meet the requirements of tourists. It is understood that there are currently less than 10,000 types of reception units in Russia, including more than 4,000 tourist hotels, and the rest are boarding hotels and nursing homes. Among the more than 4,000 hotels, only one-third of the international hotel star rating standards are met. In particular, the three-star hotels that many tourists are happy to choose are currently lacking. Taking St. Petersburg, the second largest city in Russia, as an example, the city currently has only about 2,000 guest rooms, and the actual tourist season has been as high as 30,000 or so. The tension of the hotel is evident.
Security issues are of concern.
Today, when security issues have become the focus of attention around the world, the long-standing inconsistency of Chechnya and the poor social security issues have seriously affected Russia’s overall image and become one of the biggest concerns of foreign tourists visiting Russia. It is a legend that Chinese tourists have been robbed in Russia, which has deepened the Chinese people’s doubts about traveling to Russia. On the occasion of the return of the delegation, the China International Travel Service Headquarters organized the first mission to Russia after the visa-free, and there was an incident in which the members were robbed. This undoubtedly poured a cold water on the Russian tourism industry, which is intended to attract more Chinese tourists. How to take effective measures to ensure the safety of Chinese tourists has become a problem that needs to be resolved quickly by relevant Russian parties.
The Russian government’s publicity investment in tourism needs to be further increased.
Due to the domestic economic reasons and the level of awareness of the tourism industry, the Russian government’s investment in tourism is currently low, and tourism agencies lack sufficient funds to promote and promote overseas, so that at many foreign tourism exhibitions, Russian booths The decoration is too simple and unattractive. According to reports, in 2003, the Russian Tourism Bureau received only $140,000 in publicity and promotion budget from the government each year, which is obviously far from meeting the needs. In the past two years, the cost of publicity has increased year by year, but for a large country with abundant tourism resources, the problem of insufficient publicity investment is still very obvious.
Russian Chinese tour guides and Chinese environment are lacking.
Mainly in two aspects, one is the lack of excellent Chinese tour guides. We have a relatively intuitive experience: it is reasonable to say that the tour guides of the reception group should be the best tour guides selected by the Russians, but the professionalism and Chinese standard of the tour guides are still unsatisfactory, especially due to Its lack of experience has caused the delegation to fail to rush to the airport on time, thus delaying the flight; second, the lack of Chinese signs, municipal roads, shopping facilities and places, commodity descriptions, exchange agencies, etc. are generally not Chinese, and Chinese tourists It is also generally not Russian and English, so it is often difficult to move in Russia, which also affects the consumption behavior of Chinese tourists in Russia.
V. Suggestions for the development of Chinese citizens' travel to Russia suggest that the National Tourism Administration should give full play to the role of the National Tourism Administration's office in Moscow on security issues and use the power of the embassy to strengthen pressure on the Russian side and timely The other party communicated information and urged Russia to take effective measures to ensure the safety of Chinese tourists. In the current situation that Russia's security situation has not improved significantly, the Moscow office can draft the travel safety precautions and emergency handling procedures for Russia, and the domestic tourism bureau will officially issue the outbound tour groups of the provinces and cities. In doing so, it will increase the awareness of the safety and self-protection of Chinese tourists and travel agencies. On the other hand, it will also objectively counteract the Russian development of the Chinese source market, thus further forcing Russia to solve the security faced by Chinese tourists as soon as possible. problem.
Both China and Russia should strengthen their promotion and promotion of Russian tourism. The Russian side should establish the overall image of Russia in China through various propaganda methods as soon as possible. The Chinese travel agency can adopt a more targeted propaganda strategy for tourists of different ages, not only to develop the nostalgic tourism of middle-aged and elderly people, but also to launch new military tourism, hunting tourism and even space tourism and other special tourism products. To cultivate the interest of young people and high-income groups in Russia.
It is recommended that the National Tourism Administration seize the opportunity for the two countries to formally implement visa exemption and work together with Russia to further standardize the Chinese tourist group's entry and exit procedures in Russia, and introduce it into the norm of development from the beginning to avoid the influence of various human factors. Avoid repeating the mistakes of the vicious circle of the Southeast Asian market.
