Research report on building materials market

In order to transform and upgrade the major professional markets in Yulin City, reshape the business image of Yulin and promote the further prosperity and development of Yulin's commerce and trade industry, according to the deployment of the district committee and district government, the district construction bureau will take the lead, and the industry and commerce and taxation personnel will participate in the construction of the building materials market. The working group conducted a special investigation on the building materials market in Yulin City from November 25th to 27th. The survey was conducted by visiting, field trips and so on. In the past two days, the research team visited the third branch of the State Taxation Bureau of Yuzhou District, the third branch of the local tax bureau of Yuzhou District, the Huanbei Industrial and Commercial Bureau of Yuzhou District, the North Central Market Service Department of Yulin Market Development Service Center, and the enamel. Ten households of ceramic tiles, sanitary ware, construction steel, plumbing equipment, etc., visited the building materials market in Yulin City. The survey is now reported as follows:

First, the basic situation of the market

Yulin City Building Materials Market, formerly known as Yulin Building Materials Furniture Market, was invested and constructed by Yulin Market Development Service Center in May 1995 and is responsible for management. The market is a large-scale comprehensive market integrating construction materials and locomotive sales. It is one of the key projects planned and constructed by the Yulin Municipal People's Government.

The market is located in the middle section of Yihuan North Road, Yulin City. The geographical position is superior and the transportation is convenient. The south and north can easily reach Guangzhou, Zhanjiang, Maoming, Hainan, Beihai and Nanning, Liuzhou, Guilin, Guigang, Zhangzhou and other places. The bus can be reached directly.

The comprehensive market covers a total area of ​​100,000 square meters, of which the building materials market is about 60,000 square meters, and the locomotive market is about 40,000 square meters. The building materials market is surrounded by walls, closed, and the internal roads are wide. The construction and installation of first-class supporting facilities such as sanitation, warehousing, storage, finance, communication, fire protection, etc., employs security and transportation loading and unloading teams, and can handle loading and unloading trucks for 24 hours. Goods, good service, and good public security.

The market has a construction area of ​​29,108 square meters and a total of 500 stores. The market was initially a comprehensive market for non-staple food, hardware, used goods, veterinary drugs and other industries. In 1996, it eventually developed into a professional building materials market. At the beginning of the market opening, more than 180 households in Guangdong, Fujian, Zhejiang, Nanning, Liuzhou, Guigang, Qinzhou, Beiliu and other provinces and cities have entered the market. Although some business owners have changed hands in the middle, the store occupancy rate has always been Keep above 99%. The products in the market mainly include Tang porcelain ceramic tiles, plumbing equipment, sanitary ware, kitchen utensils, hardware products, security doors, architectural coatings, stone materials, and are produced in Liuzhou, Jiangxi Pingxiang, Guizhou Shuicheng, Yunnan Kunming, etc. There are thousands of varieties of construction steel, etc., with a wide range of products and a full range of products. The sales network of commodities covers the entire Yulin City, and some of the merchandise sales also radiate nearby areas, such as Guigang, Guiping, Tunxi, Hepu, Pubei, Lingshan and other counties. According to statistics, the current daily passenger flow in the market is more than 10,000, the annual turnover is about 300 million yuan, the annual tax payment is 3.1 million yuan, and other levies are about 700,000 yuan.

According to the survey, the current utilization rate of the building materials market is over 99%, and the sales volume can basically meet the needs of residents in the Yulin area. However, due to its limited area, small scale, low grade, and lack of expansion space around, there is limited potential for further development.

Second, the main problems currently existing in the market

After a comprehensive investigation, we found that there are four outstanding problems in the construction and management of the building materials market:

The market development orientation is not high enough to meet the needs of current social and economic development. As a trading center in Central and South China, Yulin has a long history of business and good business development prospects. The establishment and development of the building materials market, due to the limitations of understanding, its development strategy is not very high. The performance is in two aspects: First, the market construction level is not high, although most building materials dealers can be classified into the market, but the business mode is still stuck in the booth-style operation, the goods are low and inferior; second, the market sales coverage is not wide. At present, the products on the market are mostly sold in the local area, and in some surrounding counties, the popularity is low, the radiation range is not wide, the sales volume is limited, and the influence is low.

The supporting policies and regulations cannot keep up, and further development is hindered. The performance is as follows: First, the administrative guidance is weak, resulting in market fragmentation. At present, there are still many building materials shops in Yulin City that have not been listed in the market. Such as the architectural paint shop on the park road and other various decoration materials stores, pipe shops and lighting stores near the industrial products market, aluminum window shop on the Qingning Road and so on. The dispersion of the market is not conducive to the management of the market, nor to the benign development of the market, and is not conducive to the improvement of market quality. Second, the levy policy is too tight and the various levies are too high. The owners of the industry generally reflect that this market is more expensive than similar markets in Guangdong, such as Foshan, Dongguan, Shunde, Zhuhai, Zhanjiang, Maoming, and similar markets in Baise and Qinzhou. This will undoubtedly hurt the investment confidence of the owners. , to a large extent hindered the further development of the market.

