Summary of market development work

Time flies, the Year of the Ox turns more than half. Looking back at the work in the past six months, the Jinzhou region has focused on the goals of the beginning of the year, improving quality through learning, and implementing management to promote regulation. In the work, everyone is hard to attack and strengthen the market, and the elegant brand has taken root and blossomed in western Liaoning. As a result, it has made due efforts. Basically realized the time is over half, the task is more than half. Specifically, we have made efforts in the following aspects.

Once you grab the market, you are not afraid of difficulties. The Jinzhou area is a newly established business area after the company considers its business strategy. There are 3 salesmen. The business scope covers Jinzhou, Huludao, Panjin, Fuxin, Chaoyang and Chifeng. It has a wide geographical area and long lines. At the beginning of the establishment of the region, the market share of the company's products in the region is very low. In order to seize the market and suppress the competitors, the brothers in the region always keep a clear mind, rationalize the work ideas, and actively seek breakthroughs in the market. In the process of opening up the market, everyone has carried forward the elegant "Four Thousand Spirits", and comprehensively explored the regional construction projects and mastered the first-hand information, whether it is 500 kilometers or 300 kilometers from north to south; whether it is tg project It is still a key project. Wherever there is an opportunity, there will be a figure of elegant salesman in western Liaoning. Where there is competition, there will be a strong saying that the people of Liaoxi will win. At the same time, we also use various ways and methods to extensively collect customer information, make friends and friends, communicate rationally, and talk wisely. We have used the "first to make friends, then talk about business. Do a business, make a friend" And the customer service concept, let customers from the use of the effect and psychological recognition and accept our products, in order to make the elegant red flag as soon as possible to insert a solid foundation in the land of western Liaoning. A hard work, a harvest, up to now, Jinzhou region completed the output value of 3.8 million yuan, the market share of more than 50%.

Second, grasp management and implement regulations. Grasping management is an important guarantee for improving the quality of business, and it is also the main measure to maximize work efficiency and reduce business risks. Business management is always inseparable from sales , and it is inseparable from the company's various systems for business strategy and management objectives. In order to effectively improve the management effect, our district strives to combine the process management of the business with the company's system, to stimulate everyone's work enthusiasm through management, and to standardize everyone's business behavior. Mainly: 1 Grab the management of the mentality and thinking of the salesman. The regional salesmen come from different places, have different backgrounds, foundations and habits, and usually have different requirements and desires in work and life. In addition, working in the periphery, the battle line is long, the difficulties are many, and it is difficult to concentrate every day. According to these characteristics, I try to improve the quality of the few meetings per week, compare the company's requirements and culture with everyone's thoughts and behaviors, and discuss and discuss together. Learning, creating a relaxed and harmonious atmosphere, let everyone have a sense of warmth, so that everyone can be managed in harmony and harmony, adjust their thoughts and mentality in mutual help, and always maintain a strong work spirit. 2 Grab the management of five orders. In order to reduce business risks, our district regards five-single management as an important management indicator, and in accordance with the company's requirements, strives to improve some problems in the five-signal signing, and improve management quality and return rate. In the first half of the year, the rate of contract withdrawal in our district was 81%, the acceptance rate was 76%, and the settlement rate was 83%. 3 Grab collection management. In the first half of the year, the rate of return in our district was 32%, and the expected target was not achieved. However, we have not relaxed on the requirements and measures for payment, and we have been working hard to improve the execution of the contract. 4 Grasping market resource management. According to the characteristics of western Liaoning, we rationalize and integrate customer resources and market information, and conduct targeted tracking and return visits to improve work efficiency and customer trust in elegance. 5 Grasp the daily work management. In daily management, we strictly follow the requirements of the company, strictly implement the sales and purchase system, reimbursement system, conference system, etc., actively improve existing problems, and strive to unify the daily management work to the company's requirements.

Three diligent learning, improve quality. Learning is the eternal theme of business work. Only through continuous learning and understanding of the company's business knowledge and corporate culture can we improve our ability to develop, track, and manage our ability to control. We have strengthened our business skills and business knowledge through training organized by the company. The second is to strengthen the study of the company's various management systems. The third is to strengthen the study of market knowledge under the financial crisis. Fourth, colleagues learn from each other and improve together.

Four problems: 1 The depth and breadth of the market is not enough, there are still dead ends. 2 The business return effect is not satisfactory. 3 Business knowledge and negotiation skills need to be improved.

Work ideas for the second half of the year

In the second half of the year, our district will carry forward the work strengths of the first half of the year to overcome its shortcomings, mainly to do the following:

1 Continue to increase the market's development efforts, not only to provide market share, to achieve single signing, no single grab. Set the battle to go, the confidence that the battle will win. Strive to increase market share to more than 60%. The total output value strives to reach 8 million.

2 Increase the amount of money returned. In the second half of the year, our district must insist on grasping both hands, that is, grabbing the sign in one hand and paying back the money in one hand. In the work of remittance, we resolutely implemented the contract, timely solved various problems encountered in the payment, and strived to 95% of the old payment rate and 90% of the new collection rate.

3 Enhance the improvement of business management indicators. Strive to achieve a contract return rate of 95%, the acceptance rate of returning a cage of 98%, the settlement rate of 90% of the settlement. Reports, detailed specifications of the ledger.

4 Continue to strengthen learning. We will continue to learn from others while not only self-learning, but also self-improvement. The training of newcomers will be targeted to help them become a unique business expert as soon as possible.

5 Further strengthen daily management, strictly implement the company's various management systems, strictly control costs, and work discipline.

6 Do a good job in customer maintenance, so that the customer's friend relationship runs through the business.