The Russian side should, in light of its own situation, formulate preferential measures to attract powerful Chinese enterprises to invest, thereby increasing capital investment, vigorously updating and developing tourist facilities such as star-rated hotels, and fundamentally solving the number and quality of star-rated hotels. insufficient.
Regarding the lack of Chinese-speaking guides and the Chinese environment in Russia, as a fast-growing source of tourists, China has reason to ask Russia to improve the Chinese environment. At the same time, it also has the obligation to urge Russia to strengthen the training of Chinese-speaking guides. The tourism departments of the two countries should conduct special consultations on this, and they can cooperate in personnel training and other aspects, and work together to create a good Chinese environment for Chinese tourists. Writing: Lin Liang, Zhou Chunyang
I. Basic situation of Russia
1. Geographical location and territory: Russia is the largest country in the world with a land area of approximately 17 million square kilometers. Located in eastern Europe and northern Asia, it borders 16 countries including China.
2. Climate: Russia has a diverse climate ranging from the subtropical climate on the Black Sea coast to the continental climate in southern Siberia, from the northernmost polar climate to the maritime climate on the Baltic coast, and its mild southeastern region is a mild monsoon climate. For the main tourist destinations of China, Moscow and St. Petersburg, the most suitable climate for tourism is roughly from July to September, when the average temperature is around 25 degrees.
3. Population, ethnicity and religion: Russia has a total population of about 145 million, with more than 100 ethnic groups, 80% of whom are Russian, followed by Ukrainians and monks. Most of the Russian believers are Orthodox Christians, and some others believe in Islam, Catholicism, Judaism and Buddhism.
4. Administrative divisions and major cities: The Russian Federation includes 21 republics, 7 border regions, 2 municipalities, 1 autonomous prefecture and 9 autonomous regions. Its capital is Moscow, and the time difference with China is 4 hours. Large cities with a population of more than 1 million are: Moscow, St. Petersburg, Novosibirsk, Nizhny Novgorod, Yekaterinburg, Samara, Emusk, Chelyabinsk, Kazan, Perm, Ufa , Don River Rostov and Volgograd.
5. National system: Russia is a "republican democratic federal state." The current Constitution was adopted by a referendum in December 1993. Its head of state is the president, with a four-year term and is elected by the whole people. The current President Putin was elected in March 2004.
Russia’s tourism management department is the Tourism Bureau of the Ministry of Economic Development and Trade. It has six offices and 45 staff members. The main leaders of the bureau have worked in tourism companies and have rich practical experience and are familiar with Russia. The situation of the domestic and international tourism market.
Russia's tourism resources Russia's vast territory, diverse climate, numerous ethnic groups and splendid history and culture make it rich in tourism resources. There are thousands of places of interest in Russia, more than 30 national nature parks, nearly 2,000 museums, and 79 nature reserves. According to the World Tourism Organization, by 2020, the number of visitors to Russia will rank fifth among European countries.
Russia is rich in tourism resources, and Lake Baikal near the Mongolian border is the deepest and clearest lake in the world, suitable for fishing and camping. In addition, Russia has great appeals in hunting, hot springs, archaeology and other projects; the Black Sea resort has a warm climate, pleasant scenery and attractive hot springs; the Far East region has abundant hot spring resources; the Russian rivers are suitable for many drifting. For the Chinese, Russia also has many classic cities such as Moscow and St. Petersburg with a unique Russian style and nostalgia.
The main tourist brands in Russia are:
1. The capital Moscow Moscow is one of the largest cities in the world and the center of Russian politics, culture and economy. Since becoming the capital at the end of the 15th century, Moscow has been one of the largest cultural centers in the world. Its theatres and museums are world famous. As a famous tourist city, Moscow has numerous tourist resources: the Kremlin in the city centre preserves the most classic buildings from the 15th to the 17th century in Russia; the St. Basil's Church towering on the Red Square has Russia. The finest cultural relics of the 16th and 17th centuries; the Monastery of the New Virgin in the suburbs of Moscow, the Orthodox monastery of Trojica, the monastery of Simonov, world-famous; the picturesque Moscow country manor and palace are fascinating.
