Summary of sales work in the first half of the year

First half sales summary

In the first half of the year, under the leadership and support of the company's leaders, under the guidance and help of Ma's manager, based on his job, he did his duty, and worked hard. In the first half of XX, he completed sales of 25,12,235 yuan, sold 1,740 single machines, and sold 5 small units. , completed 109% of the annual sales task, the return rate of goods was 99.75%, the sales volume and payment increased by 73% compared with the same period of last year, the small loader achieved zero breakthrough, and now the experience and experience of sales work in the past six months as follows:

First, earnestly implement job responsibilities and conscientiously perform their duties

As a sales clerk, his job responsibilities are:

1. Do everything possible to complete regional sales tasks and promptly return the purchase price;

2. Strive to complete the various requirements in the sales management approach;

3. Actively and extensively collect market information and timely organize monthly reporting leaders;

4. Strictly abide by the factory rules and regulations and various rules and regulations;

5. Have a high professionalism and a high sense of ownership for the work;

6. Complete other tasks assigned by the leadership.

Job responsibilities are the work requirements of employees, and they are also a measure of the quality of work of employees. Since they have been engaged in business work, they have always taken job responsibilities as the standard of action, starting from the point of work, strictly in accordance with the terms of the duties. My own behavior, in the past few years, in the business work, first of all, I can start from the product knowledge, carefully analyze the market information while understanding the technical knowledge and formulate marketing plans in a timely manner, and secondly, I often communicate with other salesmen, communicate diligently, analyze Market conditions, existing problems and solutions to seek common improvement. In the daily affairs work, after receiving the task arranged by the leader, he actively started to complete the task on time on the premise of ensuring the quality of the work.

Second, clear tasks, actively and actively work

At work, I always understand that I am serving the company for the service of the dealer to serve the users. As long as the company does not harm the interests of the company, the dealers can make more money, whether it is internal or external work, and actively do the work for the leadership. More sloppy, not scornful, when accepting tasks, on the one hand, actively understand the leadership intentions and the standards and requirements that need to be met, and strive to complete ahead of the required time limit, on the other hand, actively consider and supplement; Doing a good relationship is not just a business relationship, but a personal relationship. Also have a good relationship with the secondary wholesalers, so that you can control the secondary wholesalers.

1. At the beginning of XX, through the competition, I obtained the position of Yuci market. The task was not increased by 20% last year. The task was arduous and the responsibility was great. Shanxi Jinbei Market is a small market. The local area is rich in coal, relying on resources to eat, not paying attention to it. Agriculture, due to severe climate drought, lack of water, mountains and hills are not planted, large-field tractors, hand-held tractor sales have not been high. Discuss with the dealer Han manager: still print the calendar and other souvenirs on the one hand to visit the old users, solve problems for the old users, let them turn to introduce, on the other hand, drive on the car with calendars, pictures, etc. to our product blank market development New wholesalers, after efforts, newly added 3 wholesalers in Zhangzhou, each with more than 50 sales. It also laid the foundation for the completion of the total task of XX.

2. The opportunity of government subsidy XX is the first year for the government to subsidize the purchase of hand-held tractors. After we got the message at the beginning of the year, we organized the information in time to participate in the selection of the Shanxi Agricultural Machinery Bureau. We worked together on our sh101-1 and sh111- 3 Two common models successfully entered the provincial government agricultural machinery purchase subsidy catalogue, but due to lack of experience, our quotation is too low, which makes the operation of the intermediate link difficult. In view of this, we have not lost the opportunity to communicate with the provincial bureaus and the county bureaus everywhere, and successfully subsidized nearly 400 sales, which is also the main reason for the completion of the tasks in the first half of the year.

In short, the completion of the tasks in the first half of the year was mainly achieved through unremitting efforts and continuous development of new markets.

Third, the correct treatment of after-sales service in a timely and proper solution

Sales is a long-term and gradual work, and even the best products can't be 100% non-existent, so the right after-sales service, depending on after-sales service, such as product sales are equally important and even worse, and must be handled with care. . In the process of product sales, the company strictly implements the sales service commitments in accordance with the factory, and solves the problems and opinions raised by the customers in a timely manner, and can not report the leaders and relevant departments until the customer is satisfied. In XX, my main focus was on market development, but I couldn't ignore the three-pack service. For this reason, we commissioned Han Manager and Cheng Master to help me complete the three-pack service, although the number of three-packs needed to be increased. A lot, there is no complaint.

