2019 mobile phone sales work summary essay

The sales work in the 11 years has basically ended. Under the whole team's hard work throughout the year, the sales volume has increased by 12.5% ​​compared with the 11 years, but it has declined in the market share and the national a-type branch. The main reasons are as follows: :

An external cause:

1. In 2019, the fierce market competition in the mobile phone industry, changes in the market environment, and the company's 11-year product strength factors, product strength and market policies did not keep up;

Second internal cause:

1. The internal atmosphere of the team, team momentum, combat effectiveness, leadership, employee attitude, and execution decline;

2. The cohesiveness of marketing network, the enthusiasm of dealers, and the decline of collaboration ability; main performance:

1 Branch company marketing work is not solid, lack of efficiency and efficiency;

2 The enthusiasm of employees is not high, lack of fighting spirit, can't do “do their best”, the sense of innovation and wisdom can be poor, the ability to cooperate is poor, and the branch platform and office can't be the same;

3 channel network, dealer passion and cohesion decline. In some areas, there is a lack of core dealers or core non-nuclear issues, and dealers are reluctant to undertake sales tasks. The office is unable to grasp the market and the channel is inefficient;

4 Performance and marketing work is flat. Most models have poor sales in the market, pulling and losing thrust. The new products are listed on the market and the speed is slow. Most of them rely on product strength and their marketing power is backward.

5 Market terminal, brand promotion work is declining, ka strategy, terminal image, promotion team management urgently need to be improved, the ability to collect and analyze market information is poor, and it is unable to cope with fierce market competition;

This year is a happy day for the fifth anniversary of our company. As the earliest established branch of the country, the branch has also achieved good results and ranked first in many jobs. Past success should be the cornerstone and driving force of our development. We should not be the burden of our advancement. All employees must have ambitions, pursue first-class goals, and have the confidence and fighting spirit to do market and industry dominance, especially the leadership of branch offices. Collective and office manager.

Work plan for 2019

1. Strictly rectify the team. With the theme of corporate culture construction year, we will implement the “Ten Principles” and “Cross Policy” of Wan Zong to create a team full of fighting spirit and passion. The team must have the mentality of migrant workers and the simple fighting spirit;

2. The organizational structure of the branch office and the operational unit of the office are built on the goal of simplicity and efficiency, and the key benchmark office is strongly built. Strengthen the construction of human resources, build a human resource pool, promote the value-added of human resources, and move toward the goal of a first-class team. The divisional platform's various departments cooperate with each other's combat capabilities, and the platform employees' "heart-to-heart" responsibility spirit, professional skills have specialization, and promote service awareness.

3, people-oriented, create "three public" fair, just, open, 3600 full staff assessment system, reflecting the value and creation of employees. Strive to continuously improve the income of employees;

4. Advocate the organizational atmosphere of the right path and the sunshine, and resolutely stop the violation of regulations and violations. Seriously put an end to the behavior of encroaching on the company's finances, encroaching on the promotion of resources, and damaging the interests of the dealers' channels. Colleagues emphasized the simple and simple feelings of comrades-in-arms, mutual respect, understanding and help. Pay attention to the "moderation of the mean", employees correctly understand the relationship of interests, the company's interests above all else. Team benefits are higher than individuals, and market development benefits are higher than dealers. The organization pays attention to the order and pays attention to obedience. The Personnel Administration Department of the branch office establishes an employee organization atmosphere investigation system and employee information feedback and complaint mechanism;

5, strengthen the post-elimination system of the post, the ability to use, the mediocrity of the employment mechanism. This year, we strictly implement the debriefing system, the regular reporting and reporting of the platform departments and offices. This year, the basic functions of the functional departments of the branch platform are consolidated, guided by the first-line market services, improving the efficiency and efficiency of the platform department, and specializing in marketing, finance, personnel administration, and customer service work, becoming the industry's first-class level;

"1" "2"

6. The channel strategy of marketing channel network, sustainable development, “combined vertical and horizontal, channel distribution”. With the terminal as the center, in order to adapt to the market competition, the Golden Diamond Club and the Digital Club are the main lines of the network, and the network system of the hypermarkets, the ka stores and the professional terminals of the operators are used as the auxiliary lines to strengthen the cohesiveness of the company and continue to improve. The customer relationship has become the best network system in the region, improving the combat capability of the channel, the execution and efficiency of the channel. The branch platform and office are the bearers of the secondary construction network system, the channels are dredged, and the channel is the basis of the company network in the market competition;

7, with the ka strategy, the promotion period sinking as a strategy, the 2019 refined marketing work. Careful study of the market, refine regional characteristics, customer categories, and strengthen the fine-grained micro-management of marketing, carefully plan this year, have a rhythmic increase, the brand's image in the terminal, reshape the red fortress, red base. This year, the first and second-tier markets and the third- and fourth-tier markets were developed, and strategies and tactics were formed.

8. The continuous development of customer service work, lay a solid foundation, improve the post-campaign efficiency of customer service networks in various regions, serve the front line, be responsible for consumers, and escort sales work. In order to further explore and improve the customer service work of ka and hypermarkets, we will carry out scale-based service promotion and service reputation this year.

Finally, talk about the market competition in 2019 and our spirit and methodology.

In 2019, the headquarters issued a branch with a total of 865 million annual return task indicators. Compared with last year's mission, it should be appropriately fine-tuned downwards. On average, it will complete 0.72 billion monthly, which is nearly 7xxxx monthly sales. This indicator is quite large with the current situation. the distance. Competition in the mobile phone market will continue to intensify in 11 years, continue to deteriorate, and a large number of new entrants are pouring into this competition. As a gold mining area in the country, Zhejiang will be more competitive. In the current form, our market position and performance in the first line are very dangerous in many areas. It is impossible to complete this year's indicators without hard work or progress. But everyone should see our advantage this year. Under the guidance of Wan Zong's market competition theory and competitive product strategy, the product strength of the headquarters this year has been greatly improved compared with last year. The appearance, quality and cost performance of the products are gradually strengthened, and the channel interest chain is being supplemented. The confidence of many regional distributors is rising, so In 2019 we are prepared for a spiritual and organizational atmosphere:

1. Have ambitious fighting spirit, not afraid of competition difficulties, and have the courage to face difficulties. The gas can not be vented. The frontline lecturer must have an indomitable spirit of struggle. Once again, it is emphasized that past achievements should not be a burden for progress. This point must be paid attention to by Yan Tao. "There is one soldier, one will be a bear," and the heads of our teams at all levels must be prepared to be leaders.

2. Responsible spirit of “doing your best”. Mr. Wan’s advocacy team: “Migrant workers’ mentality” and heavenly rewards, hard work and dedication are the basis for the success of our career;

3. Cultivate training marketing methods and market research capabilities, become smart and dynamic market operators, pdca's working methods must be flexibly applied and implemented, personnel administration and marketing departments to do special training, to marketing executives, marketing department Establish a system for studying market analysis markets;

4, "small improvement, great progress" work from the beginning, from an early age, advocating the subtle points of work, find problems, improve shortcomings. Any improvement in the terminal, the subtle improvement of our daily work flow, and getting together, is our great progress. "Small improvement, great progress" has become the atmosphere of our work, and we advocate the work and thinking mode of "small improvement, great progress".

After the turn of 2019, it will oscillate. In 2019, everyone will be passionate and will be brilliant again.