Summary of marketing work

Fighting the stars. The historic freighter is about to enter 2019. In the year that I passed back, the department carried a lot of things, and there was a big overjoyed and overseen, but it was always worthy of an annals. On the basis of inheriting the excellent word-of-mouth marketing promotion of our institute, it has also opened up a brand-new promotion method based on online marketing. Now summarize the marketing work for one year:

The first traditional word-of-mouth marketing method is universally applied in our department. Because China is a social society, a piece of product information is often spread quickly through exchanges between relatives and friends. On the day the trainee arrives at our department, we will ask him which channel knows the small language training in our school. A considerable number of people are recommended by parents, or friends. In the communication between us and the students, we will also choose representative people to carry out appropriate word-of-mouth marketing. For example, most of the students in the Russian primary class work at Yabao Road, so we will try our best to choose such students for word of mouth. Marketing.

The positioning of the second correct market allows us to take less detours in marketing and publicity and achieve maximum utilization of limited resources. First of all, we must establish the target group. It is the age group in our department and what is the purpose of learning. After the investigation, the students who confirmed the Russian basic class had many post-90s students, and the students in the Japanese off-campus class studied for the purpose of going abroad.

1. After a preliminary positioning, it is necessary to conduct marketing on the Internet. Due to our limited resources, we have adopted the marketing method that everyone likes and hears. qq is the largest chat tool in China. In order to have a deeper understanding of the students' situation, we have established qq groups in each class to make me Have a platform for communication and communication with the students, and work more effectively. At the same time, through this online communication method, the distance between the students and the students is brought closer. Increase the trust between each other. For example, if you send flyers, many people have feelings of emotions and think that small advertisements are not credible, but after everyone knows them on qq chat tools, they will also do their best for you.

2. Propaganda through blogs, the blog has an incredible speed to win over people, from celebrities to grassroots, from academic circles to new people. This is also the most cost-effective way to market, expand the visibility and influence of our department through the number of blogs. The most popular blog to date is the Sina blog, so I have created blogs in Sina, putting the college profile to the clearest, to attract the attention of the audience. Increase traffic and popularity by visiting celebrity blogs, comments, comments, and accessing other people's blogs.

For the particularity of Arabic, there are many Muslims studying Arabic, so I created a blog in the largest Arabic-speaking forum. Mainly the promotion and marketing colleges.

3 Post Bar Baidu Post Bar is the largest Chinese community, but advertising stickers are basically forbidden, so if this is a hindrance to marketing, you can only follow the small language forums such as the Japanese Forum Korean Forum. Stick to the new trends in the forum every morning and whether there are any replies, patiently and meticulously answer their questions.

Then there is posting in the forum of the hospital, posting with the name of the layman and the main ups and downs, mainly based on the popularization of the knowledge of small languages, so that people who browse the posts have an interest and are helpful for learning.

4 In addition, based on the ever-changing network marketing methods, the traditional way of marketing is also a must-have, vigorous promotion

The first is to send out leaflets. The leaflets are mainly targeted and targeted. For example, when the winter vacation and summer vacation are approaching, we will distribute the flyers to various colleges, especially those close to the geography, such as the Beijing Institute of Political Science, etc. Choose to affix to the frequent and concentrated places in the cafeteria. Japanese Language Proficiency Test Flyer, we put it on the day of the ability test, before the students test and after the test.

5 Finally, it is about public relations marketing. Usually, our department adopts the method of lectures. Our lectures all adopt open multimedia teaching methods. Starting from the audience's interest and current hot issues, the audience will let the teachers in a lecture. Granted more, the audience gets the information to the maximum. For example, Song Gang, a Japanese teacher, Japan's interpersonal relationship and intercultural culture, and Li Shucheng's Diaoyu Islands incident and Sino-Japanese relations are topics of concern to the audience.