Cigarette brand research

Cigarette brand research

Through these days of visits, I am deeply touched!

First, the backwardness of the local economic development level seriously restricts the improvement of the consumption structure of cigarettes.

The Yimeng mountainous area is an economically underdeveloped area, and the income of urban and rural residents is low. In the rural market, smokers can say that there is no brand awareness, and cigarette prices are the determining factor in their choice. In the rural market, brands with better sales are lower-priced brands, such as princesses, old Renyi, and grapes. Therefore, in a market with low consumption levels, price is the determining factor in consumer choice. No matter how good you say, it is a reality that there is no money in the hands of ordinary people. This situation determines the low purchasing power and cannot be changed in a short time. Regarding the issue of pulling up the consumption structure, I believe that the rural market is not the main force, and the rural market has little potential or no potential for the time being. Now, if we only emphasize the structure, the rural market will be greatly affected. The reduction of low-end supply, tobacco, tobacco, and counterfeit cigarettes will quickly occupy the market, which is also worth considering.

Second, the urban market, the consumption of high-grade smoke can be. Low-grade cigarettes are needed but not required!

The income level of urban residents is relatively high, and the demand for mid-range cigarettes is relatively large! There is great potential for pulling up the structure of cigarettes. For example, the boutique big chicken, the fragrance of Hudmen sales is very good. The sales of high-grade cigarettes should be poor, and the sales of Yimengshan boutique Hadmen are poor. Overall, the General Group’s cigarette sales were better than the Suizhong Group’s cigarettes. This shows that people's choice of brand has a great relationship with people's eating habits. Under normal circumstances, it will not change.

In response to this market, we must resolutely cut off the supply of low-end cigarettes. Although this was the case before, it has not been implemented. Although there is demand for low-grade cigarettes in the urban market, the consumption level of urban residents is relatively high. In this way, if there is no low-end cigarettes in the market, people have the strength to buy mid-range cigarettes, and the price is mainly at 20 yuan/piece--40 yuan/bar. . The urban market should be the main force for the promotion of consumption structure.

Third, the cigarette market is subject to further regulation. Norms are necessary for the advancement and development of anything. Only by standardization, development will have stamina. There are many irregularities in the current cigarette sales, such as low-grade smoke returning to the urban market, the transfer of personal behavior, mutual penetration between different markets, etc., so that not only their own market is not managed well, but also disrupted. Other people's market, more serious is disrupted the entire company's plan, affecting the entire Feixian market. Therefore, we should not only look at our own market, but also not only look at personal interests, we should establish a global awareness! The phenomenon of large-scale wholesale is also worthy of our attention. Sometimes, the company has no low-end cigarettes, but some large wholesale departments have them. They increase the price of wholesale, which not only affects the interests of small distributors, but also affects the market's norms. In this way, to further standardize the market, we must first standardize our awareness and improve the overall quality of marketing personnel.

Fourth, on the source of goods. From the current situation, low-end cigarettes will be less and less, and our current marketing methods, in many cases, still use low-end cigarettes as bait, dealers say not to high-end cigarettes, our salesmen are low-grade smoke The shield is used as a bait to attract dealers. This situation can be done in the case of low-end supply. If the supply of low-grade cigarettes is more difficult in the future, what should we do? Therefore, from now on, we should actively promote the production of low-end cigarettes, tobacco companies lose money, will be less and less in the future, 15 yuan / article of cigarettes may be out of stock, 20 yuan / piece of cigarettes may be the cheapest, At that time, it is definitely a relatively short shortage, encouraging dealers to buy more than 20 yuan / strip of cigarettes. At the same time, tell the seller that, close to the year, the workers will return home, sales will increase, cigarette sales are not only low-grade cigarettes, people have money in hand, will certainly improve the grade. purpose. Encourage dealers to increase purchases.

Through these days of visits, it is known that although the price of festive chickens is low, people do not agree that the sales situation is very poor. The dealers reported that the brand's cigarettes tasted bad and had a disgusting feeling after smoking. When the marketing staff explained. When the brand is the former amber, people do not agree, it is not as good as the previous amber, it is generally believed that the festive chicken is the former flower big chicken. So, do we have to recommend manufacturers to improve the formula?