Summary of liquor sales work

Summary of liquor sales work

First, the work completed in the first half of the year

1. Completion of sales indicators

In the first half of the year, under the cordial care and correct leadership of the company's leaders at all levels and the joint efforts of the dealers, the market completed sales of 1.57 million yuan, completed 52% of the annual plan of 3 million yuan, an increase of 126% over the same period last year. The return rate is 100%; the low-end wine accounts for 41% of the total sales, which is 5 percentage points lower than the same period of last year; the mid-range wine accounts for 28% of the total sales, which is 2% higher than the same period of last year; 31% of the amount, an increase of 3 percentage points over the same period last year.

2. Market management and market maintenance

According to the sales area and market wholesale price stipulated by the company, the dealers' delivery area and delivery price are controlled and supervised, and they are urged to implement the unified wholesale price, which eliminates the occurrence of low-priced dumping and dumping.

Through long-term exchange and guidance of various sales terminals, combined with the company's "cabinet cabinet" marketing strategy, a uniform price tag is placed at each terminal, so that the sales price of the product meets the company's guidance price. According to the company's requirements for the display of Shangchao, hotels and retail products, we will mobilize and assist the store to keep the products clean and tidy. At the storefront and counters, the terminals with clean and tidy products and many display products are labeled with counters, so that they can achieve the purpose of brand promotion by using terminal shelf resources.

3. Market development

In the first half of the year, there were 1 developer, 2 hotels and 13 terminals. The newly developed one is the largest shopping mall in Cheng County, and the products are all products of the 52° series; the two hotels are ** Grand Hotel and ** Grand Hotel, among which ** Grand Hotel The products are 52° four-star, five-star, and eighteen years. The products on the ** hotel are two to five stars and puree in the 42° series. There are 4 newly developed retail terminal areas and 9 townships. The products are mainly concentrated in the middle and low-end product areas, and most of them are 42° series products.

4, brand promotion, promotion

In order to raise consumers' awareness of “** wine”, establish a brand image, and further establish consumer brand loyalty, according to the company's unified publicity label, in areas with high traffic, high ratings and good business. The sales department contacted and assisted the advertising company to produce 35 kinds of advertising billboards, including 29 tobacco and liquor outlets and restaurants, and 6 other forms of billboards.

5, sales data management

According to the unified requirements of the company at the beginning of the year, we have improved all kinds of sales data management work, established dealers to pull the goods account and dealer sales statistics, and timely submit sales weekly reports, sales monthly reports and monthly demand items, all kinds of Sales data files are stored in both paper and electronic formats. According to the sales situation of 2008, the distributors and individual items are separately analyzed, which makes the monthly demand plan more objective and accurate. At the end of each month, this month and the accumulated sales situation are summarized and analyzed from the aspects of dealers, single products, product structure, etc., in order to more accurately and objectively reflect the market situation and guide future sales.

Second, the second half of the work plan

Despite a lot of work in the first half of the year, due to my short sales time and lack of knowledge, experience and skills in marketing, some aspects of the work are not in place. In view of this, I am prepared to start from the following aspects in the work in the second half of the year, improve my business ability as soon as possible, do all the work, ensure the completion of the sales task of 3 million yuan, and strive for 3.5 million yuan.

1. Study hard and improve business level

The first is to take time to learn the marketing knowledge through various channels, learn some successful marketing cases and cutting-edge marketing methods, so that their marketing work has certain knowledge support. The second is to frequently consult, communicate and learn from company leaders, regional businesses and other industry marketing personnel in the market, so that they have a substantial improvement in terms of business level, market operation and grasp to interpersonal communication.

2. Further expand sales channels

**The sales channels of the market are relatively simple, and most of the products are sold through circulation channels. In the second half of the year, under the premise of making good distribution channels, it is necessary to further expand into commercial channels, catering channels, hotel channels and group purchase channels. In the expansion of group purchase channels, in the second half of the year, the company mainly worked on the three systems of industrial and commercial, education and forestry with more system numbers and reception tasks, and gradually infiltrated into other enterprises and institutions.

