Food area terminal sales work summary

In the four months, under the guidance of General Manager Song and Su, the development and promotion of Jinan distributor xx regional market and the construction of market network, the development of wholesalers in the region, and the development and maintenance of some terminal customers were carried out. . Now, in the past four months, the results and problems of the terminal sales work are briefly summarized.

1. Pay close attention to the terminal store, increase the market share of the company's products, effectively use the distributor resources to develop 350 wholesale terminal stores in the wholesale market of xx regional markets, and sell about 180 stores of Yunkang products, through in-depth actual investigation and Communication, in accordance with the scale and strength of these commercial channels, capital credibility, variety structure, business direction, these commercial channels have been classified as a, b, c, special classification, of which a category mainly focuses on circulation wholesale and scale stores larger than 300 square meters. Supermarket; category b is a supermarket larger than 100 square meters; category c is a small supermarket store. Special ktv, Internet cafes, schools, etc. Among these customers, we have directly or indirectly established nearly 160 cargo and business relationship relationships, 2 wholesalers, and channel customers have 89% control.

2. Multi-brand development, consistent service terminals, and the use of resources to achieve a win-win situation. There are about 45 stores in the category xx area of ​​the store, and the 45 stores basically realize the sales of the products of the company. Each distributor is represented. In addition to the company's products and other brands, such manufacturers will be equipped with salesmen in the distributors, through communication, xx Jinmao, Baixiang business and then promote their products while promoting the company's products, so I am marketing In the process, he also promoted his products and achieved a win-win cooperation!

3. Control the dealers, clear the division of the area, put an end to the intersection of the string area, the price xx area and the Zhangbo area. In the previous work, the division was unclear due to the handover problem, the market was unstable, and the segment store market shocked with the product. The sales volume of the moment fell, but under the general arrangement of Song, this phenomenon was completely eliminated, and at the same time, the customer’s reputation was rationally realized, and the reputation of the distributor was basically achieved in the area under its jurisdiction. The form of the price on the price will be left over from the previous period. The market prices are not unified, stop the replenishment at an appropriate time, stabilize prices, and develop in a healthy way.

4. The main service, the product represents the strength of the company, the service represents the company image. A company with good products only has no good marketing personnel. It is also a failure. A good service represents the company's image and represents the company's demeanor. The marketing staff must be Be confident, serious, generous, well-dressed, formal, courteous, and you can see at a glance that you are a marketing person, honest, quick response, immediate execution, and do it.

5. Always learn, help each other, and make progress together

Learning is a happy thing, learning everywhere, in the store to see how the marketing of other products is marketing, learning their communication skills, learning how they organize the shelves, learning how they are in the maintenance of the customer get on.

The growth of a person is slow and leaps and bounds. As long as you do something seriously, you will end up with results, and only contribute to my growth!