Market facilities are not matched and the quality of service is not high. The main performance is as follows: First, the size of the store is different, not suitable. Owners generally report that small households are not enough, and large households can't use them. Second, the steel cargo space was not hardened, the site was uneven, the water was poorly drained, the rain was muddy, and the weather was gray. The third is the ground floor facility. Fourth, the storage facilities are not matched, and the warehouse capacity is far from meeting the needs of the owners. Fifth, there is a lack of effective management of the shipping team. Sixth, the living facilities are not matched.

The geographical location is no longer suitable for urban development requirements. At the beginning of the market, its geographical location is still suburban. With the completion of the Second Ring Road and the expansion of the urban area, the market has now entered the urban area. Heavy-duty freight vehicles carrying building materials will no longer be suitable for entering and leaving the market in the urban area. Setting up the building materials market in the urban area is a limitation on their own development. On the other hand, it affects the normal life of urban residents and affects the city. The taste and grade.

Third, the proposal

According to the current development situation of the building materials industry and the needs of the city's economic and social development, the investigation team combined with the investigation into the situation that the building materials market must be re-established because of:

1. In view of the completion of the current Second Ring Road and the expansion of the urban area, the current building materials market has entered the urban area. Heavy vehicles carrying building materials will no longer be able to enter and exit the market freely in the urban area and the existing building materials market will be separated from the railway and Road traffic is too far away and transportation is not convenient.

2. The existing building materials field is not standardized, not concentrated, storage and storage, and living office facilities are not matched, far from meeting the needs of the owners.

3. Noise pollution and dust pollution of business households cutting ceramic tiles and cutting iron pipes in the market exceeded the standard, seriously affecting the normal life of urban residents.

4. At present, the existing sales of building materials market is saturated, with small scale, low grade and lack of development space around, which is no longer suitable for the rapid development of urban construction.

Therefore, the existing building materials market is no longer suitable to remain in the downtown area, and must be relocated and relocated as a whole.

Several issues that should be considered in building a new building materials market

1. Market positioning. The newly-added market should be built as the only comprehensive building material management area within the Yulin urban area in accordance with the requirements of the present and focusing on the future. It will become a specialized market with specialization, concentration, wide variety, complete varieties, unified management and high quality service. The traditional location advantage fully demonstrates the charm of Lingnan Commerce and Trade, and has a tasteful, high-grade and influential professional building materials market; further construction has become the main building materials in Guangdong, Guangxi and Central South, with exhibition, trading, information, warehousing and services. An integrated building materials trading center.

2. Add new market location. It is recommended to choose to set it on the north side of the section between the North Road intersection of the Second Ring Road and Xiushui Toll Station or near the Shiziling of Miaoyuan Road. Mainly because building materials are mostly products with large weight and high requirements, and the transportation conditions are relatively high. The railway and road transportation in this area is convenient and convenient, and there are more open spaces, which are convenient for construction and use. At the same time, it can also promote economic prosperity and labor employment in the area. . In addition, the addition of a new stadium near the market will be quite beneficial for organizing commodity exhibitions in the future.

3. Construction scale. The new material market covers an area of ​​150,000 square meters, including a business area of ​​45,000 square meters and a warehouse area of ​​30,000 square meters. The business store is designed as a second floor with offices and houses on the upper floor and a store on the lower floor. The warehouse is designed as a single storey. The new market has 1,500 stores and annual sales of 500 million yuan. The products are mainly sold to Guinan and western Guangdong.

4. New market investment. The new market is expected to have a total investment of 45 million yuan, of which the land acquisition cost is about 11 million yuan and the construction cost is about 34 million yuan. The construction fund can be independently invested and constructed by the market service center, and it can also be operated through investment promotion and implementation of the share system.

5. Management and operation of the market. The management of the market can maintain the original model, continue to be responsible for the market service department, or implement the shareholding system, and the board of directors of the shareholders is responsible for implementing the operation and management. The operation mode adopts advanced open-type and supermarket-style operation, which has complete business products and complete infrastructures to achieve “one-stop” procurement and provide meticulous after-sales service.

Building a new building materials market, the government should strengthen macroeconomic regulation

1. Strengthen coordination and establish a market management system. It is mainly led by the municipal government to coordinate planning, construction, municipal, industrial and commercial, taxation, Yuzhou District government and market service centers to form a market construction management committee, further strengthen the leadership of the overall planning and construction of the market, and strengthen the market inside and outside. Coordination and management of relationships.

2. Increase administrative guidance and management efforts and expand market scale. Increase the administrative guidance, and the scattered professional stores related to the construction industry in the urban area will be moved into the building materials market. Such as the architectural paint shop on the park road and other various decoration materials stores, the pipe shop and lighting shop near the industrial product market, the aluminum alloy window shop on the Qingning Road, etc. All the scattered business households are introduced into the market to further expand Market size, enhance market competitiveness, expand market influence, and increase market vitality.

3. Create a good business environment. Help establish building materials industry associations, give full play to the association to help negotiate and resolve conflicts between business owners, and assist in the formation of professional loading, unloading, handling and transportation teams. Formulate unified management and unified charging standards. Except for the corresponding service fees according to the service content, the land rent will be waived on the levy and the operating cost of the business owner will be reduced. The introduction of appropriate preferential policies, with preferential policies and quality services to stabilize and attract factory direct sellers and other dealers to enter the market.