2019 hotel annual sales department work summary

At the end of the year, at the beginning of the harvest, it is time to harvest. In the past year, the sales department basically completed the sales task in 2019 under the correct leadership of the hotel general manager team and the close cooperation of other departments. The work of the department has gradually matured from the initial growth period. At the beginning of this year, according to the needs of hotel marketing, a new sales director was added to the original staffing to guide the sales staff to carry out sales work, and to check and track to ensure that the sales target was completed on time. With the joint efforts of all sales staff, sales performance has also increased significantly compared to last year. The achievement of performance is inseparable from the substantial and solid work of the year.

Our specific work during the year is as follows:

First, external sales and reception

1. Sales of travel agencies and large teams

Jingshan is known as the “Emerald in Ezhong” and is located at the southern end of the Dahong Mountain and at the northern end of the Jianghan Plain. It is one of the core scenic spots of Dahongshan National Scenic Area. The superior geographical environment and the beautiful natural scenery attract different tourists from all over the country. We have established long-term friendly cooperative relations with various travel agencies in Jingshan, Green Forest Tunxi Scenic Area and Tangchi Hot Spring to ensure the hotel's group customers. In the meantime, a large group of homes were received, such as: , to create a revenue for the hotel. With the arrival of each team, we have a sales manager to track the entire process, and coordinate the various departments of the hotel to ensure that the travel agency source provides quality services and improve customer satisfaction. Today, many travel agencies have become our loyal customers, such as: The high-quality, user-friendly service also introduced more new teams to our hotel, which invisibly increased the visibility and reputation of our hotel.

In addition to being known as the hometown of Bridge Rice, Jingshan is also the hometown of tennis in the province. Last November, the provincial tennis tournament was successfully held in Jingshan. Last year, we stayed at the hotel for four consecutive days and stayed in the room. This year's tennis competitions for the youth, group, and adult groups in the province are still held in Jingshan. Three times before and after the competition, the number of rooms in the room will be 10,000 yuan.

2. Sales of business customers, government agencies, enterprises and institutions

In addition to being a tourist city, Jingshan is also the city of light industrial machinery and the hometown of national treasure bridge. Coupled with the government's strong support and investment attraction in recent years, Jingshan's economy is also developing rapidly. Merchants, government agencies, and enterprises and institutions from the south to the north have become one of the most important customers of the hotel. We adopt different sales models for different consumers, and use flexible and variable sales methods to attract new and old customers. For example: to handle the VIP card with the delivery, to provide customers with fast and convenient services, a total of vip cards, a total of recharge. At the same time, we also signed a cash consumption agreement and a credit consumption agreement with some customers and units, and signed a cash agreement and a deposit agreement at the end of the year. On this basis, the signing card business has been added to make it easier, faster and more efficient to serve each signing unit. At the same time, we also developed a salesperson visit record card, in order to follow up customers in a timely manner, feedback customer information, and timely archive, maintain relationships with customers, and constantly explore new sources. Salesmen also started from passive sales last year to active sales this year, from disorderly work to orderly work, from no market research and analysis to market research analysis and industry analysis, and give appropriate room delivery discounts according to customers' actual consumption. Directly won a significant rebound in sales performance.

3. Conference sales

The hotel has 8 large, medium and small conference rooms, which can accommodate large, medium and small conferences of different sizes. Our unique hardware advantages and high-quality star service have made us a leader in conference sales in the same industry. During the year, we received a total of large, medium and small meetings. Among them, large conference halls. Medium-sized conference venue. Small meeting place. The large-scale conferences include: light machine investment conferences, CPPCC meetings, provincial organization meetings, provincial budget meetings, etc., only these several meetings have generated 10,000 yuan for hotels. In these large-scale conferences, the department manager led the supervisors, foremen and employees to track the service throughout the whole process, work overtime, work hard, and the work was often extended. Even if it was exhausted, it always maintained a spirit of perseverance, adding to the hotel's window image. Glorious, so that every meeting can be successfully completed, the guests have also fully affirmed and praised our work, forming a win-win situation of economic and social benefits.

4, banquet sales

Compared with last year, the hotel's food and beverage department has a qualitative overflight. It has received fewer complaints from customers and praised more. From the beginning of this year, the Food and Beverage Department began to strictly adhere to the service standards and quality of production, and was brave in continuous innovation, and the reception capacity was greatly improved. At the same time as the reception of various banquets and conference meals, buffets of different specifications were also prepared. The buffet of the budget meeting of the provincial finance bureau was highly praised by the superiors. The production of banquet dishes is also constantly improving and perfecting. As of today, a total of banquet tables are available. Among them, on September 12th, Jingshan Light Machine Sun’s birthday banquet opened the highest standard for banquets. We have a first-class service, delicious taste, beautiful environment, from soft service to hardware facilities. Deeply convinced, all guests are happy and come back with satisfaction.

Second, internal management and assessment

1. Internal management

On the basis of last year's staffing, the sales department had almost no change in personnel except for the addition of a sales director. The sales personnel each continued the last year's management unit and expanded new customers on the original basis. Fully assist the department manager to complete the hotel's business indicators, do a follow-up visit to all agreed customers and VIP guests, fill out the customer visit card on Friday, and feedback customer information in a timely manner to ensure service quality and guest satisfaction, and ensure hotel budget indicators. The completion.

2. Payment and performance appraisal

In order to strengthen the management of the sales department and improve the enthusiasm and initiative of the employees, this year, we have formulated an evaluation plan for sales personnel and implemented compensation according to work. Sales personnel are required to complete different sales tasks and payment tasks according to the different seasons. Sales department clerks update the accounts receivable details in a timely manner, and department managers and directors urge sales personnel to timely collect and track large bills to ensure the hotel's working capital.

Third, timely promotion, full marketing

After the year of running-in and development, the sales department has gradually matured its sales work. In the off-season, we launched a series of special promotions, thanked the new and old customers, launched the special room on Monday, etc., and also used the off-season to deepen the surrounding tourist attractions and do the team market. For example, the agreement for the reservation of the July-August sign was signed with the Yuchi Onsen, and the marketing plan for the off-season was implemented.

In July and August, it is the off-season of the guest rooms, but it is the peak season for dining. At this time, we implemented a program of full-time marketing and performance commissioning, and vigorously mobilized the enthusiasm and initiative of all employees. In July and August alone, we received a banquet table for the hotel, which generated revenue for the hotel and accounted for a% of the market share of the Jingshan banquet.

Fourth, peer cooperation, mutual benefit

In July of this year, we cooperated with Jingshan Tourism Bureau and Jingshan tourist attractions to promote the Jingshan scenery and the delegation. We should participate in the publicity and exhibition in Wuguang, and handed out this business card of our Jingshan Yufeng International Hotel in the exhibition center. After the exhibition, some teams took the name of our hotel's business card. For example, the trip to Wuhan has achieved a certain number of peripheral customers for the hotel and realized a new sales situation between the peers.

V. Existing deficiencies

One year's work, through the joint efforts of all the staff of the hotel, the results are the main, but still can not ignore the problems. Some of these problems come from the feedback from the guests, and some are discovered by various departments. They are as follows:

1. External sales need to continue to strengthen;

2, sometimes not careful in the reception work, not paying attention to some details, the issues considered are not comprehensive enough.

3. Sometimes due to untimely communication, the information is not accurate enough, which affects the overall sales and reception of the hotel. In the future work, it should be carefully and meticulously avoided, and timely communication can be achieved, thus reducing work errors.