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Travel report on trip to Europe



Travel report on trip to Europe



On April 18, 2004 - April 29, 2004, the Hangzhou Convention and Exhibition Industry Association delegation visited Western Europe, France, Germany, Italy, the Netherlands, Belgium, Austria, Luxembourg, and Monaco to investigate the development of tourism and convention industry. situation. The area visited this time is one of the most developed regions in the world for tourism and conventions. The situation report will now be as follows:



I. Delegation composition and itinerary



The inspection was led by Li Shuilin, deputy secretary-general of the Municipal Association of Exhibition Industry. Members include Shen Huafeng, director of Xiaoxiang Chengxiang Sub-district Office, Guo Wei, deputy director of Xianghu Tourism Resort, and Fang Wei, general manager of Zhejiang Zhongqi Exhibition Co., Ltd., Zhejiang Exhibition Hall. Yu Xuhua, deputy director, Chai Qiuying, department manager of Hangzhou Advertising Exhibition Co., Ltd., and Yebo, who is planning the outreach department of Xibo Office, have a total of seven people.



On April 23, the delegation visited the Hannover Messe in Germany and listened to the introduction of the Deutsche MesseAG senior vice president Puze about the Hanover exhibition; on April 28th, visited the Acroplis exhibition center in Nice, France, and listened to the president Codro's exhibition. Introduction of the operation mode of the center; listen to the introduction of the idea of ​​Nice Tourism Development Director of the Nice Tourism and Conference Bureau. During the visit, the delegation also conducted on-the-spot understanding of the development of urban leisure tourism.



Second, the results of official exchanges



1. Access is valued. In Hanover and Nice, we conducted official business exchanges with the heads of local convention and exhibition institutions to understand the development of the exhibition industry. Our visit is highly valued. In Hanover, Deutsche Messe AG, Mr. Pu Ze, who is in charge of foreign business, establishing contacts with foreign companies and managing subsidiaries, personally introduced us to the operation of Deutsche MesseAG and the basic structure of the Hanover Pavilion; Nice, Mr. Cordero, President of the Acroplis Convention and Exhibition Center, introduced us to the operation mode of the Convention and Exhibition Center. The Director of the Nice Tourism and Conference Bureau, Mao Haile, introduced us to the development and tourism of Nice. The Vice Mayor of Nice also made a special banquet. We are.



2. The benefits of the convention and exhibition industry are reflected in the comprehensive benefits of the society, and the government should give active support. Hannover is a small German town known for its exhibitions. The government attaches great importance to the municipal facilities and services of the exhibition venues, providing protection in terms of transportation and safety. Similarly, the exhibition industry also brings comprehensive benefits to the city. According to estimates by Deutsche Messe AG, Hannover's exhibitions can add 18,000 jobs per year to the city, an increase of 1.3 to 150 million euros in production, and an increase of 0.7 in circulation. A purchase of 0.8 billion euros. Deutsche MesseAG's assets are state-owned, but the government does not participate in the company's operations and management, but acts as a supporter and collaborator. Most of Nice's exhibitions are held at the Acroplis Convention and Exhibition Center. The benefits brought by the convention and exhibition industry to the city are comprehensive. For example, Nice's aviation industry and hotel industry are highly developed, which directly benefits from the operation of the exhibition center. Currently, Nice hotel rooms. The number is second only to Paris, and the airport is second only to Paris, ranking second in France. In addition, the Acroplis Convention Center has also played a huge role in promoting culture. The Acroplis Convention Center is run by an association. So what are the benefits of the members of the Acroplis Association? Their benefits are reflected in the cooperation with the Acroplis Convention and Exhibition Center. For example, the hotel offers rooms for the Acroplis Convention Center, while the Acroplis Convention Center attracts customers.



