Summary of moon cake sales work

First, on the packaging: 1, this year's internal packaging has been specifically designed, a step forward than last year, but there is still a gap with the customer's requirements, consumers reflect our internal packaging transparency and brightness is not enough, their comparison object is still Kang and Jia Jiayou. There are also cakes. Although our single piece weighs more than the actual product, it is smaller than the actual product. The reason is that the cake is thin and large, and ours is thick and small. Next year, we should change the mold and make the right cake to help the market compete. This year, customers generally reflect that our packaging products are monotonous, not in series, lack of selling, and the lack of retail gift boxes of around 100 yuan, affecting the sales in Shangchao . There are two types of Chinese red and joy autumn colors. Although there are Nanjie Village trademarks, similar packaging gift boxes are everywhere in the market, and there is no difference between them. Next year, we will start designing the special edition of Nanjie Village in advance, and attach the corporate culture and distinctive features of Nanjie Village to the product packaging, which is in stark contrast with the actual products. After the listing, the customers will feel refreshed and value for money.

Second, about taste and other, at present, our taste is less, the variety is single, next year, we should work on the market demand, in the fruit, miscellaneous grains, sugar-free and other flavors to create new products, so that it forms a series to meet customer needs . There is also a shelf life. Now consumers are paying more and more attention to the production date and shelf life. We hope to increase our shelf life to about 100 days with the cooperation of production and technical departments. Because this year's production is relatively concentrated, in mid-September, the cake we sold is basically the production date in August. In this regard, consumers have put forward a lot of opinions and hope to change this phenomenon next year.

Third, regarding the price level, according to the market feedback situation, the mass consumption of the bulk cake is now between 2 and 4 yuan, we should also develop a corresponding price system to cater to the public's consumer psychology. At present, with our existing packaging, the profit of the dealers is less, which is a huge contrast with the profits of dealers of other brands. If they do not rely on the customer's loyalty to us and the after-sales service that makes them feel satisfied, they are extremely Easy to shake. Therefore, we should focus on the future and formulate reasonable profit distribution points, so that they can make money every year, increase their confidence, and be loyal to the brand.

Fourth, the brand positioning, Nanjie Village moon cakes have been sold in the market for two years, but we should have a clear understanding of their position in Henan Province, except for the leading brands in the moon cake market in Luohe and Nanyang. Our performance in other markets is still far from enough. In Xuchang City at the doorstep, although we have been operating for two consecutive years, we are now a challenging brand. We are following in the markets of Zhumadian, Zhoukou and Xinyang. The brand is not counted, it can only be a smashed brand. In Zhengzhou, the provincial capital, although it has entered the circulation field this year, the performance is average and nothing has been achieved. Therefore, our task is very arduous, and we can say that there is a long way to go.

V. Regarding market propaganda, next year, we should learn from the market operation experience of the products and print back-to-back handbags with their own trademarks. They are not demanding, but they are practical. Because they need to be printed every year, they can be printed in large quantities to reduce cost. It should also consider printing color hanging flags, table circumferences, and a Labao display stand to increase the consumer's awareness of the mooncakes in Nanjie Village in the commercial suspension and take-out display. It should also consider advertising in the local market. Enhance the brand image and increase the visibility of the product. Nanjie Village trademark has a wide range of popularity in Henan Province, but specific to the moon cake, some markets are still little known, we should find a reasonable entry point, make a point of gimmick, and then widely publicize, to reach a common knowledge in Henan The purpose of mooncakes in Nanjie Village.

Sixth, about group buying, now, each moon cake manufacturer has made a fuss in the market segment, because we entered the market late, we can only learn by doing. This year, through Wei’s efforts, we have gone through a few group purchases, which is considered in this respect. I made some attempts. Next year, we must prepare in advance in this regard, use all aspects of human resources, focus on tackling key issues, and strive to achieve results in group purchases.

7. Regarding team building, it is necessary to expand the market next year. With the existing business team, there are still some shortcomings in the overall quality and individual ability. However, in a team, the short board with the lowest personal ability often determines the team. Comprehensive strength. Therefore, improving personal ability and quality has become a major consideration in the future. From now on, we must start the construction of the business team, continue to improve, and incapable of intensifying learning and charging. It is really not suitable for the sales of moon cakes. We must resolutely adjust our jobs.

8. Regarding network construction, in addition to continuing to consolidate the Luohe and Nanyang markets, next year, we will continue to carry out in-depth development of existing markets such as Zhumadian and Xuchang. Deep cultivation in the ground, sustainable management. Make the market fine, let Nanjie Village moon cakes make a difference in the above market. In addition, we will make reasonable plans, develop new markets, and find suitable partners. This year, we learned the lesson in Zhoukou Market. We wanted to follow the big customers as a student and learn market sales experience. Now look Come, you have to train your own customers, such as Luohe Li Xigang, Xuchang Yang Chaoying, and Dengzhou Duan Zhaobing. They can fully understand our intentions, actively cooperate with our actions, and make a joint effort to achieve a win-win situation. Only with such a loyal customer team, we have established our own stable moon cake sales network.

The achievements belong to the past, and the work next year is glorious and arduous. We believe that under the correct leadership of the company's leadership, with the joint efforts of all of us, we have the confidence and ability to let the Nanjie Village moon cakes bloom in the Henan market, and the whole line is red. We will continue to make our due contribution to the construction of small communist communities.

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