Investigation report on the study of market cultivation and construction in Jiangsu, Zhejiang and other places

Cultivate the market, drive the industry, invigorate the economy, rich people

——Investigation and study on the cultivation and construction of the market in Jiangsu, Zhejiang and other places

In order to learn from the experience of cultivating and constructing the market in Jiangsu and Zhejiang, improve the market construction level of our district, and promote the regional economic development by leaps and bounds, in accordance with the instructions of the main leaders of the district committee, from March 30 to April 3, 2004, the Standing Committee of the District Party Committee and the Standing Committee Chen Fuxing, deputy head of the district, led the relevant comrades of relevant departments to inspect and study the development of markets such as Changshu City, Jiangsu Province, Yiwu International Commodity City and Yongkang Hardware City. During the inspection, he was in charge of the leaders and departments of local governments. People have extensive contacts, earnest exchanges, and squeezed time to exchange views with Yiwu International Trade City Market Development Agency, Zhejiang Chuanhua Enterprise Group and other departments and enterprises on investment promotion and other activities, to promote the advantages and policies of Dagang District, and to achieve the expected results. The study report will now be reviewed as follows:

First, the type of market cultivation and development and outstanding achievements

A few days of study and study have made us truly feel that some counties and cities in Jiangsu and Zhejiang provinces make full use of the local people's tradition of doing business well, attach great importance to market cultivation and construction, and embark on a road of success that relies on the industrial development market and relies on the market to drive the economy. Analysis of its market development process, we believe that there are two main types:
The market formed spontaneously and the government was guided at the right time. Changshu City, Jiangsu Province, and Shanghai Yiwu Small Commodity Market belong to this category. The obvious feature of this type of market is that the market has risen relatively early and has clearly experienced the process of progress from the road market to the shed market to the modern market. Since such markets "have a market before the market", the risk of market construction is small, and the government's income is large, but the market is cultivated for a long time, generally it takes more than ten years. The government began to intervene in the mature stage of the market, and organically combined the market planning and construction with the development of characteristic industries, the construction of block industries and urban construction, and gradually formed a market structure of “buying national goods and selling national goods”, eventually becoming a domestic Outside the commodity distribution center. Changshu City, the largest clothing and apparel wholesale market in the country. Changshu has an area of ​​1,200 square kilometers and a population of 1.04 million. In 2003, it achieved a GDP of 47.6 billion yuan and a fiscal revenue of 6.5 billion yuan, of which local income was nearly 3 billion yuan. In 2003, the transaction volume of the mall was 15 billion yuan. Changshu City Merchants Mall was established in May 1985. After nearly 20 years of development and construction, it has become one of the largest clothing and apparel wholesale markets in the country. The mall has an area of ​​3.71 square kilometers and has 5 markets including investment promotion market and hardware market. There are 28 professional wholesale markets including clothing, decorative fabrics, hardware and electrical appliances. Commercial housing is 1.12 million square meters, and there are more than 20,000 shops and booths. More than 50,000 business people from all over the country settled in the mall to open a shop to do business. The daily average traffic volume in the market peak season reached more than 150,000. From 1996 to 2003, the turnover of market commodities exceeded 10 billion yuan for eight consecutive years, of which foreign trade exports accounted for more than 50%. Yiwu China Commodity City, which is a strong international shopping paradise. Yiwu has an area of ​​1,105 square kilometers. The city has a population of nearly 15 billion, including a population of 680,000 in the local area. The number of migrant workers is 600,000, and the floating population is nearly 200,000. In 2003, it achieved a GDP of 48.8 billion yuan and a fiscal revenue of 3.1 billion yuan. Established in 1982, the mall consists of three market groups: International Trade City, Liyuan Market and Binwang Market. It has 34 industries and 320,000 kinds of commodities, including handicrafts, ornaments, hardware, daily necessities, electronic appliances, All daily industrial products such as toys, socks, and clothing. Among them, the production and sales of jewelry, socks and toys account for 1/3 of the national market. Over the past 20 years, it has experienced eight expansions and four expansions. Now it has a business area of ​​more than 800,000 square meters, more than 34,000 booths, more than 80,000 employees, and more than 200,000 daily passenger traffic. In 2003, the total market turnover reached 24.827 billion. Yuan, of which foreign trade exports accounted for 50%, ranking first in the national industrial wholesale market for 13 consecutive years, is China's largest small commodity export base.

The government led the formation and expanded the scale. Zhejiang Yongkang Hardware Market belongs to this category. The characteristics of this type of market are that the market has a short time to rise, generally starting in the mid-1990s. The development from the loose market to the intensive and characteristic market of scale has developed rapidly, mainly in the form of government-led and executive-driven promotion. The characteristics of market construction are high after the first market. However, from the perspective of market development, the time from market cultivation to mature market formation will be greatly shortened. As long as there is industrial support, it is good at seizing opportunities and increasing advertising. Create momentum, can quickly increase market visibility and improve its competitiveness and vitality in similar markets. The leading role of the government in market construction has a strong administrative driving component, combined with the law of market development, organically combines market construction with characteristic industry development and industrial cluster construction, and becomes an important producer market and an important commodity distribution center. . China's hardware technology capital, casting the world famous brand Yongkang Hardware City. Yongkang City covers an area of ​​1049 square kilometers and has a population of 538,000. In 2003, it achieved a GDP of 11.36 billion yuan and a fiscal revenue of 1.31 billion yuan. In 2003, the hardware city realized a transaction volume of 15 billion yuan. Yongkang Hardware City was established in 1992 and has now developed into a professional market of 67. 456 enterprises above designated size in the city have settled in the market, with 34 sales exceeding 100 million yuan. Yongkang Hardware City was the founding stage from 1992 to 1996. At this stage, there was a market-free situation. To this end, the government increased its efforts, in addition to the tilt of taxation, management fee policy and household registration management. The commercial government that operates normally operates to provide subsidies and try to maintain the popularity and flow of the mall, so as to overcome the impact of market presence; at the same time, allocate market stall indicators to townships and towns, and include annual performance evaluation to ensure that the market has enough stalls; At the same time, while attracting investment and entering the market, it will strengthen the propaganda of the market. Only CCTV has an annual advertising investment of more than 10 million yuan. Now it has developed into 3,000 stores, nearly 3,000 foreign dealers and 20,000 employees. Above, it is scheduled to hold a hardware expo on September 28th each year to expand the influence and popularity of the hardware city at home and abroad, and create more trade opportunities for the majority of merchants.

Through the study and study of the above-mentioned markets, the inspectors have improved their understanding of the construction market. At the same time, they also feel the roots of active economic development in Jiangsu and Zhejiang provinces: First, they have played an important role in supporting enterprises and opening up markets. These markets were developed at the beginning to meet the different levels of local consumer demand. They are an important carrier of urban and rural industrial product supply. With the economic development, these regions combine traditional business practices with local small commodity production, especially It solves the limitations of new enterprises in market development and becomes a window for enterprises to open up markets and trade negotiations. Second, it played an important role in promoting the formation of large markets and large circulation. The establishment of these markets has broken through the traditional circulation model of commercial retail and wholesale, effectively solving the contradiction between scattered small production and large market, and has become an indispensable part of the current circulation model. Third, it played an important role in activating the local economy and promoting the development of related industries. Through the establishment of the market, on the one hand, it has found sales channels for local enterprises' products, and on the other hand, it has provided market demand information for enterprises to adjust product structure, and formed a development pattern of promoting business and industry and commerce, and driving transportation and communication. In the development of tourism and processing industry, Yiwu City only has an annual income of more than one billion yuan in shopping and tourism, and promoted the development of the transportation industry. The daily cargo throughput reached more than 5,000 tons. Fourth, it played an important role in solving the surplus labor force and promoting social stability. The scale and speed of the market provide huge capacity to solve the employment of the people. There is almost no lay-off in these areas. According to reports, Yiwu City, Changshu City Merchants Mall and other commodity market employees up to hundreds of thousands, there are quite a lot of outsiders in these markets, Yiwu City's migrant population exceeds the local population, of which, foreigners reach more than 5,000 More than Nanjing, laying the foundation for improving the international standard of the city. Fifth, it played an important role in guiding production and forming prices. These markets have developed to the current scale and level, pay more attention to informationization work, provide market supply and demand dynamics to local enterprises in a timely manner through the transmission of market supply and demand information, and provide a basis for enterprises to adjust product structure. At the same time, it further accelerated the pace of localization of foreign products. During the inspection, it was learned that although these markets have large capacity, local products only account for 30%-40%, and the rest are foreign products. Yiwu proposes localization of foreign products. The goal is to reach more than 70% in the future, which will greatly promote the scale of the regional economy.

Second, the basic experience of market construction and development

Cultivating and developing a successful market comes from the influence and influence of many factors. Through the study and study of key markets, we believe that their basic experience can be roughly summarized into five aspects. First, take the overall planning, the government's development path. Cultivating the market must be based on overall planning, which is the key to the government's role in market cultivation and construction. Whether it is a government-led market or a government-led market, it is inseparable from reasonable planning. Practice has proved that only by focusing on and strengthening overall planning and rational distribution, and integrating market development into urban construction, can we promote healthy and orderly development of the market in strengthening management. The second is to take the accurate market positioning and the development path of the characteristic market. Market construction must rely on local advantages, especially industrial advantages, in order to choose the type of business and the scale of development. Relying on the advantages of local light industrial products, Changshu City Merchants Mall has established a market dominated by clothing and apparel. All 400 garment enterprises in the city have entered the market, accounting for one-third of the market; Yiwu Small Commodity City, relying on the advantages of traditional industries, developed characteristic markets and left. Out of a market, processing, processing and market development, consciously cultivate their own industrial base, and lay a solid foundation for market development; Yongkang Hardware City makes full use of the advantages of the local hardware industry, and vigorously develops a characteristic block economy, the city has hardware There are 10,000 enterprises with more than 10,000 varieties, among which the output of automobile and motorcycle parts and security doors account for more than 70% of the country. These provide strong industrial support for the construction of hardware city. The third is to strengthen the market management and purification market services, and improve the development of market functions. When we are there and feel the charm of the market prosperity in Jiangsu and Zhejiang, we also feel the standardization and high standards of management and service in these large markets. The marketing authorities of Changshu City, Yiwu City and Yongkang City have the department of government macro management and enterprise operation. They fully realize that the market is not simple property management, but strengthens system construction and strict market management. Kung Fu, intensive training, management system training and trade rules training for the owners entering the market, while boldly innovating the means and methods of service, all of which are based on the interests of domestic and foreign customers, provide customers with the best quality service and improve the reputation of the market. To enhance the cohesiveness of the market. The fourth is to follow the development path of various trading modes in the wholesale market. Going out of the traditional first-hand money, the simple model of the first-hand goods, actively looking for a new model suitable for the development of different markets. Each of these markets holds large-scale exhibitions, trade fairs, trade fairs, and fairs every year, so that the market can be rapidly developed and sublimated. Some markets have expanded their scales by setting up markets in other places. Yiwu has built 23 sub-markets across the country; In 2003, the turnover of China Yiwu International Commodities Fair reached 6.22 billion yuan, of which foreign trade turnover was 446 million US dollars, accounting for 58% of the total turnover. Yiwu International Commodities Fair has become an important annual exhibition of labor-intensive commodities in China, with economic and trade, extrovert Sexuality and long-term effectiveness have received much attention. The fifth is to follow the development path of the market in the form of shareholding system. Judging from the market construction situation examined, although the market cultivation forms are different, when the market reaches a certain maturity level, it is necessary to follow the path of multi-funding construction. Only in this way will market construction have lasting vitality. The main body of Changshu Merchants Mall is undertaken by the Market Management Committee. The development company is controlled by the government, a deputy mayor is the chairman of the board, and the relevant functional departments participate. The construction of the main market is carried out by the development company, and the auction land and transfer booths are obtained. Government revenue. Yiwu Mall Group is a listed company. Through the reform of the shareholding system, on the one hand, it solves the financial difficulties of the enterprise to run the market, on the other hand, it also promotes the transformation of the operating mechanism and effectively realizes the innovation of the market management mechanism.
Third, accurate positioning, active cultivation, and new breakthroughs in the development of the market in our district At present, the main leaders of the district committees and district governments have proposed the construction of the market. It should be said that it is an important issue raised under the new situation of rapid economic development in the country. It is also an important measure to seize market opportunities and drive regional economic development. The following suggestions are actually made in conjunction with the actual situation in our district.

Preliminary thoughts on the cultivation and construction of the market in our district

Grasping the favorable opportunity of market construction, carefully studying the general laws of market development, striving to adapt to the requirements of accelerating regional economic development, scientifically selecting the way the government guides market construction, improving the policy encouragement system to promote market development, and relying on regional industrial advantages and Product advantages, based on the introduction of foreign products on the basis of localization, the establishment of the industrial products market as the leader, the private economy as the main body, the operation of low-to-medium products as the orientation, and gradually form the progress from the origin market to the commodity distribution market, and strive We will build a special market for the Three North and radiate the whole country, and achieve the goal of cultivating the market, driving the industry, invigorating the economy, and enriching the people, and creating a perfect market system for the implementation of the “three-step” strategy.

Five principles concerning the cultivation and construction of the market in our district

The practice in Jiangsu and Zhejiang has important reference and mirroring significance for us to accelerate market construction. From their approach, we believe that the following four principles should be grasped in the market construction of our district: First, the principle of marketization. The construction market must take the road of marketization. The government should give full play to the macroscopic regulation and control functions in the market construction, carry out unified planning and rational layout according to market positioning, so as to maximize market efficiency, speed up market construction efficiency, and reduce government fiscal expenditure. Increase government revenue; second, roll the development principles. Through a large number of research and expert argumentation, combined with the actual determination of the type of construction market in our district, but the initial stage of market construction should not be too large, should be promoted from moderate scale to large-scale construction, after the completion of 500 acres of Yongkang Hardware City Phase I, During the construction of 500 mu, Yiwu Small Commodity City has also experienced eight expansions of four relocations, which can maintain the continued prosperity of the market on the one hand, and gradually increase the market's business and popularity. The third is the principle of industrial linkage. Market construction is inseparable from solid industrial support. Yiwu has not only become an international small commodity circulation center, but also an international small commodity manufacturing center and research and development center. In the market construction, our district should take the foothold of enhancing the competitiveness of industry and enterprises, take the construction of six bases as the starting point, strengthen resource integration, optimize the industrial layout, and strive to form a highly competitive industrial cluster and industry. Bring and promote industrial upgrading at a high level. The fourth is the principle of highlighting the characteristics. The competition in the market is like enterprise competition. The conclusion drawn from the national market research department is that China's professional market construction, the eastern coastal areas have been basically saturated, and the competition for real and potential consumer customers is fierce. Although there are 52 markets in our district, the actual transaction volume is more than 600 million, but there are not many characteristics, especially in the face of the Tanggu foreign goods market, the ceramic market, the Tianjin Da Hutong market and the market under construction in Dongli District. Large-scale markets have no comparative advantages, and the market gap is greater in the face of the province. Therefore, to increase the attractiveness, we must work hard to create features to promote the market to become bigger and stronger, and to enhance the competitiveness of the market. The fifth is the principle of synchronizing with urban construction. The prominent feature of market construction in Jiangsu and Zhejiang is that it is synchronized with urban construction, and the market construction and urban functions are coordinated and systematically considered. The entire city of Yiwu is a big market, and the big market must rely on perfect urban functions for security. Therefore, in the construction of the market, our district should base on the long-term development of the city, plan the layout of the market, and strive to make the market a carrier of consumption and an important part of urban function.

