Summary of work of the marketing department in the first half of the year and work plan for the second half of the year

Looking back at the work of the marketing department in the first half of the year, everyone's work enthusiasm is high, and the work is also dedicated, showing their style in the big family of Riel. Here, it is necessary to make a brief review of the work of the marketing department in the first half of the year and to make some comments on the work of the marketing department in the second half of the year. The goal is to learn from the lessons, improve yourself, and do your job better.

First, the general situation of sales :

The company's total sales in the first half of the year was 767,290 yuan. Among them, 79,940 yuan in January, 30,900 yuan in February, 91,500 yuan in March, 16,200 yuan in April, 236,700 yuan in May, and 167,550 yuan in June, basically completing the target at the beginning of the year. On behalf of the company and individuals, I would like to thank the colleagues in the marketing department for their great cooperation.

Second, the specific performance of duties:

1. Initiate, build and consolidate the systems necessary for comprehensive sales

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2. Cultivate and establish a relatively stable sales team that is familiar with the business process.

At present, under the overall planning of the company, the marketing department has a total of 48 business personnel and 8 management personnel. The company has 5 days of pre-job training for new employees, and irregular training for employees. After many systematic trainings and practical work experience, the marketing department personnel are fully familiar with the relevant processes of business operations in this position and even other positions.

For business personnel, the marketing department is divided into four levels according to business objects and business levels. It is divided into four levels: trainee representatives, business representatives, business executives, and business managers. The division of labor and cooperation between each level highlights the focus of business work. Collaboration and complementarity at work.

This sales team, although cumbersome and hard work, has a firm mind and behavior for the company to do its due diligence and caring for customers. For example, Xin Lijie, the business representative of the three departments of the market, joined the company on June 7. He took over 54,000 in less than one month, and the results were remarkable. The company specially turned forward to show the award in advance; three business representatives Zou Chong, joined the company four The day was signed 35,000, and the results were equally commendable. They started late, but they ran ahead!

3. Establish a systematic business management system and methods

On the basis of summarizing the work in the first half of the year, we have initially established management measures suitable for the sales team and business planning. The marketing department clearly defines the work priorities and targets of different levels of business personnel, and also makes specific requirements for each specific work content. New employees first collect data as the starting point of their work, familiar with the basic sales process, and each department implements a “one-on-one” assistance policy according to specific conditions.

Formed an internal communication mechanism that “summarizes problems and improves themselves” and timely identified problems in the work.

Third, self-reflection:

The problem is a breakthrough. The problem is the starting line. The problem is the foundation and barriers of the next victory.

1. The market system is still not perfect

Although the marketing department has already run some management systems and methods, and there are arrangements and requirements for monthly work, there are no mechanisms and habits for timely reporting.

2, the communication is not smooth

The marketing department is planning as a whole, and the interactive communication between sales personnel, logistics personnel and supervisors is the guarantee of internal requirements and development. The marketing department needs to understand the status of each department in a timely, comprehensive and smooth manner. The behavior of not reporting and reporting unilaterally will not be conducive to the development of the company.

3, correct mentality

At present, the company has employees with insufficient work enthusiasm, is not fully integrated into the work atmosphere; lack of initiative in the work, too trusting others; not paying enough attention to the development of new customers, making the development of customers relatively slow. If we can't face customers and colleagues with an open-minded attitude and a positive and open mind, we can't move forward better. New colleagues sometimes get retreat from the teachings of old employees. Here, I hope that all departments can improve their own construction and not be affected by some unnecessary people and things.

Fourth, the work plan for the second half of 2010:

1. Initial sales : The total sales amount is 2 million.

Wuxi market: In July, August and September, 70 days of sprint, the initial target of sprint is 1 million, and the per capita income of the marketing department is more than 5000. This quarter is the battle of our swearing division, which is related to the smooth development of Nantong market. At present, the company is in the process of employing people, the marketing department will optimize the staffing, and strive to instill talents into the Nantong market, laying a solid foundation for the company's development and growth. I hope that all my colleagues in the marketing department will cooperate with each other and never give up. I believe we are the best team.

Nantong Market: September is the market development period, and the integration period in October directly enters the formal sales model. The tentative sales totaled 900,000 yuan, and the company will actively build a million team.

2. Talent training program

The Wuxi market is currently configured with 4 teams, 4 managers, 3 supervisors and a total of 48 people. On this basis, the company will develop the sales team in Nantong into 3 teams, 3 managers, 4 supervisors, and the total number of 30 people. At the same time, two sales directors will be trained, one in Wuxi and one in Nantong. In addition, according to the needs of the market, the sales will be expanded from 4 in the past to 8 in the past, and every two departments can start sales.

In the second half of the year, the company will open two branches in the province. We will gradually improve the system. As long as the company believes in the company, believes in products, and believes in itself, it will be able to turn the sales team into a wolf team and make you and me wonderful. life.

3, customer development

Increase the development of new customers, concentrate on finding relevant information on the Internet, and organize the links one by one. As long as there is a glimmer of hope, follow up in time.

4. Staff training

Improve the training of new employees, let employees fully trust the company, I believe that the company can make great progress, actively cultivate sales elites, and deliver excellent talents for the establishment of the branch in September.

5. The importance of the sales concept

The simple concept of sales is to clearly define the product, and in the case of selecting consumers, formulate practical and feasible solutions to achieve a win-win situation for the company, individuals and users. From May 8th to July 8th, the "50-day target sprint" provides employees with a platform for jumping; the sales and press conferences are the front-line battlefields that reflect the value of the company and employees. Through various means, SMEs use the mobile Internet. The road gains business opportunities and achieves mutual benefits. The company has always been adhering to the "happy, passionate, innovative, and honest" philosophy. The unique concept and reasonable sales methods will definitely make the company's development flourish.

6. Actively carry out recreational activities

Carry out recreational activities that benefit the employees' physical and mental health, such as organizing employees to go out to travel, so that employees can work harder in a happy atmosphere and create more brilliant achievements for the company.

In a word, three sentences: the results are objective, the problem is there, and the market is generally developing steadily forward. In the second half of 2019, the pressure on the marketing department that I am responsible for is still relatively large. Under the severe situation, if only the original customers are kept, the task will be far from complete, so new customer development is the top priority of the work. I hope that with the joint efforts of all the companies, Riel can have a qualitative leap before the year.