2019 shopping mall sales summary wenwen

In the past 11 years, the two people have been working closely on the two main lines of the business strategy of “differentiated management, enhancing brand connotation” and the management strategy of “building enterprise execution”, and made breakthrough progress.

First, the business performance has steadily increased, and sales have exceeded 100 million yuan.

The actual sales completed 130% of the annual assessment plan, a year-on-year increase of 15%, and the net profit achieved increased by 381% year-on-year. Established Wushang Jianji's leading market position in the Qingshan regional market.

The effect of business adjustment has been highlighted. In the whole year, 1xx new channels were introduced and 123 brands were eliminated, with an adjustment rate of over 70%. The seven major categories of the game achieved an increase of more than 20%, and the highest and lowest Maoping increased by 26% and 13% compared with last year.

Both projects are in close contact. “Building 20 Million Brands” and “Introducing 10 Mature Brands” in the “Two Hands” project, 21 brands achieved sales of over one million, and overall sales increased by 36% year-on-year, accounting for 27% of total sales . %.

The plan for expanding sales and increasing profits is first. Breaking through the rules, by integrating resources, grasping hot spots, and launching personalized marketing activities, we have always maintained a regional leading position in marketing.

Second, the service system has been continuously improved, and the on-site management has achieved remarkable results.

In the past 11 years, the company has been focusing on on-site management, fully implementing the “family-friendly service” system, and conducting a “service awareness” discussion among front-line employees. A comprehensive repair and rectification of the mall's hardware facilities has brought a new look to the store.

Third, the concept of "execution" is deeply rooted in the hearts of the people, and human resources are constantly tapping potential.

The guiding ideology of “Building Enterprise Execution” runs through the training throughout the year. A total of more than 900 hours, more than 10,000 people of various types of training, the real practice of establishing a learning organization, training knowledge-based talents work requirements. Two large-scale rotations were carried out, involving 37 job changes, which formed a strong response among employees.

The 11-year work has achieved remarkable results, but there are also six problems that restrict corporate development:

Question 1: The situation of uncoordinated management structure and development goals is still very obvious.

Question 2: There is a contradiction between the foresight of the market form and the implementation of specific business initiatives.

Question 3: The unity and irreplaceability of the promotion form has impeded the development of marketing.

Question 4: The difference between daily sales and hot sales has not narrowed, but there is an expanding trend.

Question 5: The supply and structure of the whole season seasonal goods have not changed.

Question 6: Although the integration of supplier channels has changed in 11 years, the effect is not obvious.

In 11 years, commercial competition in the surrounding areas of Castle Peak will become increasingly hot. In the face of the former South-South sales and trade, the Qingshan Department Store will follow suit. We will focus on the following aspects:

First, grasp the Spring Festival market, ensure a good start, and pledge the annual goal

Taking the Spring Festival marketing work as the forerunner, we will fully implement the peak season market operation strategy to ensure the smooth start of the first and second months and the annual business objectives.

Second, accurately grasp the market positioning and implement differentiated management

Slightly increase the operating grade, and implement overall misalignment with Qingshang, Xudong and Pinpinao to create regional fashion department stores. In particular, the pattern of exclusive operation of mainstream brands in the regional market.

Third, set up the Ministry of Goods, implement the separation of sales and sales, and increase the intensity of investment adjustment

Through the soundness of the organizational structure, it provides a powerful soft environment for accelerating the adjustment process, and the adjustment work moves forward step by step, thus achieving the classic business pattern of regional department stores.

Fourth, with the transformation and operation of the fourth floor as an opportunity to fully integrate the resources in the field

Being stronger and bigger is the top priority of business management. With the development and expansion of the fourth floor operating area and content as the top priority for 11 years, we will further enhance the business functions of the mall and develop new economic growth points.

5. Grasp the million brands and fully exert the 28th effect

It is necessary to comprehensively integrate investment, decoration, marketing, personnel, assessment and other aspects to improve the success rate and survival rate of millions of brands, so that the existing million brands will play a leading role.

Sixth, pay close attention to channel optimization, reduce the constraints caused by weak supplier strength

Choose strong brands and suppliers in channel integration, eliminate or choose some non-vendor or first-level agent suppliers, and strive for more policies in marketing, price, supply, return and other aspects.

Seven, scientific analysis, and strive to break through, fully promote family marketing

11 years of marketing work should break through a relatively single promotion model and strengthen emotional marketing. Through the promotion of publicity, display and service, the packaging is more life-oriented and fashionable, and it aims to attract customers and promote sales .

Eighth, implement employee quality engineering, realize talent development strategy

In the past 11 years, we will increase the training and reserve of enterprise talents and implement the “Five Ones” project. At the same time, the implementation of the corporate system will be strengthened, and the work behavior of the employees will be further standardized to form a harmonious and standardized work atmosphere.

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