Two plans for market construction in our district

Option 1: Gradually cultivate and standardize the market. The first is to establish a market construction leadership organization. Directly led by the main leaders of the district committees and district governments, and the participation of the insiders who have seen the market construction, and form a strong leadership organization, responsible for the centralized leadership of the market construction or promote the implementation. The second is to scientifically position the market. The initial idea is to integrate the industries of the chemical industry, bicycles, auto parts, knitting, aluminum alloys and foods that have advantages in our district. At the same time, all products including large enterprise products will be classified and scientifically classified. On this basis, the product range will be gradually expanded, and the products of the surrounding areas and the products of Binhai New Area will be included. In the near future, we can build a seafood market and use the influence and popularity of Gulin Seafood Street in the Jinjing area to make the seafood market a reality. We will organize special aquatic products wholesale markets such as Tianjin Wangdingdi, Jinnan Gezhen Town and Tanggu Beitang. Conduct special market research, master the source of the aquatic products market, start from the source of seafood, establish a professional market for seafood, choose the eastern side of the ancient forest village, and then carry out high-standard planning, development and construction. The third is to set a specific area to establish an industrial product market. In accordance with the planning requirements for the construction of professional markets, accelerate the transformation of Shengli Street, Yingbin Street and Yongming Road, and clarify the stage objectives of market construction according to market classification. The fourth is to index the market construction tasks. Quantify the indicators of the economic sectors and streets of the whole district, and clarify the construction tasks of each unit in specific construction areas, especially to put all enterprises suitable for entering the market into the market, and provide land transfer and various fees. The biggest concession, combined with administrative promotion and marketization, requires enterprises to set up market windows in the urban areas, display their products, create a large market atmosphere, and promote the formation of a large circulation pattern as soon as possible.

Option 2: Nesting and attracting phoenix, grafting and introducing the market. Stepping out of the traditional natural market formation model, on the basis of the existing market, accelerate the market construction, the focus of construction is to introduce large traders and large producers in advanced regions, and expand the market scale by adding and expanding existing markets. . First, vigorously introduce mature and specialized markets in advanced regions such as Jiangsu and Zhejiang. According to the market positioning of our district and the commodity characteristics of the business varieties, we will establish a professional trading area. The professional market will focus on cultivating the varieties that represent the characteristics of the market, form market characteristics, and establish unique market groups. We will vigorously introduce influential traders in advanced regions, especially first-tier wholesalers, and vigorously cultivate market intermediaries and brokers. The second is to vigorously introduce foreign-specific industries and promote the localization of products in the market. According to the needs of market development in our district, we will adjust the market commodity structure and enhance the market's competitiveness. In particular, we will give full play to the advantages of our district in land, energy and human resources, and introduce the advantageous industries and key products in economically developed regions into our district to enhance this. The characteristics of the regional market, efforts to achieve the organic combination of wholesale market and industrial base, take the market and base, the base to promote the development of the market, the formation of a market development model of trade, industry, agriculture, production, supply and marketing integration. The third is to focus on the introduction of the market and carry out various forms of talks. It is necessary to make extensive contact with relevant departments or industry associations in developed markets. Recently, it is agreed with the Yiwu City Commercial Fair Small Product Application Development Technology Research Institute to organize relevant departments of our district to go to Yiwu for investment negotiation or invite the other party to organize private entrepreneurs. Investigate in our district. At present, only the capital of Yiwu citizens is as high as 150 billion yuan. The trend of investment in the north is more obvious. We use all opportunities to be led by the main leaders of the district committees and district governments, or to win the support of municipal leaders and relevant departments, and adopt various forms to attract more More private capital participates in the market construction of our district. The fourth is to speed up the formulation of market construction support policies. Emphasis will be placed on the issues of greatest concern to investors such as land transfer, financial support, household registration management, and energy supply. At the same time, the relevant provisions on the construction of functional departments' service markets will be formulated to ensure the high efficiency of the work of various functional departments in the market construction. Sincerity and the most convenient service, the government and the market investors are both at the same time.

Investigation team for visiting the market construction in Jiangsu and Zhejiang