With a green area of nearly 50%, Moscow is one of the most green cities in the world.
2. The city of the October Revolution St. Petersburg was founded in 1703. The famous Winter Palace, Summer Palace and Amber House are located here. Because there are so many famous landscapes, so what is the symbol of St. Petersburg, there has been no consensus: there is a statue of bronze Peter I in the square of the Senate, there is a stone pillar in the winter guest square to commemorate the victory over Napoleon; the largest in the world One of the museums of the Hermitage Museum. In addition, the protagonist of the October Revolution, the protagonist Aphrodite, the strange white nights of St. Petersburg, and the ballet of the Maria Troupe have also become tourist cards for St. Petersburg.
3. "Golden Ring" combination Russia opened a tourist route called "Golden Ring" in 1971, passing through five states including Moscow State, Yaroslavl, and Kostroma. Hundreds of thousands of Russian and foreign tourists travel on this route every year. This line combines landscapes, humanities and natural beauty, and is an excellent route to understand the history, culture and traditions of the Russian people.
On the “Golden Ring” route there is the famous Sergei Sanctuary; there is a large Rostov with a complete collection of ancient buildings; there is the important town of Yaroslav on the Volga River, which is the first theater in Russia. Birthplace; in Suzdalli, a town of only 50,000 people, there are 33 churches, 5 monasteries and 17 bell towers; there are also settlements that condense the essence of Russian history and culture, such as 60 km from Moscow. The Abramsevo House is closely related to the creation of Gogol and Turgenev.
4. Hunting Tourism The Russian government attaches great importance to the development of hunting tourism and hopes that it can become a source of national income. At present, Russia has 1 million wild deer, 500,000 elk, 100,000 wild boars and 3.7 million hectares of hunting land.
5. Distinctive educational tourism Russia is a country that focuses on education. Its tourism industry also attaches great importance to the development of educational-themed tourism projects. Thanks to the government's encouragement and support, Russia's tourism companies specializing in education and tourism at home and abroad have soared from more than 10 to more than 100 in recent years.
Among the many educational tourism projects in Russia, language education is the most popular. With the reform and opening up of Russia, more and more people are learning English, German, French and other Western languages. Most of them have no chance to go abroad for further studies. Many travel companies have invited foreign language teachers to some famous tourist destinations in Russia, where they set up special foreign language education bases, so that people who are unable to participate in foreign language tourism abroad can learn from these places while learning foreign languages. excellent results. In addition, some tourism companies have cooperated with some universities in Russia to set up language education and tourism projects, specifically attracting foreigners to travel to Russia and studying Russian language and literature.
The tourism company also cooperates with the school to organize Chinese students to participate in specialized educational tours such as history, literature, patriotism, etc. according to some of the contents specified in the national education syllabus, usually for one to four weeks, and live in the Soviet period. The construction of youth vacation bases or summer camps, transportation, accommodation, visit tickets and insurance costs total 60 to 300 US dollars.
Third, the status quo of Chinese citizens traveling to Russia Although the true sense of travel to Russia has just begun, but as on the eve of the opening of European travel, business travel to Russia has existed in some provinces and cities in China for many years. According to a tourist from Guangdong Province, the route to the Russian business group is divided into a joint tour line and a special line tour. The joint tour is for Russia and the four Nordic countries. The time is longer than 10 days. The tour is mainly for Russia. about. Russia is a high-priced line. At present, the special line tour is about 10,000 yuan, and the line with the Nordic tour is about 20,000 yuan.
