Promotion summary

XXXX year from November 12th to 25th, the 7th anniversary of the large-scale promotion activities, due to a certain amount of time and people, coupled with attractive seasonal goods and promotions, the overall effect is better, give us A good teaching material was left behind in the future work.

The preliminary preparations for this project were very sufficient and the coverage was very wide. In line with the serious arguments of the store managers and various departments of the company, a complete and operative overall marketing manual was formed.

In terms of promotion, we applied the promotion activities for the consumer groups mainly for families and housewives, and achieved the desired results. The consumers responded enthusiastically and completely achieved the purpose of gathering popularity.

In terms of commodities, we cooperated with the seasonal promotion of merchandise promotions, such as "Crazy, Fresh, Special, Limited Time", which met the purpose of the overall newsletter, and used merchandise to drive popularity and sales. purpose. Coupled with the display of the store, on-site promotion. The 7th Anniversary Broadcasting, which we produced, gave the store a new breakthrough in implementing the promotion and rendering the buying atmosphere and promotional atmosphere. It has given consumers a great impact in terms of sight and hearing, and has left a good reference for our future work.

The 7th Anniversary Large-scale Literary Gala brought the entire 7th anniversary to a climax. The cultural performances of various stores were remarkable. The invitation of the suppliers made our company's corporate culture and business ideas a step forward. With the scene of the birthday cake chef cutting the cake, our employees have a family-friendly feeling of belonging. This is a few important highlights of this literary evening.

We also took advantage of the people in terms of time and space. The weather began to cool down on the 7th anniversary event, making the seasonal products in the original news plan hot and popular. This is inseparable from the forward-looking nature of our analysis and organization of goods. In the end, it really helps us all the time, plus our hard work and good analytical execution ability, and what is not doing well?

However, in the process of planning, organizing and controlling the work, there are still many shortcomings: in the middle of the 7th anniversary, there are some work on promotion plans, activities and commodities that have not been put in place, resulting in losses. A part of the sales, it is worth our deep thought and deep review:

1. Some promotional activities were forced to abort due to the lack of suppliers.

2. The supervision form was not implemented, which is a regret for the seventh anniversary of this time.

3. The on-site execution of the store is not strong enough.

4. The timely follow-up review of the store did not achieve the position.

5. The store is unreasonable in terms of manpower arrangement, resulting in the individual activities of this time not being fully utilized.

6. The development of new products/sensitive commodities and the lack of full implementation of procurement are the biggest regrets of the seventh anniversary.

7. In the 7th anniversary of the store, the store's creative display of some products is obviously insufficient and needs to be improved.

8. In the 7th anniversary of the store's merchandise activities, the on-site promotion was not in place, sometimes, sometimes not, and did not thoroughly train and track the on-site promotion personnel, which caused some consumers' reflections not to be collected. Future work can be used for reference.

9. In the 7th anniversary of the store, the popularity of the store, sales went up, but the health work did not follow up in time, resulting in the health of the door and store of the stores are not satisfactory, like a garbage dump.

10. In the 7th anniversary event, some sensitive commodities were out of stock, which affected consumers' shopping sentiment. This is a big ban in business. Be serious about reflection!

In short, any work needs to be summarized and reviewed in order to make the next newsletter work. We hope that the entire marketing scheme of the news will be better and better implemented in the future.