3. Do a good job in market research

Further research and exploration of the market, detailed records of various data, improve various archival data, so that some analysis and countermeasures have stronger data as a support, making it more scientific, to make up for the lack of experience and sensory perception. Understand and master the sales of the company's products and other liquor brand products and the direction of the entire liquor market in order to respond to various market conditions and adjust marketing strategies in a timely manner.

4, close cooperation with dealers, do a good job in sales

Assist dealers to fully expand their sales network and tap potential consumer groups while stabilizing existing networks and consumer groups. Whenever a dealer encounters a fire, he must be thick and thick. Listen to his complaints. He can't explain the reason first. He is mad at him, just want to get angry. Then let him send it. At this time, he will suffer again. When he was calm, explain the reason to him and let him know that the fire just should not be sent, and he felt guilty in his heart. If you encounter something that the dealer can't understand, you must explain it carefully. You can't break the can, and you can learn to use a variety of methods to control the development of the situation.

Summary of liquor sales work

We are about to spend 14 years, and we are welcoming 12 years with confidence. On the occasion of the resignation of the old and the new, it is necessary to review and summarize the work, achievements, experience and deficiencies of the past year, in order to help the strengths and avoid weaknesses, and strive to achieve new achievements in the new year. That is to sum up for yourself, but also for the company's account, but also to lay the foundation for next year's work. Constantly sum up experience, discover, invent, create, and advance. It can be seen that the total is a step to guide and promote the work. If there is a summary, there will be improvement, and there will be progress.

According to the requirements of the center, the company's leaders formulated the annual work plan at the beginning of the year, put forward the overall work ideas to guide the development of various tasks, and strive to achieve the goals, unite and accumulate. The overall thinking guides the development of various tasks throughout the year. Promotion of certification review work, and practical operation of various performances

In the company; the tense and united working atmosphere makes every colleague work hard, just like the Eight Immortals crossing the sea, showing their powers..... Personally, we do one thing first to analyze our own situation, the environment we face, ourselves The resources that can be utilized, the advantages and disadvantages, and then the combination of the goals to be achieved, to develop the best program, is actually a process of seeking truth from facts. Without a goal, there is no direction, and you lose the meaning of seeking truth from facts. Defects in the method will affect efficiency, and it will be half-time and even useless. Take time to learn marketing knowledge through various channels, learn some successful marketing cases and cutting-edge marketing methods, so that your marketing work has certain knowledge support. We often consult, communicate and learn from company leaders, regional businesses and other industry marketing personnel in the market, so that we have a substantial improvement in all aspects from business level, market operation and grasp to interpersonal communication. Further research and exploration of the market, detailed records of various data, improve various archival data, so that some analysis and countermeasures have stronger data as a support, making it more scientific, to make up for the lack of experience and sensory perception. Understand and master the sales of the company's products and other liquor brand products and the direction of the entire liquor market in order to respond to various market conditions and adjust marketing strategies in a timely manner. Personal growth and deficiency

Under the care and support of business leaders and colleagues, in 11 years, I personally have greatly improved in various areas such as business development, organization and coordination, and there are also many shortcomings.

1. The self-adjustment ability of the mentality is enhanced;

2. Learning ability, predictability and control ability to the market have been enhanced;

3. The ability to handle emergency problems and grasp the psychological state of others has been enhanced;

4. The height of understanding of the overall market needs to be improved;

“Communication starts from the heart” is the advertising slogan of China Mobile. I like this sentence very much. Therefore, I always remember and bring this sentence to my work. I hope that I can do my best to sell and sell every unusual thing. I sell it myself, and I sell it.

Buying and selling, buying is the feeling, selling is the benefit of doing things out of the heart, the person must be out of the situation without investigation, there is no right to speak." "Knowing oneself, knowing oneself, not fighting," "not only books, not only, only real"……

1. Speak with facts and data, objectively summarise; avoid empty talk, talk about it;

2. There are both achievements and problems, and the problem should be analyzed;

3. Objectives and plans must be decomposed and implemented, and there must be concrete and feasible methods.

4. Suggestions should be combined with suggestions, not to complain and find faults, the purpose is to improve.

In short, the achievements in 2019 are better than others. They have become history. We will be greeted by the new 2019. Standing on the threshold of 10 years, we are seeing hope, harvest and fruitful results!