Corresponding to this situation, according to relevant parties in Moscow, in recent years, China has become one of the important tourist sources of tourism in Moscow and Russia. Each year, nearly 1 million people enter Russia, and their rankings account for Moscow's inbound tourism. 4th place and 10th place in Russia's inbound tour. To this end, the Moscow city government attaches great importance to the development of the Chinese market, and the development of the Chinese market has been placed in an important position in the 10-year development plan for Moscow's urban tourism. St. Petersburg is similar to Moscow, except that the number of Chinese tourists is slightly less than that of Moscow. The Russian side believes that with the formal implementation of the visa-free policy, the number of Chinese citizens visiting Russia will exceed 1 million in 2006.
According to Russian estimates, each Chinese tourist currently spends about $800-1200 in Russia.
Through investigation, we believe that Russian tourism enterprises, especially travel agencies, attach more importance to the Chinese market. In order to do a good job in the reception of Chinese tourists, Russia established the “World Without Borders” visa-free travel association as early as 2003. The association consists of a tourism company specializing in Chinese tourists, with members from Moscow, St. Petersburg, Irkutsk, Khabarovsk, Chita and other cities where Chinese tourists are the most visited. The association, together with Russian insurance companies, recently opened a Chinese tourist call in Russia to provide Chinese language consultation services to Chinese tourists.
Fourth, the main problems facing the Russian tourism destination market Tourism reception infrastructure needs to be updated and developed.
Although Russia has a wealth of tourism resources, it currently lacks the ability to receive large numbers of tourists to travel to Russia, highlighting the lack of tourist accommodation facilities that meet the requirements of tourists. It is understood that there are currently less than 10,000 types of reception units in Russia, including more than 4,000 tourist hotels, and the rest are boarding hotels and nursing homes. Among the more than 4,000 hotels, only one-third of the international hotel star rating standards are met. In particular, the three-star hotels that many tourists are happy to choose are currently lacking. Taking St. Petersburg, the second largest city in Russia, as an example, the city currently has only about 2,000 guest rooms, and the actual tourist season has been as high as 30,000 or so. The tension of the hotel is evident.
Security issues are of concern.
Today, when security issues have become the focus of attention around the world, the long-standing inconsistency of Chechnya and the poor social security issues have seriously affected Russia’s overall image and become one of the biggest concerns of foreign tourists visiting Russia. It is a legend that Chinese tourists have been robbed in Russia, which has deepened the Chinese people’s doubts about traveling to Russia. On the occasion of the return of the delegation, the China International Travel Service Headquarters organized the first mission to Russia after the visa-free, and there was an incident in which the members were robbed. This undoubtedly poured a cold water on the Russian tourism industry, which is intended to attract more Chinese tourists. How to take effective measures to ensure the safety of Chinese tourists has become a problem that needs to be resolved quickly by relevant Russian parties.
The Russian government’s publicity investment in tourism needs to be further increased.
Due to the domestic economic reasons and the level of awareness of the tourism industry, the Russian government’s investment in tourism is currently low, and tourism agencies lack sufficient funds to promote and promote overseas, so that at many foreign tourism exhibitions, Russian booths The decoration is too simple and unattractive. According to reports, in 2003, the Russian Tourism Bureau received only $140,000 in publicity and promotion budget from the government each year, which is obviously far from meeting the needs. In the past two years, the cost of publicity has increased year by year, but for a large country with abundant tourism resources, the problem of insufficient publicity investment is still very obvious.
Russian Chinese tour guides and Chinese environment are lacking.
Mainly in two aspects, one is the lack of excellent Chinese tour guides. We have a relatively intuitive experience: it is reasonable to say that the tour guides of the reception group should be the best tour guides selected by the Russians, but the professionalism and Chinese standard of the tour guides are still unsatisfactory, especially due to Its lack of experience has caused the delegation to fail to rush to the airport on time, thus delaying the flight; second, the lack of Chinese signs, municipal roads, shopping facilities and places, commodity descriptions, exchange agencies, etc. are generally not Chinese, and Chinese tourists It is also generally not Russian and English, so it is often difficult to move in Russia, which also affects the consumption behavior of Chinese tourists in Russia.
