Mobile sales summary

The past 20** years is an unforgettable year. The 0* year** branch has completed a total of 670 million repayments and sold 5xxxx units. In the overall branch company's performance level and market work, it has improved compared with the year of the year. In the performance, it is behind the other brother companies in the country, ranking behind the national xxxxa companies. In the whole market development of Zhejiang in the year of **, the development speed and occupancy rate of each region have declined. Analysis of the main reasons for 20**:
External cause:
1. The fierce market competition in the mobile phone industry, the changes in the market environment, and the company's product strength, product strength and market policies in the year of 2010 did not keep up;
Internal factors: 1. The internal atmosphere of the team, team momentum, combat effectiveness, leadership, employee attitude, and execution decline;

2. The cohesiveness of marketing network, the enthusiasm of dealers, and the decline of collaboration ability; main performance:

1 Branch company marketing work is not solid, lack of efficiency and efficiency;

2 employees are not motivated, lack of fighting spirit, [find articles to ☆ stand by, write worry-free!] can not do "do their best", innovative consciousness and wisdom can work poorly, poor collaboration, can not do The branch platform is co-located with the office;

3 channel network, dealer passion and cohesion decline. In some areas, there is a lack of core dealers or core non-nuclear issues, and dealers are reluctant to undertake sales tasks. The office is unable to grasp the market and the channel is inefficient;

4 Performance and marketing work is flat. Most models have poor sales in the market, pulling and losing thrust. The new products are listed on the market and the speed is slow. Most of them rely on product strength and their marketing power is backward.

5 Market terminal, brand promotion work is declining, ka strategy, terminal image, promotion team management urgently need to be improved, the ability to collect and analyze market information is poor, and it is unable to cope with fierce market competition;

This year is the fifth anniversary of the establishment of our company. The ** branch is the earliest established branch in the country. It has also achieved good results and ranked first in many jobs. Past success should be the cornerstone and driving force of our development. We should not be the burden of our advancement. All employees must have ambitions, pursue first-class goals, and have the confidence and fighting spirit to do market and industry dominance, especially the leadership of branch offices. Collective and office manager.

20** work plan

1. Strictly rectify the team. With the theme of corporate culture construction year, we will implement the “Ten Principles” and “Cross Policy” of Wan Zong to create a team full of fighting spirit and passion. The team must have the mentality of migrant workers and the simple fighting spirit;

2. The organizational structure of the branch office and the operational unit of the office are built on the goal of simplicity and efficiency, and the key benchmark office is strongly built. Strengthen the construction of human resources, build a human resource pool, promote the value-added of human resources, and move toward the goal of a first-class team. The divisional platform's various departments cooperate with each other's combat capabilities, and the platform employees' "heart-to-heart" responsibility spirit, professional skills have specialization, and promote service awareness.

3, people-oriented, create "three public" fair, just, open, 3600 full staff assessment system, reflecting the value and creation of employees. Strive to continuously improve the income of employees;

4. Advocate the organizational atmosphere of the right path and the sunshine, and resolutely stop the violation of regulations and violations. Seriously put an end to the behavior of encroaching on the company's finances, encroaching on the promotion of resources, and damaging the interests of the dealers' channels. Colleagues emphasized the simple and simple feelings of comrades-in-arms, mutual respect, understanding and help. Pay attention to the "moderation of the mean", employees correctly understand the relationship of interests, the company's interests above all else. Team benefits are higher than individuals, and market development benefits are higher than dealers. The organization pays attention to the order and pays attention to obedience. The Personnel Administration Department of the branch office establishes an employee organization atmosphere investigation system and employee information feedback and complaint mechanism;

5, strengthen the post-elimination system of the post, the ability to use, the mediocrity of the employment mechanism. This year, we strictly implement the debriefing system, the regular reporting and reporting of the platform departments and offices. This year, the basic functions of the functional departments of the branch platform are consolidated, guided by the first-line market services, improving the efficiency and efficiency of the platform department, and specializing in marketing, finance, personnel administration, and customer service work, becoming the industry's first-class level;

6. The channel strategy of marketing channel network, sustainable development, “combined vertical and horizontal, channel distribution”. With the terminal as the center, in order to adapt to the market competition, the Golden Diamond Club and the Digital Club are the main lines of the network, and the network system of the hypermarkets, the ka stores and the professional terminals of the operators are used as the auxiliary lines to strengthen the cohesiveness of the company and continue to improve. The customer relationship has become the best network system in the region, improving the combat capability of the channel, the execution and efficiency of the channel. The branch platform and office are the bearers of the secondary construction network system, and the channel is dredged. The channel is the foundation of the company's network in the market competition;

7, with the ka strategy, the promotion period sinking as a strategy, the 20** years of refined marketing work. Careful study of the market, refine regional characteristics, customer categories, and strengthen the fine-grained micro-management of marketing, carefully plan this year, have a rhythmic increase, the brand's image in the terminal, reshape the red fortress, red base. This year, the first and second-tier markets and the third- and fourth-tier markets were developed, and strategies and tactics were formed.

8. The continuous development of customer service work, lay a solid foundation, improve the post-campaign efficiency of customer service networks in various regions, serve the front line, be responsible for consumers, and escort sales work. In order to further explore and improve the customer service work of ka and hypermarkets, we will carry out scale-based service promotion and service reputation this year.

Finally, talk about the market competition in 20** and our spirit and methodology

In the year of 20**, the head office of the ** branch has a total of 865 million annual return task indicators. Compared with last year's mission, it should be appropriately fine-tuned downwards. On average, it will complete 0.72 billion per month, which is nearly 7-xxxx monthly sales. There is a considerable distance from the current situation. Competition in the mobile phone market will continue to intensify in 2004 and continue to deteriorate, and a large number of new entrants are pouring into this competition. As a gold mining area in the country, Zhejiang will be more competitive. In the current form, our market position and performance in the first line are very dangerous in many areas. It is impossible to complete this year's indicators without hard work or progress. But everyone should see our advantage this year. Under the guidance of Wan Zong's market competition theory and competitive product strategy, the product strength of the headquarters this year has been greatly improved compared with last year. The appearance, quality and cost performance of the products are gradually strengthened, and the channel interest chain is being supplemented. The confidence of many regional distributors is rising, so In 20** we are prepared for the spirit and organizational atmosphere: