Summary of sales work of electronics companies in 2019
First of all, let me summarize the deficiencies in some aspects of the company that I have seen in XX. It is my personal opinion. It is slightly naive. If there is anything wrong, please forgive me.
1. Dealers influence our sales for profit
2, the impact of price difference on the terminal zero point on sales
3. Advertising disadvantages.
In my work, I gradually learned that the dealers had to withhold the policy in order to win high profits, and gave up the two batches directly to the three batches, and the dealers themselves did not have the ability to fully distribute the goods to the terminal. As a result, the dealers were relaxed and the work was done. Less and more money, but our terminal market is lost, the dealers used their interests to exchange their own economic income, and the company believes that this situation is not a minority! This is sometimes the second batch of empty positions instead of We are willing to accept the goods, pick up the cheap goods and even prefer to do other products. If not corrected, our market share will not be improved, affecting our competitive advantage. Therefore, we must seriously investigate and immediately take measures to re-build the second batch of networks to remove the goods. If the dealer is unwilling to implement it, he can clearly tell him that we will open more open accounts and not be responsible for its inventory. Since it harms our interests, we certainly will not consider taking care of its interests.
Formulate a reasonable price difference strategy and mobilize the sales enthusiasm of dealers at all levels. At present, our mainstream products are relatively high in consumers. For example, pure water and milk beverages are the first brands, but the sales have been caused by sales in various years. The lack of price difference and loss of enthusiasm affect sales, leading to the tendency of other companies' products to rush to catch up with us. For example, if the products like our company's 1-5 yuan are used for the products operated by our salesmen, the terminal will give them a maximum profit of only 1 yuan. If such products are not sold by the boss of the products. We don't sell the best sellers of other companies? For their own benefit, their choices are visible. Therefore, the individual feels that it is necessary to pay attention to the price difference and rationalize the price difference. It is that some new products and non-selling products that have just started to give the terminal zero flexibility in price difference.
Personally, I feel that Master Kong is very good at their Kangshui sales and has quite sufficient flexibility. If we have such a strategy when we have new products, our salesmen have the confidence to eliminate them in just a few months. Similar competitors in this area. Give the price a part of the flexibility, although this statement may make the company's leaders feel that we are losing their own interests in the price reduction, in fact, otherwise: we can take the same way to open the fare to sell more popular products with less new products or even slow-moving products. Series of measures. Such new and old products are combined to sell at the terminal in a multi-tasking and old-fashioned manner. Giving a certain price difference of zero will not only improve their enthusiasm but also increase our sales and bring benefits. It can mobilize the enthusiasm of dealers and second batches of merchants.
Compared with our first competitor, Master Kong, the advertising is not in place, resulting in a decline in the brand base, the expansion of new products, and the decline in sales of old products, which have been eaten up and will be even more difficult in the future. Of course, for us, the work is mainly posted on pop, and the real advertisement is not the scope of our salesman's discussion. However, the effect of advertising on the stretch of sales is really incalculable. For example, the media, the body, the billboards, the store signs and other series of vehicles that show our products are inferior to the first competitors.
Next, summarize the shortcomings of last year:
The first is the attitude of work. Every day, I just want to complete the company's tasks. Without my own personal breakthroughs, my work enthusiasm has not started.
Then there is the working method. Sometimes there are many ways to avoid unnecessary troubles, and even improve your work efficiency to change some results. Unfortunately, due to experience, I didn't realize that I was awakened afterwards. I believe that I will handle the same kind of things in the future work.
1. Dealers influence our sales for profit
2, the impact of price difference on the terminal zero point on sales
3. Advertising disadvantages.
In my work, I gradually learned that the dealers had to withhold the policy in order to win high profits, and gave up the two batches directly to the three batches, and the dealers themselves did not have the ability to fully distribute the goods to the terminal. As a result, the dealers were relaxed and the work was done. Less and more money, but our terminal market is lost, the dealers used their interests to exchange their own economic income, and the company believes that this situation is not a minority! This is sometimes the second batch of empty positions instead of We are willing to accept the goods, pick up the cheap goods and even prefer to do other products. If not corrected, our market share will not be improved, affecting our competitive advantage. Therefore, we must seriously investigate and immediately take measures to re-build the second batch of networks to remove the goods. If the dealer is unwilling to implement it, he can clearly tell him that we will open more open accounts and not be responsible for its inventory. Since it harms our interests, we certainly will not consider taking care of its interests.
Formulate a reasonable price difference strategy and mobilize the sales enthusiasm of dealers at all levels. At present, our mainstream products are relatively high in consumers. For example, pure water and milk beverages are the first brands, but the sales have been caused by sales in various years. The lack of price difference and loss of enthusiasm affect sales, leading to the tendency of other companies' products to rush to catch up with us. For example, if the products like our company's 1-5 yuan are used for the products operated by our salesmen, the terminal will give them a maximum profit of only 1 yuan. If such products are not sold by the boss of the products. We don't sell the best sellers of other companies? For their own benefit, their choices are visible. Therefore, the individual feels that it is necessary to pay attention to the price difference and rationalize the price difference. It is that some new products and non-selling products that have just started to give the terminal zero flexibility in price difference.
Personally, I feel that Master Kong is very good at their Kangshui sales and has quite sufficient flexibility. If we have such a strategy when we have new products, our salesmen have the confidence to eliminate them in just a few months. Similar competitors in this area. Give the price a part of the flexibility, although this statement may make the company's leaders feel that we are losing their own interests in the price reduction, in fact, otherwise: we can take the same way to open the fare to sell more popular products with less new products or even slow-moving products. Series of measures. Such new and old products are combined to sell at the terminal in a multi-tasking and old-fashioned manner. Giving a certain price difference of zero will not only improve their enthusiasm but also increase our sales and bring benefits. It can mobilize the enthusiasm of dealers and second batches of merchants.
Compared with our first competitor, Master Kong, the advertising is not in place, resulting in a decline in the brand base, the expansion of new products, and the decline in sales of old products, which have been eaten up and will be even more difficult in the future. Of course, for us, the work is mainly posted on pop, and the real advertisement is not the scope of our salesman's discussion. However, the effect of advertising on the stretch of sales is really incalculable. For example, the media, the body, the billboards, the store signs and other series of vehicles that show our products are inferior to the first competitors.
Next, summarize the shortcomings of last year:
The first is the attitude of work. Every day, I just want to complete the company's tasks. Without my own personal breakthroughs, my work enthusiasm has not started.
Then there is the working method. Sometimes there are many ways to avoid unnecessary troubles, and even improve your work efficiency to change some results. Unfortunately, due to experience, I didn't realize that I was awakened afterwards. I believe that I will handle the same kind of things in the future work.
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