Clothing sales work summary

The recent performance has dropped significantly. Although it is in the off-season, the peers take the price or rely on their own popularity and competitive advantage. The location of the store is the most important for the profitability of the store. The store has the most affinity in the sales of many clothing brands, and has won the recognition of modern people with its novel style, unified portal design and pleasing shopping environment. Through this model of operation, it has expanded the brand's influence and increased sales . However, the current existence of various forms of business models in the price advantage is sold at a slightly higher wholesale price, the situation in the region is summarized as follows:

The basic situation of Jinfeng: the area of ​​the jurisdiction is 29.88 square kilometers, and the resident population is 72,000. In XX, it was promoted to a super-class economic town in Fuzhou. The total industrial output value of XX town was nearly 5.9 billion yuan, and the tax paid was nearly 90 million yuan. The birthplace of grassroots industry, Fuzhou is a super-class economic strong town. In XX years, the total industrial output value was 5.586 billion yuan; the total agricultural output value was 132.65 million yuan, the fiscal revenue was 75.23 million yuan; the per capita net income of farmers was 7,500 yuan. There are more than 3,500 commercial outlets, nearly 300,000 consumers, daily passenger flow of 50,000, and daily sales of social consumer goods amounting to 7 million yuan. There are 6 major items such as chemical fiber, cotton spinning, weft knitting, warp knitting, weaving, dyeing and finishing. At present, we are making every effort to build the Jinfeng Park in the Airport Industrial Zone. We are vigorously carrying out the renovation of the old city and the construction of the new municipal district. The total planned area of ​​the old city renovation is 700 mu, and the first phase of 42 mu has entered the construction stage.

Analysis of the business district: the distribution of men's wear sales in the same area is concentrated. Due to the limitations of old concepts and income levels, local consumption habits tend to be frugal; the existing groups living in the outer edge of the commercial circle are mainly women and children and consumer demand. Prefer to low consumption, the same clothing or other products would rather pay a lower price to get the same effect, of course, the young consumer groups are more inclined to fresh and ingenious things, my shop tends to the edge; absorb some idle or brand dependence customer.

Analysis of consumption characteristics and market demand: Define the population aged 0-19 and over as the savings population, and define the population of 20-50 years as the consumption population, and draw on the population age structure data published by the Bureau of Statistics and the clothing consumption data of urban and rural residents. The 25-29 year olds and 35-45 year olds have the strongest clothing consumption demand. Due to the large differences in rural and urban living environment, social security system and consumption environment, rural residents’ consumption demand in clothing is significantly lower than that of urban residents. . Even in high-income people in rural areas, the absolute value of their income is comparable to that of urban middle-income people, but the expenditure on clothing is also significantly lower than that of urban middle-income people; “the more money people spend on clothing, the more they will consume”. The concept is not consistent with the actual situation. On the contrary, the income of the residents with low income is relatively high, and the income of the residents with relatively high income is relatively low, and this ratio does not shrink or expand indefinitely, which proves the general consumer goods of clothing. Attributes. For people with lower income levels, clothing is closer to non-essential items; for people with higher income levels, clothing is closer to essentials. The development of the textile and garment industry will generally experience: large-scale production of manufacturing enterprises → production shifts, shrinking manufacturing industries, retailers leading the way → retailers participate in market competition through service and rapid response. Now in the second stage, the apparel industry is about to enter the next golden decade. Then, the size of the clothing market demand and the characteristics of household consumption also have certain reference value for establishing competitive advantage. Although the potential of the clothing market is huge and there is room for growth, the summer clothing is becoming saturated. Many merchants have taken frequent price promotions; this has caused a certain degree of impact.

Competitor and price analysis:

Cabben: cabben has a higher reputation in this area than the wolfzone. The relatively stable customer group is also in a relatively sluggish state recently. The style of the clothing is less simple and the lack of more demanding cropped trousers. The layout of the decoration is spacious and tidy; the price range :[299-399]u[399-459] does not have a competitive advantage in price.

Metersbonwe: The location is located in the bustling area of ​​the commercial street. The compact display can be timely introduced to meet the needs of the masses. The introduction of similar jeans is slightly inferior compared with the thinner. Blank area; partial discounts of 50% to 70% off, two pieces of 8.8 fold, discount prices have greater appeal, the price is more affordable, the quality is generally guaranteed, there are both brand advantages, and wholesale market discount prices, Price range: [49-79]u[89-119]

Inadequacies:

1. There are no obvious signs around the building, the billboards are not very clear; the advertising instructions are difficult to repeat due to the surrounding environmental conditions to stimulate consumers to clearly see the brand, such as McDonald's logo is still clearly visible 100 meters away to guide the stimulus effect.

2. The fabric thickness of the jeans series is inconsistent with local needs and habits, which poses a serious situation for sales; there are not many models that adapt to the product life cycle of this quarter.

3. The attitude of sales staff is negative and lacks enthusiasm, and needs to be improved.

4. Lack of corresponding activities, relatively speaking, cabben also faces the same situation; but it has a customer base that is relatively brand-trusted.

plan:

First, earnestly implement job responsibilities and conscientiously perform their duties.

Do everything possible to complete regional sales tasks; strive to complete the various requirements in sales ; actively collect market information and timely report and report; strictly abide by various rules and regulations; have a high professionalism and a high sense of ownership of the work; complete other work .

Second, clear tasks, proactive

Actively understand the standards and requirements that are met, and strive to complete them ahead of time within the required time limit. On the other hand, we must actively consider and supplement them.

Third, strive to manage a harmonious employee relationship, be kind to employees, and stabilize employee sentiment planning for the career development of employees in the store. Due to the shrinking regional market, fierce competition among peers and the decline in prices, we carefully investigated and integrated the feedback of market conditions to stimulate sales enthusiasm. At the same time, we plan to earnestly study knowledge, skills and sales to improve our theoretical knowledge, and strive to continuously improve our overall quality.