Summary of liquor sales work

1. Use the “Customer Sales Registration Card” to monitor the sales status of the customer, and implement the monthly return and quarterly return system according to the sales volume.

Benefits: We can analyze the customer's sales cycle and sales star ratio at any time, classify the customer level, and determine that those customers sell faster than Samsung. Those customers only need one or two stars, so the company has corresponding product activities. After that, you can order and improve the effectiveness of sales activities.

Can improve the price elasticity, very good city to deal with foreign goods, such as cx market listed a star 78 yuan / piece, card sales, monthly return implementation of ten get one, discount 63.6 yuan / piece. During the Mid-Autumn Festival, the number of foreign goods increased, the CIF price: 55-56 yuan / piece, at this time, we use the supply of government, harm, five, one, throwing price: 58.3 yuan / piece, plus the election meeting on the lottery ?, greatly concessions in the field rushed goods, customer orders are very enthusiastic, achieved very satisfactory results, effectively cracked down on the goods, on-site ordering more than 10,000 yuan.

There are problems in the market: in the market cut eight o'clock, the card sales cash back, the season return, the return to the monthly return and the redemption time, the propaganda is not in place, the cash is not timely, is also the cause of the rush.

2. Take the pavilion display as a long-term basic work to grasp

The cx market officially launched the market in February 2006, focusing on the retail store's shop display. From February 20th to February 25th, the city will carry out carpet-style intensive paving, and seize the conspicuous shelves to carry out the store display. The sensation effect, after one month of display, the cash double gift box, the Dragon Boat Festival and the Mid-Autumn Festival in 2006, two separate replenishment shops.

Experience; time is short, control is about a week or so. If it is not smooth, you can pick up the goods, but you have to control it. After all, the shop in our listing period is for the promotion and expansion of the works.

Publicity should be in place, after all, it is a new product. Whether it is a retail customer or a consumer, it is relatively unfamiliar to it. It is recommended to shop with the POP to post, and to explain the contents of the municipal government.

Problems: For the first time, the amount of the market is too large, and there are too many varieties. We have always paid attention to the one-to-five-star display, while the average customer is sensitive to cash and the amount of purchase, so the progress in the market is not smooth. ? Distortion and other issues, I suggest that the company in the future paving the market for different varieties, different channels for separate or cross-shopping, and a single control within 500 yuan. ,

The award is not timely, the cx market has this problem. Because it is a new market, retail store owners have doubts about the reputation of Liuyanghe. It is necessary to clarify the time for prizes to be redeemed. The content of the introduction is not added in the shop agreement. There is no gold double gift on the dealer inventory. In order to delay the change between the current and the current, it is suggested that in the future market, it is necessary to clarify the summary of the sales time of the prize redemption time. It is a small summary of the sales work, in order to better examine its work. Questions, summarise and improve in the next stage of the process, to provide a guide for future work.

The monthly work summary, the time is relatively short, in this month's time, it is impossible to have too much change and development. Therefore, when doing the sales month work summary, it pays more attention to the understanding and understanding of the work situation.

Sales month work summary

1. Overview of work status

2. Achievements and shortcomings in the work

3. Experience and lessons at work

4, the next step of the work plan

Sales month work summary notes

1. Fully possess the materials before summarizing. It is best to listen to the opinions of various parties in different forms, to understand the relevant situation, or to put forward the ideas and intentions of the summary, and discuss with the cadres and the public in various aspects. It is important to avoid leading the way out and finding the truth in the people.

2. Be realistic and seek results. The results are not exaggerated, the shortcomings are not narrowed, and they cannot be falsified. This is the basis for analysis and lessons learned.

3. The order should be clear. The summary is written for people to see, and the organization is unclear, people can't stand it, even if they don't know why, they will not achieve the purpose of summarization.

4. To tailor the body, the details are appropriate. Materials are essential and phenomenal; there are important, secondary, and they must be preserved when writing. The problems in the summary should be divided into major and minor, and the details should be detailed.