Fourth, product market analysis

Although the market in Jinbei market is not large, but there are many brands, our product brand and quality have formed a reputation in the market, with a fixed user base. However, the biggest competitor we face is Weifang's small manufacturers, who have won customers at very low prices. Because the walking tractor is a mature product, its product quality is generally not problematic in the short-term and three-package period, especially It is the Jinbei area that is planted for one season in a year, and the frequency of use is low, so that dealers operate low-priced products for profit in order to compete in the market. Give us a certain threat. Thousands of miles of cattle sold about 100 units throughout Jinbei in XX, mainly due to government subsidies in the Jinzhong area. The Yangtze River only sold in Taigu and Zhangzhou, where we had previously smashed our business. This year, sales volume fell sharply. In particular, the sales volume in Ganzhou fell by one-third due to our entry into the county-level market. Imitate our small brands and the total sales volume is still quite a lot. Our anti-counterfeiting efforts are not enough.

V. Conception of market work in the second half of XX

Summarizing the work in the past six months, there are still many problems and deficiencies in my work. I need to learn from other salesmen and colleagues in my work methods and skills. In the second half of the year, my plan will learn from each other on the basis of summing up the work and losses. Several aspects of work:

According to regional sales and market changes, the plan will strive for the market in the Yangtze River in Zhangzhou, and at least enter a county-level market.

Continue to do the work of several county and district agricultural machinery directors who may subsidize the work of the hand-held tractor project, and strive to let them choose the Luohe brand.

Do a good job of propaganda, let "Luohe----China famous brand Chinese well-known trademarks exempt from inspection"

In order to actively cooperate with dealer sales, be a dealer's waiter.

While doing a good job in business, we plan to earnestly study business knowledge, skills and sales practices to improve our theoretical knowledge, and strive to continuously improve our overall quality and lay a human resource foundation for the redevelopment of enterprises.

Continue to learn the knowledge of construction machinery such as small loaders, investigate and analyze its market, and strive to sell 20 small units in the second half of the year.

The road is long and the road is long, I will go up and down. Under the wise leadership of the company and with the help of my colleagues, I believe that I will do better in the sales industry and tomorrow will be better!

Summary of employee sales in the first half of the year

The dark days of June have passed, regardless of the record, it has become history, but fortunately, this June I successfully completed the task, a good salesman is to sum up the day, the work of the month, Always alert yourself to spur yourself, and now make the following summary:

First, adjust the mentality: a, empty cup mentality, do not be proud of the performance in June, a new beginning in July, start from scratch, work hard to achieve greater progress, and create greater glory! b, seek truth from facts, although In June, I achieved a performance of 10,000 yuan, but I know for myself that luck accounts for a large proportion. People cannot always be smooth sailing. Therefore, we must guard against arrogance and arrogance, and we must not blindly set high standards for ourselves. Reasonable arrangements. c. Take a lot of guidance from leaders and colleagues, and change your bad temper. I can't change society. The only thing I can do is to change myself. I remember having such a saying: eat what you don't like and eat it, do what you don't want to do, and make it beautiful, get along with people you don't like, and get along very well. That's right. success.

Second, product market analysis: Universal website, it is a kind of online promotion method in terms of function, but her effect is obviously not as strong as Baidu, so for some big companies, they will not choose a universal website, even though Baidu is very competitive. Expensive, they think that the bidding can highlight the strength and status of the company. Even if it does not bring real economic benefits to the company, it will increase the visibility of the company to a certain extent. They are willing to spend money on Baidu, and the general website is also the most It’s just brand protection, so I’m targeting generic websites to small and medium-sized businesses. Although these companies also want to expand their propaganda through Baidu, but considering the cost, they will also be worried, even if they have a lot of complaints in the bidding, they hope that there is a product that can replace the bidding, can be uneasy click-through rate Fees, so it is a good time to recommend them to the universal website. Moreover, the competition among their peers is fierce. If you tell him about the registration status of the peers, he will have a dissatisfaction or follow the trend, so the chances of signing are also Will be correspondingly improved, there are some small companies, they are holding a try to see the mentality, register one or two words right to test, anyway, not expensive.

Third, the general URL analysis: direct; I like it, many customers like it, although he is input in the address bar, not some of the Baidu search box that customers want. But then ie8 has not become a mainstream browser, ie6, ie7 need to install plug-ins, the direct advantage is not so obvious. Outside the chain; in many portal-type websites, in the information ports of various places, I think that there are very few netizens who can visit the website by clicking the direct button of the universal website. In addition to Yahoo, the location of NetEase is quite conspicuous, other Click search volume is almost negligible. However, since a thing exists, it has the value of his existence. Moreover, there is also the backing of the Internet Information Center. The future of ie8 is paving the way, and the future of the universal website is still immeasurable.