3. The construction of the venue must be advanced and practical. Hannover Deutsche Messe AG is actually a venue company with a large scale. The building area is 1 million square meters, of which, it can be used for the exhibition area of ​​497,000 square meters, ranking first in the world, with a total of 27 exhibition halls. The architecture of the exhibition hall varies, but it emphasizes its practicality and modernity. Communication, water, electricity, pressure paths and other services can be provided at any position in the exhibition hall. Convenient transportation equipment and barrier-free access can transport exhibits to the exhibition hall. Any location. Considering that some exhibitions are suitable for outdoor events, the venues also have open-air exhibition halls, but they are also covered to protect the exhibition from the weather. The venue's supporting services are also very complete, with a business center, information center, news center, exhibition center, administrative center, restaurant, post office, bank, shop, hotel, the entire venue has 48,000 parking spaces. In the exhibition hall, we saw that the various signs and signs such as fast food supply, entrances and exits, toilets were made very large, and the suspension was very eye-catching. It was said that customers can send them directly to the exhibition hall by special conveyors in the special parking lot; in addition, venues and airports, trains Stations are very convenient to travel back and forth.



4. The success of the exhibition operation lies in efficient organization management and responsibility to customers. The main business of Deutsche MesseAG is to hold exhibitions. It hosts five important exhibitions each year, three of which are held in Hanover and the other two in other countries. In addition, the company also has a special small exhibition department, which is responsible for the preparation of other exhibitions. The company has a total of 794 managers and achieved operating income of 268 million euros in 2002. The company has agents or agents in 62 countries around the world. In China, the company has established the Pudong Convention and Exhibition Center in cooperation with Shanghai, and is also the agency of the company in China.



Throughout the exhibition organization, Deutsche MesseAG attaches great importance to the statistics of the exhibition materials, including the number of exhibitors and the composition of the country and abroad, the number of visitors, the composition at home and abroad, and the exhibition area. They define the international and domestic exhibitors and visitors very strictly. They are confirmed by the place where the application form is sent. For example, Xinli and Panasonic have companies in Germany. If such companies come to the exhibition, they are also considered domestic customers. Deutsche MesseAG believes that it is necessary to provide them with serious and accurate statistics when they are responsible for their customers. In addition, Deutsche MesseAG provides customers with meticulous and user-friendly services. At the hotel desk where we stayed, we saw a large number of exhibition materials and venue maps of the industrial exhibition. As we know, these promotional materials have the basic design concept provided by Deutsche MesseAG, commissioned by professional companies to design and produce, and the distribution is passed. Various cooperative associations are coming.



Mr. Codro, President of the Acroplis Convention and Exhibition Center in Nice, introduced the operation and management model of the Acroplis Convention and Exhibition Center. The business of Acroplis Convention and Exhibition Center is divided into two parts, one is to undertake business conferences and exhibitions, and the other is to undertake meetings of all levels of the municipal government. The Acroplis Convention and Exhibition Center was built by the government. The completed operation management was generated through tendering, and the Acroplis Association obtained management rights through bidding. The key to its success lies in its business philosophy of freely or preferentially accepting various meetings of the municipal government. At the same time, it actively recruits various commercial exhibitions, subsidizes public welfare conference expenses with profitable exhibition income, and makes the operation and maintenance of the exhibition center be benign. Loop. The Acroplis Association itself is made up of leading figures from all walks of life, such as hospitality, aviation, construction, law, and medical. Mr. Codro himself is a leader in the hospitality industry and they are not paid at the Acroplis Convention and Exhibition Centre. Now, the Acroplis Association is more like a renter of the exhibition venue, while the government is the owner and does not interfere with the specific operation of the venue. The rent is relatively low, but at the same time the Acroplis Association promises free or preferential accommodation to host various conferences of the city government and various exhibitions hosted by the municipal government.



5. Tourism is a potential industry, and it is time to develop leisure. The function of the Nice Conference and Tourism Bureau is to promote the development of tourism in Nice, but its management model is very special. The Director, Mr. Mao Haile, told us that the Conference and Tourism Bureau is a public institution, but it is not a department of the municipal government. The municipal government budget is 10 million euros per year, which is equivalent to 55% of all expenditures. The rest depends on market operations to make up for it. The Conference and Tourism Bureau has 62 employees, 61 of whom are equivalent to civil servants, and he is employed by the municipal government, which is equivalent to the nature of private enterprise employees. About 60 years ago, the Conference and Tourism Bureau, like the China Tourism Bureau, was part of the government and was funded by the government. From this point of view, the Nice Conference and Tourism Bureau has become a business unit similar to ours.