V. Suggestions for the development of Chinese citizens' travel to Russia suggest that the National Tourism Administration should give full play to the role of the National Tourism Administration's office in Moscow on security issues and use the power of the embassy to strengthen pressure on the Russian side and timely The other party communicated information and urged Russia to take effective measures to ensure the safety of Chinese tourists. In the current situation that Russia's security situation has not improved significantly, the Moscow office can draft the travel safety precautions and emergency handling procedures for Russia, and the domestic tourism bureau will officially issue the outbound tour groups of the provinces and cities. In doing so, it will increase the awareness of the safety and self-protection of Chinese tourists and travel agencies. On the other hand, it will also objectively counteract the Russian development of the Chinese source market, thus further forcing Russia to solve the security faced by Chinese tourists as soon as possible. problem.
Both China and Russia should strengthen their promotion and promotion of Russian tourism. The Russian side should establish the overall image of Russia in China through various propaganda methods as soon as possible. The Chinese travel agency can adopt a more targeted propaganda strategy for tourists of different ages, not only to develop the nostalgic tourism of middle-aged and elderly people, but also to launch new military tourism, hunting tourism and even space tourism and other special tourism products. To cultivate the interest of young people and high-income groups in Russia.
It is recommended that the National Tourism Administration seize the opportunity for the two countries to formally implement visa exemption and work together with Russia to further standardize the Chinese tourist group's entry and exit procedures in Russia, and introduce it into the norm of development from the beginning to avoid the influence of various human factors. Avoid repeating the mistakes of the vicious circle of the Southeast Asian market.
The Russian side should, in light of its own situation, formulate preferential measures to attract powerful Chinese enterprises to invest, thereby increasing capital investment, vigorously updating and developing tourist facilities such as star-rated hotels, and fundamentally solving the number and quality of star-rated hotels. insufficient.
Regarding the lack of Chinese-speaking guides and the Chinese environment in Russia, as a fast-growing source of tourists, China has reason to ask Russia to improve the Chinese environment. At the same time, it also has the obligation to urge Russia to strengthen the training of Chinese-speaking guides. The tourism departments of the two countries should conduct special consultations on this, and they can cooperate in personnel training and other aspects, and work together to create a good Chinese environment for Chinese tourists. Writing: Lin Liang, Zhou Chunyang
recommended article
- Going to the "one district, three counties (cities)" non-public party building test
- Some new artificial tourism inspection reports in Beijing
- Meishan Commercial Real Estate Development Campaign Investigation Report
- Fujian Provincial Party Construction Work Investigation Report
- Northeast Education Investigation Report
- Report on the investigation of rural tourism in northern Fujian and southern Fujian
- Wanxiang, Huali, Wahaha and other enterprises
- Go to Nanchang, Shanggao, Xiangdong, Guangfeng, Yushan
- US Tourism Inquiry Center inspection report
- Investigation report of private enterprises in Zhejiang Province
- Ministry of Civil Affairs visited the German community construction training group
- Investigation report on new rural construction
popular articles
- Xinjiang Jiwu Project Investigation Report
- What I said to my father 2019
- Study report on the study in the six cities of Zhenjiang and Changzhou—
- Legal maxim
- Not afraid of failure
- Good sentence excerpt 2019
- Motivate employees
- Hyun dance family impression sentence
- Weibo's famous sayings
- Respect the teacher's famous words
- Space mood phrase
- Blessing phrase
- Investigation Report on the Development of Red Tourism in Jiangxi Province
- Philosophical words 2019
- Australia, New Zealand Tourism Study Report
- Department-level cadre trial period inspection work materials
- Branch inspection on the issue of xxx comrades turning positive
- Non-mainstream sentence 2019
- Encourage words 2019
- Life motto
- Parental love
- School study report
- Relieved words
- Gansu Basic Education Project Investigation Report
- Hong Kong Garbage Collection Station and Equipment Investigation Report
- 2014 motivational phrase
- Grateful mother's words
- Spring Festival blessing
- Investigation Report on the Management of High-rise Buildings in the United States
- Distressed sentence 2019