Clothing sales work summary

In the process of product management, I think the most important thing is to analyze the sales process, to be meticulous, and then to design and produce feedback with first-hand sales data. Let's talk about sales first: Because the market share of the brands I serve is not a strong posture, in the sales process, we must strive to grab the market share of the same level of competitive brands, and we must do our best to be harsh. Taking the sports 100 store of Xidan xx store as the analysis object, the whole shopping mall is the main body of sports shoes, and the passenger flow of the whole shopping mall is mainly sports young people. With the Olympic Games held in Beijing in 2008, as well as SARS and bird flu. People's vigilance is reused, and people's consumption of sports is bound to develop vigorously. When I distribute the goods, I have to fully match them: sports shoes + jeans + casual sports tops. The brands around me, the competition brands I have established are jeans jive and casual tops bossini. The reason why they chose to be our main competitive brand, not levi's, lee, is because I think competitive brands are brands that we can surpass or be surpassed in a strategic development process. In the process of competition, we will do our utmost to restrain the development of competitive brands within the range of acceptable profits. In the process of competition, the main application is the concept war and the price war. However, to use the tactics flexibly, it is not allowed to touch the stone with the eggs. For example, when jive is on display, launching a pair of jeans, I will use jeans with strong price advantage and style advantage and you are doing the right thing. What is it, what do I have, if, the other party’s competitive advantage is too strong, my profit I am not allowed to make blind behaviors, then I will attack from his soft side. However, in the process of fighting between the two sides, we must also pay attention to the market share of other brands, so as not to take advantage of the interests of the fishermen. In the process of sales , the inventory ratio of the goods, and the display must be adapted to the sales ratio of the entire yard, but it is still a matter of mastering the momentum, for example, if my male T-shirt sales accounted for 40%. %, female T-shirt sales share only accounts for 20%, then I can not adjust the inventory to 40% for men's T-shirts, 20% for women's T-shirts, because if this adjustment, my women's momentum will be weakened, The sales trajectory will inevitably advance to 50% and 10%. If, once, my female T-shirt loses momentum, the sales of my entire yard will inevitably drop sharply. Because the integrity of the brand is extremely important, or rich. In terms of the display of goods, I think the entrance to the yard must be an open and easy to enter. Because the decisive factor of the whole sale is nothing more than the passenger flow and the customer's stop time in the store. The manager of the store must know what the best-selling model of the store is and what is the most expensive shelf. The different stages of the development of the store are different. If you are in the survival stage, then you must use it. The best-selling models are displayed on the most expensive shelves. If you are in the well-off stage, you have to adopt a different combination of best-selling and slow-moving models to achieve the four-faced scene. In addition, the most popular display idea at this stage is the color matching. However, in the color matching process, we must pay attention to the overall layout, as well as the display of the smallest display cells, and then to the layout of the entire combination. At the time of display, we must make full use of the combination of green leaves and safflower. If, however, the simple color combination is repeated, and there is no such thing as a finishing touch, the whole layout will have an embarrassing situation without focus. In the store posters, we must highlight the brand's theme culture, design comes from life, feedback on life, in terms of concept marketing, we must tell customers what kind of clothes we wear on, in order to find a life attitude with customers. resonance. In terms of sales , we collect data on sales , and we must treat each store separately to make a store a piece of information so that we can give the most accurate feedback to design and production. The setbacks encountered in the sales process will be compensated for in the next season. For example, this week, the sales of men's T-shirts only have a 10% market share. Consider why it is 10%. How much can you increase in the next season's sales process, 15% or other? This inference must have a basis and a strategic vision. Promotion: Promotion should have a plan to develop, and should not be blind. Before the season starts, it is necessary to formulate a year-round promotion plan, instead of blindly following the competitive brand, and being led by the competition brand.

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There are three points in the formation of the promotion: 1. Promotion of holidays; 2. Promotions that are not guaranteed by the store, and promotion of the end of season. Advantages of promotion: increase sales and reduce inventory. Disadvantages of promotion: customer impression discount of brand image. In order to reduce the promotion and give the customer a discount on the impression of the evaluation, each time the promotion should give the customer a reason to reduce the price as much as possible. When you are promoting a promotion, you can also join other cultures, such as a strong brand in a different industry. After each promotion, it is necessary to conduct a timely review and summary to grasp the next flow of goods.

In terms of buying goods: 1. Push back the big details with details, and then push the details with Dawei. 2, the advantages of the previous season must be inherited, in the traces of the fusion of some elements of the trend changes, in order to change. 3. Understand the sales cycle of the goods, all sales should be in the form of a parabola, try to increase the height of the parabola peak and the length of the lateral coordinates. 4. Guarantee the integrity of the goods, but try to avoid repeatability. Because repetition will form competition in your own field. 5. Look at the trend of trends, such as the current wave of women and the wave of the Olympics. 6. The determination of the size ratio and color ratio of the goods should be calculated according to the upper and lower period of the peak of the parabola. It should not be the proportion of sales throughout the season. However, pay attention to the integrity. 7. For the launch of new products, it is necessary to carry out experimental production, and it is not possible to carry out large-scale production of new products. Only large-scale production of excellent products can be carried out. Agents: Try to teach and assist as much as possible, and think about it. Share your expertise with agents as much as possible. In the aspect of data analysis, it should be provided to the agent as much as possible. Let the agents form a long-term vision. And hope that agents can see profit. In terms of clothing quality: we must strive for excellence and maximize the development of repeat customers. Be as modest as possible in teamwork and have unreserved guidance for subordinates. The above is a little bit of my experience on the management of clothing goods. Due to the limitations of the text, many aspects are also fully developed.