Nice tourism has now reached a critical moment from quantitative change to qualitative change, which is what we call the upgrade of tourism structure. Because Nice's airports, railways, and ports are saturated, the pursuit of an increase in tourist numbers is meaningless. Therefore, they hope to increase the proportion of business tourists to promote the overall increase in tourism revenue. Mr. Mao Haile is very optimistic about the development potential of the tourism industry. He said that in the past 25 years, except for the September 11th incident and the SARS incident, which caused a small decline in tourism revenue in the past year, other years showed an upward trend. This year, global tourism revenue will reach 500 billion US dollars, which is the world's number one industry. It does not rise and fall like a stock, but as a whole. Therefore, Nice attaches great importance to the development of the tourism industry. This kind of emphasis on performance is based on the classification analysis of tourist sources; the second is to formulate tourism marketing plans and implementation; the third is to rely on high-tech means to enhance the service to passengers.



Mr. Marui, the deputy mayor of Nice, was welcoming us. We introduced him to Hangzhou West Expo and 2006 Hangzhou World Leisure Expo, and invited Nice to participate in the leisure fair. Mayor Mayor said happily: Hangzhou and Nice are sister cities. We support Hangzhou's development of the convention and exhibition industry. The right to host the leisure fair is the glory of Hangzhou. If necessary, we are very happy to participate.



Third, some thoughts



1. Leisure should be based on a good living condition. We are impressed by the leisure life of Europeans. People separate working hours from their own time. They think that private time is sacred and inviolable. Most of the shops are closed on Sundays, and they are on time every night at 7:00 pm; when we arrived in Paris, it was during the European Easter holiday, accompanied by two weeks of Easter holidays, many people went out on vacation, so the city was very empty The store rarely opens the door, and most of the visitors are foreign tourists. In addition to statutory holidays, staff members have a fixed paid vacation time. European private time is mostly used for family gatherings, sightseeing tours, leisure and fitness. We can often see people driving a car from one city to another; some people drive a car, drag a yacht, to the beach or the lake; in the service area of ​​the expressway, you will see several families accompanying each other; Some people are camping on the side of the road, drinking coffee arbitrarily; some people are fishing under the trees under the river; people are running, cycling or riding on the green avenues around the village; people in groups are eating in the sun Lunch; there are children in the Civic Square who are playing, not knowing whether they are spontaneous or organized bands, the housewives are walking leisurely with a stroller; the people in the bar talk about the topics of interest while enjoying the game and the wine. We didn't go deep into their lives, but what we saw was a kind of leisure and good living. Hangzhou is now taking advantage of the World Leisure Expo to create the “Oriental Leisure Capital”. Leisure is a state of relaxation and pleasure for people. It requires a certain material foundation. This foundation should include: guaranteed, compared More private time; more abundant material life and good expectations for the future; a beautiful environment and a casual atmosphere.



2. The city's characteristics and industrial foundation are the foundation of the city. The Luxembourg and Monaco we traveled through are two very small countries, but they use geography and policy advantages to develop the financial industry and the gaming industry, and improve related supporting services and establish their own industrial characteristics. The cultural heritage of Paris, the exhibitions in Hannover, Munich, the canyons of Luxembourg, the canals of Amsterdam, the glass crafts of Venice, the Côte d'Azur in Nice, and the film city of Cannes make themselves famous and have a place in the competition of world cities. Mr. Mao Haile, the director of the Conference and Tourism Bureau of Nice, came to Hangzhou 30 years ago. He said that Hangzhou is a city with historical and cultural characteristics. The development of tourism is not based on modernization, but on the advantage of people without my own advantages. Modernization is the result of economic development. It is not what people want to see. Only those things that people cannot see and appreciate elsewhere are attractive highlights. The city must be invincible by its characteristics, and Hangzhou. The history and culture need to be cherished and protected.