Fourth, this month's summary: In June, I always felt very depressed. In the shadow of the first two weeks of immersion and frustration, the performance was naturally poor. The state improved slightly in the second half of the month. Relieving, slowly entering the state, and finally successfully completed the task in the last hour of the day after the completion of the day, is also gratifying.

V. July target: 5,000 yuan of the task amount, plan to complete the XX performance before the 15th and accumulate the intention customer for the second half of the month, and then complete the 3000 task in the next half of the month, of course, the performance is as much as possible, and this It is only a preliminary plan, and the specific implementation should be adjusted accordingly according to the actual situation.

Sales summary for the first half of the year

In the blink of an eye, the first half of 2019 has ended. In order to better carry out the work in the second half of the year, I will make a comprehensive and detailed summary of the work in the first half of the year. The purpose is to learn from the lessons and improve myself so that the work in the second half of the year will be improved. Well, complete the company's sales tasks and work.

First, the work completed in the first half of the year

1. Completion of sales indicators

In the first half of the year, under the cordial care and correct leadership of the company's leaders at all levels and the joint efforts of the dealers, the market completed sales of 1.57 million yuan, completed 52% of the annual plan of 3 million yuan, an increase of 126% over the same period last year. The return rate is 100%; the low-end wine accounts for 41% of the total sales, which is 5 percentage points lower than the same period of last year; the mid-range wine accounts for 28% of the total sales, which is 2% higher than the same period of last year; 31% of the amount, an increase of 3 percentage points over the same period last year.

2. Market management and market maintenance

According to the sales area and market wholesale price stipulated by the company, the dealers' delivery area and delivery price are controlled and supervised, and they are urged to implement the unified wholesale price, which eliminates the occurrence of low-priced dumping and dumping.

Through long-term exchange and guidance of various sales terminals, combined with the company's "cabinet cabinet" marketing strategy, a uniform price tag is placed at each terminal, so that the sales price of the product meets the company's guidance price. According to the company's requirements for the display of Shangchao, hotels and retail products, we will mobilize and assist the store to keep the products clean and tidy. At the storefront and counters, the terminals with clean and tidy products and many display products are labeled with counters, so that they can achieve the purpose of brand promotion by using terminal shelf resources.

3. Market development

In the first half of the year, there were 1 developer, 2 hotels and 13 terminals. The newly developed one is the largest shopping mall in Cheng County, and the products are all products of the 52° series; the two hotels are ** Grand Hotel and ** Grand Hotel, among which ** Grand Hotel The products are 52° four-star, five-star, and eighteen years. The products on the ** hotel are two to five stars and puree in the 42° series. There are 4 newly developed retail terminal areas and 9 townships. The products are mainly concentrated in the middle and low-end product areas, and most of them are 42° series products.

4, brand promotion, promotion

In order to raise consumers' awareness of “** wine”, establish a brand image, and further establish consumer brand loyalty, according to the company's unified publicity label, in areas with high traffic, high ratings and good business. The sales department contacted and assisted the advertising company to produce 35 kinds of advertising billboards, including 29 tobacco and liquor outlets and restaurants, and 6 other forms of billboards.

5, sales data management

According to the unified requirements of the company at the beginning of the year, we have improved all kinds of sales data management work, established dealers to pull the goods account and dealer sales statistics, and timely submit sales weekly reports, sales monthly reports and monthly demand items, all kinds of Sales data files are stored in both paper and electronic formats. The sales situation in 2019 is summarized and analyzed according to the dealers and individual items, making the monthly demand plan more objective and accurate. At the end of each month, this month and the accumulated sales situation are summarized and analyzed from the aspects of dealers, single products, product structure, etc., in order to more accurately and objectively reflect the market situation and guide future sales.

Second, the second half of the work plan

Despite a lot of work in the first half of the year, due to my short sales time and lack of knowledge, experience and skills in marketing, some aspects of the work are not in place. In view of this, I am prepared to start from the following aspects in the work in the second half of the year, improve my business ability as soon as possible, do all the work, ensure the completion of the sales task of 3 million yuan, and strive for 3.5 million yuan.

1. Study hard and improve business water products

The first is to take time to learn the marketing knowledge through various channels, learn some successful marketing cases and cutting-edge marketing methods, so that their marketing work has certain knowledge support. The second is to frequently consult, communicate and learn from company leaders, regional businesses and other industry marketing personnel in the market, so that they have a substantial improvement in terms of business level, market operation and grasp to interpersonal communication.