Summary of year-end work of car sales

2019 is an important strategic turning point for ** companies. The increasingly fierce competition in the domestic special-purpose vehicle market, the price war, and the overall economic environment regulated by the state's giants have caused great difficulties for the daily operation and development of the company. With the joint efforts of all employees, ** special-purpose car companies have made historic breakthroughs, and annual sales , profits and other indicators hit a record high. Looking back at the work throughout the year, we mainly work on the following:
First, strengthen the face of market competition, do not rely on price wars, segment user groups, implement differentiated marketing. For the business indicators issued by the company headquarters this year, combined with the spirit of the company's general manager at the 2019 business conference, the company will focus on the annual sales work. In terms of differentiated marketing and improved marketing service quality. In the face of the increasingly fierce price competition in the market, we did not blindly enter the misunderstanding of the "price war." "Price is a double-edged sword." Moderate price promotions are helpful for sales , but unrestricted price wars are tantamount to suicide. What kind of strategy should be used for off-season car sales ? We explored a set of countermeasures:
Countermeasure 1: Strengthen the target management of the sales team
1. Standardization of service process 2. Formalization of daily work 3. Regularization of inspection work 4. Segmentation of sales indicators 5. Morning meeting, training regularization 6. Service indicators into evaluation measures 2: Segmentation of markets, establishment of differentiated marketing and meticulous market analysis. We have further subdivided the key markets in the past, different market segments, formulated different sales strategies, and formed differentiated marketing; according to the sales situation in 2009, we identified tank trucks, chemical trucks, sprinklers, and bulk cement. Group users of vehicles and other models, targeting the government procurement market, scattered users and other markets. For these markets we have adopted a corresponding marketing strategy. For the related special-purpose vehicle market, we increased our investment and set up a large-scale user group. The sales company took the initiative to come to the door and regularly communicated feedback to closely track the market dynamics. Established a good brand image in the market, which led to the sales of special cars of our company.
Countermeasure 3: Focus on information collection and make scientific predictions Today's market opportunities are fleeting, cruel and fierce competition is everywhere, and scientific market forecasting has become the guidance and basis for the formulation of staged sales targets. At the dawn of the market, every piece of sales information is like a treasure. To some extent, demand information is synonymous with sales . Combined with this feature, we have established a system for everyone to collect, communicate in a timely manner, and be responsible for the person. Through the information and information feedback from the sales staff at the morning meeting before the work, we will formulate the previous sales comparison analysis report to determine the next sales task. Refining and formulating specific sales methods and methods, and responding immediately when there is a need. At the same time, we maintain close communication with relevant departments such as the production department to ensure high quality, high efficiency and timely production. Increasing the programmaticity of work avoids the blindness of work; while focusing on the absolute number of sales , we strengthen our market share. We take the company's product market share as the main assessment target of the sales department, and successfully complete the annual sales target set by the headquarters.
After-sales service is the window, which is the backing and guarantee of our vehicle sales . For this reason, we have put forward higher requirements for the after-sales service department. In the after-sales staff, we launched a wide range of service awareness publicity activities, and The self-inspection and mutual inspection work between the teams; the on-site inspection system for the workshops attended by the various department managers every Friday.
Second, tracking the opponent's dynamics to strengthen their own competitive strength For internal management, please come in and go out. The self-styled and closed-door vehicles have long been unable to adapt to the current fierce competition in the special-purpose vehicle market. We entrust relevant professional companies to propose new plans and recommendations for the management of the branch companies; organize the comprehensive department and related business departments to study in their spare time.
Third, pay attention to team building company is a whole, only to give full play to the enthusiasm of each member, in order to make the company get good development. Since the beginning of the year, we have established a series of regular meetings, such as weekly manager meetings, monthly business analysis meetings, and so on. The problems in marketing management were widely discussed at the regular meeting, which unified the understanding and defined the goals.
While strengthening our own management, we also use external professional training to enhance the team's cohesiveness and professional quality. By hiring professional enterprise management talents to train employees in team spirit, the service awareness and concept of all employees were further strengthened.

2019 is an extraordinary year. Through the joint efforts of all employees, the company's various work has achieved a comprehensive victory, and all business indicators have reached record highs. While enjoying the results, we are also clearly aware of the many shortcomings in our marketing and after-sales service. Especially in the innovation of market development, the concept of quality service has great potential to be tapped. At the same time, we must improve our ability to respond quickly to market changes. To this end, in the face of 2019, the company's leading group will fully exert the spirit of teamwork, work together, and focus on the theme of "service management", and close the "brand marketing", "service marketing" and "cultural marketing". The combination ensures the smooth completion of the company's work in 2019.