3. The development of the economy must be consistent with the protection of environmental protection and cultural heritage. The area we visited this time was highly developed economically. We have seen that their environmental protection and cultural heritage protection are obviously better than ours. On the road between the cities, along the way, a forest, large chunks of pasture grass, villages nestled between the blue sky and the green trees, we barely see the bare soil, make people feel happy; Luxembourg has a well-preserved canyon landscape, The fairytale castles in the jungles of the Austrian border, the tourists and pigeons of Venice Island, and the Olympic Sports Center Park in Munich all tell us the efforts and achievements of the local government in environmental protection and the preservation of cultural heritage. Especially in Paris, the treasures of the Louvre have experienced centuries of vicissitudes, still dazzling; the Eiffel Tower, Notre Dame, Versailles are still tall and straight; the Seine River is clear; the Arc de Triomphe is still faint Think of the French Empire in the Napoleonic era. In the period of economic development, abandoning the protection of the environment and the protection of history and culture is undoubtedly a short-sightedness, which will surely hollow out the foundation of a city, a region, and even a country. Therefore, when we vigorously develop the economy, it is really necessary to put forward the concept of "sustainable development".



4. Actively utilize the advanced achievements of human civilization. I have to admit that there are gaps in the comparison with developed countries; even in some aspects of social morality, there are places that we can borrow. During the inspection, we traveled more than 4,000 kilometers through highways, mostly highways. From Austria to Italy, you need to cross the Alps and pass through many tunnels. The thoughtful design and construction quality of these highways and tunnels are all admirable. Accompanying us, the highway transportation network has covered all of Western Europe. Many of the highways and tunnels were built in the 1970s, and we didn't even know what the highway was in the 70s. Nice exhibition center venues have been 50 years old, but still not outdated; Hanover's venues were built by the British after the end of World War II, although they have been continuously revised, but the overall design has been used. In the farms on both sides of the inter-city road, we can hardly see the peasant labor, mechanized production has greatly improved the per capita output value of the peasants; the ecological farms are full of green, almost can be used as sightseeing spots; environmental protection and economic development maintain mutual coordination Unification; in the city, cars will be politely stopped in front of the crosswalk, politely let people go first. The Palace of Versailles and the Forbidden City are the same as the Imperial Palace. The biggest difference between the two palaces is that the former is open and there is no wall; the latter is closed and has a high wall. The Qing dynasty was self-respecting and self-respecting, and the result was far behind by the Western powers; reform and opening up allowed us to truly understand the world and began to bury our heads and chasing after the country became stronger. In front of the Palace of Versailles, we have more deeply felt the courage and practical significance of Comrade Deng Xiaoping's "boldly absorb and borrow all the achievements of civilization created by human society."



5. Overseas Chinese are in the heart of the motherland. We visited eight European countries, hotels for accommodation, restaurants for dining, and places to visit. Chinese people are constantly coming. The hotel owner who has settled overseas for many years said that the Chinese officials were only receiving officials. Now, there are many ordinary people. We Chinese are indeed rich, and this is our glory. The Chinese are capable and willing to work. In foreign countries, there are people who are begging for a living. But there are no Chinese people. Whether Chinese people work in stalls or restaurants, they all rely on hard work to support themselves. This is also our Chinese. proud. A hotel owner who moved from Hong Kong to France said that Hong Kong has returned, how good it is! In the past, the British people in Hong Kong, Hong Kong people have the right to speak? Now that I have returned, I have managed it. On the contrary, several people say that they are undemocratic. I really don’t know what they think. We are overseas and we can see very clearly. Now it is Hong Kong people who are the masters of the country and say that it is not as democratic as before. That is not true! Although we are abroad, we have always cared about the motherland and watched Chinese news every day. The motherland is strong, and our waist is also quite a lot. Now, the British are also biased against the Chinese; the United States always accuses us of human rights, that is because our strength is not enough, I hope that our motherland is getting richer and stronger, relying on strength to win the respect of others!

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